Salesforce Marketing Cloud

MAY 24, 2023

Generative artificial intelligence (GAI) tools have made it very easy to write and polish emails or presentations, summarize reports, write code, create social media campaigns, and accelerate customer service interactions. Are they reading on a social media platform like Twitter or LinkedIn, a blog post, or on a store’s website?

Generation 98

Generation Work Management Copyright Social Media 98

Marketing Insider Group

AUGUST 3, 2010

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media.

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Marketing Insider Group

AUGUST 26, 2010

These resources include everything from how to get started, tips for building a social media community and how to calculate key social media metrics – just to name a few. In addition, these social media lessons from Jeremiah Owyang will explore how to establish and calculate key social media metrics.

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

JULY 1, 2010

These resources include everything from how to get started, tips for building a social media community and how to calculate key social media metrics – just to name a few. In addition, these social media lessons from Jeremiah Owyang will explore how to establish and calculate key social media metrics.

Social Media 100

Social Media Resources Media Web 2.0 100

Scoop.it

JULY 13, 2023

In this article, we’ll explain how you can achieve this and stand out using it while connecting with more customers. If you’re producing blogs and posts for social media, then content curation can save you time and capital. The world of social media has completely revolutionized how people consume content.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

WriteSpark

FEBRUARY 18, 2009

Social Media. Set the Purchasing Agenda with White Papers » B2B Tech Buyers Like Social Media. Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process. Technical Article Writer. Writer on LinkedIn. Sales Materials.

Social Media 120

Social Media Media Forrester Copywriting 120

Marketing Insider Group

SEPTEMBER 9, 2010

But while social media offers an opportunity to extend the reach of a brand message, it also presents great risks through that extension. The answer is that brands have a compelling need: …to communicate who you are as a brand and what you stand for through social media in a far more consistent, strategic and global way.

Social Media 100

Social Media Brand Identity Branding Media 100

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? That sounds ominous.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? That sounds ominous.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

NOVEMBER 1, 2010

At the same time, you know that social media has changed the marketing landscape : shouting to prospects with endless email offers may produce leads but you’re worried about the longer term implications to your market. So how do you incorporate social media into the marketing mix? Social media?

Marketing Mix 100

Marketing Mix Social Media Social Marketing Media 100

Sprout Social

SEPTEMBER 16, 2022

Publishing regular (and high-quality) content on YouTube should be a part of any strategic social media plan. In this article, we’ll show you how to post a YouTube video on both desktop and mobile. YouTube automatically checks uploaded content for copyright issues. Once uploaded, click Next. Click Next. No issues found.”

Youtube 103

Youtube Video Marketing Mobile Marketing Social Media 103

Predictive Response

NOVEMBER 23, 2022

This article will highlight a few best practices and tips on how to create a show stopping footer for your next Email campaign and how you can use the Bee Editor. Be sure to include a copyright notice to ensure your emails have copyright protection. Social Media Buttons. Branding/Logo. What is an Email Footer?

Privacy Policies 52

Privacy Policies CAN-SPAM Copyright Privacy 52

Hinge Marketing

MARCH 1, 2023

From unrelenting sales pitches filling up email inboxes to random weekly LinkedIn connection requests, the average professional is constantly bombarded with content they have no interest in. Need to generate some quick social media copy? But there are risks too! No problem. Want it to completely rewrite an older blog post?

Service 124

Service Thought Leadership Differentiation High Quality Lead 124

markempa

JUNE 14, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I read a good article on " What’s Wrong With Social Media For B2B Marketing " by John Miller who also writes the Modern B2B Marketing blog.

Social Media 120

Social Media Lead Generation B2B Marketing Social Marketing 120

Scoop.it

FEBRUARY 10, 2022

Content curation can help you take over social media and boost your site’s traffic. In this sense, content curation is the act of planning, collecting, organizing, and sharing valuable content on social media or other relevant sites. User-generated content (UGC) is easily found on social media.

Curation 69

Curation Content Click Rate Long Tail Marketing 69

Industrial Marketing Today

JUNE 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? I’ve read several articles about the impending death of email marketing because of the steady decline in open and click-through rates (CTR). Are those predictions a little premature?

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

ClearVoice

NOVEMBER 21, 2018

Young adults can’t get enough social media. 18-29-year-olds use at least one social media site—meaning you have plenty of opportunities to try to reach them. A study released this year found that people who use social media during work (like you) tend to be more motivated and creative in solving problems.

Paid Content 53

Paid Content Content Marketing Copyright Paid Search Agency 53

markempa

AUGUST 16, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 It was originally a blog post I wrote back in June.

