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The Evolution of CRM in the Era of Big Data

Heinz Marketing

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction Customer Relationship Management (CRM) tools have evolved significantly since their inception. Initially, it was about managing customer interactions and data, a practice crucial for businesses to understand and serve their clients efficiently.

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Data Cleansing Automation: Enhancing Efficiency and Reducing Manual Efforts

Only B2B

Consequently, the demand for data cleansing automation has risen as organizations seek to streamline this vital process. Data cleansing automation presents a spectrum of advantages beyond mere accuracy. Moreover, automated data cleansing accelerates processes, leading to considerable time and cost savings. trillion annually.

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2024’s Top 10 Go-To-Market Tools and Software Platforms to Maximize Efficiency Across the Funnel

SalesIntel

Software with go-to-market (GTM) strategy tools offers powerful benefits such as automation, machine learning, and meticulous keyword research. Juro: Juro is a modern solution for contract management, making it easy for you to create, agree, and manage contracts efficiently. Enrichment API GDPR and CCPA-aligned Chrome extension 8.

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Eight Tips for Integrating Cold Emails in B2B Marketing in 2024

Webbiquity

How can your solution save time, improve efficiency, reduce costs, or increase revenue? The European Union GDPR (“general data protection regulation”) regulatory framework has a different focus. As the name implies, GDPR considerations are more about the protection of personal data.

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The Real Cost of Duplicates in Your CRM/Marketing Automation Platform

Adobe Experience Cloud Blog

The other day I was talking to yet another marketing operations manager who has “a duplicate problem*” and “just needs a one-time dedupe job.” (“*Duplicates”—multiple records for the same person and/or company in CRM/Marketing Automation platforms.) Now you have two Anns in your CRM! Privacy Laws/GDPR Compliance.

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Automating B2B List Building: Tools and Techniques for Streamlined Lead Generation

Only B2B

This targeted approach significantly enhances the efficiency of lead generation efforts, allowing businesses to focus their resources on prospects with genuine potential. Hence, the need for automation arises as a solution to these challenges. Automated B2B list building presents a range of benefits that go beyond efficiency.

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The 2024 B2B Email Marketing Automation Guidebook

SalesIntel

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.