Writing on the Web

AUGUST 23, 2010

If you’re a busy professional, you know how hard it is to run your business and provide quality services to clients, and have enough time to take care of your online marketing and publishing tasks. Somethings like social media updating and article submissions can be handled by a V.A. Post on Google Buzz.

Digg 100

Digg Marketing Management Buzz Blogger 100

KoMarketing Associates

JULY 22, 2014

Who’s to say what’s been successful for another person (even a content “expert”) will be successful for me? Now that I’ve been at this content marketing thing for a while, I’ve come to realize that there’s no one way to do content marketing. B2B Online Marketing Blog Content Marketing'

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

markempa

MAY 8, 2006

« Lead generation with Podcasts | Main | Why CEOs Must Be Actively Involved in Lead Generation » Personal lead generation tools If you do lead generation (a.k.a. prospecting) for yourself you may want to read the WSJ article, " End of the Cold Call? " by Jeanette Borzo. " by Jeanette Borzo.

Lead Generation 120

Lead Generation Generation Cold Calling Leads 120

Hinge Marketing

MAY 20, 2019

Content marketing is changing the way professional services are bought and sold. The Internet has become so much a part of our personal and professional lives, that it has changed the way businesses find and select service firms. Most of this material will be short-format pieces, such as blog posts and articles.

Planning 92

Planning Marketing Plans Service Content Marketing 92

markempa

JULY 20, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Nurturing 120

Lead Nurturing Lead Generation Leads Lead 120

markempa

AUGUST 16, 2006

It was originally a blog post I wrote back in June. It was originally a blog post I wrote back in June.

B2B Sales 120

B2B Sales Lead Generation Sales Leads B2B Thought Leadership 120

Writing on the Web

JANUARY 5, 2011

You may be doing all the right content marketing things (e-newsletter, blog, articles, etc.) If all you’re doing is publishing good information, without personality, without offers, what’s the point? Could it be the article is too long? The person asking these good questions is an executive coach.

Newsletter 100

Newsletter Digg Work Management Banners 100

KoMarketing Associates

APRIL 24, 2014

From an email marketing augmentation perspective, make certain to create visibility for email subscriptions across page templates, including supporting navigation, confirmation page messaging, and within the navigational stream of blog post templates. 5 Key SEO Action Items for B2B Marketers Optimizing For Mobile. Final Thoughts.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Writing on the Web

JULY 13, 2010

Search Engine Optimized content on blogs, web pages, articles, social media profiles. Your content on your web pages and blogs must be clear, focused, yet personable. Post on Google Buzz. Related posts: Online Content Marketing Results: Poll Says 50% Dissatisfied. Top 3 Content Marketing Challenges: Survey Results.

Content Marketing 100

Content Marketing Ning Ideal Customer Profiles Digg 100

Chris Koch

JUNE 26, 2009

In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. In pursuing a personal presence in social media, I had it easier than you will. My job is to learn about how to become a better B2B marketer and to share what I learn with others.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

markempa

JUNE 14, 2007

« The Physics of Trigger Events for Lead Generation | Main | Online Lead Generation and Management Strategies that Get Results » Social Media Pundits Disconnect from B2B Marketing As someone in B2B, do you feel left out of the social media buzz? I dont know a B2B marketer who isn’t swamped and time constrained.

Social Media 120

Social Media Lead Generation B2B Marketing Social Marketing 120

markempa

MAY 23, 2005

« Peformance Measurement, Corporate Culture and the CMO | Main | 2 New RSS Feeds for the B2B Lead Generation Blog » Blueprint for Personal Lead Generation Success Do you generate your own leads? MarketingProfs featured an article by Rob Engelman called, Seven Strategies for the New Year.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Writing on the Web

APRIL 18, 2011

ET , I’m giving an open webinar to share my tips and tools that make online marketing manageable, especially for service professionals, solo entrepreneurs, busy consultants, coaches, etc. Time-Saving Tips for Content Marketing Results – Register to get the recording, handouts and a marketing road map.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Ask them what they want and provide personalized pitches and story ideas that clearly indicate you’ve made an effort to understand what they write about. Please don’t.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Writing on the Web

FEBRUARY 7, 2011

Probably the only reason you clicked on this article was to check out whether it might provide instant value to you. Can this article save you time and/or money and/or hassle? Post on Google Buzz. Blog Content: Are you personal… or all business? How to Write a Content Marketing Blog Post. Hopefully, it can.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Writing on the Web

SEPTEMBER 2, 2010

The biggest challenge is writing in a voice that is informal and personalized for the individual coach for whom I’m writing. In between, there are two articles a month to be created for ContentforCoachesandConsultants.com for my loyal subscribers, all busy executive coaches and consultants. Post on Google Buzz.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Optinmonster

DECEMBER 4, 2019

To survive as an online business these days, you need to have a solid digital marketing strategy. But where do you start and how do you know which digital marketing best practices are going to result in success for your business? Digital Marketing Best Practices. Use Videos to Increase Visitor Engagement.

Paid Content 88

Paid Content Practices Top of Funnel Work Management 88

Writing on the Web

JANUARY 3, 2011

Submit your work to article submission sites: You’ve gotten your domain right, but people are still not visiting your blog. Try taking a few blog posts or articles and submitting them to some article submission sites like ezinearticles.com or goarticles.com. When submitting articles, take care to choose the right category.

Tips 100

Tips Peer-to-peer Digg Domain 100

markempa

SEPTEMBER 29, 2006

« Podcast: Marketing and Sales for Big Complex Selling (Pt 1) | Main | Podcast: Marketing and Sales for Big Complex Selling (pt 3) » Telemarketing big with Xerox Do you use the telephone as part of your multi-modal lead generation strategy? However, as Krol’s article shows, the telephone shouldn’t stand alone.

