Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Facebook vs LinkedIn by the numbers. LinkedIn, by their own reporting , has 706 million. Not so much.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

Contently

AUGUST 2, 2021

For every content marketer worrying about engagement stats, there are options, many of which are free. Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Let’s take a look.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Adobe Experience Cloud Blog

MAY 25, 2018

LinkedIn has always been the social network for business connections and, as such, has maintained a more professional facade of social networking. Since the 3rd quarter of 2016, LinkedIn has added over 60 million members. Over the past year or two, LinkedIn has slowly been adding features that are more social in nature.

Linkedin 134

Linkedin Tools Mobile Advertising Network Marketing 134

Hubspot

MARCH 12, 2020

During this time, I'm able to build out content strategies, take time for analytics reporting, and churn out hefty blog posts with limited interruption. In this blog post, I'll highlight 40 stats that you'll need to know as remote work becomes even more common in the future. 40 Remote Work Stats to Know in 2020. LinkedIn ).

Stats 101

Stats Work Management Hubspot Analytics 101

Marketing Insider Group

APRIL 12, 2021

Paid Media Stats and ROI. The top pick for paid social media was LinkedIn with Facebook and Twitter coming in second and third. For example, on LinkedIn and other social media sites, you can target by geography, industry, job title, or interests. Owned Media Stats and ROI. Earned Media Stats and ROI. Image: CMI.

Paid Content 361

Paid Content ROI Paid Search Agency Media 361

KoMarketing Associates

SEPTEMBER 22, 2021

Why This Stat is Important: In the wake of COVID-19, many aspects of B2B marketing had to shift – this includes content. Why This Stat is Important: Digital marketing and related initiatives are continuing to grow at a fast pace given the ever-evolving world of digital opportunities.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Webbiquity

FEBRUARY 28, 2023

Personalization: By leveraging data and analytics, B2B companies can use AI and ML to deliver a more personalized shopping experience to clients, including personalized product recommendations and promotions.

eCommerce 270

eCommerce Marketing AI B2B Marketing Trends 270

Sprout Social

DECEMBER 9, 2020

Here are six stats to help agencies improve their processes, keep clients happy and win more business in 2021. . We found that the top social media services offered by agencies are social media management (98%) followed by social media strategy, content development and social media analytics. . Adaptability is the key to success.

Paid Search Agency 103

Paid Search Agency Advertising Agencies Ad Agencies Work Management 103

SocialPilot

JANUARY 15, 2024

These stats will help you know how video marketing influences customers. Social Media Video Stats for Facebook 45. Social Media Video Stats for Instagram 53. Social Media Video Trends for Linkedin 61. Video content is the most shared post on Linkedin. Video Content Marketing Stats on Ad Spending 66.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Hubspot

MARCH 18, 2020

Well, it requires social media analytics and reporting. What is social media analytics? Social media analytics is the process of gathering and analyzing data and reports based on metrics from one or multiple social media accounts. Social Media Analytics Reports. Types of Social Media Analytics Reports.

Social Media 101

Social Media Analytics Media Work Management 101

Sprout Social

OCTOBER 10, 2019

LinkedIn has proven itself to be a powerhouse for over 500 million professionals looking to network and uncover new career opportunities. For marketers looking to take full advantage of what LinkedIn has to offer, they should look at LinkedIn advertising not as a matter of “when” or “if,” but rather understand “how” to go about it.

Linkedin 96

Linkedin Paid Search Agency Ads Cost Per Thousand 96

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. LinkedIn) An ABM strategy can boost marketing revenue by 208%.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Golden Spiral

SEPTEMBER 10, 2021

Your B2B HealthTech solution can find great success in cultivating potential buyers on LinkedIn. LinkedIn is one of the best ways to make that happen. Forty percent of professionals access LinkedIn daily which adds up to over one billion interactions per month. It’s not easy to reach the people you need to reach.

