KoMarketing Associates

SEPTEMBER 16, 2020

And yet, many B2B marketers have still held back from adopting ABM. A July 2020 study of marketers revealed that only 22% said their “ABM strategy is in place and measurable.” 2020 has changed the rules in many parts of business. B2B firms no longer have room for Sales and Marketing to be out of sync.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

KoMarketing Associates

APRIL 7, 2021

2020 was a tough year for B2B marketers – and everyone else. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

SEPTEMBER 1, 2021

Many B2B marketers engage in both hybrid and in-person events to resonate with their target audience. On24 recently published “The Future of Events Report,” and statistics showed that the most important goal for events among B2B marketers is customer engagement (51%). Finding Alternatives for B2B Marketing Events.

Marketing Report 201

Marketing Report B2B Marketing Event Marketing B2B 201

Webbiquity

MAY 17, 2022

The pandemic sent millions of employees home to work in March of 2020, and in the two years since, remote jobs have become the new normal. The evolving work environment has especially impacted business-to-business (B2B) organizations, as in-person interactions are often pivotal to success. Image credit: Helena Lopes on Unsplash.

Organization 303

Organization B2B B2B Sales Training 303

Zoominfo

APRIL 30, 2021

“In March 2020, live events were canceled overnight. Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt. As a result of changes brought on by the pandemic, ZoomInfo started following up on cold leads in a more targeted way in 2020. Lessons learned from virtual events.

Trade Show 264

Trade Show Top of Funnel Acquisitions Enterprise Management 264

Zoominfo

JANUARY 20, 2021

The new year will require businesses to use technology to accommodate at-home customers, both B2C and B2B, with even quicker, more efficient online options. A survey in April 2020 from RBC Capital Research showed that 42% of respondents purchased groceries online at least once a week , up from 22% in 2018, as reported by GeekWire. .

Zoominfo 246

Zoominfo eCommerce Loyalty Paid Search Agency 246

Zoominfo

MAY 6, 2021

The pandemic changed the day-to-day processes of the B2B sales organization practically overnight when the world went 100% digital. A recent ZoomInfo survey of about 600 sales and marketing professionals found that most sales reps said they relied on in-person events for prospecting before 2020. (Chinese proverb).

Customer Surveys 246

Customer Surveys Top of Funnel High Quality Lead Zoominfo 246

KoMarketing Associates

APRIL 26, 2022

Finding Success Through B2B Marketing Events. Although marketers are beginning to explore virtual spaces, previous research suggests that they are still looking to find success through in-person events as well. At the height of the pandemic, the event cancellation rate was 100% in the second quarter of 2020.

Planning 198

Planning Statistics Marketing & Strategy B2B Marketing 198

KoMarketing Associates

JULY 29, 2020

Some marketers have already discovered the advantages of personalization, but new research shows that many are still lagging, and they are lacking a competitive edge as a result. As of the time of this survey, just 33% of marketers said that more than half of their digital marketing budget goes toward personalization.

Differentiation 172

Differentiation Customer Surveys Personalization Privacy 172

Webbiquity

MARCH 30, 2021

In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. Throughout the pandemic, B2B marketers have had to rapidly and repeatedly react to changes in the work structure and priorities of B2B buyers, based on incomplete and imperfect data.

Lead Generation 257

Lead Generation Marketing Automation Services Trends Marketing AI 257

KoMarketing Associates

APRIL 6, 2021

As more B2B marketers experiment with account-based marketing (ABM), new research suggests that they are diverting more of their budget to this tactic. This was followed by content marketing (60%), sales enablement (48%) and personalization/customization (43%). COVID-19 and Changing Marketing Investments.

Account Based Marketing 243

Account Based Marketing Marketing Report B2B Marketing B2B 243

Biznology

DECEMBER 15, 2021

The last time I dared to compile a set of predictions was pre-pandemic, going into 2020. Going into 2021, the world was upside-down, and the general uncertainty about everything in our personal and professional lives convinced me to lay low. But now I am back, with a list of 10 trends that B2B marketers should watch as we enter 2022.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

Zoominfo

DECEMBER 23, 2020

Who knew what surprises awaited us in 2020?). The digital strategies we’ve created and altered in 2020 have been drastically different from previous years, and will definitely differ in 2021. B2B Database New Year’s Resolutions. Personalize content (beyond just adding a first name) and make it relevant 3.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Zoominfo

FEBRUARY 16, 2021

Thriving companies in 2020 shared a common trait: a product customers want that is simple to use and easy to access. Gartner, How Marketers Are Adapting to Disruption During COVID-19: Findings From the 2020 Customer Loyalty and Management Marketing Poll, September 2020.). So what do these patterns mean in the bigger picture?

