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  • HUBSPOT  |  THURSDAY, JUNE 25, 2015
    [Analytics] A New Visualization of Today's Marketing Technology Solutions
    Your problem could be related to anything from marketing automation to content marketing to analytics to paid acquisition. The final product has nine overarching categories: marketing automation, retention, customer experience, content marketing, organic acquisition, paid acquisition, analytics, data centralization, and collaboration. When you're looking for a tool, software, or piece of technology to solve a specific marketing problem, where do you go to find it?
  • HINGE MARKETING  |  WEDNESDAY, APRIL 13, 2016
    [Analytics] The Top B2B Website Marketing Metrics
    The thing to remember is that SEO, keywords, and analytics are all essential elements to making sure your firm’s website is performing optimally. So, to cut through the confusion, let’s break down B2B website analytics bit by byte. Google Analytics. You can’t have a discussion around B2B website metrics without talking about Google Analytics , the most widely used tool for tracking website-related statistics.
  • HUBSPOT  |  SUNDAY, OCTOBER 12, 2014
    [Analytics] Blogging Metrics: What to Measure, How to Measure It, and How Often
    How to measure it: Clicks are pretty easy to measure, and as a result, a variety of analytical tools will do the trick. How to measure it: We use HubSpot, which allows us to view detailed analytics of each specific blog post we publish, including inbound links, where they’re coming from, and even what the anchor text is. Blogging can feel a bit like a self-fulfilling prophecy at times, am I right? Think about whether this sounds like you: “I know this topic will do well.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 30, 2012
    [Analytics] Five of the All-Time Biggest Blogging Questions Answered
    Look at your Google Analytics for the keywords people are using to find your blog. As I teach and speak, I start to see certain themes in the questions I’m asked. Here are the most common questions I am asked about blogging and some answers! How do I get started with blogging? Start with your strategy. What are you trying to do and why? What does “success” look like to you? Money? Community? Actions? New friends?
  • KAON  |  THURSDAY, FEBRUARY 11, 2016
    [Analytics] The Three Most Important B2B Marketing Questions for 2016
    Behavioral psychology research has proven that when we make decisions (even business decisions) we are influenced by both analytical and emotional factors. When a marketer helps answer those questions (both from the perspective of analytical and emotional decision drivers), the individuals in the decision process become much more predisposed to select the marketer’s solution.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 11, 2014
    [Analytics] 27 More Remarkable SEO Guides, Tips and Tactics
    Kevin Webster outlines several strategies for dealing with keyword (not provided) in search analytics , such as benchmarking and optimizing search landing page traffic and performance: “The company should let go of the notion of ranking for a search term, and focus more on the idea of ranking for a search concept.” follow technical SEO best practices, build the right kinds of links, and use analytics to optimize social media marketing efforts).
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 16, 2015
    [Analytics] Content Marketing Manager Job Description
    Experience with wordpress, Google analytics, Slideshare, and the top social channels. I’ve been asked a few times for a Content Marketing Manager Job Description. Apparently, this is a pretty hot category as LinkedIn reports more than 15,000 results for “ content marketing manager job description.”
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 7, 2010
    [Analytics] Tableau Software Adds In-Memory Database Engine
    Instead, the vendor has built connectors for high-speed analytical databases and appliances including Hyperion Essbase, Greenplum, Netezza, PostgreSQL, Microsoft PowerPivot, ParAccel, Sybase IQ, Teradata, and Vertica. An internal database allows much more independence and offers high performance when no external analytical engine is present. Of course, this assumes that Tableau's internal database is itself a high-speed analytical engine.
  • WEBBIQUITY  |  TUESDAY, JUNE 17, 2014
    [Analytics] 14 Brilliant B2B Marketing Strategy Guides
    The old “sales funnel” model is giving way to more sophisticated analytical frameworks. Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. In less than a generation, information has gone from being scarce to overabundant. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team.
  • MODERN MARKETING  |  TUESDAY, NOVEMBER 29, 2016
    [Analytics] 4 Things That Should Be On Every CMO's Wish List
    Marketers need third-party data to fully know customers’ context, and orchestrate the most meaningful experiences for them for using only first party website data limits the analytics, targeting, and addressability of DMPs. With Thanksgiving now in our rear view mirror, it's time to focus squarely on those items we all crave, pine and dare I say, yearn for as marketers. Ok perhaps a little melodramatic but you get the idea.
  • CHIEFMARTECH  |  MONDAY, APRIL 11, 2016
    [Analytics] The buzz around account-based marketing at MarTech
    Across software categories like predictive analytics, sales & marketing intelligence, and ad serving & retargeting, ABM is impacting vendor positioning, marketing campaigns, and even product roadmaps. Predictive analytics vendors, which use machine learning to determine a company’s “ideal customer profile,” are surfacing best-fit accounts in addition to contacts. These vendors see analytics as key to any agile marketing operation. “If
  • WEBBIQUITY  |  THURSDAY, MARCH 9, 2017
    [Analytics] The 12 Best Landing Page and Form Builders for Conversion Rate Optimization
    Conversion rate optimization software with features including customized/targeted pop-ups, instant surveys, real-time analytics, A/B testing, onsite retargeting, mobile integration and more. An all-in-one CRO tools suite including an analytical dashboard (visitor sources and behavior), recordings, heatmaps, integrated online chat, conversion funnels, form analytics (five distinct reports that provide insight into problem areas on your website’s forms), and instant online polls.
