Biznology

JUNE 7, 2016

Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of SurePulse , now in beta. Even easier than Google Search Console , easier than Google Analytics , even easier than HootSuite , Buffer , or any of the other cobble-together, hooptie.

Marketing Automation Services 80

Marketing Automation Services Tools Marketing Analytics Tools Adwords 80

Webbiquity

OCTOBER 4, 2013

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Blogs (guest posts, comments or blogroll links). Are you listening?

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Blogs (guest posts, comments or blogroll links). Are you listening?

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Hubspot

APRIL 5, 2018

How to Market on Google. Use Google My Business (GMB) and claim free ad space for your business. Improve your website's SEO using Google Search Console. Buy ads on Google through Google Adwords. Host your website's videos on YouTube, the largest video community in the world. Google My Business.

Google 78

Google Adsense Tools Doubleclick 78

Atomic Reach

MARCH 18, 2019

She wrote “Web Marketing for Dummies” and a series of other e-books on PPC. Matt Van Wagner is a founder of search engine marketing firm called Find Me Faster. David Rodnitzky is a SEM and digital media specialist with a focus on mobile marketing and online advertising. He takes digital PR strategies to a whole new level.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

TrustRadius Marketing

APRIL 13, 2022

The ace in the hole for many small business owners could be social media marketing. We’re going to explore some of the most asked questions about social media marketing and its costs. What is Social Media Marketing? Click here to explore all social media marketing tools. How Much Does Social Media Marketing Cost?

Paid Content 52

Paid Content Social Media Pricing Price 52

Optinmonster

MAY 11, 2023

If you look at content marketing statistics , you’ll see that content marketing increases engagement and generates leads. But what is content marketing? Content marketing is the creation and distribution of online material like videos, blog posts, podcasts, social media posts, and more.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Biznology

JULY 10, 2015

All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions). TweetReach : TweetReach is specifically designed to report analytics for Twitter.

Traffic 80

Traffic Budget Programs Enterprise Management Tools 80

Webbiquity

JANUARY 19, 2016

Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Biznology

JUNE 2, 2015

Even more, you might not have the best understanding of the true limits and boundaries of your online home, be it your WordPress or Drupal install, your Squarespace or Wix website , and even little hacks that can help bring your YouTube, Tumblr, Facebook , Twitter , Google+, and LinkedIn profiles inline with your brand.

Internet Marketing 80

Internet Marketing CAN-SPAM Youtube Ideal Customer Profiles 80

flux.la

FEBRUARY 1, 2020

I’ll show you what SEO is all about, explain how it works, why is it essential, and propose strategies on how you can effectively use it to skyrocket your site rankings on Google (and others). I’m also including Youtube videos from many SEO experts that explain each concept in depth. 3) What is Google RankBrain?

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Sprout Social

SEPTEMBER 28, 2016

Marketing professionals can agree on one thing–we live in an industry that’s constantly changing. Whether we’re on a PR team at a Fortune 500 company or manage media buying for a small business, there’s always a new tool or best practice we can implement to better communicate and measure our content. Our industry moves rapidly.

Paid Content 97

Paid Content Social Media Paid Social Agency Media 97

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

Paid Content 208

Paid Content Stats Marketing Budget Webinar Metrics 208

Content Marketing Institute

APRIL 10, 2018

We posed the stereotype-or-persona question to marketers and got their input on preferred ways to develop useful audience profiles. And, in some cases, they share why – stereotype or not – personas aren’t a good fit for their marketing. HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas.

Buyer Personas 110

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 110

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. According to Content Marketing Institute , content marketing receives 3 times the leads per dollar spent when compared to paid search.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Optinmonster

JUNE 14, 2024

It also doesn’t make sense to promote your products without a detailed digital marketing plan. A solid digital marketing strategy is crucial for reaching potential customers, moving through your sales funnel, and achieving your business goals. What Is Digital Marketing? How to Create a Digital Marketing Plan 1.

Paid Content 77

Paid Content Planning Marketing Budget Creation Marketing Plans 77

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Marketing Insider Group

FEBRUARY 3, 2022

Let’s start with what a marketing strategy is not: hiring someone to manage your social media accounts and upload TikToks. A marketing strategy defines how a business grows through reaching, converting and retaining new customers. Aligns your team to the business goals marketing can solve (more revenue). They are wrong!

Paid Content 286

Paid Content Paid Search Agency Marketing & Strategy Marketing Strategy 286

Webbiquity

JANUARY 26, 2021

Using article marketing, reputation management, or social bookmarking for SEO stopped working years ago. WPO started as an attempt to weave together the different strands of digital marketing in its early days. First, it clearly identified five channels, or types of presence, marketers needed to focus on.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Moz

MAY 17, 2020

In many cases, your screen can also be covered with a Google Shopping ad. Apart from the ads, Google fills up the space on page one with SERP features such as featured snippets or their own platforms such as Youtube or Google Maps. In some industries, Google will even place their booking search engine at the top.

