Trade Press Services Newsletter

JANUARY 4, 2023

When it comes to marketing your B2B business, it’s easy to make mistakes that can derail your growth strategies. How to avoid it: If you aren’t regularly testing your marketing efforts, reviewing analytics and adjusting programs as needed, you are missing a prime opportunity to grow and boost engagement and conversions.

Planning 130

Planning B2B Thought Leadership Marketing Analytics Tools Paid Search Agency 130

ClearVoice

DECEMBER 18, 2023

B2B companies have greatly succeeded in enhancing the effectiveness of their ABM campaigns through careful content planning, creation, and distribution. Overview of ABM and Common Challenges Account-based marketing, or ABM, is a marketing strategy that B2B companies use to attract a select group of high-value customers.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

KoMarketing Associates

APRIL 7, 2021

2020 was a tough year for B2B marketers – and everyone else. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. But there were some bright spots.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

The Marketing Blender

DECEMBER 16, 2019

Top 4 B2B Marketing Trends for 2020. The marketing trends every B2B company should follow in 2020. Learn from these B2B marketing trends to maximize the effectiveness of your marketing investment. 2020 B2B Marketing Trend #1: Email Marketing and Automation. 2020 B2B Marketing Trend #2: Data Reporting and Visualization.

Marketing Budget 128

Marketing Budget Trends B2B Marketing Marketing Automation Services 128

The Marketing Blender

DECEMBER 16, 2019

Top 4 B2B Marketing Trends. The marketing trends every B2B company should follow. Learn from these B2B marketing trends to maximize the effectiveness of your marketing investment. Learn from these B2B marketing trends to maximize the effectiveness of your marketing investment. Contact Us. Content is king.

Trends 104

Trends Marketing Budget B2B Marketing Paid Search Agency 104

Binary Demand

MARCH 26, 2024

[ps2id id=’overview’ target=”/]B2B intent data has become crucial in B2B marketing. increase since March 2020, signifies a major change in how we perceive B2B intent data. increase since March 2020, signifies a major change in how we perceive B2B intent data. increase in web pages about it since 2016.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

KoMarketing Associates

AUGUST 22, 2017

A few weeks back a marketing leader from a B2B software organization challenged KoMarketing to review their website for SEO opportunities. In other words, this B2B marketing VP could consider tweaking their other tactics in an effort to benefit SEO. Email Newsletters. Here are four of the ideas that came out of the discussion.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

Contently

MAY 26, 2020

But they do come back and read something a few days later, then sign up for our newsletter or attend a webinar. Most marketers are comfortable with the key metrics at this stage—they’re the ones Google Analytics shows you default: unique visitors, return visitors, time on site, pages/sessions, and scroll depth.

Top of Funnel 214

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 214

KoMarketing Associates

MAY 7, 2015

Fortunately for B2B marketers, resources like Google Analytics offer multiple opportunities to track leads and conversions, beyond standard website performance metrics. Why should the B2B marketer care about tracking conversions? New to goal tracking in Google Analytics? 3 B2B Conversion Tracking Mistakes Not to Make.

Marketing Analytics Tools 120

Marketing Analytics Tools Conversion Marketing Websites B2B 120

Salesforce Marketing Cloud

DECEMBER 8, 2023

It enhances personalization, optimizes subject lines, generates dynamic content, determines optimal send times, and provides predictive analytics. Ask them to share, accept your newsletter invitation, or simply don’t unsubscribe. Newsletters Newsletters are one of the most common types of marketing emails. Let’s dig in.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Golden Spiral

APRIL 18, 2019

Understanding these two essentials will empower you to more effectively develop and market products in the B2B tech world. We’ve pulled together our list of the best resources to support your B2B tech product strategy. HIMSS Analytics. newsletter, online training courses, seminars, and publications. Newsletters.

Work Management 102

Work Management Marketing Management Research Organization 102

Marketing Insider Group

JANUARY 27, 2020

Google Analytics: Learn all about your blog or website’s audiences and the actions they take while they’re on your site. MailChimp : Use this helpful tool to send targeted emails and newsletters to various customer segments, as well as serious prospects. June: Take a Good, Hard Look at Your Analytics.