  • HINGE MARKETING  |  TUESDAY, JUNE 14, 2016
    [Analytics] 13 Key Website Design and Development Areas to Bring in Business
    Analytics. Web analytics are now commonplace. Most hosting services offer at least a rudimentary package, and several excellent web-based services are available for free, including the ubiquitous Google Analytics. With web analytics you can start to measure the effectiveness of your marketing tactics, discovering which content converts better so you can make critical adjustments to your website and your marketing campaigns.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 10, 2013
    [Analytics] Share This: 5 Tips You Must Learn to Create Sharable Content
    During last month’s webinar on how to use web analytics and search marketing , Rob Petersen, Mike Moran, and I talked about how offering sharable content to your customers boosts both traffic and search engine ranking. Photo credit: SHAREconference. The challenge, of course, is creating and curating sharable content that your customers want to share with their friends, family, fans, and followers. How can you do that? Read on, friends.
  • MODERN MARKETING  |  THURSDAY, FEBRUARY 4, 2016
    [Analytics] Marketing Automation and Creativity: How to Have Your Cake and Eat It, Too
    Identifying the right upselling prospects because of the right analytics will save time and improve profitability as a result. As marketing automation and data-driven marketing become increasingly important, some marketers feel that creativity is being sacrificed. In this post we'll demonstrate how to get the perfect blend of both and why they should inform one another if you want to achieve real marketing success.
  • KOMARKETING ASSOCIATES  |  MONDAY, AUGUST 19, 2013
    [Analytics] 32 B2B Marketers to Add to Your Google Plus Circles
    Mike Volpe (HubSpot) - CMO @HubSpot – marketing, startups, entrepreneurship, SaaS, B2B, lead generation, blog, social media, SEO, analytics, VC. Eric Wittlake (Babcock & Jenkins) - A digital and B2B marketer with a background in analytics and online media. Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives.
  • CRIMSON MARKETING  |  THURSDAY, OCTOBER 15, 2015
    [Analytics] CMOs: Stop Believing These Digital Marketing Myths
    But there’s a lot you can accomplish just by setting up conversion pixels and Google Analytics accounts correctly — and if you’re a B2B, making sure your CRM is integrated with your marketing efforts.” There are many myths surrounding digital marketing solutions. It’s rare to find a CMO in the digital trenches with a full understanding of what works and what doesn’t. . Let’s review these 15 digital marketing myths and their corresponding truths: 1.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 15, 2013
    [Analytics] Is Empathy The Secret Ingredient To A Social Business
    I have suggested combining the forces of predictive analytics, social media, big data and the cloud to define a new metric of marketing success called “ share of conversations.” What separates a social business from a “regular” business? The truth is, identifying a social businesses and separating those traits from less social peers is not easy.
  • HUBSPOT  |  MONDAY, JUNE 16, 2014
    [Analytics] 9 Silly Pinterest Mistakes Only Rookies Make
    With a business page, you’ll get access to valuable analytics, DIY promoted pins , and information about how to better incorporate Pinterest into your company’s website and marketing strategy. Basically, they''re little strings of text that you add to the end of a URL to help your analytics program recognize which sources and pieces of content are driving the most traffic, leads, and customers to your website.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 23, 2013
    [Analytics] The Six Signs of an Authoritative Blog
    To do that, you don’t need access to the Google Analytics account of that blog (that’s impossible unless you are an IT genius, LOL). By Obaidul Haque, {grow} community member. For many reasons, blogging remains one of the most important components in a search and social media marketing strategy. And to be successful, you not only have to strive to establish your own distinctive blogging voice, but also create guest posts for powerful blogs, especially as you’re starting out.
  • EMAGINE B2B BLOG  |  THURSDAY, APRIL 4, 2013
    [Analytics] What Determines Success for B2B in the Online World?
    Therefore, it is imperative that end to end analytics be used to measure the impact of your social media strategy from traffic to leads to closure. This can all be defined through the use of a combination of analytics tools like Google analytics and marketing automation software like Marketo, Leadlander or Eloqua. In the world of the consumer, it is easy enough to judge success with your online marketing efforts. To put it plainly, success=sales.
  • HUBSPOT  |  WEDNESDAY, JANUARY 1, 2014
    [Analytics] 7 Marketing Resolutions to Start the New Year Right
    What you''ll see from this modification to your marketing is tangible data in your marketing analytics that shows your efforts'' effectiveness. You can determine what''s best for your efforts in several ways -- chiefly, going over your analytics from the past several months and engaging in continual A/B testing. The time has come. It''s 2014. You''ve likely considered a number of resolutions you want to follow through with in the New Year.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 13, 2017
    [Analytics] 7 Things You Can Learn from Influencers at Marketing Nation Summit
    Analytics and Data Matter. Analytics and data have always mattered. These sessions address that very question—how to think of data and analytics for marketing in the dynamic, expanding pool of data: Adam Singer , Analytics Advocate at Google, will present Leading in the Era of Digital Data Explosion: People, Process, and Platforms.
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Analytics] How to Add a CTA Button to Your Facebook Page [Quick Tip]
    Use the analytics on that tracking code to see how the button is driving traffic and conversions. Although this CTA button has simple functionality and analytics, it''s super easy to implement and has brought some brands noticeable results. Facebook added a very handy feature in December 2014 : the option to place a simple call-to-action button at the top of your Facebook Page.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 9, 2017
    [Analytics] B2B Marketers Staying Committed to Investments in Social Media
    “Companies are spending a lot on social media right now, but demonstrating its contribution depends on more than investment in analytics, though that will help,” said Christine Moorman, a Fuqua professor and director of The CMO Survey, in February 2016. The CMOs of B2B product and services companies continue to invest in social media marketing. However, they vary in how much they currently spend and intend to spend on this channel in the coming months.
