Anything Goes Marketing

JANUARY 25, 2007

It's Time to get Viral If you think long and hard enough about what motivates your target market you have to think that there is more then providing them with a perfect case study (unless that's what they've asked for). A few B2B companies are now trying to use more interactive viral campaigns designed for their target audience.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Every now and then a viral hot take will try to force hashtagging into an early grave. Take this viral content series from creator Emily Zugay. Harness the power of hashtags. emilyzugay.

Brand Identity 125

Brand Identity Branding Marketing & Strategy Eye-Tracking 125

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Jay Baer, the ‘Hall of Fame’ speaker, posts evergreen material on content marketing and word-of-mouth marketing.

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Single Grain

JUNE 24, 2019

About 10% of all messages I get through the contact form of my site express a passionate interest in “going viral.” Going viral, after all, is never a guarantee and it’s certainly not a likely event for most businesses. Going viral, after all, is never a guarantee and it’s certainly not a likely event for most businesses.

Buzz 105

Buzz Word of Mouth Paid Search Agency Advertising Agencies 105

Martech Advisor

AUGUST 26, 2019

In this article, we will look at the Stranger Things product placements and the factors that contributed to such a large audience reception. In this article, we uncover some marketing insights from the Upside Down , and look at how brands banked on the success of Stranger Things to market themselves. Let’s dive in!

Paid Content 50

Paid Content WOM Advertising Agencies Google 50

Lenny's Newsletter

SEPTEMBER 5, 2023

The very first community we got word of mouth in was the ex-Zynga product managers who had gone on to build their own companies. If we got some of the right people using it, we would get sort of a viral adoption effect. You need to grow through communities and customers hearing about you through word of mouth.”

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Biznology

JANUARY 29, 2013

Not just new members, but passionate, enthusiastic, members who will do what you expected Facebook, Google+, and Twitter to do for you in the first place: create firestorms of buzz and word-of-mouth influence. Related articles. And when that does happen, don’t you blame the people, blame yourself.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Hubspot

MAY 24, 2017

In this article, we'll focus on why brands should let their users help create value in content. Simply put, this refers to the media exposure earned by your brand through word-of-mouth. These also come in various forms, including reviews and feedback, recommendations, press coverage, and articles, amongst others.

User-Generated Content 78

User-Generated Content Marketing & Strategy Marketing Strategy Marketing Budget 78

Convince & Convert

SEPTEMBER 7, 2010

It’s a boullabaise of advice and observations on social media, viral marketing, and customer experience, with a side order of social media how-to. Baer’s review of a new marketing book called UnMarketing by Scott Stratten is as insightful as most articles are on his excellent Convince and Convert blog. The rise of [.]

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

AUGUST 10, 2010

If it is, we’ll include it in Viral Heat. Viral Heat data includes location, wherever available. McCann , Viral Heat Did you enjoy this blog post? Jay Baer : Do you look at the availability of this data differently as a consumer, than you do as a C.E.O.? If it’s not, then we don’t. It was a lot of fun.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Hubspot

DECEMBER 19, 2016

Instead, buyers find out about Snapbot sightings via Twitter , Instagram , and word-of-mouth, then rush to queue in line in hopes that the Spectacles aren’t sold out by the time it’s their turn. does a great job of turning its product into a viral social media moment. Why Are Spectacles Such a Big Deal? For Snapchat Inc.,

Word of Mouth 28

Word of Mouth Social Media Buzz Marketing & Strategy 28

Convince & Convert

JULY 26, 2010

Which brings up the whole “viral&# aspect of the platform. Here’s how it works: People come to PitchEngine to get the word out about something. The Idea: “Co-op SEO&# The terminology came from one of our developers (Thanks, Dave ), but the model has been in place since our inception.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Can a social media program go viral? But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. Absolutely.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

MARCH 25, 2010

New YouTube video that goes viral. RT @jaybaer: A Social Media Scoreboard That Works (check it out) [link] [link] Meltwater Buzz RT @jaybaer: A Social Media Scoreboard That Works [link] A Social Media Scoreboard That Works – [link] (via @jaybaer & @philsimon) #fb [link] Kim Brame RT @upwardaction: Great tool! Trade show.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

BuzzSumo

FEBRUARY 24, 2021

In this article, we will be covering: Ways to distribute curated content. This article will focus on curating for the social network and blog channels, but the principles can be applied to video as well. Sharing an article on your social networks is the simplest and easiest way to begin curating content.