Linkedin 62

Linkedin Marketing AI Lock-In Burn Rate 62

Webbiquity

JANUARY 19, 2016

” Read more about those findings and more in the almost four dozen superb social media stats and facts below. 10 Stats About Social Media Demographics. 9 Stats About Social Media Metrics and Measurement. These are followed by social media management platforms like HootSuite (62%) and web analytics (e.g., CMS Wire ).

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Optinmonster

OCTOBER 29, 2023

It can be difficult to keep up with the constantly changing stats and facts about blogging. Ultimate List of Blogging Statistics and Facts We hope these blogging stats give you some insight and help you make healthy decisions for your blog’s future. Blogging SEO Stats Only 38% of bloggers are updating older articles. close rate.

Statistics 91

Statistics Paid Content Stats Blogger 91

Brandwatch Marketing

FEBRUARY 15, 2019

If you want to go a bit deeper than Instagram’s own analytics offering, this list is for you. Luckily, there are several Instagram analytics tools available to help brands understand what resonates with their audience and how they can optimize their content output. Top 7 Free Instagram Analytics Tools. in 2013 to 32.3%

Analytics 85

Analytics Tools Best Practices Tagging 85

distribion

NOVEMBER 9, 2016

We have scoured the internet and collected a list of email marketing trends and stats that we have incorporated into our latest ebook, Reply All: Flat-Out Fundamental Insights into Crafting Compelling Emails that Deliver. A/B testing to track reader responses and successful email analytics. – eMarketer.

Stats 79

Stats Email Marketing Trends Work Management 79

KoMarketing Associates

DECEMBER 8, 2021

Here are a few stats that highlight the differences in the B2B buyer’s cycle: The B2B buying cycle is six to twelve months, much longer than the few weeks most consumers take to make a purchase. Organic search traffic can be tracked in search engine analytics platforms, such as Google Analytics, Bing, or Yahoo.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Digital B2B Marketing

FEBRUARY 23, 2012

Here are ways you can find out who is sharing your content, and in some cases how much traffic each share is driving, on Twitter and LinkedIn. Some of the approaches here use Google Analytics or WordPress statistics, the measurement solutions I use here on B2B Digital Marketing. You will get a report of visits from each t.co-shortened

Twitter 100

Twitter Linkedin Stats Marketing Analytics Tools 100

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. The first step to improving digital marketing results is to understand the emerging trends and best practices.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Vidyard

MARCH 23, 2021

Analytics are a key component in any successful video marketing strategy. To this end, video analytics are essential. According to findings from Demand Metric , 73% of businesses now use some form of video analytics to track content effectiveness. But how do you know whether it’s, you know, working?

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Brandwatch Marketing

MARCH 7, 2023

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. That’s your fill of social media statistics for now, with just a tiny fraction of the weird and wonderful stats and facts available out there. bw_banner_cta]

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Martech

DECEMBER 15, 2023

Social media publishing supports more tags and mentions Boost social media engagement while reducing your team’s reliance on third-party tools or cumbersome multi-tool social posting work by using the new features to tag Instagram profiles in photos and reels and mention LinkedIn personal profiles, when scheduling posts in HubSpot.

Top of Funnel 111

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 111

Sprout Social

OCTOBER 24, 2023

If you want to make LinkedIn work for your business, you need to keep a close eye on your performance to see where you stand and how you can improve. This is where social media analytics for LinkedIn comes in. Why do you need a LinkedIn analytics tool? Which LinkedIn analytics tool is the best and why?

Linkedin 108

Linkedin Analytics Budget Programs Top of Funnel 108

Contently

AUGUST 2, 2016

For every content marketer worrying about engagement stats, there are options, many of which are free. Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. On the stats page, Bit.ly

Paid Content 60

Paid Content Budget Programs Analytics Tools 60

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Hubspot

NOVEMBER 22, 2023

Where did we get this stat? Sales Analytics and Reporting: Extract valuable data and insights to measure and optimize your sales efforts. LinkedIn Sales Navigator Source LinkedIn Sales Navigator is a social selling platform that integrates with various CRM systems, including HubSpot CRM. Pricing: Free version available.

