KoMarketing Associates

APRIL 14, 2016

Starting a content marketing program from scratch is right up there on the list. It’s common for these fledgling companies to skip or minimize proven growth marketing activities in favor of first “perfecting” the product. Data shows content marketing is a long game requiring consistent, strategic investment. Beginnings are hard.

Startups 120

Startups Work Management Marketing Management Content Marketing 120

Sprout Social

APRIL 26, 2023

What used to be a place to post job openings has become a go-to hub of thought leadership and engaging content for job-seekers, employees, investors and customers alike. But ramping up your content and LinkedIn marketing strategy on the platform will inevitably lead to questions in the effort to get it right. And does it matter?)

Linkedin 99

Linkedin Ad Frequency Social Media Marketing Analytics Tools 99

Martech

OCTOBER 20, 2022

As a long-time web marketer (since 1998 — that’s like 160 internet years!), I’m a bit of a stickler for things that impact my online marketing efforts. Only then can we start optimizing, promoting and marketing the site. Marketing Comes First. All design should start with marketing.

CMS Development 90

CMS Development Marketing Websites Paid Search Agency Work Management 90

Vidyard

MARCH 5, 2021

Video Marketing 1.2 How to Write a Requirements Document 3.1 Requirements Document Template 3.2 What to Include in a Requirements Document 4. Are you looking to help marketing with video management and data collection? It can also integrate video into your email, content, and digital marketing strategies.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Optinmonster

DECEMBER 29, 2020

Getting quality new leads is a difficult task for any marketer or online business owner. We provide you with more tools to show the right campaigns to the right people at just the right time in their customer journey. Many marketers make the mistake of creating a few generic popups, leaving them on autopilot, and expecting big results.

Tools 65

Tools Best Practices Trigger Marketing Bandwidth 65

ClearVoice

MARCH 26, 2020

A content agency works in tandem with businesses and marketing-focused agencies to lay the groundwork for successful content ideation, creation, distribution and management. The reality is, your marketing department shouldn’t be expected to do it all. We all need help on occasion to make our content marketing plans achievable.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

SmartBug Media

AUGUST 2, 2023

Marketers being asked to do more—more leads, more traffic, more content— without more resources is nothing new. But especially in a climate in which marketing budgets are increasingly being slashed , the pressure to “hack” our way to improved performance is strong. Document your process. Know your available resources.

Bandwidth 52

Bandwidth Marketing AI Paid Search Agency Marketing Budget Creation 52

seo.co

MAY 10, 2021

In the past, it was easy to rank poor quality content by keyword stuffing and buying mass quantities of backlinks that got published on spammy blog networks. That article won’t rank as high as an article discussing color psychology , why people are drawn to bright colors, and why bright colors are a fantastic marketing strategy.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Hubspot

JUNE 16, 2020

Improve your business acumen with an emphasis on your vertical market. When you’re looking to improve your sales performance, strengthening your business acumen (specifically in the vertical market you are selling in) is critical. Some organizations publish these numbers so salespeople can compare their results with high performers.

Peer-to-peer 80

Peer-to-peer Hubspot Forecasting Allocation 80

SpotMe Blog

SEPTEMBER 1, 2022

Event planning terms are nothing new. But throw in event tech terms like ‘breakout rooms’, ‘RTMP’, and ‘VOD’ that are crucial to know for hybrid and virtual event planning. Event planning terms: A. Event planning terms: B. Bandwidth concerns the amount of data that you can send over an internet connection.

Marketing Automation Services 98

Marketing Automation Services Planning Enterprise Management Work Management 98

Marketing Insider Group

NOVEMBER 15, 2022

They know their business, their industry, their customer — and many are pretty talented writers, too. We’ve often browsed potential client websites and found they’ve already published some awesome blog posts full of insight. Why, then, would they want to hire Marketing Insider Group? It’s best to get your ideas out first.

Process 161

Process Content SERP Template 161

Marketing Insider Group

JANUARY 31, 2022

In today’s crowded and increasingly digital marketing landscape, you need a strong content strategy in order to reach your audience. It helps the right customers find you at the right time and provides the best possible user experience once they’re on your website. Content strategy vs. content marketing. Quick Takeaways.

