ViewPoint

JANUARY 26, 2012

Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail.

B to B 120

B to B netFactor Media SEM 120

Heinz Marketing

MAY 18, 2019

Say Goodbye to Gated Content and Hello to Conversation: B-to-B Spotlight. How to get that all important market research without costly, time-consuming resources. Thanks for the advice, Helen Veyna. What most leadership advice gets wrong. Qualities of a good leader can’t all be confined to a list. Thanks for your insight, Sean Hanrahan.

B2B Thought Leadership 76

B2B Thought Leadership B to B Copywriting Forecasting 76

Biznology

DECEMBER 5, 2014

These targeted ads will cost more on a per impression basis, but think of the efficiencies. Some publishers offer IP address driven delivery of banner ads, which vastly reduces waste. Bizo offers banner ad serving based on company level targeting , using cookies. Account-based website design.

B to B 80

B to B Banner Ads Banners Marketing Management 80

Biznology

DECEMBER 31, 2014

For years, marketers have mined LinkedIn data by hand, often using low-cost offshore resources to gather targets in niche categories. B2B Marketing Internet Marketing B-to-B marketing B2B B2B marketing data sources lead generation prospecting data' Like this post? Sign up for our emails here.

Marketing Automation Services 80

Marketing Automation Services Lead Ranking Tools B to B 80

Lattice

NOVEMBER 24, 2015

According to SiriusDecisions, it will “feature a crowd-sourced and independently verified directory of b-to-b sales, marketing and product vendors that will include technology integrations and partners.” The New Go-To Resource for Tech: SiriusDecisions announced its latest product offering, the Marketplace.

Enterprise Management 100

Enterprise Management B to B Work Management B2B Thought Leadership 100

markempa

OCTOBER 1, 2008

The lack of a strong lead nurturing discipline can cost your organization substantial unrealized revenue. I've gotten the okay to highlight 5 Nurture Campaign Time Factors from MarketingSherpa's new B-to-B Lead Generation Handbook that will help you to fine tune the nurturing timing.

Lead Nurturing 120

Lead Nurturing B to B Sales Qualified Leads Telemarketing 120

Biznology

MARCH 23, 2018

The result: you get higher quality prospects, with higher conversion rates and at lower cost than traditional outbound marketing. The theory is that if you post irresistible content to your website, you’ll rise in search rankings and attract interested buyers to find you.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

Biznology

APRIL 25, 2012

Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship. Getty Images via @daylife. I’ve been keeping an eye on some of the new developments, and happily share a few here. .

Event Marketing 80

Event Marketing B to B Planning Webinar Metrics 80

Biznology

MARCH 9, 2018

You’ll also see data that demonstrates where you need to be focused to drive sales qualified leads at a lower cost. In this free 30-minute Biznology® webinar, you’ll learn what not to do in 2018 and specific recommendations to follow that will increase your lead volume and decrease your cost per acquisition.

Sales Qualified Leads 164

Sales Qualified Leads Cost per Acquisition B2B PPC 164

The ROI Guy

FEBRUARY 19, 2018

Communicate and quantify business value benefits the buyer can achieve with your proposed solutions, including cost savings, productivity improvements, business risk mitigation and revenue improvements. In order to become Winners, your sales reps need to be enabled to: 1. billion in annual purchases - [link].

B to B 53

B to B Aggregators Sample Click Rate 53

markempa

DECEMBER 21, 2006

cost center, rather than viewing it as an asset that creates revenue. According to their research, " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs. cost center, rather than viewing it as an asset that creates revenue. Bottom line: its the numbers.

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

Stevens & Tate

JUNE 20, 2019

Gartlan and Wagner join the speaker line-up with decades of marketing experience in manufacturing and B-to-B marketing at North America’s Largest Metal Forming, Fabricating, Welding and Finishing Event. The national event is being held from November 11-14, 2019 at the McCormick Place in Chicago, IL.

Peer-to-peer 40

Peer-to-peer Advertising Agencies Features B to B 40

ViewPoint

FEBRUARY 24, 2016

Often, however, nothing is farther from the truth, leading to tele-prospecting being one of the most mismanaged functions in b-to-b today.". This wouldn’t be the first time that marketers flocked to black-box solutions that cost a lot of money and yield close to zip.