Curation 145

Curation Content Distribution Trends 145

Convince & Convert

FEBRUARY 23, 2010

If you’re trying to gain customers, your social program is more about content creation, influencer identification, and virality. – [link] (via @jaybaer) Nice article! link] via @jaybaer [link] Rachel Diehl Great article on how 2 craft messaging 2 ur mkt via social media.@Jaybaer

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

WebMarketCentral

OCTOBER 27, 2008

Where can you find free tools to help monitor buzz about your company across blogs, Twitter on online forums? Read on to discover all of this and more in some of the best blog posts and articles on social media and Web 2.0 Seven Buzz Monitoring Sites To Watch by Search Insider What's hot in your industry? so far in 2008.

Social Media 20

Social Media Web 2.0 Optimization Media 20

Single Grain

AUGUST 3, 2023

Furthermore, a lower price point can serve as a catalyst for virality and word-of-mouth referrals. This organic form of marketing can generate buzz, drive user adoption, and expand your customer base without the need for exorbitant marketing expenses.

Pricing 52

Pricing Price Peer-to-peer Lead Ranking 52

Convince & Convert

AUGUST 18, 2010

How can we make a viral video that gets thousands of views? Ironically, an article I wrote on optimizing social media strategy was just published this morning at iMedia Connection — you can read it here: [link]. I had your article on-screen already, prepped for Tweeting later today. link] jaybaer Small world Bob.

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). link] [link] Meltwater Buzz Check out @ktvan's thoughts on picking a #socialmedia monitoring service. Historical data seemed more robust as well.

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

APRIL 14, 2010

Excellent article! Excellent article! Excellent article! Excellent article! Excellent article! Excellent article! Are we sayng that the time for vial videos, viral games and facebook applications is over? link] [link] Verizon Friends The Key to Social Media Success is Just 2 Letters.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Webbiquity

JULY 26, 2010

B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). B2B Internet Marketing Strategies ( Amazon Viral Marketing Plan Aggregator Pricing Examples Strategy Personalization Measure Ads ). Debunking the Viral Coefficient , May 15, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Outgrow

APRIL 9, 2020

Quizzes have been making quite a lot of buzz in recent times. This is why we are going to detail in this article an incredibly easy way to create e-commerce recommendations quizzes. This article will detail the step-by-step process to create e-commerce recommendation quizzes, including: 1. titles are proved to get viral.

Outgrow 40

Outgrow Lead Scoring Lead Ranking eCommerce 40

Martech Advisor

OCTOBER 18, 2019

In this article, we will look at what is earned media, its types, examples, best practices, and attribution. You must have heard phrases such as, “The brand sold exclusively through word of mouth ” or “The brand’s latest campaign went viral.” News Coverage/Press Mentions. Interviews.

Practices 43

Practices Examples WOM Media 43

seo.co

FEBRUARY 8, 2023

You can think of it as something akin to word of mouth in advertising, people visit your site because someone else told them to. And of the remaining 20 percent that actually read your articles and blog posts, they typically only make it through 28 percent of the content before moving on. Visual content. But guess what?

