Marketing Insider Group

SEPTEMBER 16, 2019

The results show that 82% of respondents said they prefer content based on data rather than an article based on a writer’s opinion. This bit of data from SurveyMonkey means marketers must up their original research game to help audiences better understand the markets that impact their businesses and the customers they support.

Relevance 193

Relevance Research Opinions Content 193

Marketing Insider Group

NOVEMBER 30, 2021

Aside from your headline, your blog introduction is the most important factor in determining whether a user will actually read your article. You know what you’re looking for when you do a Google search, and after just a few sentences you can pretty confidently figure out whether a particular article is going to deliver it.

Custom Publishing 349

Custom Publishing Tactics Search Marketing Lead Scoring 349

Biznology

OCTOBER 11, 2017

Here’s an easy way to round out your content marketing strategy with videos that that increase engagement at lots of different spots on the customer journey map. Convert articles and blog posts to video. The same is true for articles like research reports and white papers. Beef up your video content. Like this post?

Top of Funnel 112

Top of Funnel Work Management Video Marketing Marketing Management 112

Marketing Insider Group

OCTOBER 18, 2023

For example, a recent Demand Gen Report survey found that buyers want more insights, data, and research and fewer sales messages in content. Key Takeaways: Creating journalistic content means writing articles that adhere to high standards of integrity while telling a compelling story. Your reputation will soar as a result.

Top of Funnel 280

Top of Funnel Tips Content High Quality Lead 280

Marketing Insider Group

NOVEMBER 8, 2022

A content marketing strategy built upon the same principles enhances your customer relationships too. Consistent delivery of quality content builds engagement with customers and trust within your community. Is there key information missing from this article? Your answers will help determine which articles your team can improve.

Marketing Budget Creation 305

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 305

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. You’ll find these firms quoted often in the press.

Stats 286

Stats Advertising Agencies Paid Search Agency Work Management 286

Webbiquity

APRIL 30, 2024

SEO professionals have traditionally done this through keyword research. But it’s best to start that effort internally at your organization or client, asking a variety of customer-facing people (sales, customer service, etc.) This will help you identify the key areas of your website that need to provide relevant answers.

Marketing AI 155

Marketing AI Marketing Websites Privacy Policies B2B Thought Leadership 155

nDash

AUGUST 18, 2020

Research is essential when writing an article. However, the chances are you need to learn about the subject matter before you can write the article. Here are some top tips on how to become a research expert. Be Selective in Your Research. If you deep-dive into every topic, your research will never end.

Research 94

Research Tips Opinions Marketing Analytics Tools 94

Hinge Marketing

JANUARY 9, 2020

By blending the market strength and brand awareness of two or more companies, co-branding often improves customer bases, customer loyalty, brand image, and perceived value for all participants. Source: Seismic, Hinge Research Institute. Source: Hinge Research Institute. Hundreds of articles were written.

Research 118

Research Co-Registration Brand Identity Branding 118

Excelsior Research

JANUARY 3, 2022

Market Research Guide. A step-by-step guide to completing your own market research. Also, companies have realized the importance of market research for the business. A snippet from Statista , Research plays a pivotal role in the product line and audience segmentation. Why Market Research? Types of Market Research.

Research 52

Research Demand Generation Agencies Advertising Agencies Paid Search Agency 52

KoMarketing Associates

DECEMBER 27, 2016

But, as Arnie Kuenn points out, if your target customers aren’t looking for the type of content you’re putting out, you’re already swimming against the tide. As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Content4Demand

FEBRUARY 2, 2021

LinkedIn articles expand your text real estate to as many as 125,000 characters —an ideal way to supplement your paid LinkedIn ad strategy or simply to build brand awareness and connect your thought leadership among key audiences. Craft Your LinkedIn Article. Users prefer articles between 1.900 and 2,000 words. Keep It Social.

Thought Leadership 66

Thought Leadership Linkedin B2B Thought Leadership DemandBase 66

Optinmonster

APRIL 26, 2024

Do you want to learn how to use Google search operators to improve your content marketing research? Advanced operators help you fine-tune your Google search queries, speeding up your research and making your job a lot easier. Of these operators, I’ve found 9 of them the most useful for content marketing research.

