Salesforce Marketing Cloud

NOVEMBER 15, 2023

Our custom cigar humidors are handmade. Explore long-tail keywords Longer, more specific keywords often indicate searchers who are closer to taking an action. Do they want guidance, how-to articles, a list of nearby shops, or something else completely? What makes them successful? Want a deeper dive on keyword research?

Keywords 105

Keywords Research Traffic Lead Scoring 105

Tiecas

MARCH 21, 2024

My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. Engineers and technical buyers are empowered by ready access to information and prefer to do their own extensive research before engaging with suppliers.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Contently

MARCH 1, 2022

But social media platforms have overtaken them as Internet users’ go-tos for new information. It combines news content with profiles, fashion shoots, affiliate content on sneakers and other clothing, and original, long-tailed interviews. RSS feeds are still popular today. Only four were original content. One was deleted.

Thought Leadership 211

Thought Leadership Aggregators Paid Content Ethics 211

seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

KoMarketing Associates

MAY 21, 2019

And, for many of our clients, whose buying cycles can reach up to 18 months, high volume keywords tend to drive top of the funnel traffic, which take time to convert. Instead, we want to look at how we can make sure we are driving the right people and in turn, the right leads through our SEO program. Don’t Be Afraid of the Longtail.

Top of Funnel 141

Top of Funnel Tactics SEO Long Tail Marketing 141

Stevens & Tate

DECEMBER 2, 2022

Awareness, as we alluded to in our first article Using The Right Media Mix During Each Stage Of The Buyer’s Journeys , is a two way street. For more on the nitty gritty of how SEO can boost your brand awareness, check out our blog post for how to optimize website for great results.

Brand Identity 94

Brand Identity Branding Top of Funnel Long Tail Marketing 94

Tiecas

APRIL 23, 2024

Today’s engineers and industrial buyers are increasingly self-directed, conducting extensive online research before ever engaging with a sales team. Builds trust and authority: By providing informative content (blogs, whitepapers, case studies), manufacturers establish themselves as thought leaders and trusted advisors.

Lead Ranking 64

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 64

Brightedge

JUNE 10, 2022

Content ideation—generating topics for blog posts, articles and marketing materials for your site—is often seen as being synonymous with keyword research. Long-tail keyword discovery - The long-tail keyword tab in Data Cube provides high-value, low-competition keywords that represent immediate ranking opportunities.

SEO 111

SEO Research Enterprise Management Tools 111

Zoominfo

MAY 29, 2018

We recommend optimizing for long-tail keywords that mirror the phrases or questions your customers and prospects actually use to seek out information about your products. Follow the tips within this article, and of course, continue to produce high-quality content. Bolster Your SEO Strategy with PR.

Optimization 153

Optimization FAQ Long Tail Marketing Content 153

ClearVoice

AUGUST 7, 2023

The casual, informative, and non-invasive nature of TOFU content experiences is foundational in achieving keyword rankings for high-volume, general industry queries as well as the gateway for brand introductions and trust building. Are all the top-ranking pages using 1,200-word articles? You need to have 1,200 words. Adopt and adapt.

Top of Funnel 52

Top of Funnel Lead Scoring Lead Ranking Digital Marketing Funnels 52

Optinmonster

FEBRUARY 21, 2024

Here’s our exact, 5-step blog traffic process: 1. Write Pillar Articles In our writing, we focus on writing one pillar article that covers everything, rather than writing a bunch of different blog posts all related to the same topic. We add more information to our content to make it better and more relevant.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Biznology

JUNE 8, 2018

The primary way that a site gains authority is by publishing insightful, accurate, or definitive information in a compelling way, so that other people will want to link to it. With modern SEO tools, your small keyword footprint limits your ability to track related long-tail keywords and their pages. The concept is the same.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

Mailmunch

MARCH 4, 2021

Voice search allows you to find information on the Internet without using a keyboard. Using our voice, we control home appliances, issue tasks to our phones or laptops, and so on. To find information on the Internet, voice assistants use data from search engines. Which businesses need voice search optimization the most?

