Hinge Marketing

JUNE 14, 2021

It perfectly aligns with B2B buyers’ behavior patterns. . For example, buyers today are much more likely to research potential solutions to a business problem online than rely on a sales person to guide them. . Examples of Premium Content. In this section we review six examples. White Papers/Executive Guides .

Paid Content 146

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 146

The Point

JULY 17, 2017

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. 72% of B2B Buyers quote timely response to inquiries as a key factor in vendor selection via @spearmktg. Click To Tweet.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

FunnelEnvy

MARCH 18, 2024

Studies prove that B2B prospects now prefer a digital buying journey over sales calls. Understanding their journey is where B2B customer insights come in. In this post, we cover the basics and then move on to the advanced insight strategies for B2B buyer personas that are now possible with AI. What are B2B Buyer Personas?

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Act-On

FEBRUARY 16, 2024

Sure, it’s always been there to some extent, but that pressure has recently increased, according to B2B marketers. We’ve shared our favorite five lead nurturing examples and strategies. For example, we did a complete audit of our nurture sequences last year and found the open rate was around 25%. Hardly seems fair, right?

Lead Nurturing 190

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 190

The Point

JULY 18, 2011

Dollar for dollar, white papers continue to be some of the most effective offers for most high-technology marketers. Prospects are usually more likely to download or otherwise register for a white paper vs. a Webinar, free trial, etc. Benefits/Applications/ROI (including case studies, if possible).

Paper 100

Paper Lead Generation Sample Lead Ranking 100

Ambal's Amusings

SEPTEMBER 9, 2010

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" He is also the author of the White Paper Pundit blog. " Read on to get their insights.

Paper 100

Paper Lead Generation Enterprise Management Generation 100

Act-On

NOVEMBER 15, 2023

As a result, B2B companies are investing heavily in sales enablement tools. If you want more tips and examples, we wrote a complete guide about creating buyer personas that increase ROI. Here’s an example: Awareness. Here are a few examples of what you might measure: Sales cycle length. Consideration.

Sales Cycle 228

Sales Cycle Practices Marketing Automation Services Buyer Personas 228

Martech

MARCH 12, 2024

For the last two decades, B2B marketers have tried to figure out how to use social media to reach buyers. For example, if you are in the business of selling expertise, like professional services, here’s a freebie: the answer is yes. Social must be considered in producing any marketing asset — video, white paper, case study or event.

Social Media 78

Social Media Media B2B Advertising Agencies 78

SnapApp

AUGUST 11, 2015

And as a B2B marketer, you’re constantly thinking of new ways you can relate to your audience on a more human level. So while tools like white papers are powerful, there are many other content options to consider when you really want to connect with your audience. The case for video is a strong one.

Paper 54

Paper B2B Marketing Planning Screencast 54

Trade Press Services

MARCH 4, 2024

Three Types of Content for the B2B Buyer’s Journey There’s no question that different types of content serve different purposes for organizations and their diverse audiences. B2B evergreen content focuses on valuable expertise that’s built to last. Examples include email newsletters, webinars, and social media posts.

Top of Funnel 77

Top of Funnel Trends B2B Thought Leadership Buyer Personas 77

BOP Design

JANUARY 13, 2021

For businesses seeking to increase leads and boost sales, building a professional B2B website is important – but it’s not enough. In this blog, we discuss essential website features that will maximize conversion rates on a B2B website. Read more: What high converting B2B websites have in common. Clear CTA.

Marketing Websites 119

Marketing Websites B2B Top of Funnel Case Studies 119

Launch Marketing

JUNE 15, 2022

But, it is first important to establish your B2B buyer personas before looking ahead to marketing activities. Download our free B2B Buyer Personas eBook filled with everything you need to know to craft and utilize buyer personas. Almost 90% of B2B marketers use content marketing because it works. Outreach & Sales Efforts.

Buyer Personas 117

Buyer Personas B2B Marketing B2B Paid Search Agency 117

Ambal's Amusings

AUGUST 5, 2010

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker?

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

KoMarketing Associates

APRIL 7, 2021

2020 was a tough year for B2B marketers – and everyone else. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. But there were some bright spots.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

The Point

MAY 17, 2021

When planning campaigns or designing ads, it’s easy to gravitate towards late-stage content (Webinars, analyst reports, demos, case studies) on the assumption that such offers generate more “qualified” leads. Use of very short-term metrics will almost certainly devalue those leads and the perceived ROI from the program.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

Only B2B

APRIL 3, 2024

It analyzes diverse online behaviors, including content downloads, registrations for white papers, visits to solution-related webpages, and even interactions with competitor content. Here are key examples: Website visits: Consistent visits to specific product pages or resource sections signal deeper engagement.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Ambal's Amusings

MARCH 11, 2010

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. We asked our panel of white paper experts "In what scenarios should video white papers be used? What are components of a good video white paper?

Paper 100

Paper Enterprise Management Case Study Case Studies 100

Leadspace

JANUARY 23, 2018

Case studies are among the most high-impact pieces of content a B2B marketer can produce. Unlike many other forms of marketing content — for example blogs, ebooks, white papers or reports — case studies give you an opportunity to directly demonstrate the real-life value your solutions are providing to customers.

Case Study 54

Case Study Case Studies Studies Enterprise Management 54

FunnelEnvy

JUNE 10, 2024

In the ultra-competitive SaaS digital marketing and B2B lead generation world, strategic social media and content marketing to generate leads is only the first step. For example, asking for a phone number may be a turn-off for some prospects. Remember, white space is your friend – avoid cluttering the design. Social proof.

