ViewPoint

FEBRUARY 8, 2017

So what can b-to-b companies do to get back on track? Send out a compelling direct mail piece highlighting fast facts based on recent b-to-b research, or host a webinar that speaks directly to the pain points your targeted industry is experiencing now.

B to B 120

B to B Cost per Lead Marketing Automation Services Inbound Marketing 120

B2B Marketing Directions

JANUARY 21, 2018

Customers 2020: The Future of B-to-B Customer Experience focused on how B2B companies should be preparing to meet changing customer expectations. In this research, study participants said they expected customer experience to surpass product and pricing as the key business differentiator by 2020.

Research 54

Research B to B B2B Custom Publishing 54

Heinz Marketing

MARCH 26, 2022

B-to-B Marketing Doesn’t Have to Be Boring. Most people believe B2B marketing to be dry and dull, however what researchers have found leads to this assumption is that it’s not the product or services offered that are causing this image, but how it’s presented. Read more to understand how to conduct this effectively.

Analysis 93

Analysis B2B B to B Paid Search Agency 93

ViewPoint

MAY 23, 2011

To get some answers to questions like these, Bernice Grossman and I have undertaken a series of research studies on the quality and quantity of data available to B-to-B marketers in various industries. When B-to-B marketers want to find new prospects, they have traditionally relied on two types of lists.

Resources 120

Resources B to B Work Management Marketing Management 120

Biznology

JULY 23, 2014

Plenty of agencies, research firms, and other marketers are focused on SMB, and willing to share their insights. These buyers trust their peers more than any other information source, across the spectrum from awareness, to researching product details, to the buying decision. SMB is where there’s enough volume to do plenty of testing.

SMB 80

SMB Peer-to-peer B to B Paid Search Agency 80

ViewPoint

JANUARY 26, 2012

Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail.

B to B 120

B to B netFactor Media SEM 120

Industrial Marketing Today

FEBRUARY 12, 2011

I use this blog to reach a wider audience than before, drive more traffic to my industrial marketing company’s Website and establish my expertise in this niche. But are industrial and engineering companies getting the message about B2B blogging? What about other manufacturers and engineering companies? Jeff Ogden. “B John Sonnhalter.

Co-Registration 60

Co-Registration Paid Search Agency Companies B to B 60

Biznology

NOVEMBER 27, 2013

B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size, and job role/title. The quantity was so vast that we published it in a supplementary spreadsheet , so that our research report itself would be kept to a readable size. We welcome your feedback and suggestions.

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

InsightSquared

MAY 1, 2019

We’ll have several leading analysts at the event, including Dana Therrien, Julian Archer, and Anthony McPartlin who will share their research, data and insights on what is truly working and what is not in the rapidly evolving field of revenue operations.

B to B 47

B to B Peer-to-peer Webcast Lead Scoring 47

The ROI Guy

JUNE 3, 2010

A SiriusDecisions survey recently examined which b-to-b sources are trusted most by buyers during the buying lifecycle, and the results indicate not surprisingly that Industry Analysts and Peers are the most influential and trusted sources of information. of respondents) and peers (28.7%).

Peer-to-peer 40

Peer-to-peer B to B Vendors Marketing Proposals 40

Biznology

DECEMBER 5, 2014

Infogroup, for example, offers as many as 45 data elements, like industrial classification code, company size, executive contacts, title, and phone number. Another approach, albeit less productive, is LinkedIn research. Append is priced very reasonably, ranging from $50 to $150 per thousand. Specialized third party databases.

B to B 80

B to B Banner Ads Banners Paid Search Agency 80

Biznology

JULY 2, 2018

You can research prospects by all kinds of variables—title, function, skills, groups, industry, company—and reach them with ads, sponsored content or email. The three most predictive B2B variables are: Industry. Your lookalikes can be modeled at the contact level and the company level. Beef up your LinkedIn skills. Company size.

Ad brokers 190

Ad brokers B2B Lead Ranking Best Practices 190

Adobe Experience Cloud Blog

APRIL 22, 2009

There are entire industries devoted to researching consumer buying behavior, but until now there has been relatively little research into B2B buying behaviors. The initial findings of the research are a must-see for anyone involved in marketing or selling to other businesses. Marketo recently worked with. Goodbye Funnel.