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

Launch Marketing

JUNE 9, 2021

Your B2B website is one of, if not the most, important aspect of your company. Google Analytics is the ideal place to collect and review your website metrics. Provide CTAs with offers to content assets such as: eBooks and white papers Email newsletter subscription Free Trials Contact Us/Consultation/Demo.

Marketing Websites 79

Marketing Websites CMS Development Lead Scoring Lead Ranking 79

NuSpark Consulting

SEPTEMBER 14, 2015

Most of the articles on the web on conversion optimization cover e-commerce, but for this post, we’ll focus on B2B. Many B2B websites aren’t designed well for email capture for a specific product or service. Newsletters. Newsletter leads are good. Gated White Papers, eBooks, and Guides.

Conversion 100

Conversion Lead Scoring Lead Ranking Marketing Websites 100

BOP Design

DECEMBER 11, 2018

Proper Tracking for B2B Content Marketing. The first step in reviewing the effectiveness of your B2B content marketing strategy is to ensure you have the proper tracking tools in place. Ideally, when you launch your content marketing, your B2B web design is updated to support your goals and objectives. Review the Right Metrics.

Marketing Strategy 89

Marketing Strategy Marketing & Strategy Content Marketing Marketing Analytics Tools 89

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

Customers are increasingly demanding more from B2B organizations. According to studies, 80 percent of B2B organizations say that customer’s expectations are higher because of what they experience as consumers. This information can be gathered through existing contact forms, sign-ups for special offers, and newsletters.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

markempa

AUGUST 2, 2016

When I’ve talked with marketers about their b2b lead generation results, I’ve heard statements like, “We’re generating a ton of leads, but they aren’t converting” or “We need to increase lead quantity” or “We need to generate more qualified leads.”. B2B Lead generation success comes down to connecting with people.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 120

Contently

MARCH 30, 2020

When you create a high-quality piece of content, it delivers results not only on the first day it’s distributed via an email newsletter or social media, but also gradually over time as the results build on each other. Take, for instance, this piece on how to write a white paper.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

FunnelEnvy

APRIL 18, 2022

A handful of metrics should matter most for B2B marketers, though. Here, the most common examples include someone signing up for your email newsletter or filling out a form to download a longer lead magnet such as an eBook or white paper. Qualified Leads. Sales qualified leads (SQLs) are the next step beyond an MQL.

BANT 78

BANT Lead Ranking Inbound Marketing Marketing Qualified Leads 78

SmartBrief - Marketing

JULY 20, 2023

Reporting and analytic tools take you only so far. Check out more free content written by B2B marketers for B2B marketers. If you enjoyed this article, sign up for SmartBrief’s monthly B2B marketing updates. Access original content, special offers, industry trends and tips for B2B marketers. Sign up today.

Planning 52

Planning Buyer Personas Budget Programs Marketing Budget Creation 52

DealSignal

APRIL 27, 2023

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. ABM intent data is about ABM marrying Ideal Customer Profiles, Buyer Personas, high-quality contact information, and intent data into a strategic go-to-market strategy for B2B firms.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Intent 52

Valasys

JULY 26, 2021

An effective B2B marketing strategy focuses on generating quality leads, and building a strong pipeline will help you maintain a stable growth rate. B2B Leads are qualified prospects who may be approached and marketed by salespeople. You should drive more B2B traffic to your content, which can increase your subscriber’s list.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

SalesChoice

DECEMBER 23, 2019

You can also find the CEO AI Readiness white paper here. Here’s a white paper you can download from our library to address that issue. Please RSVP to attend. But with end of year approaching and your clients reconsidering their budget, it’s just as important to spare a year-end thought to reducing churn.

Newsletter 20

Newsletter Marketing AI Ideal Customer Profiles Paper 20

BOP Design

DECEMBER 18, 2017

If launching a new B2B web design for your firm is a top priority in 2018, now is the time to do a quick audit of your existing website. Here are questions to help you perform a quick 5-minute B2B web design audit : How Long Does It Take the Website to Load? First things first, how long does it take your B2B website to load?

Marketing Websites 53

Marketing Websites B2B Lead Ranking Lead Scoring 53

DealSignal

MAY 6, 2019

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. ABM marries Ideal Customer Profiles, Buyer Personas, high-quality contact information, and intent data into a strategic go-to-market strategy for B2B firms. Follow Michael on Twitter @Michael_R_Levy.