Search Marketing 69

Search Marketing Google Content Marketing Case Studies 69

Circle Studio

DECEMBER 22, 2019

As we wrap up another year, we turn our attention to the most popular posts published on our blog in 2019. . Read Article. In no particular order, we’ve come up with a list of 15 questions to ask a potential web design and development partner before choosing who will handle your firm’s next website redesign: Read Article.

Marketing Proposals 98

Marketing Proposals Advertising Agencies Paid Search Agency Lead Nurturing 98

Marketing Insider Group

MAY 15, 2023

B2B marketing may help businesses promote their products or services, but it’s more than that – it focuses on building customer relationships, establishing trust, and driving revenue through an optimized digital experience. The ultimate goal is to build customer relationships, establish trust, and drive revenue. Buyer Personas.

B2B Marketing 311

B2B Marketing B2B Buyer Personas Mobile Advertising 311

Marketing Insider Group

DECEMBER 15, 2020

A research study found that over 80% of people searching for a product on Google chose to click on websites they were already familiar with, regardless of their position in the results. The more content you publish, the more exposure you give your brand. Every piece of content has the potential to widen your audience. Building Trust.

Ad Building 346

Ad Building Content Marketing Brand Identity Branding 346

Animalz blog

JUNE 28, 2023

Stir until it simmers with insight, then serve to critical startup investors who feast on this research. Sacra , a private markets research company, performs this magic daily. Cofounder Jan-Erik Asplund explains how this approach built their research platform, counting 344 private startups and 13,000 email subscribers.

Research 68

Research Startups Comparison Storytelling 68

B2B Marketing Directions

AUGUST 22, 2021

Marketing Week published an article earlier this month that is sure to provoke a strong response from proponents of account-based marketing. Hypertargeting - Lombardo and Weinberg say that bad ABM also assumes that targeting the right customers is more profitable than targeting all potential customers.

Account Based Marketing 52

Account Based Marketing ABM Paid Search Agency Marketing & Strategy 52

Webbiquity

MARCH 8, 2022

There are lots of helpful articles sharing digital marketing tips online. Publish original studies. When you create informative, actionable content based on your original research, it can generate a lot of attention. It helped the article attract a lot of shares and backlinks. Guest post by Mitt Ray.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

KoMarketing Associates

DECEMBER 27, 2016

But, as Arnie Kuenn points out, if your target customers aren’t looking for the type of content you’re putting out, you’re already swimming against the tide. As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Webbiquity

APRIL 11, 2023

AI is being used to automate mundane tasks, drive data analysis, create personalized customer experiences, and much more. For example, if you are looking for articles about artificial intelligence, an AI-driven tool could comb through millions of articles online and deliver only the most relevant ones straight to you.

Marketing AI 313

Marketing AI Curation Content SERP 313

Hinge Marketing

JUNE 25, 2020

Conducting prospect research can help you alleviate their concerns. Researching your prospects doesn’t have to be difficult, and it can be done at a variety of levels. In this post, we’ll explore your research options and recommend specific techniques and tools you can use to develop business more effectively. .

Marketing Automation Services 99

Marketing Automation Services Research Service Ideal Customer Profiles 99

Webbiquity

MAY 17, 2016

Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). There are also a number of tools that can be helpful with both content ideation and research. Pricing: $9 to $24 per month, plus custom pricing for enterprises. 3) Bubbl.us. 4) CoSchedule.

Planning 145

Planning Research Tools Best Practices 145

Marketing Insider Group

MARCH 13, 2023

Most Consistent: Oberer Homes Oberer Homes, one of Ohio’s best real-estate companies and semi-custom home builders, takes the cake when it comes to consistency. After realizing their content marketing strategy lacked regularity and data-based research, Oberer partnered with Marketing Insider Group to develop a plan that promised results.

Marketing Budget 229

Marketing Budget Work Management Marketing Management Marketing Budget Creation 229

Marketing Insider Group

JUNE 7, 2021

It can help you convert leads and win new customers. Content marketing will help you reach your target audience, engage people, build trust, and convert leads into customers. Reach Your Ideal Customers. If this happens, how can you ever expect to convert them into customers? Quick Takeaways. Source: CMI.