Optimization 75

Optimization Long Tail Marketing Amazon Work Management 75

Content Marketing Institute

OCTOBER 16, 2018

However, I’m not merely talking about properly optimized content that has the right meta information, links, keywords, and technical SEO. The next results page has great information to help you choose a popular niche topic. Don’t forget to click points on the graph to see the most engaged articles during that period.

Long Tail Marketing 100

Long Tail Marketing Google Domain Keywords 100

seo.co

JANUARY 18, 2022

The Google Knowledge Graph is a feature that started rolling out back in 2012 in order to improve the amount of information available online and the speed at which users could find it. Google gathers this information by dissecting and interpreting information found on external authoritative sites.

SEO 105

SEO Google Optimization Lead Ranking 105

Content4Demand

JULY 23, 2020

Second, the evolution of search engines has opened a golden opportunity for SEO and content teams to work closer together for bigger benefit. In fact, today’s organic search optimization is really about content optimization, but SEO teams have a big part. Optimize for the Experience Engine. It’s a good experience. Or a new ERP system?

Keywords 72

Keywords SEO Long Tail Marketing Buying Cycle 72

Biznology

JUNE 22, 2015

The bad news is: building a “dream team” suite of tools can get expensive – and sometimes, it’s hard to determine what tools you really need. pulls their data from Google’s autocomplete — so what you’re viewing are often tasty, long-tail keyphrases. You can see some information for free.

Cost 80

Cost Tools Long Tail Marketing Broadcasting 80

Hubspot

DECEMBER 22, 2020

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. When these two teams collaborate, you'll be rewarded with magical insights, learnings, and results that neither team could get on its own. For the record, I don't agree.).

PPC 101

PPC Work Management SEO Top of Funnel 101

A Better Jones

JUNE 6, 2019

Read on for some of our most reliable ways to create content ideas, and be sure to listen to our video below for even more advice. In terms of marketing, a keyword also increases your search engine optimization (SEO), so if your blog article is plump with keywords, Google will naturally (or should I say ‘algorithmically’?)

Long Tail Marketing 40

Long Tail Marketing Content Marketing Content RSS 40

Moz

FEBRUARY 10, 2020

My team and I wanted in on this craze. Throughout our journey of research, testing, failure, and success, we found some interesting pieces of information that we wanted to share with the community. I’ll walk you through what we did and show you some of our results (though can’t share traffic numbers).

Case Study 67

Case Study Case Studies Features Studies 67

Content Standard

MAY 2, 2018

” Articles trumpeting “disruptive marketing technologies” that promise to “accelerate revenue” and “improve employee engagement.” But despite all these fancy, comforting words, we still have no idea what you’re talking about, how it works, or why it will make our lives easier.

Long Tail Marketing 60

Long Tail Marketing SEO Storytelling Brand Identity 60

Conductor

NOVEMBER 18, 2021

There’s a variety of benefits to focusing on long-tail keywords while developing a long-term strategy for head terms. In a study, Conductor found that once a long-tail searcher arrives at the website, they convert at a rate more than 2.5x What are long-tail keywords? Examples of long-tail keywords.

Long Tail Marketing 80

Long Tail Marketing Keywords Lead Ranking Lead Scoring 80

Kevin Indig

MAY 29, 2023

The SEOmonitor team is inviting you to a hands-on event where you'll learn exactly how to make the most of it. An article by Arda Capital outlines how Google might be able to cache 30-60% of queries. “ While our models still hold a slight edge in terms of quality, the gap is closing astonishingly quickly.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

Sales Engine

OCTOBER 16, 2015

That means that every article they publish can’t go through tons of committee-based review cycles. Publishers spend a lot of time thinking about the best placements for articles, not only to improve the reader experience but also to ensure they see the advertisements. Sometimes they get it wrong.

Content Marketing 120

Content Marketing Lead Ranking Content Marketing & Strategy 120

SmartBug Media

JUNE 30, 2020

As in-person events and conferences take a back seat thanks to the current state of our world, thought leaders are quickly adapting to provide that same energizing transfer of industry knowledge and invaluable networking through our home computers. Video can go a long way in gaining speaker interest and buy-in. Set a Timeline.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

SmartBug Media

AUGUST 24, 2022

With that basic understanding under our belts, let’s look more closely at how to create that valuable content for customers. This is information you can use to not only solve your problem but also save money while doing so! Your keyword strategy should include both broad-scope, short-term keywords and long-tail keywords.