  • HUBSPOT  |  FRIDAY, AUGUST 30, 2013
    [Analytics] Generating Leads on Twitter Just Got Easier: Get Started With Lead Gen Cards
    Twitter will also offer specific analytics that show you leads generated, your spend, and the cost per lead for any campaigns you run with Twitter Lead Generation Cards. A few months ago, we told you that Twitter was testing out Lead Generation Cards. The bad news was that it wasn''t rolled out to everyone. until now! Yesterday, Twitter opened up its Lead Generation Cards to everyone. You get a Twitter Lead Generation Card! And YOU get a Twitter Lead Generation Card! Leads for everybody!
  • HG DATA  |  THURSDAY, FEBRUARY 2, 2017
    [Analytics] The Right Data Fuels the Artificial Intelligence Race
    Big Data Business Intelligence Innovation Uncategorized Adobe Sensei AI Artificial Intelligence B2B Cortana Intelligence data Data Science data scientist HG Data HG Partner API IBM Watson martech Microsoft Azure Oracle predictive analytics R&D Salesforce Salesforce Einstein Startup technographics third party dataIn 1957, Army mathematician Wiliam D.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 27, 2011
    [Analytics] Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1
    John Paul Titlow outlines and links to Facebook’s 14-page PDF Best Practice Guide: Marketing on Facebook which “serves as an official resource on how to take advantage of Facebook’s advertising products, social plugins, analytics and other tools to grow one’s business.” You know the statistics : Facebook is the most popular method for sharing online content. It’s approaching one billion users worldwide. 85% of B2B journalists are on Facebook.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 29, 2016
    [Analytics] Hive9 Marketing Performance Management Includes Customer Journey Optimization
    Standard integrations are available for Salesforce.com, Oracle Eloqua, Marketo , Google Analytics , Adobe Marketing Analytics , and other systems.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, JANUARY 7, 2012
    [Analytics] What Really Creates Marketing Automation Success: Data from Gleanster
    Both groups rated having an analytical culture as the fourth-most important value driver, while listing outside help, change management, and organizational resources as the least important. Research firm Gleanster released its free “Gleansight” report on marketing automation late last month. I was principal author for much of the document and drafted the survey questions, although I didn’t write the individual vendor profiles or administer the survey. (I’ll
  • MODERN B2B MARKETING  |  MONDAY, APRIL 21, 2014
    [Analytics] Moneyball for Marketers
    Author: David Cheng If you’ve seen them movie Moneyball , you already know the basics: the “Moneyball” way of winning relies on analytics, statistics, and numbers, rather than opinions, intuitions, or appearances. A Moneyball Marketer has to open up her repertoire to new marketing methods, including data analytics, customer engagement, and product development.
  • BIZNOLOGY  |  MONDAY, APRIL 9, 2012
    [Analytics] Tips for Next Gen Digital Marketing and PR Pros
    They’ve got a good grasp of analytics. PR pros need to understand analytics (yes, that’s right – numbers!). Photo credit: Wikipedia. What’s the future of digital media marketing and social public relations? What trends are we, as seasoned digital media marketers, seeing in the marketplace? What advice can we give the next generation of digital media marketing or PR pros for landing a job in digital marketing or communications? It’s spring, which means it’s mentoring season.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, OCTOBER 14, 2012
    [Analytics] Lead Generation: 81% of marketers use email marketing
    Early analytics from the site shows a significant improvement in traffic and time spent on the site. Tweet We surveyed 1,915 marketers for the 2012 MarketingSherpa Lead Generation Benchmark Report , and asked them about their most widely used lead gen practices. Here is what the data says…. Which of the following lead generation tactics does your organization currently use? Click to enlarge.
  • CONTENT STANDARD  |  TUESDAY, AUGUST 30, 2016
    [Analytics] 6 Content Strategy Questions Marketers Should Ask Their Audiences
    As managing editor of the Content Standard, I’m in Google Analytics and Skyword’s Platform Analytics pretty much all day. You won’t find the answers to these questions anywhere in Google Analytics, but they’re nonetheless crucial to providing the best user experience possible.
  • MODERN MARKETING  |  MONDAY, NOVEMBER 7, 2011
    [Analytics] Google+ Opens Up Brand Pages…Sort Of
    In a previous article we wrote about what Google+ needed to offer businesses , most social media experts agreed that Google needs to leverage its ability to provide in-depth analytics to brands, giving them the opportunity to measure how social actions lead to future buyer behaviors and purchase decisions. In my research I couldn’t find any information on how, or even if, Google would tie its impressive search analytics capabilities to its social network.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 7, 2012
    [Analytics] Four Ways to Evolve Your Online Conversions
    Leading retailers have realized that the deep analytics and insights gained from testing with online customers is not only improving the efficiency and effectiveness of their e-commerce site, but several other aspects of their businesses as well. Posted in Conversion Conversion Optimization. When you think about it, the Darwinian idea of evolution is not a far cry from the way we as marketers adapt and change to new technology.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 17, 2012
    [Analytics] 2 Recent Reports Show Mobile Ads And Apps Are Hot!
    Then, mobile analytics firm Flurry updated it’s report from last summer that showed that time spent on mobile apps has been higher than time spent on the web since June of last year! One of my “no-brainer” marketing predictions for 2012 was that mobile advertising and app development would begin to take up more than the meager 1% or less of marketing spend as reported by businesses in 2011.
  • HUBSPOT  |  THURSDAY, OCTOBER 10, 2013
    [Analytics] Pinterest Lead Generation 101: Best Practices and Hacks That'll Make You a Pro
    Unfortunately, because of the way that Pinterest strips URLs, it''s not quite as easy to get a definitive number of success through referral traffic, but here are a few metrics you should keep an eye on to get a general understanding on how your Pinterest lead generation strategy is working: General Pinterest Referral Traffic: You can find this metric in your marketing analytics software. In marketing, there''s still a huge misconception about Pinterest.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 31, 2011
    [Analytics] Is it time to surrender to Facebook?
