SocialPilot

APRIL 26, 2024

For this understanding, social media scheduling tools like SocialPilot offer analytics and let you know more about your audience with the heat map based on their most active and engaging hours. If your brand is B2B or a marketing agency, your audience will likely be active on LinkedIn, Facebook, and Twitter. You Are Done!

Social Media 90

Social Media Effectiveness Media Top of Funnel 90

Contently

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. To meet this goal, the company produced videos for its YouTube channel featuring pharmacists discussing the COVID-19 vaccine in a relatable manner. She used LinkedIn to share her thoughts on making healthcare more affordable. Create content.

Thought Leadership 218

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 218

SocialPilot

JANUARY 15, 2024

For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article. More than one billion hours of videos are viewed on YouTube daily. Among all the social media channels, YouTube is preferred by 88% of marketers for uploading videos.

Statistics 82

Statistics Video Marketing Work Management Paid Search Agency 82

Golden Spiral

SEPTEMBER 10, 2021

Your B2B HealthTech solution can find great success in cultivating potential buyers on LinkedIn. LinkedIn is one of the best ways to make that happen. Forty percent of professionals access LinkedIn daily which adds up to over one billion interactions per month. It’s not easy to reach the people you need to reach.

Linkedin 62

Linkedin Marketing AI Lock-In Burn Rate 62

Martech

JANUARY 4, 2024

LinkedIn: Marsha Collier (12.8K LinkedIn: JasonGoldberg ( 22K followers) X/Twitter: RetailGeek (31K followers) Kaleigh Moore Kaleigh is a freelance writer whose articles on ecommerce, direct-to-consumer and retail have appeared in several outlets, including Vogue Business, Forbes and Adweek. In your inbox.

eCommerce 109

eCommerce Multi-Channel Broadcasting Marketing Analytics Tools 109

Marketing Insider Group

JULY 11, 2023

Fine-tune your landing pages, remarket to people who visit your site, and improve your ads through analytics. If you sell to other businesses, advertise online through Facebook and LinkedIn. On LinkedIn, target people by job title, function, or industry. YouTube is another place to target your key demographic by their interests.

Paid Content 177

Paid Content Advertisements Advertising Paid Search Agency 177

Martech

NOVEMBER 15, 2023

Some examples of thought leadership might include: Trend-forecasting articles. LinkedIn posts. Articles or posts that challenge popular opinions, backed by data or unique insights. For instance, AI analytics tools can identify trending topics based on customer behavior. Industry-specific videos. Contrarian viewpoints.

Thought Leadership 127

Thought Leadership Work Management Marketing Management Opinions 127

Hubspot

NOVEMBER 16, 2018

Having a Company Page on LinkedIn is essential. On November 13 th , LinkedIn relaunched Company Pages as LinkedIn Pages, adding new features that customers value most. If you log into LinkedIn today, you’ll notice some obvious differences. If you log into LinkedIn today, you’ll notice some obvious differences.

Linkedin 77

Linkedin Paid Search Agency Companies Work Management 77

Sprout Social

FEBRUARY 6, 2023

Features for lead generation: Facebook lead ads Twitter ads LinkedIn ads TikTok ads Here’s an example of a Sponsored Carousel Ad on LinkedIn by Refinitiv. Use the analytics feature to tailor your social media marketing strategy and prove ROI. And don’t forget about social listening. Want to know more about social media features?

Social Media 98

Social Media Features Media Curation 98

Martech

JANUARY 9, 2024

Creators on platforms like YouTube, TikTok and Instagram have loyal followers who trust their opinions. Use tools like social analytics, AI-driven insights and even creator marketplaces to assess their audiences. A B2B brand might have better luck partnering with YouTubers or LinkedIn creators with a business-minded audience.

Advertising Agencies 123

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 123

Oktopost

SEPTEMBER 13, 2022

For example, you can use LinkedIn Analytics to track who your target audience is, where they live, and their interests. LinkedIn is a platform that allows you to connect with other professionals and potential customers in your field. In fact, 62% of financial advisors have reported getting new clients through LinkedIn.

Social Media 86

Social Media Work Management Marketing Management Service 86

Convert

SEPTEMBER 16, 2022

But before we get into it, a few caveats: The folks covered in this round-up post regularly on LinkedIn. They don’t add links to gated courses or blogs on third-party platforms, they strive to provide value right on the LinkedIn feed. 14 + 4) People on LinkedIn Who “Get” Optimization and Help You Develop the Right Mindset.