Top of Funnel 279

Top of Funnel Examples Marketing & Strategy Paid Search Agency 279

ClearVoice

JUNE 21, 2022

Marketers need a carefully crafted content plan to execute content marketing campaigns with clarity and effectiveness. However, many are still confused about what content plans are, the role they play in content marketing, and how to create one that will yield meaningful results. Below are some examples.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

ClearVoice

MARCH 19, 2020

A content plan is comprised of all the marketing assets and data-gathering functions needed to achieve the goals set forth in your content strategy. Everything from SEO research and engagement tracking, to blogging and white paper writing, are included in a content plan. What is a content plan? Now, back to that plan.

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

Adobe Experience Cloud Blog

OCTOBER 3, 2016

Author: Joel York You might have heard about the rule that marketing managers should spend about 95% of their time thinking about marketing and 5% of their time thinking about management. However, marketing doesn’t live in isolation. However, marketing doesn’t live in isolation.

Planning 134

Planning Work Management B2B Marketing Tips 134

TrustRadius Marketing

JANUARY 10, 2023

You can remind consumers of your upcoming sales or send private documents from anywhere in the world. Internal business apps for your team or a custom app for clients will need to be created on a platform that offers functionality for business processes. Appy Pie Plans Basic Gold Platinum Enterprise Cost $16 $36 $60 See sales.

Pricing 98

Pricing Price Enterprise Management Work Management 98

Marketing Insider Group

APRIL 21, 2020

It’s time to tackle the biggest question of content marketing: what to blog about on your company website. Content planning requires topics and themes, and they should directly relate to the challenges and concerns of your audience and the solutions you provide. Blogging without a Content Strategy and Plan is Fruitless.

Resources 257

Resources Tips Lead Scoring Lead Ranking 257

TrustRadius Marketing

JANUARY 10, 2023

You can remind consumers of your upcoming sales or send private documents from anywhere in the world. Internal business apps for your team or a custom app for clients will need to be created on a platform that offers functionality for business processes. It comes with unlimited bandwidth and hosting as well as analytics and ads.

Pricing 52

Pricing Price Enterprise Management Work Management 52

TrustRadius Marketing

JANUARY 10, 2023

You can remind consumers of your upcoming sales or send private documents from anywhere in the world. Internal business apps for your team or a custom app for clients will need to be created on a platform that offers functionality for business processes. It comes with unlimited bandwidth and hosting as well as analytics and ads.

Pricing 52

Pricing Price Enterprise Management Work Management 52

ClearVoice

MAY 15, 2020

Award-winning producers, directors and creators share decades of combined experience to help you produce better video marketing, from live social streaming du jour to production techniques that have stood the test of time. Live video marketing (aka livestreaming). Expert: Jeff Nappi. Remember, live video isn’t new. Video editing.

Video Marketing 105

Video Marketing Advertising Agencies Tips Paid Search Agency 105

ClearVoice

FEBRUARY 11, 2020

Even if your in-house team is fantastic, your PR agency is reliable, and you’ve got a laundry list of influencers who want to work with you, plans to launch any kind of campaign or initiative that involves content might still require a specialized content creator… or a few. A large-scale content product launch requires a team.

Advertising Agencies 105

Advertising Agencies Brand Identity Branding Paid Search Agency 105

Sprout Social

JULY 17, 2023

“If significant stakeholders in social sit on other teams, which is often the case at enterprise companies, it’s essential to centralize your social media strategy,” says Kate Winick, former Senior Director of Social Media and Brand Marketing at Peloton. Determine which CoE stakeholders need to grant approvals in your plan.

Social Media 77

Social Media Enterprise Management Work Management Media 77

Hubspot

MAY 31, 2019

And, while it's true that they need to have input, marketers should have a seat at the table, as well. After all, if development resources because a bottleneck to website content changes, that can prevent speed and agility in your marketing campaigns. Oftentimes, we let our developers make this choice for us. HubSpot.

Work Management 101

Work Management Marketing Management Software Tools 101

Litmus

MAY 22, 2020

And Bandwidth, and FoodLogiQ, and hundreds of other companies across dozens of industries. Fast forward to mid-May, and the marketing leaders at these companies are still asking the same question they were at the start: How do we meet the needs of customers and employees in this new landscape? So did ServiceMax.