    Powerful demographic information and analytics. One of the most frequent questions that comes up in my classes is “With Facebook, do we still need a website?&#. Certainly this is a valid issue. After all, in its quest for world domination, Facebook has effectively created an alternate universe, their own in-house Internet. They have continued to add useful and effective technology that can replicate almost anything a website can do, including … eCommerce.
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2016
    [Analytics] What To Do If Your Website Traffic Is Down
    Whether you’re using Google Analytics or a marketing automation tool such as HubSpot, double check to make sure you’re receiving the accurate performance data from your entire website. You can see this by taking a look at your referral traffic in your web analytics or marketing automation tool — pull up the data and ask yourself these questions: Do you have any partners in different parts of the world? You’ve noticed a dip in website traffic.
  • ACT-ON  |  THURSDAY, MARCH 17, 2016
    [Analytics] The State of Social Media Engagement and 3 Proven Ways to Boost It
    You can, of course, also use Facebook’s analytics dashboard, which is actually pretty good. To track your engagement rates on Twitter, there’s Twitter analytics. If you want more engagement, you’ll need to get smart with your social media analytics. Social media is growing up. As the social media platforms struggle to monetize, they demand more from publishers – or they won’t let their audiences see their content.
  • MODERN MARKETING  |  FRIDAY, OCTOBER 23, 2015
    [Analytics] Does Your Marketing Department Need A Data Scientist? And Other Data News
    It’s not easy, but a panel of top marketing executives offered insights at a session, “What Technology Can Do for Your Marketing and Analytics Insights” at &THEN 2015 in Boston. Today we present a new feature on the Modern Marketing Blog: The Friday Five. Each and every Friday we'll curate five relevant and recent articles on one specific topic and present them here for your viewing pleasure. The topics will include but not be limited to: Mobile marketing.
  • TOMORROW PEOPLE  |  FRIDAY, APRIL 12, 2013
    [Analytics] Social Media Marketing Tools For B2B Marketers
    Real Analytics. For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. In an era where digital marketing is more of a science than art, why are today’s marketers still flocking to a fad that’s so hard to measure? Some rely on their gut feelings, claiming that social media ‘just works’.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 23, 2017
    [Analytics] Why screenshots may be the key to influence marketing measurement
    Brands are investing in the education of the best influencers, teaching them how to create better content, manage their time, understand analytics, drive purchases. By Mark Schaefer. Last year, one of the major emerging themes at the annual SXSW festival was influence marketing and again this year, it dominated the branding sessions.
  • MODERN MARKETING  |  THURSDAY, SEPTEMBER 19, 2013
    [Analytics] How to Power Your Sales Funnel With Video Content
    Ensure that you are tracking viewer analytics and pushing this data into your marketing automation platform. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Jon Spenceley, the Community Marketing Manager at Vidyard. He’s passionate about helping companies get the most out of their video marketing investment.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 20, 2017
    [Analytics] 5 Steps to Kickstart Your Account-Based Marketing Program
    ABM also gives data analytics and product team members more consistent feedback. Sophisticated vendors also have predictive analytics capabilities to automatically identify new accounts and the contacts within them by matching characteristics of existing ideal customers. Author: Hila Nir The value of account-based marketing (ABM) is undeniable.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 27, 2011
    [Analytics] The anti-prediction of 2012 social media predictions
    The platform will have to design user interfaces tailored for different market segments … more analytics for geeks, cool new skins for the kids, a larger typeface for the senior crowd. This is the time of year for predictions and it’s all starting to sound like yada-yada to me. Probably you too? But how many bloggers go back and actually let you know how they did with last year’s predictions?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 7, 2011
    [Analytics] LeadLife Bundles Services with Marketing Automation
    Specific options include marketing strategy, content creation, design, lead nurturing campaigns, lead process definition, and analytics. LeadLife released a completely rebuild version of its marketing automation system last month. The new system features a cleaner interface and revised capabilities that reflect what LeadLife has learned about the needs of small to mid-size companies since its original product launch in 2008. This involves a careful balance between complexity and power.
  • ANNUITAS  |  THURSDAY, MARCH 5, 2015
    [Analytics] It’s Up To Us – Marketing Enablement
    A recent study by Grovo highlighted the skills gap by showing which skills marketers felt they have and those they need to obtain, with analytics and email marketing ranking at the top for skills needed. The job of a B2B Marketer is hard and continues to get harder when trying to keep up with today’s sophisticated buyer while obtaining and maintaining the skills needed to do our jobs effectively.
  • VIDYARD  |  TUESDAY, APRIL 12, 2016
    [Analytics] Forrester Sounds the Digital Marketing Alarm
    How to use analytics to improve digital execution. The years change but the marketing plans pretty much stay the same, according to recent research from Forrester. Many companies have marketing mixes that are fairly set in stone. In-person events such as conferences have existed pretty much ever since the term marketing was invented. While conferences have their definite pros, digital came along about a decade ago as a revolution in how marketers promote their brands.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, FEBRUARY 24, 2012
    [Analytics] Manufacturers: Don’t Start a Lead Generation Campaign Without Sales
    During an internal discovery meeting with the client’s Director of Marketing and the Marcom Manager, we spent considerable amount of time reviewing their clickthru reports, traffic, pageviews behavior and engagement stats from Google Analytics. Every manufacturing or industrial company that I talk to wants more leads. However, there is a serious disconnect between sales and marketing when it comes to defining a qualified lead. This is not a new problem.