Cross-Selling 219

Cross-Selling Gartner Marketing Management Loyalty 219

The Point

DECEMBER 13, 2019

The rate of change in B2B marketing and marketing technology continues to accelerate, and 2020 promises to be no different. I asked the best subject matter experts I know, my colleagues at Spear Marketing Group , what trends they think will highlight the next 12 months in B2B demand generation.

Demand 222

Demand Ideal Customer Profiles Demand Generation Agencies Account Based Marketing 222

Biznology

OCTOBER 11, 2021

In September 2019, “ A Brief History of Digital Transformation ” published by ContentStack looked forward to a near future (2020) where “50% of The Global 2000 will see most of their business depend on their ability to created digitally transformed products, services, and experiences.”. And persist at the high levels we still see.

Digital Transformation 194

Digital Transformation Work Management Marketing Management Gartner 194

Webbiquity

SEPTEMBER 22, 2020

Most of us can (vaguely) remember life before COVID-19: business optimism and aggressive purchasing plans for 2020. ” At the beginning of 2020, a whopping 88% of companies expected their IT budgets to stay the same or grow this year. For B2B technology marketers, in-person events are pretty much out for the moment.

Enterprise Management 253

Enterprise Management Work Management Purchase Marketing Management 253

Zoominfo

OCTOBER 22, 2020

We know what you’re thinking, but even with new privacy laws, B2B prospecting is possible in Europe, if you’re taking the right steps. That was the main message from Founder and CEO of ZoomInfo, Henry Shuck, for the audience at the 2020 SaaStock EMEA conference. Best practices for going to market across Europe. The answer: yes.

Zoominfo 246

Zoominfo Marketing Management Ideal Customer Profiles Privacy 246

Zoominfo

OCTOBER 23, 2019

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. Early adopters of AI have achieved significant benefits – including increased efficiency, cost reduction, improved customer experience, revenue growth, and more. Keep reading!

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

Marketing Insider Group

DECEMBER 18, 2019

But being the trending topic yourself—whether B2B brand or thought leader—is a challenging feat. One way is to be on the right channels, and for B2B marketing that means tapping into the power of the B2B big three: Twitter, Facebook, and LinkedIn. In fact, it’s probably one of the reasons why you’re here.

Social Media 320

Social Media B2B Thought Leadership Media B2B 320

Webbiquity

AUGUST 31, 2021

Millennials are changing the B2B tech market. Tech buyers really hate B2B marketing tactics. Those were a few of the findings from the 2021 B2B Buying Disconnect report, published by TrustRadius at the end of 2020. The B2B Marketer-Buyer Disconnect. ” How to Sell to Millennial B2B Tech Buyers.

Buy 296

Buy Cold Calling B2B Lead Ranking 296

Marketing Insider Group

DECEMBER 29, 2020

The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. Top B2B Digital Marketing Trends for 2021. Unable to spend quality time with friends, family, and colleagues in person, we’re turning to technology to bridge the gap. Source: Gartner.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Webbiquity

JUNE 13, 2023

A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market. Personalization can help.

Loyalty 256

Loyalty Personalization Budget Programs Marketing Automation Services 256

Biznology

MAY 4, 2020

The conference and event business has been turned upside down, so my annual post covering the must-attend events of 2020 is due for a refresh. May 3-6, Austin, Sirius Decisions 2020 Summit. May 27-28, Chicago, B2B Marketing Ignite USA 2020. UK’s B2B Marketing.net brings its successful annual conference to our shores.

Conference 163

Conference B2B Marketing Peer-to-peer Planning 163

Webbiquity

APRIL 26, 2022

Perhaps you’re the kind of person who prefers to share your subject matter expertise verbally, rather than putting pen to paper (or the digital equivalent). Perhaps you’re the kind of person who prefers to share your subject matter expertise verbally, rather than putting pen to paper (or the digital equivalent).

