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Data Silos: The Hidden Barrier to Effective B2B Decision-Making

RDIGS

This fragmentation of data poses a hidden barrier to effective B2B decision-making. They create barriers to collaboration by segregating data within different teams or departments. They may stem from departmental divisions, where teams hoard data to protect their interests or maintain control over resources. Source – Starmind.ai

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Data Silos: The Hidden Barrier to Effective B2B Decision-Making

RDIGS

This fragmentation of data poses a hidden barrier to effective B2B decision-making. They create barriers to collaboration by segregating data within different teams or departments. They may stem from departmental divisions, where teams hoard data to protect their interests or maintain control over resources. Source – Starmind.ai

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Data-Driven Sales: Modernizing GTM with Greater Insights

Zoominfo

“Prioritizing who I should be contacting, and why , because I want to deploy my limited sales resources in the most impactful way possible.” Over time, however, those costs — and the associated barriers to entry — have fallen. Over time, however, those costs — and the associated barriers to entry — have fallen.

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How to Use Product Analytics to Boost Sales

Marketing Insider Group

Correctly setting everything up ensures you have all the resources you need to navigate and succeed, no matter what comes your way. To measure and improve it, track how many visitors convert into customers and identify barriers or friction points in the conversion process.

Analytics 226
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Closing the Opportunity Gap: How ZoomInfo Copilot Reveals Hidden Buyers

Zoominfo

Hidden Buyers Cost Salespeople Their First-Mover Advantage The challenge facing salespeople today isn’t necessarily better-informed buyers. It’s also a problem of resources. This is bad for revenue goals and worse for morale. Even the best sellers in the world can’t close deals that aren’t on their radar.

Zoominfo 100
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How marketing ops can learn to speak C-suite

Martech

This disconnect isn’t just a minor inconvenience; it’s a significant barrier to strategic alignment and shared success. Poorly allocated resources Imagine putting time and money into a marketing project that doesn’t quite fit with what the company needs. Why the disconnect? Get MarTech! In your inbox.

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Building your generative AI marketing skillset: Training and upskilling

Martech

These continual AI updates have left marketers scrambling to find reliable and relevant AI marketing education and training resources. 1 barrier to the adoption of AI for marketing. While this gap in AI training and policies is temporary, it forces savvy marketers and marketing teams to find their own training and upskilling resources.