Linkedin 52

Linkedin Optimization Demand Generation Agencies Copywriting 52

Marketing Insider Group

APRIL 6, 2021

However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. You could offer free content to everyone through your blog, podcast, weekly newsletters, or YouTube channel.

Top of Funnel 334

Top of Funnel Work Management Marketing Management Content Marketing 334

Oktopost

SEPTEMBER 22, 2021

With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips. Conquer LinkedIn. LinkedIn is the golden child of social media marketing for B2B marketers. What is Paid Social Media for B2B? Facebook Ads.

Paid Content 138

Paid Content Paid Social Agency Social Media Webinar Metrics 138

Martech

NOVEMBER 11, 2022

This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. blog posts, articles, videos, etc.), YouTube, for example, provides a platform for marketers to create video content that drives consumers to online retailers.

Digital Asset Management 111

Digital Asset Management Work Management Marketing Management Digital Experience Platform 111

Webbiquity

APRIL 30, 2020

For example, LinkedIn is a platform for professionals, employees, and companies. Multi-media posts, stories, live video, and IGTV are its most-used features that are outperforming rivals such as YouTube and Snapchat. Why Instagram? Every social media service has its pros and cons. Eight top Instagram tools to boost marketing.

Tools 232

Tools Social Media Social Networks Work Management 232

Sprout Social

SEPTEMBER 2, 2022

Social Media Marketing Foundations (LinkedIn Learning). Sprout Learning Portal (accessible to Sprout customers): Sprout Social Master Class: Listening and Analytics. Additional resources: Article: Social media crisis plan. Introduction to Social Media Strategy (LinkedIn Learning). Level: Beginner. Type: Course.

Social Media 115

Social Media Training Course Resources 115

Sprout Social

APRIL 25, 2024

In this article, we’re sharing every social media marketing template we’ve ever made. LinkedIn marketing strategy template LinkedIn is more than just a hub for individual networking. YouTube marketing strategy template A lot goes into video marketing on YouTube. Download the template 5. Download the template 6.

Social Media 106

Social Media Template Work Management Marketing Management 106

SmartBug Media

NOVEMBER 30, 2020

To learn more about how to maximize your paid media strategy, see fellow SmartBug® Brittani Bloomberg’s article here. Think of when you’ve looked into Google Analytics for source conversion metrics and the numbers don’t seem to add up—this is the major reason why. That’s right, sources.

Doubleclick 75

Doubleclick Marketing Analytics Tools Advertising Agencies Paid Search Agency 75

Martech Advisor

FEBRUARY 17, 2020

To help you get started, we look into the future of video marketing, in this article. Over 85% of teens believe they can do anything if there is a YouTube how-to on it means that marketers need to fully utilize the format of video. Danielle Cravatt , SVP, Client Partnerships, VDX.tv , exclusively to MarTech Advisor.

Marketing AI 144

Marketing AI Video Marketing Planning Youtube 144

SmartBug Media

MAY 6, 2020

Larry Kim from WordStream shared some secret sauce tips at SearchLove Conference in Boston on driving conversions from Facebook, Twitter, and LinkedIn. If you look at the bottom and sidebar of a website and see a “related articles” widget with links to other sites, you’re staring right at paid content discovery. Paid Content Discovery.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

The Lead Agency

APRIL 14, 2024

You can post them on your website, upload them to YouTube, include them in your eDMs or use them in ads. They could be sliced up into shorter-form content to capture attention on social media platforms like Facebook and LinkedIn. The article is pasted below. Now, I need to write a social media post for LinkedIn.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

ClearVoice

MARCH 17, 2023

For example, you write four articles. You can share those articles on your blog, LinkedIn publishing, and on a platform like Medium. You can then turn major points from those articles into social media posts and video scripts. Next, check your analytics for the times that people are engaging.

Distribution 94

Distribution Webinar Metrics Marketing & Strategy Allocation 94

Bannerflow

JULY 5, 2022

In this article, we highlight the top five in-house marketing trends you should have implemented by now and how to get the best out of them. Our Report found that 36% of respondents planned to advance their data-driven analytics strategy to create more personalised content in 2022 but is this happening? Data analysis. Subscribe today!

