Scoop.it

JULY 13, 2023

Thought Leadership, combined with content curation, is used to deliver unique opinions and viewpoints by subject matter experts to inform, educate, entertain, and impart wisdom to others. In a survey conducted in 2022, Thought Leadership was an effective tool used by organizations to provide value to customers during tough times.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

Webbiquity

APRIL 11, 2023

AI is being used to automate mundane tasks, drive data analysis, create personalized customer experiences, and much more. Content Curation The first way AI can help generate content is by curating existing content. Affiliate sales support independent publishing. For example, Jasper helps you craft better tweets.

Marketing AI 313

Marketing AI Curation Content SERP 313

Scoop.it

APRIL 6, 2021

Content curation has the potential to turn your website or brand into an engaging and value-adding entity without the need for directly committing the time and resources towards producing your own texts or multimedia. As a content curator , your task is to pick only the best content to share with your audience.

Curation 97

Curation SEO Lead Scoring Lead Ranking 97

Marketing Insider Group

APRIL 11, 2023

When you invest in digital marketing services, you also secure a reliable way to reach your niche audiences and promote your products and services. Connecting with your customers digitally means building trust and establishing a loyal relationship. Sharing content on relevant platforms to promote content to target your audience.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Marketing Insider Group

MAY 15, 2023

B2B marketing may help businesses promote their products or services, but it’s more than that – it focuses on building customer relationships, establishing trust, and driving revenue through an optimized digital experience. The ultimate goal is to build customer relationships, establish trust, and drive revenue.

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Marketing Insider Group

APRIL 17, 2023

This article dives into the what, why, and how of Gen Z subcultures in hopes to better understand the needs of one of today’s youngest target audiences. SEO: How To Generate More Clicks From Your Current Rankings By Ann Smarty You’ve already published content that reigns supreme in the eyes of Google.

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Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Scoop.it

DECEMBER 1, 2020

Content that’s engaging, entertaining, useful and informative grabs eyeballs, builds connections with potential customers, and establishes your brand as one that’s worth following. It takes a lot of time and money to create original content, which is a big part of why content curation is so appealing. You can use e tools like Scoop.it

Lead Capture 80

Lead Capture Curation Marketing Budget Creation Top of Funnel 80

Scoop.it

MARCH 26, 2020

We talk a lot about content curation and how it can help companies thrive in their industries. We often focus on helping marketers discover and curate the best content possible, as well as on enabling team leaders and executives to drive employee advocacy. But those aren’t the only roles that can benefit from content curation.

Curation 74

Curation Press Paid Search Agency Content 74

Martech

MARCH 22, 2024

It’s a foundational step that ensures the cornerstone content your team publishes is relevant and engaging to your target audience and aligned with strategic goals, market dynamics and industry trends. This blend ensures that content is produced quickly and maintains the high-quality and unique touch that audiences crave.

Marketing AI 116

Marketing AI Content Marketing Enterprise Management Planning 116

Marketing Insider Group

FEBRUARY 24, 2021

As companies realize it’s a proven way to attract audiences and convert them, its adoption continues to trend up. But is your industry saturated? In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. Businesses need more content and have become publishing machines as a result.

Lead Ranking 288

Lead Ranking Lead Scoring CMS Development Content Marketing 288

xiQ

MARCH 1, 2023

The Power of Affinity Marketing: How xiQ's AI-Powered Digests are Revolutionizing B2B Content Marketing Cut Through the Noise and Capture the Attention of Your Target Audience In the world of B2B marketing, creating relevant and engaging content is crucial for building brand awareness, establishing thought leadership, and ultimately driving sales.

B2B Thought Leadership 116

B2B Thought Leadership B2B Marketing Curation Thought Leadership 116

Scoop.it

JULY 2, 2019

Content curation has been a powerful tool in a smart marketer’s toolkit for years at this point. The benefits of content curation are endless. Curated content takes less time to generate and publish. It engages your audience. It connects you with influencers and big names in your industry.