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content Ad Building 98

Webbiquity

AUGUST 28, 2012

However, as the posts and articles highlighted below show, plenty of questions remain, such as how much should we budget for social media? How much buzz do I have vs. competition/trend? • How to create and edit articles for Wikipedia by Web Ink Now. ** 5 STARS. How should I change my messaging? •

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Hubspot

OCTOBER 28, 2019

The statement is identical to the headline of an actual investigative article Dickerson published confirming child separation in 2018. According to the Clio sizzle reel , this Wendy's stream began to go viral as more people logged in to watch and post in the comment thread. People also began to tweet about the fast-food chain's stunt.

Paid Content 61

Paid Content Campaigns Planning Paid Search Agency 61

Single Grain

OCTOBER 25, 2022

In this article, we will discuss 7 reasons why UGC must be part of your content marketing campaigns, with examples of how brands have done it themselves. This simple UGC wound up going viral and, according to the retailer: “The amount that sold within less than a week is equivalent to what we would normally sell in six months.”.

User-Generated Content 94

User-Generated Content Paid Content Marketing & Strategy Generation 94

Convince & Convert

SEPTEMBER 21, 2010

Virality & Search Topsy One part virality tool, one part tracking mechanism, one part social listening post, Topsy is becoming one of new favorites. link] Lawrence Lin Great article on social media tools to use – [link] [link] Content First This is so useful. This article provides a good, useful summary.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

APRIL 22, 2010

link] [link] Scott Cowley Really enjoyed this social media article from @jaybaer: [link] via @unmarketing [link] Scott Cowley Really enjoyed this social media article from @jaybaer: [link] via @unmarketing [link] Mark Harai RT @jaybaer: Is Social Media Too Big For Its Britches? Fantastic article! Fantastic article!

Social Media 129

Social Media Paid Content Media Advertising Agencies 129

Single Grain

JULY 26, 2023

In this article, we’ll talk about the benefits of online advertising and how it can help your business grow in the digital age. This increased interaction can foster strong relationships, boost brand loyalty and encourage word-of-mouth marketing. 9) Flexibility Online advertising offers unmatched flexibility.

Paid Content 52

Paid Content Advertising Agencies Advertisements Advertising 52

Convince & Convert

SEPTEMBER 23, 2010

The results automatically update in front of your eyes, and watching Kurrently results for a buzz-worthy live event is a breathtaking portrait of our interconnectedness. check it out) [link] [link] Meltwater Buzz Remarkable RT @jaybaer: Canadian student creates first real-time Facebook/Twitter search engine. Blazing fast.

Social Media 165

Social Media Media Webinar Metrics Marketing & Strategy 165

seo.co

DECEMBER 8, 2020

Brand mentions are simply mentions of your brand – linked or unlinked – that appear in published articles or other content across the web. The best way to ensure your site is tightly interlinked is to use internal links in your own articles and pages. article, infographic, video, etc.). It doesn’t get any better than that!

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Online Marketing Institute

OCTOBER 31, 2010

Virality & Search Topsy One part virality tool, one part tracking mechanism, one part social listening post, Topsy is becoming one of new favorites. link] Lawrence Lin Great article on social media tools to use – [link] [link] Content First This is so useful. This article provides a good, useful summary.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Facebook Success Summit – 22 Sessions on Everything Facebook [link] @joel_hughes Great article…I do find it funny to hear people (even people who “get&# Twitter) scoffing at Foursquare. Great post, BTW.

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

Convince & Convert

MARCH 2, 2010

We can’t continue just tweeting randomly and hoping to make “viral videos.&# link] Evo Terra That seems to be the angle Google has taken with Buzz. But Buzz DOES (heh, that rhymes) seem to overcome the hurdles you've set forth. Yes, it's a stretch, since it's not about customer service.

Business 117

Business Paid Search Agency Social Media Analysis 117

Convince & Convert

SEPTEMBER 2, 2010

Social media is word-of-mouth on steroids, and our ability to praise or punish brands with a few keystrokes is satisfying. link] Wendy Keneipp I like social media because of articles like this, Jay. Because we are working faster, longer, and more intensely, and the time for friends and family falls by the wayside.

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155