  • WRITING ON THE WEB  |  WEDNESDAY, MARCH 28, 2012
    [Analytics] 5 Uses for Your Business Blog
    Use relevant keywords in blog posts, and track whether it’s working by using website analytic applications. Maintaining a business blog is time-consuming. However, if you have clear objectives in mind, the effort very well could be worth your while. As you establish your blog, define your goals to determine whether to keep it alive. Below are five common uses for feeding regular content into a business blog. photo courtesy digitalart ). Raw Sales.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 20, 2014
    [Analytics] Impostor Syndrome: How I finally learned I was smart
    They send me emails with their Google Analytics metrics to show me how their influence has grown. They send me emails with their Google Analytics metrics to show me how their influence has grown. By Betsy Kent, {grow} Community Member. For nine years, the competition on the Internet kept me from knowing that I was smart. Have you experienced this?
  • CONTENT STANDARD  |  MONDAY, FEBRUARY 1, 2016
    [Analytics] Don’t Be a Sea Sponge: Use Customer Data to Improve Digital Content
    At the Content Standard we monitor visitor data daily using the Skyword Platform and Google Analytics —this allows us to know exactly who our target audience is, what they like, and what’s not resonating. Only 17 percent of enterprise marketers reported having an analytics scientist role on their in-house marketing team. Customer data—what would marketers be without it? We’d all be sea sponges.
  • BIZIBLE  |  THURSDAY, NOVEMBER 10, 2016
    [Analytics] How to Tie Your LinkedIn Ads to Revenue
    Alternatively, if you report in a good old fashioned spreadsheet, it’s possible to use LinkedIn’s native analytics or Google Analytics to calculate the number of conversions driven by each ad. LinkedIn is clearly one of the top platforms for B2B marketers to target prospects. It’s the largest ad platform with accurate professional data, but many marketers still report that they struggle to understand the actual effectiveness of their ads.
  • SALES ENGINE  |  THURSDAY, MARCH 17, 2016
    [Analytics] Content Marketing is More than a Branding Exercise
    Of course, gathering those insights requires tools like marketing automation software and website analytics, but if you’re using those tools properly, you can have an unprecedented level of visibility into how prospects are engaging with your brand. With the right analytical tools, you should be able to quantify every investment in content marketing. Once upon a time, branding was the main focus of marketing departments.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, NOVEMBER 6, 2013
    [Analytics] 5 Key SEO Action Items for B2B Marketers Optimizing For Mobile
    Here is a quick reference for accessing this information in Google Analytics. Track events such as social media click-thru’s, video views, and file downloads via Google Analytics. A recent article on MarketingSherpa highlighted responses from B2B marketers regarding the most effective tactics for engaging mobile users.
  • MODERN MARKETING  |  THURSDAY, FEBRUARY 7, 2013
    [Analytics] 13 Free Marketing Tools: Optimize Efficiency Without Breaking the Bank
    Followeronk - The hard ROI of social media is still to be determined, but this tool provides analytics for Twitter so marketers can understand the key attributes of followers, including their location and timing of tweets, as well as topical preferences. by Amanda Batista | Tweet this. Modern Marketers’ roles are constantly changing, as buyer behavioral trends and digital channels, such as social and mobile, are dictating the research, discovery, and buying processes.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, FEBRUARY 22, 2013
    [Analytics] Monitoring Email Marketing ROI 101
    Make sure your company knows where your base is, so you can begin converting analytics into sales. Google Analytics: The software program Google makes readily available is simple and easy to follow. Google Analytics also allows you to put tracking codes in each email, so you will be able to compare and contrast past email marketing methods when determining your next campaign and how much money you should put into it.
  • MARKETING ACTION  |  FRIDAY, JUNE 5, 2015
    [Analytics] How to Perform an Onsite Audit for SEO, Part 2: Do the Analysis
    Using search analytics, examine keywords driving the most impressions, the most clicks and the highest CTR, best average position. Through web analytics tools like Google Analytics, you’re able to understand your site visitors a bit more. These questions can be adapted to other website analytics programs as necessary, but provide a great start to understanding and analyzing your visitors today. Do all pages have analytics tracking codes?
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 9, 2012
    [Analytics] 6 B2B Marketing Best Practices for Instagram
    Marketers are always looking for a way to track their efforts and SimplyMeasured offers up an Instagram Analytics tool. This is the first of a two-part series on B2B best practices for photo driven sites by Erica Bell of Business.com. When it comes to B2B marketing, businesses are often driven by content marketing and PPC advertising. Applying those same strategies to photo-sharing sites can be an obstacle.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 4, 2016
    [Analytics] News from Krux, Demandbase, Radius: Customer Data Takes Center Stage
    Demandbase had its own announcement yesterday: something it calls “DemandGraph,” which is basically a combination of Demandbase’s existing business database with data gathering and analytical functions the Spiderbook system that Demandbase bought in May 2016. If Dreamforce seems a little less crowded than you expected this week, perhaps it's because I didn’t attend. But I’m still tracking the news from Salesforce and other vendors from my cave in Philadelphia.
  • CHIEFMARTECH  |  FRIDAY, AUGUST 26, 2016
    [Analytics] Digital transformation at the AARP, from old to new
    These different roles in consumer experience, strategy, technology, marketing, finance, and analytics really helped me understand the entire the consumer ecosystem. Different roles in consumer experience, strategy, technology, marketing, finance, and analytics really helped me understand the entire the consumer ecosystem. The digital team had user experience and design, solution architects, designers, analytics, developers, and infrastructure team members.
  • FATHOM  |  TUESDAY, JUNE 14, 2016
    [Analytics] What’s Behind the Predicted Growth of Business Intelligence Technology?
