HubSpot – Marketing Automation

Industrial Marketing Today

HubSpot is a great “marketing-in-a-box” solution for those getting started with inbound marketing. The dashboard provides you with a quick … HubSpot – Marketing Automation Read More » The post HubSpot – Marketing Automation by Achinta Mitra appeared first on Industrial Marketing Today. Please click on the headline to read the full article. HubSpot Marketing Automation Toolkit

The 9 Best Marketing Articles of All Time, According to HubSpot's Marketing Team

Hubspot

Content marketing is in its infancy compared to television and film, but some of the best writers and publications in our industry have already crafted articles that we revere as the Friends or Forrest Gump of the space. This article does a great job of that.".

Hubspot Inbound Conference Recap 8 of 9

Kaon

Specifically use the Google UTM (Urchin Tracking Monitor) tracking to spot trends, test keywords and articles, understand how your efforts contribute to traffic and goals, and prove your investment in time and effort is returning something.

Choosing HubSpot CRM As Your CRM Solution

Stevens & Tate

For good reason, HubSpot CRM tends to be one of the more popular options. The following six reasons are why you should consider implementing HubSpot CRM into your marketing strategy: 1. HubSpot is Available For Free. HubSpot provides its CRM solution for free.

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Paradigm of Strategic Value-Based Discounting for the B2B Industry

this article, we will be exploring the paradigm. According to Hubspot, the average S&P 1000. Paradigm of Strategic Value-Based. Discounting for the B2B Industry WWW.MARKETJOY.COM Contact: +1 484-302-0110. hello@marketjoy.com Discounting to attract new customers has been.

54 Pearls of Marketing Wisdom from HubSpot

Webbiquity

The inbound marketing experts at HubSpot along with Jeff Ente of Who’s Blogging What have just published an outstanding collection of social media insights, 54 Pearls of Marketing Wisdom by “26 of the world’s best marketing experts.”

5 Reasons to Use HubSpot

Stevens & Tate

Out of these platforms, HubSpot is highly regarded as one of the very best. The following are five reasons to consider using HubSpot as one of your main inbound marketing tools: 1. HubSpot Functions As An All-In-One Marketing Platform. HubSpot Is An Effective Long-Term Solution.

Using HubSpot Lead Flows To Improve Conversion Rates

Stevens & Tate

If you do decide to use pop-ups in an attempt to convert leads, then you should be sure to use HubSpots’s Lead Flow feature. Lead Flows are HubSpot’s version of pop-up ads. What Are The Benefits Of Using HubSpot Marketing Automation Tools?

@HubSpot Eliminates 2 Billion Cold Calls (from #Inbound13)

Smashmouth Marketing

Just prior to Seth Godin stepping on stage, for what was an entertaining and thought provoking keynote, HubSpot CMO, Mike Volpe , announced that " We saved the world from 2 Billion cold calls! " Inbound marketing techniques continue to evolve, and HubSpot is the pioneer for Inbound.

Outbound Marketing Hits Hubspot and Fast Company

Smashmouth Marketing

Smash mouth Marketing has two guest post blog articles this week, writing about Outbound Marketing, Inbound Marketing and Tony Soprano. Tags: hubspot fast company inbound marketing b2b marketing outbound marketing b2b drivel demand gen

How B2B Marketing is Changing in 2018

Content marketing / development / repurposing 19 Blogging 6 Thought leadership 4 Video 3 Case studies 2 Articles / guest posts (e.g., sites host a blog, while the remaining site features an “articles” section very similar to a blog. 1How B2B Marketing.

Ask a Content Strategist: How Do You Use Articles to Influence B2B Leads?

Contently

So, how do you—or others—use article content to influence leads in the B2B process? The top of the funnel might require articles, videos, and research papers. A lot of short-sighted marketers don’t see how top-of-funnel content like articles and videos drive leads.

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Oktopost-HubSpot Integration: Enrich your Marketing Campaigns with Social Engagement

Oktopost

It’s official, Oktopost has joined the HubSpot ecosystem as a Connect Certified Partner, supercharging the Oktopost-HubSpot integration. Together, Oktopost and HubSpot will help B2B marketers leverage social engagement data to build meaningful relationships with prospects and customers across email, website, and phone conversations! To give some context, this article will walk you through the following sections: […].

