Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. With sales reps only having 5% of a customer’s time during their B2B buying journey, they have no choice but to pull out all the stops to get customers’ attention.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

Marketing Insider Group

JUNE 8, 2021

Content marketing with a thoughtful strategy and plan doesn’t usually provide the ROI (return on investment) expected. Defining success includes the goals you want to accomplish and how you’ll track them. To build a pathway to success, you need to prioritize your goals, then document a plan to achieve and track them.

Content Marketing 290

Content Marketing Lead Scoring Lead Ranking Planning 290

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Marketing Insider Group

MARCH 18, 2021

Some B2B companies tend to neglect social media altogether, dismissing the opportunity to showcase their brand’s identity and connect with their following on a one-to-one level. For B2B, you will likely target the C-suite and other decision makers. Become a Thought Leader. Nearly ninety-two percent of marketers 1 in U.S.-based

Social Media 358

Social Media Work Management Webinar Metrics Social Marketing 358

KoMarketing Associates

AUGUST 30, 2018

When it comes to content marketing, blogging efforts are often a critical part of a B2B organization’s strategy and lead generation efforts—a point emphasized by the fact that an average of 3 million new blog posts will have been published by the time you’ve gone to bed. Google Search Console. Specifically, the Topic Research Tool.

Tools 144

Tools Lead Scoring Lead Ranking B2B Thought Leadership 144

Modern B2B

JANUARY 10, 2024

Traditionally, gated content has been a cornerstone of B2B marketing campaigns, but traditions shouldn’t always be upheld for the sake of it. Shareability It doesn’t really matter how far and wide they share it, because it’s got your logo all over it, and your great thought leadership within it.

B2B Thought Leadership 52

B2B Thought Leadership Top of Funnel Thought Leadership Lead Scoring 52

Pam Didner

JANUARY 5, 2020

I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. Therefore, attending marketing conferences can put you directly in front of established marketing thought leaders, cutting edge data, tools and techniques. Portland Tech Leadership Conference. B2B Online.

Conference 105

Conference Marketing AI Peer-to-peer B2B Marketing 105

Sprout Social

APRIL 25, 2024

Social media strategy deck You know the ins and outs of your strategy, but does your leadership team? This customizable Google Sheets template is designed to help you break down your strategy to audiences beyond marketing with thoughtful hooks and benchmark data. Download the template 5. Get the template 18.

Social Media 65

Social Media Template Work Management Marketing Management 65

Circle Studio

JANUARY 10, 2020

As firms look to optimize their marketing efforts in 2020, it’s imperative that business-to-business (B2B) marketers are laser focused on doing what is most likely to drive growth and make an impact. Here are five to consider: Myth 1: B2C marketing has little relevance in B2B. Myth 2: Content marketing = thought leadership.

Work Management 79

Work Management Marketing Management B2B Thought Leadership Marketing Automation Services 79

Zoominfo

JUNE 4, 2018

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. If you turn your attention to the metrics that matter, you can improve your marketing strategy and communicate the important insights to leadership. Roll up your sleeves, and start tracking!

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234

Marketing Insider Group

MAY 13, 2020

Marketing Week found a similar finding that revealed that only about one-third of B2B CEOs consider marketing an important part of their business. Activate employees passions and expertise to empower all the company’s teams to spread our thought leadership. It might be us. Tie Everything to Quantifiable Business Outcomes.

Trust Marketing 312

Trust Marketing Word of Mouth Advertising Agencies B2B Thought Leadership 312

Oktopost

JULY 4, 2022

The question is – with the immense choice of social media management platforms on the market today, which is the best choice for your B2B business? It’s a quick way to get a bird’s-eye view of how your audience feels about a certain situation. ? But B2B companies need to go deeper. Key Functionalities Social Studio Didn’t Offer.

B2B Thought Leadership 131

B2B Thought Leadership Work Management Social Media Marketing Management 131

KoMarketing Associates

JANUARY 8, 2019

Data, while not necessarily creative, is a crucial part in how your B2B marketing creates the content and stories that it decides to tell its target audience. Below are some of the ways that data can be used to tell better stories in B2B content marketing , which can make your content efforts more worth the time it takes to produce it.

