The Demise of the White Paper is Greatly Exaggerated

The Point

Aaron Dun wrote a great article last month for CMSWire in which he detailed strategies that he believes B2B Marketers need to adopt to stay current in “a highly digital, connected world.” Expand Beyond the White Paper. But is the white paper dead?

Paper 123

Six Best Practices for Marketing with White Papers

Webbiquity

documents are called white papers when they are really just extended marketing brochures), properly produced and promoted white papers remain an effective and vital marketing tool—particularly for b2b technology companies. Promote white papers honestly.

Paper 126

Trending Sources

Why Salespeople Hate Most White Paper Leads

The Point

How is it that a quality white paper on a hot topic can still generate bad leads? Even a well-written white paper, by a respected author, on a hot topic of vital interest to your target audience, can still generate leads your salespeople will consider “junk.”

Paper 89

How B2B Marketers Create and Promote White Papers That Convert

KoMarketing Associates

Thanks to the internet, there are seemingly endless ways for B2B marketers to reach their audiences. According to the “B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America” report, 71 percent of today’s B2B marketers leverage ebooks/white papers for content marketing purposes. When selecting a white paper topic, make sure it aligns with your overall marketing strategy. Next, you should consider the title of the white paper.

Paper 43

How To Create A White Paper That Converts

Modern Marketing

White papers are often perceived as the more serious older sibling of the eBook. As such, it’s not uncommon for white papers to be—well, boring. White papers are among most requested resource formats of B2B buyers.

Paper 88

[White paper] Six Trends in B2B Influencer Marketing | Traackr

Traackr

Coauthored by Mark Schaefer, this white paper draws on insights from 10 influencer marketing experts from the world’s most recognizable B2B technology brands

Paper 22

How to write blog posts from a white paper

Chris Koch

If you’re a corporate marketer like me, no doubt you’ve been put in the situation I faced this week: you have a white paper that an external content person created for the company and now you need to make that content social. Let’s face it, there are some B2B executives who wouldn’t read a white paper even if you threatened them with lima beans (what, you like lima beans? The white paper has one big idea. White papers are serious.

Paper 41

Permission Marketing Drives White Paper Relevance

NuSpark

Enter the white paper. White papers have become a powerful marketing tool because of two important qualities. First, white papers give readers the information they seek. Second, white papers allow marketers to establish thought-leadership and earn readers’ attention and admiration by becoming their trusted advisors. For businesses that see the demise of their interruption marketing methods, white papers are crucial.

White Paper Alternatives for the Savvy B2B Marketer

SnapApp

And as a B2B marketer, you’re constantly thinking of new ways you can relate to your audience on a more human level. So while tools like white papers are powerful, there are many other content options to consider when you really want to connect with your audience.

Paper 35

The B2B Marketer's Guide to Interactive White Papers

SnapApp

Say you’ve created an amazing white paper that’s jam-packed with important information for your audience. Maybe it’s time to make your white paper interactive. At a basic level, an interactive white paper is a dialogue , whereas static long-form content is a monologue.

Paper 29

Is The White Paper Dead for B2B Marketing?

Buzz Marketing for Technology

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!”

Paper 58

A Follow-Up Strategy for Content Syndication Leads

The Point

When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product. Adapted from the white paper, “ 8 Tips for Content Syndication Success.”.

End Death by PowerPoint and a 1,000 White Paper Cuts

The ROI Guy

This is why more than 30% like interactive storytelling and 20% leverage diagnostic assessments and ROI calculators to help research and drive B2B purchase decisions, and these numbers are increasing every year.

Paper 35

Now on YouTube: Our White Paper

The Content Factor

Demonstrating how to repurpose B2B content using simple video tools, we present the video version of "Secrets of Case Study Winners," based on our white paper about effective B2B case study programs.

B2B Marketers Can Benefit from Creating White Papers

KEO Marketing

However, for B2B marketers, this form of content is unlikely to be worthwhile enough to justify a large outlay of time or money. By contrast, white papers have been consistently viewed as a type of content that can have an impressive ROI for B2B marketers.

Paper 26

8 Questions to Help You Decide if Your Content is Good Enough

The Point

Personally, I’ve seen some white papers continue to generate leads year after year with only minor updates. Let’s be clear here – we’re not saying you should convert your white paper into sales collateral.

Beware the Siren Call of Pre-Qualified Leads

The Point

There is a growing trend in the content syndication space, and among Cost Per Lead (CPL) programs in general, for media vendors to offer B2B clients the option of pre-qualified leads. For the average B2B marketer, I’m not so sure this is a wise move.

CPL 123

Why This Holiday Email Campaign Misses the Mark

The Point

It’s that time of year again, and B2B marketers everywhere are dusting off the usual holiday clichés in an attempt to weave good cheer into their demand generation campaigns. If your offer is a White Paper, convince the reader why that white paper is worth the read.

Social Selling White Paper – SellingPower

Sales Intelligence View

Today’s B2B sales teams need to know how to leverage social selling opportunities in order to create relationships and help their companies maintain a strong brand presence in the market. Read this white paper and learn: Quantifiable benefits of adopting social business practices.

Paper 19

Why this LinkedIn Ad Works: 2 Key Tips for Success

The Point

For many B2B Marketers, advertising on LinkedIn is becoming a demand generation staple. For more tips on effective social advertising, download our free white paper: “ Social PPC: Tips for Successful Ads on Twitter, LinkedIn & Facebook. ”.

