ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. Measurable outcomes Most email marketing platforms have robust and advanced analytics functionalities that enable users to track the results of their campaigns. Marketers often report an impressive average of 14.1

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Sharpspring

JULY 23, 2020

Email campaigns are an essential part of any good marketing strategy, but they are only effective when they are well-thought-out. Optimizing your emails is a crucial step to better understanding and generating more leads. Write Your Emails Right. The subject line is the first information a user takes in from an email.

Email Campaigns 52

Email Campaigns Optimization Campaigns Top of Funnel 52

Litmus

FEBRUARY 5, 2024

While email deliverability can feel like a bit of a mystery at times, you don’t have to cross your fingers and hope that your messages end up where you intend. With Litmus Spam Testing, you can identify and fix issues that might otherwise land your emails in spam—long before you hit send.

CAN-SPAM 108

CAN-SPAM Deliverability Phishing Domain 108

Marketing Insider Group

MAY 30, 2023

However, for businesses with finite resources and limited marketing experience, it can be difficult to determine the effectiveness of a campaign and make necessary improvements. Attach a quantifiable metric and timeline to each marketing goal so that you can measure the performance and progress of your campaigns.

Work Management 288

Work Management Marketing Management Budget Programs Allocation 288

Salesforce Marketing Cloud

DECEMBER 8, 2023

If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. In this article, we’ll cover the basics of email marketing and ways you can use automation and AI to optimize your approach.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

SendX

NOVEMBER 10, 2020

In 2015 alone, VentureBeat said that there are almost 2,000 companies from 43 marketing categories; including social marketing, SEO, mobile analytics, video marketing, and more. And just think about the new categories added in the following years, giving marketers new ways to promote brands and products and totally forgetting about email.

Email Marketing 355

Email Marketing Planning Tips Paid Search Agency 355

SendX

AUGUST 31, 2020

The point is that there are different email providers that people use, such as Yahoo, Outlook, or Gmail, and this can make the emails appear differently for email subscribers. Images can sometimes be blocked, fonts might not render, and alt text can be missing.

Tools 195

Tools CAN-SPAM Deliverability Paper 195

Litmus

JULY 8, 2021

Email analytics are powerful… and also dangerous. Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. Used incorrectly, analytics give you complete confidence to make bad decisions. That’s why looking at email metrics holistically is important. add to cart).

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Litmus

AUGUST 29, 2022

Picture this: you’ve crafted a brilliant email campaign with just the perfect messaging. Bad news: your email reputation might have taken a hit. Good news: you can fix your email reputation with these steps. In this blog, we’ll cover: What is email sender reputation? Email bounces.

CAN-SPAM 102

CAN-SPAM Deliverability Domain Lead Scoring 102

Litmus

APRIL 18, 2024

Switching email service providers is notoriously costly and difficult, particularly when it comes to transferring the gold-mine of data between one platform and another. The cost may be worth it for systems that better talk to one another (or for those investing in the top five platforms, one system that can literally do everything.)

Email Marketing 93

Email Marketing Marketing Automation Services Work Management Planning 93

SendX

OCTOBER 9, 2020

Email marketing is an old technique of engaging and getting the new audience but it’s still effective. If email marketing were dead, then people wouldn’t be using it to send you promotional messages. No Target Group “ According to one study, 77% of the ROI is if you send the email to the target audience ”.

Email Marketing 195

Email Marketing Effectiveness Marketing & Strategy Marketing Strategy 195

Only B2B

JULY 29, 2021

What percentage of total website traffic is coming from your email marketing campaigns? This way you can measure how successful your email marketing campaign is performing. Check Forward/Share Rate Of Email Campaign. It depends on the type of goal you have set for your campaign. Analyze it.

Email Marketing 118

Email Marketing Campaigns CAN-SPAM Marketing Analytics Tools 118

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. So: what should email marketers have on their pre-send email checklists? What is an email checklist?

Deliverability 100

Deliverability CAN-SPAM Privacy Protection Churn Rate 100

SmartBug Media

OCTOBER 4, 2022

Data privacy is an increasingly important issue for people and email service providers (ESPs). ESPs have taken measures to protect their users, which can sometimes look like identifying brand email content as spam. Have you ever checked your spam folder and noticed the number of emails from legitimate companies?

Domain 98

Domain Deliverability CAN-SPAM Template 98

Heinz Marketing

SEPTEMBER 17, 2023

Email on Acid is a comprehensive email testing and optimization platform designed to help email marketers ensure that their email campaigns render properly across various email clients, devices, and browsers. Spam and Deliverability Testing. Email Analytics. What is it?

Deliverability 68

Deliverability CAN-SPAM Email Marketing Validation 68

SendX

FEBRUARY 21, 2020

Did you know that, on average, B2B email campaigns have a 47% higher CTR than B2C campaigns? So, if you’ve been waiting for a sign to help you decide whether or not you should use B2B email marketing to boost your business, this might be it. How can you unlock its full potential and use it to grow your business?

Email Marketing 202

Email Marketing B2B Marketing B2B Planning 202

sagefrog

FEBRUARY 28, 2024

To stay ahead of the competition, it’s vital to be aware of the trends and changes redefining email marketing and how to leverage these tactics for your own sustained success. This legislation establishes guidelines for businesses engaging in email marketing and imposes penalties on those who violate its provisions.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Navigate the Channel

JANUARY 3, 2024

Email marketing is a powerful tool for businesses to reach their audience, build relationships, and drive revenue. But to harness its full potential, you must contend with the most common email marketing mistakes. These errors can sabotage your efforts, waste resources and damage your brand’s reputation.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Litmus

JULY 15, 2022

While email deliverability can feel like a bit of a mystery at times, you don’t have to cross your fingers and hope that your messages end up where you intend. With Litmus Spam Testing , you can identify and fix issues that might otherwise land your emails in spam—long before you hit send.

