Remove banner publisher work
article thumbnail

9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

Known for precise targeting and access to premium publishers, Zemanta enhances ad optimization and reach. Its software integrates branded content from marketers like Intel and Pepsi into the feeds of publishers like Forbes and Time Inc. Partnerships with over 1200 media publishers, including People, Forbes, Time Inc. Why Nativo?

article thumbnail

Does Marketing Have A Marketing Problem?

Marketing Insider Group

Traditional advertising campaigns from the 1950s and 60s were translated into banner ads which was fine when click-through rates saw double digit percent. Today, we see banner ad click through rates averaging.06%. Banners have 99 problems and click ain’t one ! Here is who we are, what we sell and why we are better.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Banner Advertising Basics – Your Gateway into Driving More Conversions with Display Banners

Bannersnack

Digital banner advertising had its Eureka moment of inception as well–and it also has changed quite a bit since it first came about. On October 27th 1994, Wired Magazine (back then hotwired.com) published the first banner ad ever: “Have you ever clicked your mouse right here? Source Pretty? Source Pretty? Because, […].

Banners 98
article thumbnail

Content Marketing ROI Starts With A Strong Business Case

Marketing Insider Group

We all know ads don’t work. There’s very few benchmarks, a little research and some good content marketing examples that have been published on content marketing ROI. If you’re like most brands, you promote too much on your website and you need to build a brand publishing capability.

ROI 317
article thumbnail

Why Content Marketing Beats Advertising (Almost) Every Time

Marketing Insider Group

Content marketing never stops working; ads only work when they’re running. Content marketing is a strategic process wherein brands consistently publish content that their audiences want to consume. .” banners on the top, bottom, or sides), they simply block them out. The Basics: Defining the Contenders.

article thumbnail

What Happened to Brand Ambassadors?

Zoominfo

Thrilled, she hurried over to the website and saw the homepage banner: 40% DISCOUNT ON ALL ITEMS FOR THE MONTH OF AUGUST! This worked, and it’s easy to see why when 76% of people say they’re more likely to trust content shared by a ‘normal’ person over a brand. Suddenly, she realized: She wasn’t being asked to sell.

article thumbnail

Banner Advertising Basics – Your Gateway into Driving More Conversions with Display Banners

Bannersnack

Digital banner advertising had its Eureka moment of inception as well–and it also has changed quite a bit since it first came about. On October 27th 1994, Wired Magazine (back then hotwired.com) published the first banner ad ever: “Have you ever clicked your mouse right here? Source Pretty? Source Pretty? Because, […].

Banners 52