Copywriting 361

Copywriting Budget Programs Content High Quality Lead 361

Webbiquity

MAY 3, 2022

That’s one key conclusion from the report, B2B Events Industry Outlook 2022 produced by Emerald Xcelerator. Not surprisingly, after our enforced isolation, 54% of attendees want event organizers to offer in-person networking events. respondents said they would attend business-related events only in person going forward.

Marketing Report 332

Marketing Report Event Marketing Research Trends 332

Biznology

MARCH 3, 2022

The “Rule of Thirds” Standard for B2B Sales. B2B buying decision-makers say they are using a roughly even mix of three sales channel types at each stage of the sales process: Traditional sales, like in-person meetings. Hybrid sales is like field sales, but more digital, less in-person. Self-service, like digital portals.

Video Marketing 192

Video Marketing Conversion B2B Sales Rules 192

B2BMarketing.net

APRIL 16, 2024

Yet, it’s precisely this gap that offers an unprecedented opportunity for collaborative intelligence, the teamwork between human and machine, to bring B2B brands closer to their customers, making them more fiercely human than ever. In this era of ubiquitous artificial intelligence, we find ourselves at a crossroads. The missing piece?

Brand Identity 45

Brand Identity Branding B2B Ethics 45

Circle Studio

NOVEMBER 24, 2020

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

B2BMarketing.net

APRIL 16, 2024

Yet, it’s precisely this gap that offers an unprecedented opportunity for collaborative intelligence, the teamwork between human and machine, to bring B2B brands closer to their customers, making them more fiercely human than ever. In this era of ubiquitous artificial intelligence, we find ourselves at a crossroads. The missing piece?

Ethics 52

Ethics Brand Identity Branding B2B 52

ATAK Interactive

MARCH 12, 2020

Over the years, the B2B marketing landscape has noticeably changed. Driving this transformation is the B2B buyer journey, which has gotten longer and more complex. 82% of B2B buyers are spending more time in the research phase, using more sources to research and evaluate products and services. 5 B2B Marketing Trends in 2020.

Top of Funnel 107

Top of Funnel Trends Account Based Marketing B2B Marketing 107

Contently

DECEMBER 10, 2020

2020 is a year unlike any other. For example, in-person conferences and hosted events are a big part of how LiveIntent builds relationships and generate leads. For example, in-person conferences and hosted events are a big part of how LiveIntent builds relationships and generate leads. That was gone. Doubling down on content.

Planning 213

Planning B2B Thought Leadership Top of Funnel Paid Search Agency 213

Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. Additionally, B2C marketing’s influence on the B2B world will continue to be significant.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Martech

OCTOBER 17, 2022

B2B companies is expected to grow by 30% over the next two years, according to a new study. Dig deeper: B2B marketing confidence survives budget pressures. average increase since 2020. Even with the slowdown, the B2B martech average spend will slightly outpace B2C’s 13% projected average. Martech spending by U.S.

Spending 105

Spending B2B B2B Marketing Marketing Report 105

Martech

FEBRUARY 6, 2024

That was around mid-March 2020. The consumerization of B2B marketing will continue. Many of us were now working remotely too which could mean passing from channel to channel, device to device, and seamlessly from work to personal matters and back again. Video will be everywhere. Content spend will continue to grow.

Trends 111

Trends Work Management Advertising Agencies Marketing Management 111

Martech

OCTOBER 27, 2023

” Another challenge for B2B. The efficacy of this approach took a hit in 2020 as business users dispersed and began using IPs associated with their home devices rather than corporate networks. But he also sounded a note of optimism: “The B2B sector has always found solutions in privacy friendly approaches.”

Account Based Marketing 118

Account Based Marketing Paid Search Agency Advertising Agencies Privacy 118

PathFactory

NOVEMBER 23, 2021

In early 2020, COVID-19 turned B2B marketing on its head. We dove into the data locked within PathFactory’s Intelligent Content Platform and shared the findings in the special edition Content Engagement Report 2020. more assets per session than they did in 2020. We decided to find out. more website visitors.

Top of Funnel 105

Top of Funnel B2B Content Account Based Marketing 105