Repurposing Content – Making Blog Posts into White Papers

EMagine B2B Blog

In the world of B2B, content is king. But marketers often struggle keeping up with the sheer volume of content necessary to create thought leadership, attract visitors and gain authority on their targeted areas of expertise. When we speak of content, we often are referring to web content, blog posts, whitepapers, videos, webinars and social [.]. Blogs, Blogging Content Development

Paper 32

B2B Marketers Are Turning Away Prospects

Digital B2B Marketing

According to recent research from IDC, lead generation is a top B2B marketing priority , and in the next four years Sirius Decisions predicts 75% of all registrations will be captured online. White papers have the largest spread between very valuable and little value.

How to Write a Better Content Syndication Abstract

The Point

When planning a content syndication campaign, most B2B marketers tend to focus their energy primarily on 1) selecting the right media partner(s) and 2) selecting the right content to promote. This paper reveals how Acme Security EndPoint Protection 3.0 Download this paper now.

Improving B2B white papers by answering 3 easy questions

EMagine B2B Blog

As much as B2Bs today rely on white papers to raise their prospects’ temperatures, you’d think they’d be more uniformly effective. Or so says Michele Linn, writing in the White Paper Pundit. Tags: B2B Web Strategy Internet Marketing And they can be, if their developers respected just one key principle: focus on your reader, not on your product/service message. To ensure that [.].

Paper 23

4 Smarter Ways to Edit Your B2B Content

emedia

Content White Papers Blog Blog Post Editing Homepage ResourcesThese tips will make your editing process faster and smoother. Editing is an often overlooked but vital part of content marketing. Learn how to do it effectively.

Tips 35

5 Creative Ways to Make Your White Paper Irresistible

The Point

I cringe to think of it now, but twenty years ago the task of including an image of the offer – even a white paper – usually resulted in a photo shoot. Yes, I have attended half-day photo shoots in which all we shot was a white paper on a desk.)

5 Common Content Syndication Mistakes

The Point

Though it predates what we think of today as “content marketing,” content syndication is still a cornerstone of many B2B companies’ demand generation strategies. If you offer a white paper on “Salesforce.com Success Tips” you’ll attract users of Salesforce.com.

CPL 82

5 Ways to Give Old B2B Content New Life

emedia

Today, everyone has B2B content to use; in fact, there is so much content out there that you might feel overwhelmed with the many options you have to use. Blog Webinars Marketing Content Creation Ebook White Papers Strategy Marketing/Sales Management Blog Post Audiences Homepage B2B Resource

What is business video content marketing and how to get started

Biznology

Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time. So now that you are on board with the benefits of online B2B marketing videos, what does video content marketing really mean?

Video 58

Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework

Webbiquity

Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business.

3 Blog Posts on Crafting Amazing B2B Content

emedia

Surveys show 3 widely popular kinds of content: white papers, infographics, and eBooks. Ebook White Paper Development Homepage Content Creation Lead Generation White Papers Blog Repurposing Content Blog Post Infographic Development Resources Infographics Ebook Development Content MarketingSome of our best recent posts on content creation, we hope you find them helpful! How can you get the most out of these time tested content-types?

The Two Core Elements of B2B Social Media Marketing Success

Webbiquity

Content can be produced in a wide variety of formats: • White papers. Of course, in the B2B realm, your content should be targeted at addressing a specific question or concern of a specific type of buyer at a specific stage of the buying cycle (e.g.

How to Craft White Papers that Generate Quality Business Leads?

Ambal's Amusings

Today white papers have become HOT marketing vehicles, and countless numbers of companies are using them to generate leads and grow their business. In fact, research conducted from leading industry analysts such as Marketing Sherpa, Eccolo Media, Tech Target, and Information Week all show that the vast majority of today’s business decision makers use white papers to make critical purchase decisions and learn about vendor solutions.

What Happens When You Need B2B Content but Have No Budget?

emedia

Ebook Content Creation Lead Generation White Papers Inbound Leads Blog Blog Post Infographics Homepage ResourcesHave you been tasked to create fresh content to generate leads but have no budget? Get some ideas on how you can think outside the box and get new content.

Top 5 Content Marketing Trends You Need to Know for 2015

The ROI Guy

And most of the campaigns are White Paper download offers – with the average executive receiving over 50 offers each business day. White Papers have become the crack cocaine of email marketing.

The Building Blocks of Content Marketing: How to Plan Your B2B Content Library

Biznology

Stevens of eMarketing Strategy presented our latest Biznology® Webinar about how to plan your B2B content libraries. B2B marketers are well aware that content—such as white papers, infographics, research reports, case studies, and videos—are essential tools for marketing effectiveness today.

Sample Outline for a Lead Generation White Paper

The Point

Dollar for dollar, white papers continue to be some of the most effective offers for most high-technology marketers. Prospects are usually more likely to download or otherwise register for a white paper vs. a Webinar, free trial, etc. because 1) the time commitment is minimal, and 2) white papers are perceived (not always justifiably) as information of value rather than sales collateral.

5 Campaign Ideas for When You Have No Content

The Point

For today’s B2B marketer, content is the fuel that feeds the demand generation engine. And they can be a refreshing change in what otherwise might be a steady stream of white paper offers and Webinar invites.

How to Translate Your Technical Expertise to Digestible B2B Content

emedia

How do you translate your technical solution into a thought leadership piece, easily understood by B2B decision makers without IT expertise? Content ROI Technical Lead Generation White Papers IT Blog TCO Blog Post Audiences Homepage ResourcesLearn here. The challenge today is explaining your technical solution in a way that even a lay person can understand it. Here are five tips to help translate technical language so your content can be understood by all interested parties.

Tips 27

How to Generate More Opt-ins With Your Email Marketing Campaign

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of Candyce Edelen , CEO of PropelGrowth , a B2B financial services marketing firm in Princeton, NJ.

Opt-in 109