Curation 53

Curation Organization Peer-to-peer Marketing Automation Services 53

Scoop.it

MARCH 14, 2024

To create content and improve visibility Influencers are among the best people to collaborate with to create unique and engaging content for your brand that doesn’t see high bounce rates and makes your target audience stick and watch. For example, consider Hims as an example.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Webbiquity

APRIL 4, 2019

They are also less targeted and more apt to miss entire audiences who no longer consume traditional media. Publisher by Nick Youngson CC BY-SA 3.0 B2B marketers need to shift from an advertising mindset to a publisher’s mindset. Those audiences come back regularly for highly relevant information and entertainment.

Paid Content 262

Paid Content Advertising Agencies B2B Marketing Marketing AI 262

Marketing Insider Group

JANUARY 4, 2021

There are some fundamental, proven strategies, but you’ll need to think about how they can apply to your software and your audience when browsing through our list. You’ll need to consistently produce content with keywords that match how your audience searches. Channels: What makes sense for your audience? Focus on Organic SEO.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

SmartBrief - Marketing

JANUARY 19, 2024

Our refreshed website debuts a fresh new look, and it is designed to make it easy for you to leverage the best of our business: Great content, mutually beneficial publishing partnerships and a suite of B2B marketing solutions for brands across over a dozen industries. We thoughtfully curate everything you need, and nothing you don’t.

B2B Thought Leadership 64

B2B Thought Leadership Thought Leadership Newsletter Sales Qualified Leads 64

Convince & Convert

SEPTEMBER 7, 2011

This act of finding good content and sharing it is known as content curation. This creation-vs-curation paradox inspired me to look for some answers in the data. The data behind this analysis comes from a sample of customers’ activity on Argyle Social, a social media marketing software provider.

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Curation Research Sample Click Rate 166

Marketing Insider Group

JANUARY 16, 2023

Adapt your content marketing strategy to the needs of your target audience to overcome the biggest marketing challenges of 2023 . The marketing industry is influenced by many factors, such as developments in technology, economic trends and societal changes. Excel in Customer Service. Increasing Competition. Image Source: Oberlo.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Scoop.it

AUGUST 29, 2019

It’s effective because your employees have built their own networks of industry connections, friends, and supporters within their area of expertise—and outside of your company’s following. Content curation adds diversity to your employee advocacy approach and it’s most effective when it: Relates to your employees’ specialties.

Curation 51

Curation Peer-to-peer Paid Search Agency Content 51

Scoop.it

JANUARY 11, 2024

era, B2B companies are struggling to get to the top of SEO rankings and stay at the top of potential customers’ minds. When a customer needs a specific problem solved, providers want to be the first name they think of Googling. You don’t have to try to come across as an industry expert if you’re not.

Work Management 77

Work Management Marketing Management Brand Identity Branding 77

Digilant

FEBRUARY 2, 2024

The Consumer Electronics Show (CES) brings together professionals from various industries to gain insights into the rapidly evolving world of consumer electronics. During the conference, industry leaders shared their strategies for leveraging disruptive technologies to enhance customer journeys and create top-tier advertising experiences.

Cable 59

Cable Paid Search Agency Transparency Broadcasting 59

Liveintent

NOVEMBER 25, 2020

It’s not that we’re wishing our time away; it’s that there are two significant changes slated for 2022 that are just too big for the industry to ignore. The other notable industry change coming up in 2022 is the beginning of the data lookback period for the California Privacy Rights and Enforcement Act (CPRA).

Media 125

Media Advertising Agencies Curation Ad Exchange 125

xiQ

DECEMBER 15, 2021

Gone are the days of front-line field marketing teams organizing posh breakfasts in luxury hotels and hosting summits for big industry leaders. Now that virtual event planning is the new normal and geography is moot, how does field marketing create compelling virtual experiences for their target audiences?

Advertising Agencies 116

Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116

Sprout Social

FEBRUARY 6, 2023

Here are some of the common features of social media that brands leverage to engage with their audience. As more people like, share and comment on your posts, it’s exposed to newer audiences who might be interested in what your brand offers. For example, the link in bio feature can direct your audience to more content on your website.