Purchase 48

Purchase Top of Funnel Work Management Buy 48

ViewPoint

FEBRUARY 24, 2016

In fact, Aberdeen research shows that 60% of leads, on average, still come in through outbound marketing efforts – vs 40% from inbound.". Often, however, nothing is farther from the truth, leading to tele-prospecting being one of the most mismanaged functions in b-to-b today.". From Mike Weinberg, New Sales.

Lead Ranking 149

Lead Ranking Demand Generation Agencies Account Based Marketing Paid Search Agency 149

B2B Marketing Directions

MAY 24, 2015

Most of the recent research, literature, and conversation about B2B marketing has focused on its role in building brand awareness and acquiring new customers. Research studies going back to the early 1980's have repeatedly shown that it's more expensive to acquire a new customer than it is to retain an existing customer.

B2B Marketing 53

B2B Marketing Marketing Management Planning B to B 53

Biznology

MARCH 9, 2018

Garrett Mehrguth is the CEO of Directive Consulting , an industry-leading B2B marketing agency serving mid-enterprise level firms with industry-trusted SEO, PPC, and content and social. He contributes to Marketing Land , Salesforce , Search Engine Land , Search Engine Journal , Moz , Convince and Convert , Wordstream , and more.

Sales Qualified Leads 164

Sales Qualified Leads Cost per Acquisition B2B PPC 164

Webbiquity

JUNE 17, 2014

But the increased availability of data means vendors are also more knowledgeable about what matters to buyers, how they conduct research, which content resonates with prospective customers (and what types of content fall flat), how to refine and act on key measures and metrics, and most importantly, how decisions are ultimately made.

Sales Management 100

Sales Management Work Management Marketing Management B2B Marketing 100

Paul Gillin

MAY 13, 2010

Ask a few people who are familiar with your industry but not with your company to spend exactly one minute on your website. This is particularly important for b-to-b companies, which establish long-term relationships with their customers. Does your website have personality or does it read like a research paper?

B to B 50

B to B Marketing Websites Work Management Webcast 50

Hinge Marketing

NOVEMBER 1, 2013

Specialize in particular industries. According to Hinge research , buyers and sellers often mistake the most important selection criteria. One sure way to identify blind spots between buyers and sellers is to conduct frequent research of external target audiences. Create home pages for each industry. Research studies.

Webinar Metrics 48

Webinar Metrics B to B Case Studies Marketing Proposals 48

MLT Creative

JANUARY 18, 2012

Start with social media as a research tool to identify which sites your customers and prospects are using to engage as individuals and in groups. Follow key influencers in your industry. Finding your customers online is the key. Answer questions and participate in discussions.

Social Media 40

Social Media Advertising Agencies Social Marketing B2B Marketing 40

The ROI Guy

SEPTEMBER 17, 2010

email pitches per week, up 32 percent from 2006 according to sales and marketing research firm SiriusDecisions. Prospect driven buying cycles mean that buyers research solutions on their own, and do their own due diligence, engaging sales much later in the sales cycle. For example, the typical B2B prospect receives an average of 20.3

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Convince & Convert

MARCH 8, 2012

I’m B-to-B. This week, we’re going to talk a bit about a forth-coming report from Forrester Research. When we were doing some research for this, and you and I have interacted a couple times in the past, Jonathan, it is absolutely amazing to me the number of things that your company has going on in social.

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

B2B Digital Marketer

SEPTEMBER 29, 2020

The growing business served clients from a wide spectrum of markets, from building- and construction, machinery, engineering and sewer cleaning companies, to e-commerce businesses, companies in the travel industry, telecom and many more…. It’s like the online analytical research that you’re doing, she was working on your channels.

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

Customer Experience Matrix

SEPTEMBER 3, 2009

And, in particular, are social media as important as industry gurus claim they are? Netpop Research reinforces this point in Media Shifts to Social , which found that as of September and October 2008, communications (including email, instant messaging, blogs and photo sharing) had risen to 32% of online time from 27% in 2006. .