    The evolving fields of cloud services, predictive analytics, and data science are also playing a significant role in the developments of BI technology, helping to keep these solutions current and cutting edge. Revenue in the BI technology and analytics market will reach 16.9 The first of these concerns is gaining access to more advanced analytics and insights to make smarter decisions, with 46% of marketers stating they find this to be a significant obstacle.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 28, 2015
    [Analytics] Is Growth Hacking a thing? The experts sound-off
    To me a Growth Hacker is 30% Marketer, 50% Developer, and 20% Analytics/Data.” To me a Growth Hacker is 30% Marketer, 50% Developer, and 20% Analytics/Data.”. “If By Kiki Schirr, {grow} Contributing Columnist As I was beginning to write my second post for {grow}, Mark posted the following to Facebook: Whoops. Guess I shouldn’t write about growth hacking, then!
  • B2B MARKETING TRACTION  |  TUESDAY, NOVEMBER 27, 2012
    [Analytics] B2B Marketers: Why You Should “F” Your Website Content!
    Tools like Google Analytics Content Experiments facilitate this. Studies have shown that you should position key content on your web pages in a certain format in order to have maximum impact. If you do it right, visitors to your site can answer the question in their minds when they land on your web page – “Is this what I’m looking for?” ” The format is in the shape of an “F.”
  • MODERN MARKETING  |  TUESDAY, DECEMBER 10, 2013
    [Analytics] 5 Ways to Boost Your Marketing Accountability and Credibility
    This inquisitive, analytic mind-set will also help increase accountability. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Kristine Steuart , CEO and Co-Founder at Allocadia, where the team has learned a lot about selling to CMOs: their needs and challenges, and the exciting opportunities that lie ahead.
  • VISIONEDGE  |  FRIDAY, MAY 4, 2012
    [Analytics] Measuring Social Marketing ROI
    Both variables will require measurement and analytical capabilities. And once you have the information, you will need analytical capabilities — another missing link. The Alterian study also revealed that many marketers still have limited analytical competency in general; about 39% of the 1500 respondents are using ad-hoc tools to measure social media conversations. Are you investing more in social marketing this year?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 16, 2012
    [Analytics] Et Tu, David: Why Raab Associates Became Part of Left Brain DGA
    My role at Left Brain will be to build the “optimization”practice, which means working on marketing analytics as well astechnology. The next frontier is refining and expanding existing programs, especiallyat larger organizations (a Left Brain specialty), which have the data volume and resourcesto support advanced analytics. It’s likely that my topicswill shift a bit as my day job revolves more around analytics and lessaround vendor selection.
  • BIZNOLOGY  |  MONDAY, JULY 13, 2015
    [Analytics] Website search and filtering for content marketing
    As a side note, Google Analytics includes the ability to track search queries on your site. A/B tests and analytics interpretation will lead you to the solution – or solutions – that works best for your clients, your content, and your bottom line. Helping website users find what they’re looking for is a big part of making our websites usable for our target audience and productive marketing tools for our companies.
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 2, 2011
    [Analytics] Five Keys to Creating Content that Drives Awareness
    I am a digital and B2B marketer with a background in online media and analytics. Current marketing wisdom says content should be mapped to buying cycles. Yet according to a study from MarketingProfs and Junta42 , 78% of B2B marketers say awareness is an objective of content marketing. Question: Where is awareness most valuable in the buying cycle? Answer: Early stage research and creation of a consideration set.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, SEPTEMBER 26, 2013
    [Analytics] Customer Data Platform Guide Reviews Tools to Build Marketing Databases
    Even though the CDP vendors started with different applications, their shared abilities for identity matching, database management, analytics, and integration will allow them to support more of the same functions over time. Of course, once the platforms themselves are common, vendors will climb the value chain by offering better predictive analytics and cross-channel treatment optimization. Raab Associates’ new Guide to Customer Data Platforms is now available (click here to buy ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 30, 2014
    [Analytics] Standing out in a world of information density
    Is it going to become easier to manage as analytics improve? In some respects analytics will help us cut through, if we have the skills to know where to look! Is it going to become easier to manage as analytics improve? In some respects analytics will help us cut through, if we have the skills to know where to look! I recently did an interview about the implications of information density and Content Shock with a PR magazine in India.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 19, 2013
    [Analytics] The Marketer’s Alter-Ego: The Project Manager
    Some of the skills any effective marketer needs are obvious, like the ability to understand and make good decisions based on marketing analytics. Whenever you invest time or money in any marketing activity, you should be using marketing analytics to judge its value. Author: Raymond Coppinger Behind every great marketer there is a…what? How would you answer that question? My answer isn’t the most glamorous, but it rings true: Behind every great marketer is a talented project manager.
  • NUSPARK  |  FRIDAY, FEBRUARY 24, 2017
    [Analytics] How to Create Content for a Winning Account-Based Marketing Strategy
    This is where a helping hand from predictive analytics is in order. Based on the online behavior of company associates, analytics platforms can tell you when a corporation is pursuing a new initiative or trying to solve a problem. You’ve finally honed your content strategy for inbound marketing. But now a new strategy is on your doorstep — account-based marketing — and you have to create content to fulfill the vision.