Ideal Customer Profiles 94

Ideal Customer Profiles Account Based Marketing ABM Intent 94

Martech

MARCH 18, 2022

” Get the daily newsletter digital marketers rely on. ” She also makes the B2B customer journey sound relatively straightforward. For example, a white paper that you wrote five years ago is still doing very well, but it only cost the company $2,500 to create it – is that really the cost, this year?

Marketing Attribution 126

Marketing Attribution Multi-Touch Attribution Full Circle Insights Lead Ranking 126

Marketing Craftmanship

JANUARY 16, 2013

Is Your B2B Marketing a Tactical Hodge Podge? B2B firms invest significant dollars and hours maintaining a broad range of marketing tactics that may or may not demonstrate economic value. When this situation exists, a B2B firm is not marketing; it’s simply making Tactical Soup. Put every marketing tactic under the microscope.

Tactics 100

Tactics B2B Marketing CPA Cost per Acquisition 100

Webbiquity

JANUARY 25, 2016

What will successful B2B marketers to be doing more of, or differently, in 2016? That question was recently posed to the expert contributors at the B2B Marketing Zone , and two dozen responded with a range of insights about content marketing, measuring results, employee advocacy, customer experience and other topics.

B2B Marketing 50

B2B Marketing Marketing Management B2B Thought Leadership Marketing Automation Services 50

NuSpark Consulting

MAY 16, 2016

Ads should communicate the availability of white papers, ebooks, or in-demand webinars. For B2B firms, AdWords offers a number of conversion metrics to consider in optimizing campaign performance. For B2B landing pages, you’ll typically use the converted click metric, as there is one conversion within the landing page anyway.

Adwords 124

Adwords Conversion Google Paid Search Agency 124

KoMarketing Associates

AUGUST 2, 2016

In this blog post, I’ll outline how we established our proposed benchmarks and what B2B marketers should evaluate in order to determine applicable benchmarks for their own online marketing programs. Initiatives requiring registration such as webinars and email newsletters. Google Search Analytics. Competitive Benchmarking.

SEO 120

SEO Content Marketing Planning Work Management 120

Marketing Craftmanship

AUGUST 14, 2015

To make matters worse, business owners often engage ad agencies, PR firms and outside (and internal) marketing “experts” who are always ready to prescribe a long list of tactical solutions (white papers, blogs, newsletters, publicity, social media, direct mail, conferences, advertising, etc.)…all

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning B2B Thought Leadership 100

Content Standard

JULY 9, 2019

Email Marketing vs. the Newsletter. The email newsletter is an opportunity to speak to your customers and prospects in their space, on their terms. The e-newsletter is usually a roundup of new articles and opinions, a modular design and often automated to be taken directly from the website—no human involved.

Email Marketing 106

Email Marketing Practices Personalization Planning 106

Industrial Marketing Today

AUGUST 3, 2010

However, it is not so simple to measure customer engagement in situations with long sales cycles that’s commonplace with manufacturers, sellers of technical products and B2B consultative solution providers. I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.”

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Exo B2B

NOVEMBER 4, 2019

If we do not know our subject and to whom it is addressed, the content generated and pushed will not be relevant, will miss its target and sometimes, will even be impertinent … Any content published, including on social networks, blogs, white papers, newsletters, etc., A good blog post takes hours if not days of research.

Relevance 45

Relevance Marketing AI Content Marketing Allocation 45

Industrial Marketing Today

JUNE 29, 2010

Yes, GE and Microsoft sell directly to end-users but they are primarily B2B companies. He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness. He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Heinz Marketing

MAY 29, 2023

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Like analytics, things like that. Matt: I don’t want to say, “Hey, thanks, downloading the white paper. Subscribe to the newsletter. Would you like to see a demo?”

Ideal Customer Profiles 98

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 98

Content Standard

DECEMBER 18, 2017

Who of us doesn’t support a branded blog that offers participants a way to sign up for a newsletter or to request more information? What marketer hasn’t happily exported and counted the number of weekly leads they’ve generated from a gated white paper? They have a newsletter for customers, sure.

Loyalty 101

Loyalty Lead Scoring Lead Ranking Brand Identity 101