How to Write Engaging B2B Headlines: Analysis of 10 Million Articles Shared on LinkedIn

BuzzSumo

The research is based on an analysis of 10 million articles shared on LinkedIn. This could be effect of using the definite article (‘The’) to reinforce the unequalled value of the content according to Rob Ashton of Writing Skills.

The Bank Marketer’s Quick Guide to Integrating with HubSpot

SmartBug Media

A recent Forbes article notes that digital marketing plays a vital role in banks reaching new customers. HubSpot is a great platform for you, as a bank marketer, to integrate into your digital marketing strategy to ensure your efforts are targeted at the right audience. HubSpot has thousands of available integrations with applications and web services that your company may already use. Add Your Social Accounts to HubSpot.

HubSpot's Guide to Facebook Ad Sizes (With Examples)

Hubspot

Facebook ad images have a recommended resolution of 1,200 x 628 pixels for News Feed, Right Column, Instant Articles, Marketplace, Native Ads, and Sponsored Messages. Applies to: News Feed, Right Column, Instant Articles, Marketplace Ads.

The B2B marketing ironies of our time

Biznology

Hubspot preaches inbound marketing as a mantra, right? Turns out Hubspot’s own growth as a software company has been driven via cold calling through an inside sales team. Even Hubspot realizes that you can’t get all the B2B business you deserve using inbound marketing alone.

3 Great B2B Demand Gen Articles from Last Week

Smashmouth Marketing

Jill Konrath, sales strategist and author of SNAP Selling , has an article on ScLoHo's Collective Wisdom blog about limiting the amount of time you speak during a sales call and keeping quiet during that most critical meeting -- replacing your competitor!

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Everything I’ve Learned About Podcasting as HubSpot’s Podcast Marketer

Hubspot

Here at HubSpot, we've been watching the world of podcasting grow and change. From our POV here at HubSpot, it's clear we're slowly moving away from audio you tune into and towards on-demand audio. Have you ever noticed how quickly things can change?

How the HubSpot Content Team Overcame the "Pivot to Video"

Hubspot

Publishers can charge more for video advertising than banner ads in text-based articles. According to HubSpot Research , 54% of consumers want to see more video from businesses and brands. Here on the HubSpot content team, we wanted to take on the shift, responsibly.

The Ultimate Guide to Marketing Interview Questions From HubSpot's CMO

Hubspot

For example, if they say the lead-to-opportunity conversion rate is bad, the right answer is not to write more blog articles.). Between videos, ebooks, blog articles, photos, podcasts, webinars, SlideShare, Facebook, Twitter, LinkedIn, and Pinterest.

Lead Nurturing for All: An Affordable HubSpot Alternative

Sharpspring

Almost any business can benefit from using marketing automation, but most can’t afford the price tag that comes with a platform like HubSpot. Download the article to: Learn why SharpSpring’s model wins over more clients than HubSpot’s.

Does Influencer Marketing Actually Work? A HubSpot Blog Experiment

Hubspot

I didn't think about influencer marketing again until I joined HubSpot. When I started experimenting with influencer marketing strategies for the HubSpot Sales Blog seven months ago, I was operating under a few key assumptions: If one influencer is good, 23 is better.

Outbound Marketing Hits Hubspot and Fast Company

Smashmouth Marketing

Smash mouth Marketing has two guest post blog articles this week, writing about Outbound Marketing, Inbound Marketing and Tony Soprano.

Sometimes More Is Better – Hubspot Research Shows Impact Of Volume On Reach And Conversion

Marketing Insider Group

CNN doesn’t wake up one morning, decide that there’s not too much going on in Europe, and not publish news articles about Europe that day. They publish articles every single day about every topic they cover. But if you’re looking for more solid proof, we can look to the annual study by Hubspot on article volume and frequency. In their study, Hubspot found that 90% of their leads came from old blog posts.

HubSpot’s Marketing Team Worked Remotely for One Week. Here’s What We Learned.

Hubspot

That's the trend we started to see at HubSpot. We had 3 goals for Remote Week: To work more effectively as a highly distributed team, and help pave the way for more effective collaboration across geographies for HubSpot as a whole.

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Partnership News: Leadfeeder and HubSpot Team Up!