Content Marketing 342

Content Marketing Planning Marketing Budget Creation Allocation 342

Martech

FEBRUARY 20, 2024

In this article, we will explore the fundamentals of B2B content marketing, delve into effective strategies for creating impactful content, and examine the role of generative AI in enhancing content creation. This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research.

Marketing AI 125

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 125

Marketing Insider Group

SEPTEMBER 29, 2020

With articles covering such varied topics as tackling goals for work, sports, and life, improving relationships, getting better sleep, and having a healthier, happier pregnancy, Headspace attracts a new audience looking for advice on these subjects. As a reader, you’re naturally drawn into these articles (everyone loves a good story!)

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Animalz blog

MAY 2, 2023

Massive Increase in Competition for All Search Results Generative AI will dramatically increase the amount of SEO content published each day. Publishing Frequency and Content Length Trend Upwards Publishing frequency is a powerful growth lever, but for most of SEO’s history, the mechanical process of writing has been the bottleneck.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. LinkedIn research shows that 58% of decision-makers read at least an hour of thought leadership content each week. American Express Business Class.

Thought Leadership 319

Thought Leadership Enterprise Management Work Management Marketing Management 319

Hubspot

JUNE 6, 2022

Prospect research is a challenge that's every bit as frustrating as it is essential — so to help you out, we've put together a list of 18 of the best places to research buyers before sales conversations. The 18 Best Places to Research Buyers Before Sales Conversations. If they've retweeted any articles, take a look at them.

Research 89

Research Marketing Automation Services Tips Best Practices 89

Webbiquity

NOVEMBER 29, 2019

Research the Right Keyword Opportunities. Focus on “buyer keywords,” which are keywords that have the highest potential to turn into a customer, as they are the types of words and phrases your prospects are most likely to use when searching. But research will. If done right, you can sustain that traffic for years or more.

SEO 285

SEO Paid Search Agency Lead Scoring Lead Ranking 285

SmartBug Media

APRIL 7, 2020

Writing blog articles for inbound marketing shouldn’t be scary—if anything, it should be fun to write about your business. Your brand projects an image of what product or service it offers, what it can do for the customer, and what its mission is. If your personas are set, stay focused on which one your article is targeting.

Tips 66

Tips Terms and Conditions Inbound Marketing Rules 66

Hubspot

JANUARY 30, 2020

Even if you've already published a handful on branded Stories, you still might want to up your game by making them even more engaging. Short narratives are basically articles translated for a more visual audience. Customer Testimonials. At this point, you may have your own predictions of how people might have voted.

Research 101

Research Work Management Storytelling Custom Publishing 101

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. What type of customer support are you looking for? Use cases : Advanced research, complex reasoning and multimodal applications. Integrations. Desired outputs.

Marketing AI 128

Marketing AI Paid Search Agency Generation Enterprise Management 128

AccuData

FEBRUARY 8, 2021

Another important question you need answered from article writers of all types is; how much will it cost me? There are some essay writing services that allow their clients to submit their work to numerous publishers. essay-writing-service-uk satisfied customers. appeared first on AccuData Integrated Marketing.

Paper 40

Paper Research Ideal Customer Profiles Business 40

PureB2B

AUGUST 28, 2018

The painful truth of the matter is that these situations arise merely because you didn’t do enough research about your lead. Why It’s Important to Research Your Sales Leads. Researching your sales leads will help you contextualize their situations , problems, and needs beyond a simple buyer persona or stage of the buyer’s journey.

Research 95

Research Sales Qualified Leads Marketing Automation Services Work Management 95

Biznology

JANUARY 22, 2018

But when you create something special, the first intellectual property (IP) step is simple: Describe your idea to a patent researcher and ask the FTO question: “do I have freedom to operate ? ”. Their researchers create some of their patents. Disclaimer: All articles in Media 2025 are provided as-is for general information.

Lead Ranking 360

Lead Ranking Lead Scoring Intent Leads 360