CAN-SPAM 84

CAN-SPAM Deliverability Phishing Domain 84

Martech

MAY 4, 2023

YouScan , a platform for social media listening with image recognition, has introduced Insights Copilot which can provide insights based on a very large number of online conversations. It answers any questions related to a specific monitoring query and removes mentions that are not relevant or spam, increasing the accuracy of the response.

Marketing AI 103

Marketing AI Marketing Automation Services CAN-SPAM eCommerce 103

SendX

APRIL 26, 2021

How often should I send emails? As often as you can without annoying your customers. For some companies, this might look like once a week; for others, they can send daily emails while maintaining high engagement levels. An unfamiliar ‘From’ line is also an easy way to get marked as spam or unsubscribed.

Email Marketing 195

Email Marketing Click Rate CAN-SPAM Deliverability 195

Binary Demand

JUNE 12, 2023

This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Discover the importance, functioning, and strategic elements to create impactful email campaigns that resonate with your B2B audience.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Discover the importance, functioning, and strategic elements to create impactful email campaigns that resonate with your B2B audience.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

LeadSquared

MAY 16, 2019

By running various campaigns , of course. And that is where campaign analytics come in. What are campaign analytics ? Campaign analytics is the data pertaining to the results of marketing campaigns. Marketing may be running promotional campaigns via email or even through social media.

Paid Content 52

Paid Content Analytics Campaigns Paid Search Agency 52

Outgrow

APRIL 18, 2024

Many businesses struggle with low email open rates, and this significantly affects their marketing efforts. But if you’re willing to put in a little extra effort, there’s a good chance you can skyrocket those open rates. And when we say extra effort, we don’t mean emailing your entire contact list.

Open Rate 52

Open Rate Outgrow Click Rate CAN-SPAM 52

Litmus

APRIL 5, 2022

Email marketers spend hours crafting the perfect email campaign all while agonizing over every detail. Email deliverability helps you measure how often your emails are landing in the inbox instead of being labeled as spam – helping you refine your approach and get in front of key audiences. Email volume.

Deliverability 98

Deliverability CAN-SPAM Opt-out Opt-in 98

Content Standard

MARCH 20, 2017

As Mark Twain said after his latest marketing promotion, “The reports of the death of the email campaign are greatly exaggerated.” ” As any marketing maven knows, email lives, with a vengeance, and remains one of the biggest hammers in any marketer’s toolbox. You can do better. Expired Lists.

Email Campaigns 47

Email Campaigns Campaigns Sales Genius SMB 47

Optinmonster

AUGUST 16, 2023

You can use them to design professional campaigns, automate messages, and analyze your emails’ performance. In this article, we’ll be reviewing some of the top bulk email services and how you can use them to generate leads. For example, you get to beautify emails by using pre-designed templates.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Service 52

Litmus

FEBRUARY 8, 2024

Let’s take a closer look at how companies can navigate these very real—but not insurmountable—challenges this year. The 2023 average email deliverability rate was over 85% , with Google (95%), Microsoft (91%), and Yahoo (81%) topping the list. The Email Marketing Show Podcast said, “AI tools can only write about features and benefits.

Marketing Budget 82

Marketing Budget Marketing Strategy Marketing & Strategy Planning 82

Marketing Insider Group

FEBRUARY 14, 2023

One third of email recipients open an email based on the subject line alone and 69% of email recipients report email as spam based solely on the subject line. There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. We understand.

Creativity 323

Creativity Examples Marketing Budget Urgency Marketing 323

illumin

DECEMBER 13, 2023

By looking critically at how users interact with the emails they send, marketers can see what imagery and communications have a positive impact and which content urges users to hit the unsubscribe button. CTR is easy to access and understand; the metric lets marketers quickly see their overall email performance.

Work Management 52

Work Management Email Marketing Marketing Management Clickthrough 52

sagefrog

FEBRUARY 28, 2024

To stay ahead of the competition, it’s vital to be aware of the trends and changes redefining email marketing and how to leverage these tactics for your own sustained success. This legislation establishes guidelines for businesses engaging in email marketing and imposes penalties on those who violate its provisions.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

Optinmonster

DECEMBER 18, 2023

In this post, we’re sharing some of the best SMTP providers so you can pick the right one for your site. SMTP (Simple Mail Transfer Protocol) is the communication protocol used for sending and receiving emails, and it’s a fundamental component of the email infrastructure. What Is SMTP?

Marketing Automation Services 69

Marketing Automation Services Enterprise Management Work Management Marketing Management 69

Litmus

OCTOBER 1, 2021

You work hard to craft the right message and perfect design for your email campaigns. But those hours and hours spent optimizing your copy and troubleshooting tricky rendering issues are wasted if those emails don’t make it to the inbox. Understanding what causes an email to land in the junk folder can be difficult.

CAN-SPAM 84

CAN-SPAM Deliverability Domain Ad Exchange 84

Litmus

JULY 30, 2021

Open rates can be deceptive. While there are many email metrics you can measure, this one packs a punch. Only 19% of marketers currently track read rate today, according to our latest State of Email Analytics report. Get more insights on email performance visibility. Not every email has a CTA.

Open Rate 108

Open Rate Peer-to-peer Privacy Policies Click Rate 108

Optinmonster

JANUARY 24, 2024

.” There are some important email marketing metrics that you should be measuring on a regular basis if you want to maintain email list health and improve the return on investment (ROI) of your email campaigns. Let’s start with how to measure email marketing success.

Email Marketing 81

Email Marketing Planning Open Rate Click Rate 81