Marketing Insider Group

APRIL 21, 2021

This new Checklist: Perfecting Your B2B Brand Identity helps B2B companies hone how their brand looks, feels, and sounds in the marketplace, which is a great first step to creating the voice that will transcend your content. Example of bringing your tone to life: Convenient: No matter when you need us, we’re there for you.

B2B 359

B2B Paid Search Agency Guidelines Content 359

KoMarketing Associates

AUGUST 31, 2022

When B2B marketers think of a conversion, usually we’re thinking of the final purchase. That can include purchases, of course, but also white paper downloads, filling out a form, or reading a specific number of pages. . There are some UA goals that aren’t possible in GA4, for example: smart or duration goals. .

Marketing Analytics Tools 245

Marketing Analytics Tools Conversion B2B Marketing B2B 245

The Point

FEBRUARY 28, 2020

Earlier this month I presented a standing-room only session at the B2BMX Conference in Scottsdale on key principles of B2B email creative. Is it immediately obvious to the reader what that offer is: a Webinar, a white paper, an ebook? A #B2B Email Pre-Flight Checklist Click To Tweet. Is the Call to Action (CTA) clear?

B2B 243

B2B Landing Pages Webinar Metrics Paper 243

The Point

APRIL 16, 2019

Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. Here are the five most common “fails” we see in B2B search campaigns: Not Bidding on the Correct Keywords.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

Marketing Insider Group

JULY 14, 2021

So you’re a B2B marketer. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. B2B marketers and sales teams must collaborate to implement a lead magnet follow-up plan. What’s the Real Deal with B2B Lead Magnets? Sound right? Accessible.

Sales Qualified Leads 359

Sales Qualified Leads Lead Scoring Lead Ranking Leads 359

Webbiquity

JANUARY 19, 2023

Business-to-business (B2B) and business-to-consumer (B2C) marketing are two distinct types of marketing strategies with different focuses. B2B is focused on developing relationships between businesses, while B2C is focused on connecting directly with end consumers. 10 Key Differences Between B2B and B2C Marketing 1.

Work Management 218

Work Management Marketing Management B2B Marketing B2B 218

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars. There are 3 reasons why most B2B companies do not pursue earned media: They fear the lack of editorial control.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Navigate the Channel

DECEMBER 7, 2023

Is your B2B strategy performing the way you expect it to? Break Away From Boring Being a B2B enterprise doesn’t mean your content or attitude has to be ho-hum. Regularly evaluate and adapt your B2B strategy for desired results. LinkedIn is the most effective platform for B2B leads. Attribution helps you narrow your focus.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

KoMarketing Associates

SEPTEMBER 13, 2018

Require an email address or contact information for big pieces of content, like ebooks and white papers. Before we get into the types of exclusive B2B content you can create, let’s cover the two main reasons to do so: lead generation and email marketing. Ebooks & White Papers. Collect Emails for Marketing.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). The findings?

B2B Marketing 280

B2B Marketing Content Marketing B2B Thought Leadership Planning 280

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Here are eight B2B marketing strategies that can make a big difference today. With B2B marketing, it’s all about value.

Marketing Budget 291

Marketing Budget Enterprise Management Sales Management Work Management 291

The Point

SEPTEMBER 16, 2011

How is it that a quality white paper on a hot topic can still generate bad leads? Even a well-written white paper, by a respected author, on a hot topic of vital interest to your target audience, can still generate leads your salespeople will consider “junk.” It’s got to be the media, right? It’s the offer.

Paper 100

Paper Sales Qualified Leads Lead Scoring Lead Ranking 100

The Point

JULY 18, 2011

Dollar for dollar, white papers continue to be some of the most effective offers for most high-technology marketers. Prospects are usually more likely to download or otherwise register for a white paper vs. a Webinar, free trial, etc. Benefits/Applications/ROI (including case studies, if possible).

Paper 100

Paper Lead Generation Sample Lead Ranking 100

SnapApp

AUGUST 11, 2015

And as a B2B marketer, you’re constantly thinking of new ways you can relate to your audience on a more human level. So while tools like white papers are powerful, there are many other content options to consider when you really want to connect with your audience. The numbers prove their impact. Content loading.

Paper 54

Paper B2B Marketing Planning Screencast 54

Ambal's Amusings

SEPTEMBER 9, 2010

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" He is also the author of the White Paper Pundit blog. " Read on to get their insights.

Paper 100

Paper Lead Generation Enterprise Management Generation 100

Martech

MARCH 12, 2024

For the last two decades, B2B marketers have tried to figure out how to use social media to reach buyers. For example, if you are in the business of selling expertise, like professional services, here’s a freebie: the answer is yes. Social must be considered in producing any marketing asset — video, white paper, case study or event.

Social Media 100

Social Media Media B2B Advertising Agencies 100

Biznology

FEBRUARY 3, 2020

People ask me all the time what they should be reading to keep up on B2B marketing. B2B Marketing.net. He built an organization that explains the theory and practice—showing that its first examples were in business markets. White papers, ebooks and articles from Christopher Ryan , who really knows his stuff.

Resources 171

Resources Research B to B Advertising Agencies 171

SnapApp

JULY 28, 2015

Say you’ve created an amazing white paper that’s jam-packed with important information for your audience. Maybe it’s time to make your white paper interactive. At a basic level, an interactive white paper is a dialogue , whereas static long-form content is a monologue. What Is an Interactive White Paper?