Case Studies 73

Case Studies Case Study Studies SEO 73

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

APRIL 6, 2010

Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. Remember, your most important customer is Google, and your content ladder needs to maximize your chances for search success. Take your top keywords (including your company name, product name, etc.)

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Convince & Convert

MAY 26, 2010

Content creation and content marketing will continue to allow companies to capitalize on the fact that every customer is now a reporter. YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. The reviews business will be transformed by geo-location.

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

LeadSquared

OCTOBER 27, 2015

If your budget allows for it, sign up with a PR agency to get published in more places. In the final case, you need to educate your audience through content marketing, and paid advertising, and make sure you tell them that you are one of a kind. Like lollipops marketing to parents instead of kids? Make use of them. Question 5.

Webinar Metrics 52

Webinar Metrics FAQ Practices Brand Identity 52

Webbiquity

JULY 10, 2018

Your B2B website and blog are the core of your content marketing efforts. Even when you publish content elsewhere—updates on Facebook, videos on YouTube or Vimeo , presentations on SlideShare—the goal is usually to drive visitors back to your website, to consume content and take action. As markets mature, websites need to evolve.

Paid Content 213

Paid Content CMS Development Design Optimization 213

Content Marketing Institute

NOVEMBER 9, 2018

Marketers are awash in data. But ask marketers if they’re measuring the right things and most answers are closer to “damned if I know” than “you betcha.” In May I judged a category in the 2018 Content Marketing Awards. Too many marketers mistakenly rely on the same metrics regardless of #content’s purpose, says @SarahMitchellOz.

Content Marketing 99

Content Marketing Lead Scoring Lead Ranking Planning 99

Webbiquity

MARCH 23, 2017

A premium account provides analytics and wider exposure. ” — Online Marketing Institute. Showcase reviews: Online Marketing Institute. Google Review Count: 377. Think of it as “YouTube for presentations.” Google Review Count: 376. ” — PR Daily. Showcase reviews: PR Daily.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Sprout Social

DECEMBER 20, 2023

According to The Sprout Social Index™ , 81% of marketers already say AI has had a positive impact on their work. Between new platforms and new innovations, there’s a lot keeping marketers on their toes—and their schedules full. Hootsuite is a major player in the social media marketing platform space. The takeaway?

Enterprise Management 104

Enterprise Management Work Management Marketing Management Brand Identity 104

KoMarketing Associates

AUGUST 20, 2019

Marketing has changed significantly in the past years. If you think about it, Google didn’t even exist until 1998. Business to Business (B2B) companies have not escaped from the shift in marketing trends. It begs the question, “What are the key tactics to guiding marketing success in this digital era?”.

B2B Marketing 121

B2B Marketing Top of Funnel Planning Work Management 121

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Write articles for the different types of customers that are relevant for each of your vertical markets 8.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Scoop.it

MAY 9, 2024

One piece of high-quality content can work for you repeatedly by simply breaking it into 5–7 pieces and distributing it across several different marketing channels. In fact, promoting content is your best friend when it comes to increasing the return on investment (ROI) of your marketing efforts. What Is Content Distribution?

Paid Content 89

Paid Content Distribution Top of Funnel Webinar Metrics 89

Single Grain

AUGUST 24, 2021

Thankfully, Enterprise SEO software assists marketers and SEO professionals in analyzing and tracking the performance of enterprise websites quickly and accurately. Enterprise SEO is a marketing strategy for large enterprises where the goal is to attract more traffic via search engines like Google. Content marketing.

Enterprise Management 52

Enterprise Management Work Management Marketing Management SEO 52

DealSignal

MARCH 7, 2023

As the pandemic continues to play out, sales and marketing leaders need to rely more heavily on complete, accurate contact data to understand and connect with their audiences. At the same time, budgets for B2B marketing teams are tighter and will be for the foreseeable future. Networking events have gone virtual.

B2B Sales 52

B2B Sales Marketing Automation Services Top of Funnel B2B Marketing 52

Moz

AUGUST 12, 2020

Schedule a viewing party with your team and get everyone on board with the best digital marketing advice, data, tools, and resources for the coming year. Twenty-six sessions full of actionable insights and digital marketing advice await you — read on to see what goodies you might have missed last year! Rand Fishkin. Dana DiTomaso.

Bundling 70

Bundling Video Marketing SERP Marketing Analytics Tools 70

Webbiquity

FEBRUARY 13, 2017

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. Google Review Count: 345. Showcase reviews: PR Daily (Automate). 1) Socialbakers.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Biznology

JUNE 14, 2016

Dan Krueger and I just launched a new influencer marketing campaign on behalf of the best pure, extra virgin, raw cold pressed, and alkaline coconut oil, Skinny Coconut Oil. If you’re an aggressive email marketer, GoDaddy can really zing you if they, for whatever reason, are displeased by your behavior. Like this post?

Tools 80

Tools Godaddy Long Tail Marketing Marketing Analytics Tools 80

Webbiquity

JANUARY 10, 2010

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. This post suggests that marketers should focus on a different ROI when calculating the value of social media efforts: “return on insight.&# Is Your Online Marketing Strategy All Tweet and No Meat?

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100