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

ClearVoice

JULY 5, 2022

This algorithm can evaluate the search intent behind a query and determine if a user is looking for transactional, navigational, or informational content. You might ask your sales team: What challenges are many of your sales prospects trying to solve? How do our competitors come up in sales conversations?

Keywords 52

Keywords SEO Lead Scoring Lead Ranking 52

ClearVoice

OCTOBER 23, 2023

Here’s our central question: How many opportunities are there to appear in the search results? SGE is an opportunity to lead their teams to adopt a user-centric approach to content creation and stay at the forefront of their industry. Your goal isn’t necessarily to hit long-tail keywords.

User-Generated Content 52

User-Generated Content Paid Search Agency Intent Keywords 52

seo.co

JULY 26, 2023

Keyword research tips Embrace long tail keywords. After creating a blog post, find other pages on your site with relevant content and link it in your new article. Search engines use this information to determine how to rank pages. Use a spreadsheet to organize your keyword lists.

SEO 52

SEO Click Rate Keywords Paid Search Agency 52

EMagine B2B Blog

DECEMBER 3, 2018

Even as I prepare this article for publishing, Google has once again updated the SERPs (search engine results page) for medical-related searches. When you click on Cushing Syndrome, you’ll be prompted to request information on the medical condition, which then pulls data from the Knowledge Graph and gives you detailed information.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

APRIL 29, 2019

We work with some wonderful clients and we do our best to educate them within each area of the digital marketing process. Anyone that works in SEO knows it’s a process and a team effort. I had a client ask me to provide him with an “SEO Best Practice” list so he could share it with his team. Watch Duplicate Content.

SEO 88

SEO Practices Best Practices Top of Funnel 88

EMagine B2B Blog

DECEMBER 3, 2018

Even as I prepare this article for publishing, Google has once again updated the SERPs (search engine results page) for medical-related searches. When you click on Cushing Syndrome, you’ll be prompted to request information on the medical condition, which then pulls data from the Knowledge Graph and gives you detailed information.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

KoMarketing Associates

JUNE 16, 2014

As the 2014 World Cup is officially underway, the attention of the sports world (and even those outside the sports world) has turned to Brazil, where 32 of the top teams in the world will be competing to take home the famed gold trophy. Make It through Qualifying. Credit: www.cbssports.com. Be Well-Prepared. Credit: AP Photo/Andre Penner.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

KoMarketing Associates

OCTOBER 18, 2016

The Keyword Planner tool is great for analyzing keyword volume and competition, and also offers up long-tail related queries that you may not have otherwise thought of focusing your efforts on. Have you ever read an article that you wanted to save for later, but couldn’t find it when you needed it? Tools for Writing.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

EMagine B2B Blog

JANUARY 6, 2019

We are trying to better understand our visitors and how we can help service their unique needs. We identify a marketing persona, or in many cases, multiple personas to confirm that our content meets the needs of our audience and is speaking to them most effectively. The Importance of Personas. Step 1: Ask Questions About You.

Enterprise Management 90

Enterprise Management Content Marketing Work Management Planning 90

seo.co

FEBRUARY 22, 2021

Therefore, you’re probably better off with long-tail keywords , which are usually more specific and less common than other keywords. Typically, according to Yoast , there are four kinds of intent searchers can have: Informational intent: Finding information on a specific topic. Understand Your Searcher’s Intent.

SEO 64

SEO Top of Funnel Digital Marketing Funnels Keywords 64

KoMarketing Associates

SEPTEMBER 25, 2013

Danny Sullivan of Search Engine Land confirmed this shift with Google, as discussed in the recent article on SEL this week and highlighted in news coverage on our site as well. While this could be valuable information for marketers, keep in mind that long-tail search traffic can be equally valuable in lead generation analysis.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120