  • WEBBIQUITY  |  MONDAY, APRIL 8, 2013
    [Analytics] 24 Exceptional Email Marketing Tips, Techniques and Tactics
    And the winner is… Use web analytics to choose email subject lines by WhatCounts. Penn provides step-by-step instructions one how to use Google Analytics data to identify high-volume, high CTR search queries you can test as email subject lines “to see if your audience is as interested in your emails as they are in what’s bringing them to your website.” Email marketing is like the car my teenagers drive (and you thought there were no original analogies left!)—it’s
  • BIZNOLOGY  |  MONDAY, MARCH 17, 2014
    [Analytics] 18 reasons to listen to social media before you leap
    Among companies that are “very successful” at achieving goals with social media, 47% make extensive use of social analytics. Among companies that are “not successful,” 17% use social analytics (source: Marquette Group and Ascend2 ). Image via CrunchBase. Is there a similarity between companies that listen and achieve success? Decide for yourself.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 31, 2017
    [Analytics] Where Are You on the Marketing Maturity Curve? [Report]
    We are awash in reports, analytics, spreadsheets, charts, and graphs…which is great! Author: Adrienne Whitten I love data. As a marketer today, you can’t really function without it, and as far as I’m concerned, the more you have, the better. . When I started at Marketo last fall, I was excited to see how data-driven this company is.
  • BIZIBLE  |  THURSDAY, DECEMBER 3, 2015
    [Analytics] The 100 Year History Lesson On Marketing Operations and MarTech
    When marketers rely on marketing automation or Google Analytics alone, they still all too easily double-count leads and begin optimizing based on CPL, rather than revenue-per-lead. "There is a science to advertising. Experienced advertisers have watched and recorded, tested and logged, and left records of countless campaigns. I n these conditions the advertising and merchandising becomes a science. Principles are learned and proven by repeated tests” ( Scientific Advertising ).
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 15, 2012
    [Analytics] Targeting Content and Calls To Action: Where Are Your Prospects?
    Seems sound, though I’d suggest you check your analytics before you devote resources to mobile users. Be sure to pay attention to your analytics, as well. Tweet Photo credit: Frank Gruber. You probably hear a lot these days about targeting mobile consumers and how important tablets and mobile devices are becoming.
  • CRIMSON MARKETING  |  TUESDAY, AUGUST 4, 2015
    [Analytics] 5 Ways to Boost Your B2B Marketing into Overdrive
    Moreover, you cannot rely entirely on analytics. B2B companies have recently had to confront an awkward truth. No longer is Sales driving the bus. Buyers are firmly in the driver’s seat with hands on the wheel and a foot on the pedal. And their journey can be a long one. B2B buyers do not make purchasing decisions lightly; they weigh choices carefully. They take the time to investigate the market, to find out what is available, and to analyze which products meet their needs.
  • TONY ZAMBITO  |  TUESDAY, FEBRUARY 28, 2012
    [Analytics] The Buyerology of the Buyer: How B2B Leaders Respond to the Psychology of Buyer Choice
    How to respond : shift internal focus to understanding new rules affecting decision-making, acquired through the mix of analytics and qualitative insight, and support how buyers are making purchase decisions. © All Rights Reserved Kenny Madden. This is part 3 of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve revenue performance and develop long lasting relationships with buyers. .
  • MODERN MARKETING  |  MONDAY, JANUARY 16, 2012
    [Analytics] Chart: Where Did Our Twitter Traffic Go?
    Eloqua customers use query strings and cloud connectors, and there are ways to set this up in many other Analytics packages, too. Bird #2: start gathering the whos and whats of their click data necessary to roll out Twitter Web Analytics to the masses. by Egan Cheung | Tweet this Have you noticed that your referral traffic from Twitter has basically completely dropped off since July 2011? If so, you aren’t alone.
  • HUBSPOT  |  TUESDAY, DECEMBER 18, 2012
    [Analytics] 5 Excessive Marketing Tactics to Stop Wasting Your Time On
    Just make sure you’re making your decision based on marketing analytics , not gut feelings. We’re the last ones to say you shouldn’t be reporting on your marketing; but with the 'big data' explosion has also come a whole lot of time wasted interpreting numbers and analytics that might not really mean anything for you right now.
  • MODERN MARKETING  |  FRIDAY, JULY 8, 2011
    [Analytics] What Your Business Needs To Know About Google+
    One of the pluses of, er, Google+ for brands is that Oestlien said the pages would feature “rich analytics” and the ability to connect to AdWords. by Jesse Noyes | Tweet this Unless you’ve avoided the Internet over the past two weeks, you’ve probably heard about Google’s big play into the social web. It’s called Google+ , and it’s been labeled the search giant’s Facebook contender. That’s a modest assessment. Make no mistake. Google+ is aiming at Facebook, LinkedIn and Twitter users.
  • ANNUITAS  |  TUESDAY, MAY 6, 2014
    [Analytics] Managing the Talent Shortage and Skills Gap of Demand Generation Marketers
    analytics, social, content marketing) as part of a strong Demand Generation Strategy. You probably already know by the volume of recruiters contacting you on LinkedIn that there is a shortage of talented marketing professionals. It is expected this shortage will worsen as the demand increases for marketers spurred by global economic recovery. So finding, developing and holding on to your marketing talent should be a top priority.
  • WRITTENT  |  WEDNESDAY, DECEMBER 17, 2014
    [Analytics] 10 Things Epic Copywriters Do
    Content Marketing Institute recommends developing your abilities in analytics, planning, project management, and presentation. For this reason, your copywriting skill set should include knowledge of inbound and traditional marketing principles, analytics, and mapping strategy to business. Image source. The world’s greatest copywriters aren’t just writers. They’ve also mastered the art of sales, psychology, creative branding, marketing, and so much more.
  • MODERN MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Analytics] 3 Online Marketing Trends To Take Advantage Of
    Data Insights in Online Marketing - Spending on marketing analytics is expected to increase 60% by 2015 according to Gartner. If you’re not aware of these essential analytics you’re likely missing a huge portion of your target audience hence losing a huge customer base. Editor's Note: Today's post comes courtesy of Ivan Guzenko, VP and Founder of SmartyAds. His passion is advertisement and social engineering. Active digital-fraud fighter.
