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3 Ways a Podcast Improves Customer Engagement

Martech Advisor

Rachel Downey, Co-founder, and President, Share Your Genius, in this article talk about marketers can use podcast as a tool to increase customer engagement and the overall customer experience. Though podcasting is by no means a new medium, podcasts are a rising marketing channel for companies today. But, they should.

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Buyer Intent Data Headline Roundup

Aberdeen

Read on for the latest industry research reports, tips for using intent data, and expert projections of what 2019 might bring to the intent data space. Fit, Intent, Opportunity. This article explores targeting prospects with the right fit and the right purchase intent. B2B Marketing Trend Watch.

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Data-Driven B2B Marketing Headline Roundup

Aberdeen

The B2B intent data space headline roundup spans a Forbes column, a marketing conference, and product announcements. This Forbes article suggests using artificial intelligence (AI) and machine learning to identify intent signals and improve segmentation efforts for marketing programs. B2B2MX: Invest in Intent Data.

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The Intelligent Business Show: EP08 – AI and the Goal of the Intelligent Machine

Aberdeen

She is a principal analyst, managing partner, and founder of Cognilytica, an AI research and advisory firm, and co-host of the popular AI Today podcast. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. Good news – It is now possible to know this, with up to 91% accuracy.

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The Intelligent Business Show: EP14 – Your Data Strategy Starts from Within

Aberdeen

Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. “I can give you all the information you need to take action, but if you don’t know where you’re going or what your goal is, then it’s pretty useless.”. Good news – It is now possible to know this, with up to 91% accuracy.

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2020 Vision: 5 B2B Marketing Trends To Watch

Aberdeen

2019 was full of advancement and innovation for the B2B marketing space — from the surge of business podcasts to the rise of AI in predictive analytics, B2B marketing has become more complex and competitive than ever. . Without intent, it isn’t easy to deliver the right message to the right person at the right moment.

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A Behind-the-Scenes Look into HubSpot's Newest Content Marketing Strategy (Part 1 of 3)

Hubspot

These include podcasts, newspaper articles, book bibliographies, and, yes, friend suggestions as well. As it turns out, frequency of messaging leads to higher levels of awareness and purchase intent. If you’re selling a consumer product, like a book, maybe your potential customers read a few magazines and a few podcasts.

Hubspot 101