Lead Ranking 149

Lead Ranking Demand Generation Agencies Account Based Marketing Paid Search Agency 149

Leading Results Rambings

AUGUST 4, 2013

Con - it takes time energy and resources to produce good content (everything of value costs time and/or money). The summary is that it probably costs the same amount of money to do advertising or hire an SEO firm as it does to produce great content. Hourly if you are competing with ESPN, Monthly if you arer a VAR partner.

Lead Ranking 55

Lead Ranking B to B Lead Scoring Advertising Agencies 55

ViewPoint

OCTOBER 6, 2015

Is ABM the Holy Grail for lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before? Does it cost a lot of money? That’s what it takes to be an efficient marketer today. Complete ABM is not a black box at all.

Account Based Marketing 120

Account Based Marketing Lead Generation Lead Ranking Lead Scoring 120

B2B Marketing Directions

NOVEMBER 29, 2015

The diagram below shows the major elements of a marketing communications plan, which is similar in several ways to the B-to-B Marketing Campaign Framework developed by SiriusDecisions. In a marketing communications plan, these three value propositions might well be embodied in one "cost reduction" value theme.

Campaigns 45

Campaigns Planning Lead Ranking B to B 45

Webbiquity

JUNE 17, 2014

Everything We Thought We Knew About B-to-B Marketing Is Wrong by Forbes. The always-insightful Ardath Albee exposes the myth (often used when raising venture capital) that the pool of prospective buyers for a company’s product or service is infinite; why this myth is dangerous (“it costs more to generate more leads.

Sales Management 100

Sales Management Work Management Marketing Management B2B Marketing 100

markempa

JUNE 7, 2005

They measured their response - used phone qualification - worked closely with their sales team - sent on only sales ready leads - closed the loop on each lead - increased revenue - cut costs - gave remarkable reports. Now look like heroes. Now look like heroes.

Marketing Budget 120

Marketing Budget Lead Generation Work Management Lead Management 120

Marketing Insider Group

MAY 19, 2015

What’s the difference between B to B and B to C Content Marketing? I have seen many brands (GE famously claims they have 2-4 people doing all of their content) execute effective content marketing with 1 / 10th of the people and cost they have associated with advertising and still gain that 3, 4 or even 5x higher return.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning Content Marketing 100

Hinge Marketing

NOVEMBER 1, 2013

Buyers of professional services identify a good reputation as the top selection criteria, where sellers identify cost/terms at the to. This is a sure way for sellers to race to the bottom on cost by not focusing on their own reputation and past performance. The overall study included 822 Buyers and 533 Sellers.

Webinar Metrics 48

Webinar Metrics B to B Case Studies Marketing Proposals 48

markempa

SEPTEMBER 12, 2007

According the MarketingSherpa research , " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs." cost center, rather than viewing it as an asset that creates revenue. But I believe that most of our colleagues in finance don’t fully understand marketing.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

markempa

JULY 16, 2007

Don’t focus exclusively on Web-based leads because typically in a b-to-b environment, a prospect may choose to communicate with your company by telephone or some other channel. from SalesFish Advertising just isnt very good at selling anything, except low cost commodity products. All leads are not created equal.

Lead Generation 120

Lead Generation Work Management Marketing Management Search Marketing 120

The ROI Guy

OCTOBER 1, 2013

Today''s B-to-B executive is budget constrained and risk adverse.

ROI 40

ROI Marketing Management Advertising Agencies Advertising Benchmark 40

The ROI Guy

SEPTEMBER 3, 2010

According to Forrester, companies are spending worldwide, on average, 19% of their SG&A costs, some $135,262 per quota-carrying salesperson, in sales support-related activities. Sources: 1) SiriusDecisions B-to-B Buyer's Survey 2010 2) New Realities about B2B Buying, Jeff Ogden, SandHill.com Blog, Jun. April 2009.

Effectiveness 40

Effectiveness Forrester B to B Sales Cycle 40

The ROI Guy

SEPTEMBER 17, 2010

There is a "cost to doing nothing", but customers need to be armed with the tools to quantify the cost of indecision and the positive bottom-line impact these changes can have. During these early phases, buyers are most looking for diagnostic advice and consultative ideas.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

MLT Creative

JULY 11, 2011

Compared to real estate costs on the show floor, this can really improve your visibility if it’s done in brand and in good taste. Known as the Idea Launch Pad for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients.