Social Media 101

Social Media Features Media Curation 101

Animalz blog

MARCH 21, 2024

A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. Posts are published on a strict schedule, making it hard to allocate time for more in-depth, high-value content. Content is created to serve an audience, prioritizing timeliness over evergreen utility.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

Oktopost

JUNE 14, 2021

Potential customers rarely grow on trees. . For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation. From there, they may be developed into loyal customers.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Webbiquity

JUNE 1, 2021

Without competitor and audience intelligence, customizing campaigns to reach maximum business potential is difficult. A proven system that yields results, regardless of industry segment? Create content your audience loves. This means if your audience is primarily on LinkedIn, go for text posts.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Scoop.it

DECEMBER 28, 2023

From curating content to appeal to specific segments of your audience to using it to inspire more purchases, here are the eight ways ecommerce content marketing influences conversion rates. If you’re aiming to boost conversions, you must also address your future customers’ priorities and potential conversion obstacles.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Bluetext

MARCH 19, 2024

From tailoring your profile for each audience to embracing the latest trends and features, let’s dive into how you can embrace the spirit of renewal and rejuvenate your online presence this spring. Harmonize visual aesthetics, tone, and messaging to foster recognition and trust among your diverse audience base.

Social Media 42

Social Media Linkedin Thought Leadership Media 42

Binary Demand

MARCH 1, 2024

[ps2id id=’overview’ target=”/]Technological progress has always been a game-changer for businesses, opening new avenues to connect with customers. While some industry giants may balk at fully automated marketing through smart AI technology, the impact of AI-powered automation in customer service sectors is clear.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Liveintent

JANUARY 25, 2022

Considering that 91% of consumers are more likely to shop with brands that provide relevant recommendations and offers, you don’t want to miss out on the chance to connect with potential customers by losing the ability to personalize your ads. LiveIntent’s Curated Marketplace. Inventory packages in action.

Advertising Agencies 71

Advertising Agencies Curation Funnel Advertising Newsletter 71

Animalz blog

DECEMBER 14, 2023

PLG makes the product itself the main driver of customer acquisition, essentially giving you a “two for one” deal: an exceptional user experience that also attracts new customers. For example, data from product analytics, quotes from user interviews, and industry insights from competitive research. Showcase your expertise.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

Liveintent

DECEMBER 7, 2021

The industry has barely let out its collective sigh of relief over the delay in third-party cookie deprecation before having to sort out a new type of audience data. Types of audience data. Now, your head might be spinning trying to keep all these different types of audience data straight. But, don’t fret!

Advertising Agencies 127

Advertising Agencies Aggregators Custom Publishing Top of Funnel 127

Valasys

APRIL 22, 2024

So, it’s always better to curate your own list of auto insurance leads yourself. Your customers can leave reviews, ask questions, and contact you directly through your public GMB profile. If you drive those audiences to your website with helpful information related to auto insurance, they will trust and buy from you.

Paid Content 40

Paid Content Paid Search Agency Lead Scoring Lead Ranking 40

Scoop.it

FEBRUARY 9, 2023

Artificial intelligence is making waves and revolutionizing entire industries and sectors nowadays, and startups and established leaders in the field are continuously bringing new AI-driven solutions to the market. This is also a big part of personalization, as you want to make your brand experience personalized and tailored to your audience.

Marketing AI 102

Marketing AI Work Management Marketing Management Content Marketing 102

Trade Press Services

JANUARY 15, 2024

With 77 percent of businesses using social media to reach their customers and more than 90 percent of users following at least one brand on social media, marketers cannot underestimate the importance of social media marketing. For example, in 2023 alone, LinkedIn introduced lead generation forms, new custom buttons and a native media editor.

Social Media 75

Social Media B2B Thought Leadership Media B2B 75

Liveintent

AUGUST 27, 2020

As the advertising industry hurtles closer to the cookie-challenged future, the need for publishers to diversify their revenue streams has only grown. Now more than ever, it’s crucial for publishers to focus on their biggest asset – their readers. . Each publisher has an industry category (or categories) where they shine.

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Advertising Agencies Curation Bundling Custom Publishing 62