Paper 48

Paper Interactive Marketing B2B Marketing Peer-to-peer 48

Ambal's Amusings

AUGUST 5, 2010

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker?

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

FunnelEnvy

MARCH 18, 2024

Studies prove that B2B prospects now prefer a digital buying journey over sales calls. Understanding their journey is where B2B customer insights come in. In this post, we cover the basics and then move on to the advanced insight strategies for B2B buyer personas that are now possible with AI. What are B2B Buyer Personas?

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Hinge Marketing

JUNE 14, 2021

It perfectly aligns with B2B buyers’ behavior patterns. . For example, buyers today are much more likely to research potential solutions to a business problem online than rely on a sales person to guide them. . Examples of Premium Content. In this section we review six examples. White Papers/Executive Guides .

Paid Content 145

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 145

Only B2B

MARCH 13, 2024

Must Read: B2B Content Syndication Strategies The Challenge: Where’s the ROI? Many B2B marketers struggle to connect their content strategy to concrete results. Expanding Your Reach: The Power of Syndication Imagine your website as a shop filled with valuable B2B content. Is content syndication worth the effort?

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Ambal's Amusings

MARCH 11, 2010

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. We asked our panel of white paper experts "In what scenarios should video white papers be used? What are components of a good video white paper?

Paper 100

Paper Enterprise Management Case Study Case Studies 100

Launch Marketing

JUNE 8, 2022

Marketers spend much of their time developing content for materials ranging from tweets and Facebook posts to email campaigns and white papers. How Long Should Articles, eBooks and White Papers Be? Pieces such as articles, eBooks and white papers tend to have greater character limits than short-form content.

Content Marketing 127

Content Marketing Paper Content SEO 127

Ambal's Amusings

MAY 6, 2010

We asked white paper experts: " How should marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? "B2B marketers must leverage their content via social media sites.

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

Launch Marketing

FEBRUARY 8, 2023

Every new B2B product needs a sound marketing plan to foster awareness and ultimately revenue growth, but before you can walk, you must learn to crawl. Download our B2B Product Launch Toolkit! For example, one person might be drafting certain content assets, another reviews and approves and another designs the collateral.

Planning 118

Planning Marketing Budget Creation Marketing Plans Product 118

Zoominfo

MARCH 24, 2021

Examples of poor data include: Missing contact fields Inaccuracies due to outdated information (e.g., For B2B companies, bad data and data decay weaken CRM and sales and marketing automation tools. So, what does list churn have to do with B2B marketing data? For businesses, that bad data can negatively affect revenue growth.

Data Hygiene 251

Data Hygiene Buyer Personas Churn Rate B2B 251

Ambal's Amusings

DECEMBER 8, 2009

What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Jonathan Kantor addresses this question and more in his new book Crafting White Paper 2.0: Crafting White Paper 2.0 Tell us about The White Paper Company.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Only B2B

APRIL 3, 2024

It analyzes diverse online behaviors, including content downloads, registrations for white papers, visits to solution-related webpages, and even interactions with competitor content. Here are key examples: Website visits: Consistent visits to specific product pages or resource sections signal deeper engagement.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Webbiquity

AUGUST 1, 2023

To generate measurable ROI, make sure you are driving paid-click visitors to a clear and relevant call to action, such as downloading an ebook, white paper, or report; registering for a webinar; or subscribing to your email newsletter or blog posts. Here’s a great example. Sites like Inc.,

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Launch Marketing

OCTOBER 20, 2021

However, for B2B leaders, the mix of content for thought leadership looks a bit different. Being a B2B Thought Leader. Many B2B leaders are very knowledgeable about several topics, so creating and distributing thought leadership content is incredibly beneficial. Strategies to Make B2B Thought Leadership Content Stand Out.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Marketing & Strategy B2B 83

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Martech

JUNE 28, 2022

This is no small task, especially when B2B buyers, barraged by untimely automated messages, random cold calls and lackluster outreach from both sales and marketing, are opting out of vendor conversations. B2B marketing expert Tony Zambito calls this the “ Great Buyer Resignation.” A reality check. We know the facts.

Marketing Automation Services 117

Marketing Automation Services Work Management Marketing Analytics Tools Marketing Attribution 117

Biznology

FEBRUARY 9, 2021

While we’ve all been staying home and being virtual, Paul has done some original research and David has written this white paper for Network Solutions on helpful tips and tricks for IT pros that are involved in supporting virtual events. The post FIR B2B #144: THE FUTURE OF VIRTUAL EVENTS appeared first on Biznology.

B2B 118

B2B FAQ Work Management Paper 118

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

SmartBug Media

MAY 12, 2021

However, a B2B website UX comes with its own set of best practices distinct from a B2C website. For example, B2C websites usually are aimed at just one buyer per visitor; B2B customers often involve a variety of people in different roles working together to make a decision to buy your product. Best B2B Website UX Strategies.

Examples 64

Examples B2B Mobile Marketing Click Rate 64

BOP Design

APRIL 19, 2021

Deciding what type of content to include in your B2B marketing emails depends on what type of email you are sending. There are three main categories of B2B emails, these include: Informative Emails. Informative B2B Emails. Read more: B2B email marketing and lead nurturing – planning tips. Newsletters.

Email Marketing 130

Email Marketing B2B Marketing Planning B2B 130