Marketing & Strategy 83

Marketing & Strategy Marketing Strategy Planning Bandwidth 83

SnapApp

APRIL 25, 2018

. In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. . From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. .

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing. Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Hubspot

MAY 21, 2012

If you read this blog regularly , you understand the impact inbound marketing and, more specifically, content creation have on a business' lead generation and customer acquisition efforts. Write a short blog post about email marketing campaign best practices, and reference features from this tool: [link].

Paid Search Agency 28

Paid Search Agency Sample Work Management Content 28

Launch Marketing

SEPTEMBER 26, 2018

Crafting and carrying out a content marketing strategy continues to be one of the top marketing challenges of organizations that we work with. While getting the right marketing content to the right people at the right time is easier said than done, it can be done nonetheless and doesn’t have to be a highly difficult endeavor.

Webinar Metrics 67

Webinar Metrics Marketing & Strategy B2B Work Management 67

DivvyHQ

MARCH 28, 2019

But if I’m a marketing executive making resource decisions, and I’m being told that I need to invest in tools and a team of writers and creatives (internal or agency) to produce blog content, I probably need to see more than just traffic numbers from this endeavor. Time to Get Custom in Google Analytics. Do not pass GO.

Lead Ranking 91

Lead Ranking Marketing Analytics Tools Lead Scoring Generation 91

ClearVoice

MARCH 3, 2019

Explore popular tools that help content producers and marketers create media: email marketing, video, motion graphics, presentations, blogs, infographics, podcasts, webinars, social media and chatbots. Tools for creating and improving content for email marketing: 1. Which content creation tools should you use? Movable Ink.

Marketing Automation Services 107

Marketing Automation Services Budget Programs Enterprise Management Work Management 107

Single Grain

SEPTEMBER 25, 2019

E-commerce platforms are great for building an online shop from scratch, selling your services or products, and managing marketing tasks like sending newsletters to your customers. 7 E-commerce Marketing Tasks Every Store Owner Should Outsource. Pricing: BigCommerce provides four pricing plans, starting from as low as $29.95

Comparison 65

Comparison Enterprise Management Work Management Marketing Management 65

QuanticMind

NOVEMBER 7, 2018

Most companies who sign up to market products on Amazon soon discover that they don’t know how to create ads, write copy or bid effectively. This is true even for businesses that have large budgets and knowledgeable teams on the case. Build Business and Profits for Real: Your New Amazon Ad Tactics Marketing Plan.

Amazon 40

Amazon Tactics Paid Search Agency Ads 40

Content Standard

OCTOBER 28, 2015

These content types provide unique benefits and won’t become extinct anytime soon, and marketers are blessed to have such a choice between storytelling formats. I was able to speak with a number of marketers and directors at leading brands about why they are embracing video and when to use video over other formats.

Video Marketing 41

Video Marketing Brand Identity Branding Peer-to-peer 41

Buzz Marketing for Technology

JUNE 27, 2008

Document Management. Succession Planning. Marketing IT. It is their older peers that I have to repeat that lesson too (no printing the actual network diagram, complete with FW locations and IP addresses on marketing brochures; no giving away product roadmaps at Trade Shows.). Blade Servers. Virtualization. Applications.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Content Standard

OCTOBER 28, 2015

These content types provide unique benefits and won’t become extinct anytime soon, and marketers are blessed to have such a choice between storytelling formats. I was able to speak with a number of marketers and directors at leading brands about why they are embracing video and when to use video over other formats.

Video Marketing 40

Video Marketing Brand Identity Branding Peer-to-peer 40

Golden Spiral

DECEMBER 9, 2021

In general, if you produce and publish more content, your search rankings will improve, you will build customer trust, and generate more revenue. You need a process, a plan, and the right people to make it happen. More than half (53%) of businesses spend time and money on content marketing. The statistics bear this out.

Paid Search Agency 62

Paid Search Agency Work Management Ad Building Companies 62

Single Grain

NOVEMBER 18, 2019

Whether you’re head of content marketing in a larger company, part of a lean distributed team, a solo entrepreneur or somewhere in between, scaling up is essential to brand building. When quantity becomes the central focus, marketers encounter pitfalls like: Lack of authentic, on-topic, on-brand messaging. Click To Tweet.

Paid Content 106

Paid Content SME Product Tips 106