Enterprise Management 66

Enterprise Management Marketing Management Tools Forecasting 66

Hubspot

SEPTEMBER 20, 2022

LinkedIn is a platform for professionals. In fact, a whopping 74% of sales professionals say LinkedIn is effective for prospecting. Think of it this way: a cold call is out-of-the-blue, whereas a well-crafted message on LinkedIn is more natural and engaging. LinkedIn is also a staple for prospect research. Back To You.

Social Media 67

Social Media Advertising Channels Peer-to-peer Cold Calling 67

Sprout Social

OCTOBER 24, 2023

If you want to make LinkedIn work for your business, you need to keep a close eye on your performance to see where you stand and how you can improve. This is where social media analytics for LinkedIn comes in. Why do you need a LinkedIn analytics tool? Which LinkedIn analytics tool is the best and why?

Linkedin 74

Linkedin Analytics Budget Programs Top of Funnel 74

The Lead Agency

APRIL 14, 2024

Use listener data to inform your content Track your listener stats and learn what is engaging your audience. They could be sliced up into shorter-form content to capture attention on social media platforms like Facebook and LinkedIn. Now, I need to write a social media post for LinkedIn. You could submit them into awards videos.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Vidyard

DECEMBER 10, 2020

Watch the LinkedIn Live Event LIVE STREAM playback now! Across four categories, the Video in Business Awards celebrate marketing teams who use video to educate prospects and customers, drive engagement, generate leads, and make a real impact with their use of video content and analytics for better business outcomes.

Video Marketing 139

Video Marketing Business Paid Search Agency Advertising Agencies 139

Sprout Social

MARCH 11, 2020

Whether you’re totally new to analytics or just need a quick refresher, here are some key metrics to help you determine your most successful social media posts. Facebook is known for its robust (and sometimes overwhelming) analytics platform. So, where do you start? What makes a post “successful,” though?

Social Media 124

Social Media Media Eye-Tracking Impressions 124

Content Standard

SEPTEMBER 19, 2016

LinkedIn can be a powerful marketing and lead generation tool, particularly for B2B marketers. But, without a strategy for analyzing your LinkedIn marketing efforts, it’s impossible to know whether you’re on the right track or whether you need to shift course. Are Your Posts Working? What Does Your Audience Look Like?

Linkedin 40

Linkedin Paid Search Agency Planning B2B Thought Leadership 40

Bluetext

APRIL 21, 2021

Over the past several years LinkedIn has moved beyond being a tool used solely for job searching. As part of a holistic PR strategy, LinkedIn can be a powerful tool for sharing company news, amplifying earned media and owned content, and leveraging relationships. A couple of quick tips for posting on LinkedIn: . Plan your posts.

Paid Content 26

Paid Content Paid Search Agency PR Linkedin 26

Hubspot

NOVEMBER 11, 2011

This week, LinkedIn added a brand new feature to LinkedIn Groups : Analytics. This data will help marketers measure and improve marketing strategies that help build LinkedIn reach , member activity, and ultimately—leads. Here are 4 things you can analyze using LinkedIn Group Analytics: 1.

Linkedin 28

Linkedin Analytics Tools Ad Frequency 28

Heinz Marketing

SEPTEMBER 9, 2021

Does the platform offer analytics? Personalization: Use machine learning and predictive analytics to automatically put the most relevant content in front of each buyer across channels. Integrations: Adobe Experience Cloud, Salesforce, Microsoft Dynamics, SAP C4C CRM, Google, Facebook, LinkedIn, and more. Act on your insights.

Marketing Automation Services 129

Marketing Automation Services Marketing Automation Automation Work Management 129

Oktopost

MAY 30, 2023

Jump to Section Scheduling content Know your audience Repurpose content Work from a centralized platform Put those analytics to use 1. Sure, it’s possible to get proactive about gathering analytics and sorting them into some broad picture of your social media utilization, but that’s far from efficient. What’s the problem? The solution?

Social Media 84

Social Media Enterprise Management Media Work Management 84