Leadfeeder

Leadfeeder is happy to announce that our partnership with HubSpot has arrived! In fact, HubSpot was the No. Due to our recent launch with Zapier, there’s now even more ways you can use Leadfeeder and Hubspot together, plus several other solutions you use to enhance the power of these platforms. Ready to get started using the new HubSpot integration? Let’s dive in… How do I connect my Hubspot CRM with Leadfeeder? Then, click on HubSpot.

Partnership News: Leadfeeder and HubSpot Team Up!

Leadfeeder

Leadfeeder is happy to announce that our partnership with HubSpot has arrived! In fact, HubSpot was the No. Due to our recent launch with Zapier, there’s now even more ways you can use Leadfeeder and Hubspot together, plus several other solutions you use to enhance the power of these platforms. Ready to get started using the new HubSpot integration? Let’s dive in… How do I connect my Hubspot CRM with Leadfeeder? Then, click on HubSpot.

Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010

Webbiquity

In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. 27 Marketing Lessons B2B Marketers Should Know by HubSpot Blog.

This Strategy Helped the HubSpot Blog Break a Year-Long Traffic Plateau

Hubspot

When I joined the HubSpot Blog team in 2016, our editorial strategy looked drastically different than it does now. At the end of the meeting, we'd leave with a solid list of articles to get started on. Traffic to the HubSpot Blog 2014 - 2017. Talk to us @HubSpot.

Don't Worry About Facebook Instant Articles: Here's Why They're Actually a Good Thing

Hubspot

Last week, Facebook made a big announcement : the release of their new Instant Articles feature. In response, my HubSpot colleague Kipp Bodnar wrote a blog post concluding that Instant Articles is bad for marketers. The quote had nothing to do with Instant Articles.

(Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009

Webbiquity

So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. 10 Ways a Start-Up Can Use Social Media to Market Itself by HubSpot’s Inbound Internet Marketing Blog. Social media marketing activity exploded in 2009, and so did coverage of these practices.

Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity

Every month, HubSpot generates a few leads that turn into clients as a result of this activity. But, HubSpot generates a good portion of our traffic from search engines now. Whether they become a client or not, we’re converting a high percentage of them into HubSpot fans.

The Most Common Keywords Found in the Top-Shared Articles [New Data]

Hubspot

This post originally appeared on HubSpot's Agency Post. Crafting a clear, relevant, and click-worthy title is the most important thing you can do to ensure that the article you spent hours and hours researching and writing performs well. Liked this article?

HubSpot Email Marketing Certification: What You Need To Know

MLT Creative

HubSpot is back at it again with another marketing certification. In this article, I’ll tell you who can benefit from getting this certification, what the classes contain and what you need to do to pass it. This time it’s on email marketing.

The 28 Best Web Design Tools

Webbiquity

COLOURlovers is a creative community where people from around the world create and share colors, palettes and patterns, discuss the latest trends and explore colorful articles. ” — HubSpot. Showcase reviews: HubSpot, Likeable Media, Siasat. ” — HubSpot.

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We Completely Redesigned the HubSpot Blog. Here's Why.

Hubspot

If you''re a regular reader of HubSpot''s Blog, you''ve probably noticed things are looking a little bit different today. Last night, we gave the HubSpot Blog a pretty drastic makeover. Why We Redesigned HubSpot''s Blog. What''s your opinion of the HubSpot Blog''s new look?

What 4 of HubSpot’s Recruiters, Hiring Managers, & Executives Say About Being a “Jack of All Trades”

Hubspot

When Karla Cook, the current Editor of HubSpot’s Marketing Blog, first joined the team as a staff writer in July 2016, she realized she had more in common with most of her new teammates than she originally thought. But, as a pleasant surprise to her, so were many of her teammates at HubSpot.

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How to Avoid Burnout at Work: 7 Strategies from HubSpot’s Manager of Culture

Hubspot

That's why I decided to enlist the help of an expert: HubSpot’s Manager of Culture and Experience, Tamara Lilian. Here at HubSpot, we have a Culture Code , a document created to represent our people, culture, and values.

The HubSpot Culture Code: Creating a Company We Love

Hubspot

We are releasing a public beta of the HubSpot Culture Code. Like HubSpot, the Culture Code is a perpetual "work in progress," so we'll update it periodically. HubSpot is growing. The HubSpot Culture Code: Creating A Company We Love.