Spending 120

Spending Media Mobile Advertising Forrester 120

MLT Creative

OCTOBER 28, 2010

If you’re in B2B marketing and new to Twitter, there are many industry experts for you to follow and, because most of them follow back, everyone gets smarter as a result. I like to see a good idea keep getting better, and The B2B Twitterer of the Year Awards are a great example.

Twitter 40

Twitter Advertising Agencies B2B Marketing B to B 40

Marketing Insider Group

MAY 31, 2012

The top takeaways for me were when DJ-voiced Jay Gaines (@ izjay ) said that their research showed that “ inbound leads move faster, convert better and close at higher rates and the difference is quantifiable and significant!” They want insights and deep expertise into their industry. Michael Brenner. BrennerMichael. Michael Brenner.

B2B Thought Leadership 100

B2B Thought Leadership Work Management Inbound Marketing Peer-to-peer 100

The ROI Guy

NOVEMBER 29, 2010

Matter of Trust - although the research indicates that buyers truly rely on vendor content to help drive purchase decisions, with so much noise, buyers have become skeptical of vendor claims. Having the right content and tools to help fuel buyer’s decision making process is essential. Death of a Salesman?

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Anything Goes Marketing

NOVEMBER 16, 2008

I focused my research this week on how I can help my customers build out a demand waterfall as defined by the smart people over at SiriusDecisions. During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke).

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

The ROI Guy

DECEMBER 6, 2010

From our research and best practices work with leading B2B sales and marketing groups, Alinean provides its top 5 predictions for 2011: 1. The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now&#.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

MLT Creative

AUGUST 1, 2011

Industry publications, associations and consultants are a constant source of articles, news, research reports and opinions. Known as the Idea Launch Pad for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients.

Inbound Marketing 40

Inbound Marketing Social Media Social Marketing B2B Marketing 40

The ROI Guy

SEPTEMBER 3, 2010

And the content that worked best was content personalized to the buyer: their industry, their role, their stage in the buying process. Valuable research and interactive tools are required. However, new research shows that most buyers rely on vendor relationships and recommendations and not search.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

Ambal's Amusings

JANUARY 7, 2010

B-to-B Offer Strategies: How to Keep Your Sales Pipeline Filled with Qualified Leads. Sales cycles can be different depending on the industry you are in. Michele Linn is a B2B marketing consultant specializing creating and promoting buyer-focused content, such as white papers, research reports, feature articles and case studies.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Scoring 100

WebMarketCentral

JULY 14, 2008

With that in mind, MarketingSherpa last week presented their Top 10 B-to-B Marketing FastFixes: How to Generate & Nurture More Qualified Leads. To spread your reach without breaking the bank, seek out opportunities to be interviewed for podcasts by well-known traditional and social media types in your industry.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

Buzz Marketing for Technology

JUNE 27, 2008

Research & Analysis. Industry Switch. All employees are expected to read it carefully and respond immediately if they can share a contact or industry background. Enhancing Online Sales and Support: New Research Reveals What Works--and What Doesnt. Industry Standard |. src = [link]. }. White Papers |. Webcasts |.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

B2B Digital Marketer

OCTOBER 13, 2020

From his early years of leading street-ball leagues with peers in his Long Island neighborhood to a host of other entrepreneurial pursuits as a young man, this talent to identify the needs of customers and engage them in solutions shaped the contribution he now extends to international business-to-business (B2B) leaders across all industries.

Trust Marketing 52

Trust Marketing Sales Management B2B Marketing Planning 52

WebMarketCentral

JULY 7, 2008

However, the report authors' advice that "B-to-B videos should employ high-quality, professional techniques to reflect your brand and convey authority" is.not exactly wrong, but too simplistic. This is where the paradox of video quality comes in. There you have it.

Lead Generation 20

Lead Generation Work Management Lead Scoring Lead Ranking 20

Hubspot

NOVEMBER 16, 2012

It's no news to us, but recent research from SiriusDecisions underscores the shift that B2B companies are making toward inbound marketing as a core strategy, and the need for more inbound marketing talent. And research shows that personalized marketing leads to more customer conversions than generalized communications.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28