Guerilla Marketing 40

Guerilla Marketing B2B Marketing Advertising Agencies Planning 40

MLT Creative

DECEMBER 2, 2011

December 8, BtoB's Digital Edge 2011 Virtual Show Join BtoB for our third annual Digital Edge virtual tradeshow, showcasing the best demand generation technologies and tactics for b-to-b marketers. With absolutely no cost to you and no travel required, you'll hear from a host of industry leaders from your desktop.

Demand Generation Agencies 40

Demand Generation Agencies BtoB Paid Search Agency B2B Marketing 40

The ROI Guy

NOVEMBER 29, 2010

Content and tools that help buyers assess the economic impact of implementing the proposed solutions, or the cost of “doing nothing”, are essential. Unfortunately, most buyers are inclined to “do nothing” during periods of uncertainty; however, there is a "cost to doing nothing". Death of a Salesman? Death of a Salesman?

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Convince & Convert

MARCH 8, 2012

I’m B-to-B. A lot of people have bought Facebook ads on a cost-per-click basis so now they’re saying, “You know what? Especially when you talk B-to-B companies, there is quite a long way to an actual sale, of course, so that makes it even less relevant. I make ball bearings. ” Bull!

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

The ROI Guy

DECEMBER 6, 2010

To fight Frugalnomics, savvy marketers will need to make even more investments in 2011 towards content and tools that help buyers assess and quantify the economic impact of implementing the proposed solutions, quantify the cost of “doing nothing&# , and prove competitive cost advantages and value.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

JULY 23, 2015

These findings directly contradict the findings of CEB and Forrester that b-to-b sales reps’ role and importance are declining due to a disintermediation by B2B marketing and digital resources. In a recent blog article, you point to several B2C examples that could perhaps point the way to what lies ahead for B2B sales reps?

B2B Sales 40

B2B Sales Forrester B2B Disintermediation 40

WebMarketCentral

JULY 14, 2008

With that in mind, MarketingSherpa last week presented their Top 10 B-to-B Marketing FastFixes: How to Generate & Nurture More Qualified Leads. Although physical mail obviously costs more, it can help your offer stand out. Again, you can download the Top 10 B-to-B Marketing Fast Fixes slides here.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

Adobe Experience Cloud Blog

JUNE 24, 2009

The Kern Organization did an impressive presentation about B-to-B offer strategies that keep your pipeline filled with the best leads. .   (This means use LinkedIn differently than you use Facebook.)     4.      Direct mail may not be dead.     5.    7.

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

Buzz Marketing for Technology

JUNE 27, 2008

White Paper: Transportation is a prime opportunity to reduce costs. Reducing Data Center Costs with Data Deduplication: A TCO Analysis. Energy Efficiency. Space Management. Mainframes. Blade Servers. Virtualization. Applications. Middleware/EAI. Inventory Management. Document Management. E-Business. Data Warehouse. Development.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

WebMarketCentral

JUNE 18, 2008

However, the coverage does have an element of navel-gazing: "Since the year 2000, B-to-B marketing has undergone dramatic changes—in strategy, budget, measurement, philosophy and tactics.the Internet has certainly been a big part of these changes." more than doubling) increases in traffic within half a year.

Lead Generation 20

Lead Generation Lead Scoring Lead Ranking B2B Thought Leadership 20

B2B Digital Marketer

OCTOBER 5, 2020

Nobody was focusing on, especially in the B to B space, the, the marketing side. And so I guess the, the, the summer to summarize this topic, you know, buying awareness for B to B and super targeted awareness has never been easier than it is right now. It doesn’t cost any money to do that.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

Heinz Marketing

DECEMBER 24, 2018

Every week we are featuring some of the best and brightest minds in sales and marketing, especially in B to B. In marketing, the data is so, so important, but back in 1995, especially in B to B, not something that was thought of a lot. That’s fantastic. You can find all those episodes on salespiplineradio.com.

Marketing AI 87

Marketing AI Top of Funnel B to B Enterprise Management 87