B2B Marketing 125

B2B Marketing Content Marketing Planning B2B 125

Marketing Insider Group

FEBRUARY 24, 2021

91 percent of B2B marketers use content marketing. That doesn’t mean that the content isn’t high-quality and educational, or that it doesn’t illustrate thought leadership. If you track these emerging keywords and start to see high peaks in volume, that indicates your audience wants to know about the topic.

Lead Ranking 288

Lead Ranking Lead Scoring CMS Development Content Marketing 288

ANNUITAS

OCTOBER 15, 2020

As a result, marketing has become thought of as a cost-center with very little measurable output. A Conversation Track Architecture informed by extensive buyer research will help you build an email program that moves beyond blasts and instead offers personalized content at key stages in the buyer’s journey.

Blast Campaigns 147

Blast Campaigns Elasticity Eye-Tracking B2B Thought Leadership 147

Marketing Insider Group

MARCH 16, 2021

An eye-tracking study revealed most users dismiss ads online. That begins their journey with you, and it’s the way B2B buyers make decisions now. Another crucial benefit of content marketing is it allows you to show your brand’s thought leadership on topics. Now, on to the numbers. In 2020, 26.4%

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. With sales reps only having 5% of a customer’s time during their B2B buying journey, they have no choice but to pull out all the stops to get customers’ attention.

Sales Management 62

Sales Management Examples Top of Funnel B2B Thought Leadership 62

KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. An optimized URL (web address) should be easily readable for the human eye, explain to search engines what the page is about, and clearly outline the structure of the website. Local Pack.

SERP 295

SERP Features Google Top of Funnel 295

Hinge Marketing

FEBRUARY 16, 2023

For professional services and other B2B organizations, it’s essential to have a website that accurately represents both your brand and your capabilities, while also providing a positive user experience. So how much should you plan to spend when developing your next B2B website? Brand challenges arise in many different ways.

CMS Development 112

CMS Development Cost Marketing Websites B2B 112

Heinz Marketing

DECEMBER 25, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. B2B Marketers: Make Your Email Newsletter a Thing. Executive Insights: Trends Marketers Should Keep An Eye On For 2022. Thank you for the great read, Larry Robertson.

Planning 109

Planning Paid Search Agency Companies B2B 109

B2BMarketing.net

FEBRUARY 27, 2024

The past four years haven’t exactly been smooth sailing for B2B marketers. Well, it’s meant that budgets are tight, every penny is under a watchful eye, and marketers are having to fight their corner and prove their worth on a daily basis. Equally, most of us are aware that only around 5% of B2B buyers are in market at any given time.

Marketing AI 52

Marketing AI Cost Account Based Marketing Advertising Agencies 52

Sprout Social

NOVEMBER 23, 2022

Quick thought experiment: when I say jobs, thought leadership and networking, what social platform comes to mind? As a hub for thought leaders and job seekers alike, LinkedIn is a goldmine for uncovering new leads and talent alike. I’m willing to bet it’s LinkedIn. And LinkedIn employee advocacy is how you reach them.

Linkedin 115

Linkedin Paid Content Tips B2B Thought Leadership 115

Marketing Insider Group

JUNE 14, 2021

In this second example , the user has some fun with Videoleap’s more advanced effects tools, merging two clips in an eye-catching way that tells a story. To understand what kind of impact your video content is having, try tracking these metrics: Views: The number of times your video has been viewed (also called a reach).

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Content Standard

APRIL 4, 2019

So time is of the essence for marketers hoping to make an impact with B2B video marketing in this rapidly evolving landscape. Why B2B Video Is Already Essential to Your Marketing Strategy. B2B tech brands particularly benefit from video’s unique capability to communicate complicated concepts to potential buyers.

Creativity 111

Creativity Video Marketing B2B Marketing Planning 111

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. The Ultimate Guide to B2B Marketing in 2021. What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Circle Studio

JANUARY 30, 2020

Many B2B companies are already leveraging webinars as part of their content marketing and thought leadership efforts. As with any marketing tactic, a successful and effective B2B webinar is ultimately a byproduct of proper planning and execution. Plan, plan, plan. I can’t overstate the importance of preparation.

