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5 Uses of B2B Marketing Beyond Lead Generation

KoMarketing Associates

For instance, if a potential customer is used to consuming your useful blog content, getting your email newsletter, and seeing occasional posts on Facebook or Twitter, they will be more likely to remember you when the time comes to actually make a purchase. Promote Credibility.

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Online Display Advertising, Targeting, and Capturing Leads

NuSpark Consulting

The GDN (Google Display Network) covers 2 million sites; a combination of publishers and websites that are in the Adsense program). When audiences visit your website or landing pages, there’s a huge opportunity to send display banners to prospects that abandon carts or fail to convert with another enticing message. Retargeting.

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The Rise of the Journalistic Email Newsletter: A New Way to Reach Your Niche Audience

Content Standard

Custom Content with a Personal Touch. Journalistic newsletters are not a replacement of the traditional newsletter , which repackages relevant and recently published content to be redistributed in an email format that may be sent out monthly, weekly, or even daily. Newsletters should be written by humans, not RSS feeds.

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Turn Your Blog into a Lead Generating Machine

PureB2B

It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. That is, with an actual human being behind the keyboard crafting their ideas into a blog post, and publishing it after (several rounds of) editing. Worst case scenario? Build Authority and Establish Trust.

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How to Turn Your Blog into a Lead Generating Machine

PureB2B

It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. That is, with an actual human being behind the keyboard crafting their ideas into a blog post, and publishing it after (several rounds of) editing. Worst case scenario? Establishing trust takes time.

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17 Questions On How To Build A Content Marketing Strategy [Q&A]

Marketing Insider Group

If you take your brand out of the story and make the customer your hero, your point of view isn’t as important in those early stages (but it is later in the process/customer journey). It’s not just about more content, you really want to make sure you set a quality threshold and publish quality stuff. Interview your customers.

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Tips on Using Twitter to Boost Your Marketing Efforts

Anything Goes Marketing

If you go to Radian6’s home page , they’ve included a banner that says “ See what they are saying about us on Twitter ”. You could probably create an RSS feed from this URL as well and then display this content in real time. If you’re looking to make your company seem more real to prospects and customers, Twitter is perfect for this.

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