B2B Sales 120

B2B Sales Lead Generation Sales Leads B2B Thought Leadership 120

Marketing Insider Group

SEPTEMBER 2, 2010

Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency B2B 100

Marketing Insider Group

SEPTEMBER 2, 2010

Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency B2B 100

SmartBug Media

FEBRUARY 2, 2024

In the last 4 years, LinkedIn and Twitter have pivoted to give greater visibility to individuals as opposed to corporate pages. Over time, social media has become more niche-oriented and community-focused, allowing for the emergence of virality within these communities. The result? This phenomenon hasn’t happened by chance.

Work Management 59

Work Management Marketing Management Social Media Service 59

Marketing Insider Group

DECEMBER 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog? I check LinkedIn for connection requests.

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? And digital marketing and social media are as disruptive as they come. Every disruptive technology is known to cause major upheavals in any industry. Not so fast!

Social Media 60

Social Media Social Marketing Media Planning 60

markempa

JULY 20, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Nurturing 120

Lead Nurturing Lead Generation Leads Lead 120

Marketing Insider Group

DECEMBER 7, 2010

And so this led me to the conclusion that the broader future of B2B Marketing is Social! Two timely articles I saw yesterday helped me to crystallize these thoughts. They can’t fully blame their organizations as they also did not report using social in the sales process themselves. But what does that mean…?

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

WriteSpark

DECEMBER 16, 2008

Social Media. B2B Tech Buyers Like Social Media » How Marketers Can Help Salespeople Succeed with Large Companies. Technical Article Writer. Writer on LinkedIn. All content on this blog is Copyright (c) 2007-current year by Janice King/WriteSpark, except as noted. Case Studies. Sales Materials.

Paid Search Agency 120

Paid Search Agency Companies Copywriting Copyright 120

Content Marketing Institute

FEBRUARY 14, 2018

When it comes to promoting this vast variety of library activities and resources on social media, the Public Library of Cincinnati and Hamilton County has experimented with content for each platform, from Instagram to Pinterest to Snapchat, setting goals for each one and choosing to focus on those that prove to be most effective. @webmastergirl ?@CincyLibrary

Content 100

Content Paid Search Agency Social Media Communities 100

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? But social media has opened up a channel.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Marketing Insider Group

OCTOBER 26, 2010

Two recent articles on Harvard Business Review offer some great advice. The second article that inspired me was &# How Forethought (Not Intuition) Separates the Good from the Great &# by Jeff Stibel, CEO of Dun & Bradstreet Credibility Corp. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

Marketing Insider Group

JUNE 29, 2010

In this article I will summarize a whitepaper Robert wrote on the 11 reasons why outbound telemarketing fails. Try These Traditional Tactics Now Lead Generation Programs That Work About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 100

Telemarketing Work Management Marketing Management Paid Search Agency 100

Marketing Insider Group

NOVEMBER 9, 2010

According to Kit Eaton , from Fast Company magazine in his article “ State of the Blogosphere “: There’s plenty more data in there, but the headline summary would seem to be that blogging is rapidly becoming more professional, and it’s challenging the mainstream media in terms of influence over consumer spending habits.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

WriteSpark

AUGUST 12, 2008

Social Media.   Several sessions at the 2008 PRSA conference, scheduled for October 25-28 in Detroit, look particularly relevant for those of us involved in PR for technology products and services: "Word of mouth" marketing and many social media sessions. Technical Article Writer. Case Studies.

Conference 120

Conference PR Public Relations Copywriting 120

Marketing Insider Group

OCTOBER 28, 2010

Having crafted a few myself, I am writing this article to share my experiences and tips on what has worked and what didn’t. Confessions Of A B2B Marketer 5 Sales Closing Techniques About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

Marketing Insider Group

NOVEMBER 11, 2010

To review, Blogwell is an event sponsored by the Social Media Business Council , a &# community for social business leaders at large companies.&# The event titled “How Big Brands Use Social Media&# highlights 8 real-life social media case studies. “Disclosure is the law.&#

Web 2.0 100

Web 2.0 Paid Search Agency Customer Satisfaction Telemarketing 100

Marketing Insider Group

JUNE 3, 2010

Try These Traditional Tactics Now 5 Sales Closing Techniques 9 Essential Social Media Resources 8 Essential Social Media Resources About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Wash, Rinse, Repeat.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

WriteSpark

NOVEMBER 11, 2008

Social Media. Technical Article Writer. Writer on LinkedIn. All content on this blog is Copyright (c) 2007-current year by Janice King/WriteSpark, except as noted. Case Studies. Content Marketing. Sales Materials. White Papers. Working with Writers. « When the Draft has "Problems" | Main. |

Conference 120

Conference Copywriting Copyright Case Study 120

Hubspot

APRIL 1, 2018

Read on to learn what you should (and shouldn't) do in your cover photo, and grab some social media performance tracking templates at the bottom of the page. You'll also get cover photo templates for Twitter, LinkedIn, YouTube, and Google+ with your cover photo template download !). They also use negative white (i.e.,

Template 101

Template Facebook Guidelines Banners 101