Webinar Metrics 96

Webinar Metrics Tips Contingency Planning B2B 96

Metadata

SEPTEMBER 1, 2022

The majority of B2B marketers still think about demand generation as a series of tactics, rather than a larger marketing strategy. We’ll walk you through our approach to creating a winning B2B demand generation strategy. What is B2B demand generation? The definition of B2B demand generation covers a lot of bases.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Cost per Lead 52

Zoominfo

NOVEMBER 29, 2021

Whether your marketing department is a startup or well established, you should routinely assess which key performance indicators (KPIs) you’re tracking — and if you’re not tracking any, decide where to start. While there are countless KPIs you could track, we’re laying out the ones specifically tailored for demand generation marketers.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Webinar Metrics 130

DealSignal

SEPTEMBER 2, 2020

Digital channels are the primary lifeblood of B2B sales and marketing programs right now. When social media gained dominance, marketing thought leaders said prospects wouldn’t want to engage with brands via email. But the reality is different, especially for B2B marketers. That means maximizing the ROI of every dollar spent.

Paid Content 52

Paid Content Advertising Channels ROI B2B Marketing 52

Golden Spiral

APRIL 23, 2019

Is it right for B2B tech? This thoughtful, incremental approach to completing marketing projects and achieving overarching goals is meant to “improve the speed, predictability, transparency, and adaptability to change of the marketing function,” according to Jim Ewel, founder of AgileMarketing.net. A Visual Tracking System.

Planning 85

Planning Paid Search Agency B2B Marketing Companies 85

Content4Demand

AUGUST 17, 2021

Jon Miller, Chief Marketing and Product Officer at Demandbase , offers a helpful vision into the future value of intent data and practical advice for B2B marketers eager to get started now. He expects intent data to play a vital role in the future of B2B content. There’s vast opportunity for B2B brands to use intent data.

Intent Data 98

Intent Data Intent Buy B2B Thought Leadership 98

Content4Demand

MAY 17, 2019

Food for Thought Leadership. Study: B2B Marketers Underestimate the Power of Thought Leadership. The 2019 Edelman-LinkedIn B2B Thought Leadership Impact Study determined that brands are surprisingly unaware of the impact of thought leadership on their businesses. No Boring B2B.

B2B Thought Leadership 50

B2B Thought Leadership Thought Leadership Content Word of Mouth 50

Zoominfo

JUNE 11, 2019

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. If you turn your attention to the metrics that matter, you can improve your marketing strategy and communicate the important insights to leadership. Roll up your sleeves, and start tracking!

Work Management 100

Work Management Marketing Management Eye-Tracking B2B Thought Leadership 100

DiscoverOrg

JULY 3, 2018

Nurture closed-dead B2B sales opportunities. Well, try, try again – with a fresh pair of eyes. Our Chief Revenue Officer Patrick Purvis suggests: “Find out: Is there new leadership there? And it’s not hard to follow, if you know what to look for and have the tools to track it. Guide the decision process.

Top of Funnel 196

Top of Funnel Ad Building B2B Thought Leadership Buyer Intent 196

Marketing Insider Group

AUGUST 30, 2019

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. Have a Formal Marketing Plan. Partner with a Marketing Agency. Use Retainer vs. Project Contracts.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Sprout Social

NOVEMBER 1, 2021

Why not harness that into a thoughtful employee advocacy program that gives a win-win to everyone involved? Subject-matter expertise for industry thought leadership. Establishes thought leadership. Let’s explore additional metrics that help you track the performance of employee advocacy.

Work Management 124

Work Management B2B Thought Leadership Thought Leadership Marketing Management 124

Salesforce Marketing Cloud

DECEMBER 8, 2023

Email marketing is a form of direct marketing that uses messages to promote products or services, send thought leadership pieces, or connect with their audience in other ways. A thoughtful email marketing strategy provides customers with interesting and valuable information to make smarter purchasing decisions. Let’s dig in.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115