Trends 96

Trends Planning Paid Search Agency Digital Marketing Funnels 96

Sprout Social

JUNE 17, 2020

Finally, if you’re looking into recurring series, such as product how-to guides, take a look at networks like YouTube and Facebook where you can categorize them into playlists. Instagram recently added a series option for IGTV, too.This isn’t to say that you can’t use portrait-oriented videos on YouTube. Landscape feed. Portrait feed.

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

Directive Agency

SEPTEMBER 12, 2019

In this article, we discuss what a lookalike audience is, how to set it up, and the various ways we can implement them in our prospecting campaigns. Lookalike audiences are available on various ad platforms, but today we’ll discuss how you can create them on Facebook, LinkedIn, and Google Ads. What is a Lookalike Audience?

Paid Search Agency 40

Paid Search Agency Linkedin Facebook Ideal Customer Profiles 40

Martech Advisor

JANUARY 30, 2020

The answer is a resounding YES – in this article, we explore this terrain with insights from leading marketers and commentators. Some brands have struggled to achieve the expected ROI and switched to other social platforms like Tik Tok and LinkedIn. Others continue to use Facebook as a central cog in their marketing strategy.

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

Hubspot

JULY 5, 2021

In middle school, my best friend and I used to have a show on YouTube where we performed a dare from our audience each week. This video hosting product also allows you to insert CTAs and forms into videos, trigger video workflows that provide targeted content to leads, and video analytics so you know which videos resonate with your audience.

Video Marketing 101

Video Marketing Best Practices Business Marketing Management 101

Valasys

OCTOBER 10, 2022

They have been making tools in the YouTube space for more than 15 years. It a basically a free chrome extension that assists you to enhance your YouTube videos for SEO. You can also use it to see the competition level on the first page of YouTube for the keyword you want to use. Now, Answer the Public is quite a unique tool.

Lead Ranking 52

Lead Ranking Lead Scoring SEO Tools 52

Martech

SEPTEMBER 11, 2023

Businesses were using predictive analytics to help improve business outcomes and consumers were using AI to help them select their next Netflix series. Over the next several weeks, I’ll be publishing a series of articles aimed at helping marketers make the most of Generative AI.

Marketing AI 122

Marketing AI Generation Work Management Marketing Management 122

SmartBug Media

MARCH 19, 2020

If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website. More than 50 percent of videos on YouTube include comments from the community; make sure yours is one that people are talking about.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

The Marketing Blender

MARCH 15, 2021

If you have services to sell to businesses, LinkedIn may be your best bet. A balance of social media platforms may be a more effective approach, or YouTube for promoting video content. Write articles on LinkedIn for your connections and the broader audience. It’s a powerful dashboard with a lot of bells and whistles.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Valasys

JULY 24, 2023

In this article, we will explore how harnessing the power of video can take your sales and customer engagement strategy from mediocre to epic. With YouTube, Facebook, and other video platforms, the opportunities for video marketing are vast. You can also embed videos in emails or blog posts to drive more traffic to your website.

Video Marketing 52

Video Marketing Planning Business Marketing & Strategy 52

Contently

MAY 2, 2018

Here’s some rough analysis: Leaders: LinkedIn, Twitter, airport bookstores, cable TV (CNN & Bloomberg), and the trusty ol’ email inbox. For the sake of this article, let’s assume that the non-Internet channels won’t contribute much to the 10,000 books I hope to sell (a good assumption).

Top of Funnel 167

Top of Funnel Campaigns Optimization Planning 167

Valasys

DECEMBER 11, 2023

In this article, we will explore a host of different avenues where digital marketers are eager to invest their money in 2023. Platforms like Facebook, Instagram, LinkedIn, and Twitter offer advanced targeting options and analytics to maximize the return on investment (ROI) for ad spend.

Allocation 40

Allocation Advertising Agencies Mobile Advertising Marketing Automation Services 40

Valasys

AUGUST 1, 2019

Users sign up to LinkedIn but then have no clear plan in mind how they will use it.”. Steve Phillip, Leading Coach, and Expert on LinkedIn best practices. According to a survey conducted by oktopost.com, more than 80% of the total leads generated via diverse social media platforms come from LinkedIn.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Oktopost

JULY 4, 2022

In this article, we’ll walk you through your options and explain your timeline for migrating from Social Studio to another platform. Social Analytics & Sales Reporting: Social Studio has cards that you could create to get a sense of your metrics, which was combined with their social listening feature. Quick Links.

B2B Thought Leadership 132

B2B Thought Leadership Work Management Social Media Marketing Management 132