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

Writing on the Web

FEBRUARY 18, 2011

The other day I was horrified to learn that a dear client was manually posting his blog articles to Facebook. This is my personal favorite. About AnnaLaura Brown: AnnaLaura Brown is an online marketer who enjoys making money online and teaching others to do the same. Post on Google Buzz.

Facebook 100

Facebook Digg Ideal Customer Profiles RSS 100

Webbiquity

FEBRUARY 2, 2011

Get the answers to these questions and more here in some of the best guides to content marketing of the past year. Content Marketing Strategy and Tactics. 10 Tips For Content Marketing Success by TopRank Online Marketing Blog. 10 Steps to Optimize Your Content Marketing Strategy by TopRank Online Marketing Blog.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Writing on the Web

MARCH 17, 2011

Here’s what’s happening… I recently launched a new version of articles to my executive coaching clients and as a bonus, offered a free 20-minute phone session. I’ve been spending more than 20 minutes with each person, and I’m loving it. I want to feel some sort of connection on a personal level.

Consulting 100

Consulting Digg Buzz Blogger 100

Webbiquity

AUGUST 5, 2010

Lisa Barone offers 100 topic ideas to kick start your blog posts, divided into various categories such as Go Social, Highlight Your Customers and Get Personal. How to Never Run Out of Blog Topics to Write About by Internet Marketing for Business Owners. Ten Must Read Tips to Start a Small Business Blog by TopRank Online Marketing Blog.

Business Blogging 100

Business Blogging Tips PageRank Business 100

Writing on the Web

DECEMBER 15, 2010

What are your online reading habits, blogs, websites, articles, videos, podcasts? I feed information to them every day and respond to requests, even when I’m not actively marketing in person. Post on Google Buzz. Do you use social media like Facebook , Twitter or LinkedIn ? What about you?

Ning 100

Ning Digg RSS Aggregators 100

Writing on the Web

SEPTEMBER 24, 2010

I suppose it depends on what you’re writing, but I can’t think of many web pages, blog posts, articles where these 5 questions wouldn’t be appropriate. Her blueprint for creating simple copy that works to market your products and services is clear. How personal to get. Post on Google Buzz.

Content 100

Content Digg Custom Publishing Buzz 100

Sprout Social

OCTOBER 19, 2016

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. Ask for shares: Don’t just stop at having one person enter. Social media contests pose a great opportunity to drive people to your site in order to fill out personal information for a chance to win a prize.

Social Media 94

Social Media Paid Content Media Viral Marketing 94

Hinge Marketing

MARCH 14, 2016

Content marketing is changing the way professional services are bought and sold. The Internet has become so much a part of our personal and professional lives, that it has changed the way businesses find and select service firms. Most of this material will be short-format pieces, such as blog posts and articles.

Planning 48

Planning Marketing Plans Service Content Marketing 48

ConvertKit

NOVEMBER 23, 2019

My website relaunch day brought a lot of buzz and traffic which made the quick email list growth possible, but since then, my quiz has generated nearly 5,000 subscribers from its mention on my homepage and I haven’t had to touch the quiz once in two years. This deeper, more personal connection can lead to an increase in sales.

Lead Scoring 74

Lead Scoring Lead Ranking Sales Qualified Leads Leads 74

markempa

AUGUST 17, 2007

A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. The workhorse of business-to-business direct mail is still the one-page, personalized letter sent in a #10 envelope.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Buzz Marketing for Technology

MAY 29, 2013

For sure, online marketers who make sense of big data are going to be better able to build customer experiences around hard data and evidence rather than on hunches and guesswork. Two dozen incremental improvements in site design or wording or personalization can get you much further than trying to “innovate” in one fell swoop.

Enterprise Management 100

Enterprise Management Planning Work Management Tips 100

markempa

NOVEMBER 22, 2006

» Avoid wasting your Pay-Per-Click lead generation budget Thanks to Jim Berkowitz and his CRM Mastery E-Journal for pointing me to the MarketingProfs article, Five Proven Ways to Waste Money With Pay-per-Click Advertising by John Grant.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation B2B Thought Leadership 120

markempa

AUGUST 29, 2007

Thats a question I know a lot of very busy B2B marketers ask themselves which is why I found Tessa Wegerts ClickZ article on " Facebook as a B2B Marketing Tool " interesting. But I still wonder about the value of social networking tools for lead generation and business development that Wegerts article brings up.

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

Parse.ly

SEPTEMBER 26, 2022

Yandex), and platforms like web, mobile, Apple News, Facebook Instant Articles, Google AMP, SmartNews, iOS, and Android apps to give a comprehensive picture of content performance. They record how people interact with the page and its elements, so an online marketing or product team can evaluate how different features are received.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Convince & Convert

FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. Great article! a vote for integration) [link] [link] Sumo Group Great article Jay – as always.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

markempa

APRIL 5, 2006

« Reaching Decision Makers | Main | Lead generation with Podcasts » Best Practices in Demand Generation Sridhar Ramanathan, over at the Pacifical Group Blog , just published an article on the best practices demand generation.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

markempa

SEPTEMBER 12, 2007

According the MarketingSherpa research , " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs." " Last week, I read a short BtoB article by Carol Krol that shows that this continues to be a challenge. He writes, “I go fishing up in Maine every summer.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

markempa

JUNE 28, 2007

I traveled with Guy Maser VP of Marketing for GlobalSpec and I thought he had a great message about helping marketers get the most out of their internet lead generation investment. Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120