  • B2B MARKETING TRACTION  |  MONDAY, FEBRUARY 23, 2015
    [Analytics] 7 Ways to Get Better Results from Your B2B eNewsletter
    Short of that, make sure you use your email analytics to gain intelligence on popular subjects, best days and times to send email, click through rates and more. You send a regular eNewsletter, but are you getting results? Read this post to find out how to increase the return on your investment in time and money on your newsletter. Set clear objectives for your eLetter. What do you want to accomplish with your eLetter? You can achieve many different objectives with an email newsletter.
  • WEBBIQUITY  |  MONDAY, JANUARY 24, 2011
    [Analytics] 31+ of the Coolest Social Media, Search and Web Tools of 2010
    Actionly also includes Twitter account management and analytics tools. Proclaim Messenger enables you to easily combine pre-recorded or live video with PowerPoint presentations to produce video email campaigns (with full analytics), one-off video sales emails, or hold live one-to-one or small group video chats. Looking for an easy way to create a cool graphical email signature with trackable interactive buttons?
  • TOMORROW PEOPLE  |  TUESDAY, SEPTEMBER 11, 2012
    [Analytics] OMG it’s HubSpot 3!
    Without the complex marketing analytics tools HubSpot software gives Tomorrow People and our clients, the inbound marketing and content marketing campaigns we carry out would be impossible. The new version of HubSpot is released in the UK this month; here are the features we’re most looking forward to getting our greasy mitts on. As I’m sure you’ll already know, Tomorrow People is proud to be a HubSpot gold partner. (In
  • KAPOST  |  WEDNESDAY, APRIL 20, 2016
    [Analytics] Want to Generate More Leads? Try These 6 Tips
    As we continue to see improvements in marketing automation, demand generation, and analytics, marketers are being held more and more accountable for generating leads. Using your email platform’s analytics, you can also track who clicked through the email to read more about your promotion. Now that the data can specifically map out each individual consumer’s journey from awareness to purchase, it’s more important than ever to be able to tie our marketing efforts to revenue.
  • MODERN MARKETING  |  FRIDAY, MARCH 20, 2015
    [Analytics] Using Customer Data to Inform Your Personalization Strategy
    These insights are often times stored in disparate systems like your CRM, marketing automation platform, website analytics, data management platform, and so on; however, as marketers shift focus to creating targeted campaigns across the buyer’s journey, the ability to integrate systems and unlock this customer data has never been more imperative. Editor's Note: Today's post comes courtesy of Ashley Chavez, Director of Marketing at Get Smart Content.
  • HUBSPOT  |  SUNDAY, JUNE 23, 2013
    [Analytics] Facebook Launches Video on Instagram, And Other Marketing Stories of the Week
    Facebook Rolls Out New and Improved Business Page Analytics. Answering the prayers of marketers worldwide, Facebook started rolling out a revamped version of its business page analytics tool -- Page Insights -- that is much easier to understand and use in day-to-day marketing. Earlier this week, we heard that Facebook was going to be announcing a new product. but we didn''t think the social network would be dominating the news day after day.
  • MODERN MARKETING  |  FRIDAY, JANUARY 8, 2016
    [Analytics] Why Marketing Belongs in the Boardroom
    From the insight and analytics perspective – what trends are they buying, the context of marketing’s opportunity and responsibility to bring thing to the table that other parts of the business can’t access." Credibility in the boardroom is measured in hard numbers. For marketers, earning a spot alongside the CEO and CFO comes down to being able to demonstrate how they add value to the business in terms that decision-makers can easily understand.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 20, 2012
    [Analytics] 5 Steps To Emails That Get You New Customers
    This usually requires some prior analytics or understanding of your target audience. Traditional marketing techniques continue to be (and always will be) a big part of the marketing mix. With the right content and the mindset that you can deliver valuable content to your prospects, email can be an effective tool to move your prospects from the awareness, to the consideration, and finally the purchase phase of the buying cycle.
  • CRIMSON MARKETING  |  TUESDAY, JANUARY 13, 2015
    [Analytics] How To Determine When Marketing Solutions are More Than a Trend
    For example, be sure your core systems can easily maintain business and data continuity if you do swap out a stack component such as an email service provider (ESP), marketing automation platform or marketing analytics software.” Over the last year, CMOs have seen an extreme rise in technology-based marketing solutions. But how can you know which marketing technology is actually worth the investment?
  • HUBSPOT  |  THURSDAY, APRIL 5, 2012
    [Analytics] The Metrics You Need to Measure Lead Nurturing Success
    This is an excerpt from our new ebook, How to Unlock the ROI of Your Marketing Analytics. Why, their marketing analytics, of course! Before we get started, let's review the 4 important metrics you should have handy in your analytics tools to measure your lead nurturing performance. Dive in to your analytics tool to identify any problems with your list segmentation. For HubSpot customers, for example, you can find this information in your Landing Page Analytics.
  • WEBBIQUITY  |  MONDAY, APRIL 14, 2014
    [Analytics] 83 Exceptional Social Media and Marketing Statistics for 2014
    “Data analytics are currently most commonly used by B2B marketing leaders to measure and report marketing’s performance (64%), as well as to justify (55%) and allocate (52%) the marketing budget. Analytics are least commonly used to fine-tune the marketing mix (14%).” “Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 18, 2012
    [Analytics] Why content marketing will make your small business sexy
    Sure a firm can dive into analytics to measure traffic, find the search words people are using to find them, and the type of content they seek. By {grow} Community Member Craig McBreen. There’s a monumental shift going on and it’s affecting my little world in a profound way. The world of visual branding solutions is kinda, sorta my bailiwick. I work with a company on their positioning statement, logo, tagline, and a website. You social media pros might call this horse and buggy stuff.
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