Sales Qualified Leads 62

Sales Qualified Leads Design Lead Scoring Lead Ranking 62

KoMarketing Associates

MARCH 19, 2019

Generating high quality leads through LinkedIn for a B2B company can be a daunting task. Last year, we discussed various ways that companies can find B2B success with LinkedIn ads. Some offer examples may include: White Paper/Case Study. Create an Effective Audience List. More Information.

Linkedin 137

Linkedin Sales Qualified Leads High Quality Lead Tactics 137

NetLine

APRIL 11, 2023

Hot off the heels of our 2022 State of B2B Content Consumption and Demand Report for Marketers being named the Finny Award winner in the Best Research-Based Content category , we’re ecstatic to announce the 7th edition has been released. NetLine’s research unearthed dozens of incredible insights into the behaviors of B2B buyers.

Demand 52

Demand B2B Webinar Metrics Intent 52

Webbiquity

AUGUST 22, 2017

But’s it’s also vital for businesses like Microsoft and IBM that drive a significant amount of revenue from B2B customers. Brand building for B2B businesses is a little different from that for B2C companies. B2B prospects do a significant amount of research before they decide upon a solution. Today, it is worth $1.2

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

The Point

JULY 1, 2019

For the last decade or more, it’s been an accepted principle – almost a key tenet – of B2B demand generation that business buyers don’t want to talk to a sales rep until the last possible moment. It’s why, for example, we marketers have assumed control for more and more of the lead funnel. For example: * Lead Scoring.

B2B Sales 124

B2B Sales Demand Generation Agencies Top of Funnel Lead Scoring 124

Biznology

JUNE 4, 2018

“ Tech Providers Will Pay Far More Attention to Sales Enablement” was one of “ 10 Fearless Predictions for B2B Tech Sales and Marketing in 2017 ” from Gartner technology marketing analyst Todd Berkowitz. Building a business case with video. They need to build a business case they can sell internally.

Top of Funnel 173

Top of Funnel Video Marketing Case Studies Gartner 173

Ambal's Amusings

MAY 6, 2010

We asked white paper experts: " How should marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? "B2B marketers must leverage their content via social media sites.

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

The ABM Agency

MAY 16, 2023

Reading Time: 9 minutes Account-based marketing examples provide valuable insights into the strategic approach taken by successful B2B SaaS organizations to target high-value accounts. For example, a CTO may be concerned about cybersecurity risks, while a CFO might prioritize cost savings.

Account Based Marketing 52

Account Based Marketing Lead Ranking Examples Ideal Customer Profiles 52

Cintell

JULY 3, 2018

Every B2B technology business wants to be focused on the customer, from marketing efforts to product innovation. The 2018 B2B Buying Disconnect Report highlights the difference between how B2B technology buyers and vendors view the purchase process. How Vendors Can Address the B2B Buying Disconnect: Transparency & Resources.

Buy 172

Buy B2B Vendors Transparency 172

Only B2B

JANUARY 27, 2022

But how much do you know about B2B lead generation and its potential to redefine the term entirely? It’s fine if you don’t understand everything right now, but by the conclusion of this post, you’ll be well on your way to producing B2B leads like a pro. Your blog entries are the most typical example.

Lead Generation 117

Lead Generation Marketing Qualified Leads Sales Qualified Leads Lead Ranking 117

Biznology

APRIL 14, 2017

Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time. So now that you are on board with the benefits of online B2B marketing videos, what does video content marketing really mean?

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

ClearVoice

DECEMBER 18, 2023

B2B companies have greatly succeeded in enhancing the effectiveness of their ABM campaigns through careful content planning, creation, and distribution. In this guide, we share practical content-related advice and examples that you can use to resolve specific ABM challenges, ultimately increasing the efficiency of your marketing campaigns.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Webbiquity

DECEMBER 4, 2018

Here are five tactics your B2B marketing team needs to master to empower sales people to close deals faster. Marketing can use these insights to develop content in the form of a FAQ page, manuals, white papers, blog posts, or other content you can easily share to advance deals. Determine Product Messaging.

Sales Management 221

Sales Management Top of Funnel B2B Sales Tactics 221

Zoominfo

JANUARY 8, 2021

“With ZoomInfo, we’ve increased the number of meetings scheduled by 85% and have decreased our email bounce rates by 13%” – David Donnelly, Digital Marketing Manager at Digitcom (see the case study ). For instance, your B2B blog is a powerful tool for attracting prospective customers. Email Marketing Lead Generation.

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246

Integrated B2B

MARCH 30, 2020

Right now, companies are in a battle for market share and, in some cases, survival. As a rough estimation, around 40% of B2B companies are choosing option 1, 40% are stepping on the brakes with option 2, and a minority, perhaps 20%, are stepping up their activities with option 3. Some, however, fight smarter than others.

B2B Marketing 75

B2B Marketing Paid Search Agency B2B Thought Leadership Thought Leadership 75

SmartBug Media

APRIL 24, 2023

Here’s an example of super-strong brand awareness: At some point you have probably thought something along the lines of, “I have horrible allergies and I could really use a Kleenex.” This is a perfect example of a company building such strong brand awareness that its name is synonymous with the product it sells.

Content Marketing 98

Content Marketing Planning Word of Mouth Content 98

ClearVoice

FEBRUARY 3, 2021

What is B2B? The term B2B, nearly always used to abbreviate business-to-business , is an umbrella category for all companies that market and sell products to other businesses. B2B commerce can be for goods or services, and on just about any scale. Case studies. White papers. Virtual product demos.

Business to Business 98

Business to Business Work Management Business Marketing Management 98