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  • BIZNOLOGY  |  FRIDAY, DECEMBER 16, 2016
    [Analytics] Content marketing data: It’s not geeky and it’s not boring
    This is likely to require some dedication and perhaps even some expert outside help–or someone internally with a blend of analytical and creative skills. Data gets a bad rap. Too often when we think of data, our eyes glaze over as we envision people with pocket protectors lecturing us on, say, the advantages of Bayesian inference in statistical analysis. Or worse: insurance actuaries helpfully calculating the odds of our death.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 13, 2013
    [Analytics] 16 Marketing Pick-Up Lines to Snag Your Next Hot Date
    9) "Me without you is like a marketer without analytics. Looking for a hot date this Valentine's Day? Want to break the ice with that cute marketer at work? Need a good one-liner for that lovey-dovey card you're making your boyfriend, girlfriend, husband, or wife? Why not open with a corny (yet endearing) marketing pick-up line?! As you know, Valentine's Day is tomorrow. And trust me, we take love pretty seriously here at HubSpot. In fact, everything we do is for the love of marketing.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 15, 2015
    [Analytics] Everstring Takes Another $65 Million and (More Important) Launches Predictive Ad Targeting Solution
    I’ve never thought of predictive modeling and testing as having much to do with each other, although both do use advanced analytics. Everstring announced a $65 million funding round and new ad targeting product on Tuesday. (It It also released a new survey on predictive marketing which is probably interesting, but I just can't face after last weekend’s data binge.)
  • MODERN MARKETING  |  WEDNESDAY, JULY 1, 2015
    [Analytics] 100 Things You Are Doing Wrong on Social Media
    You are not looking at your Twitter analytics. You are tweeting press releases. You are not following ANYONE back on Twitter. You are not answering questions directed at you on Twitter. You are not listening for Twitter mentions or replies. You are not listening for tweets about the company without the @ sign. You are not tweeting often enough. You are not tweeting anything that speaks to your customers and prospects.
  • HUBSPOT  |  THURSDAY, DECEMBER 19, 2013
    [Analytics] 2013's Top Content: 10 Brands That Totally Nailed It
    7) Google Analytics in Real Life. This one on Google Analytics is a really cool example, and we love the interactivity of the user experience. It can be hard to focus on creating content at this time of year -- what with office chocolates in abundance, festive songs ringing out, and the general air of excitement for the season.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 25, 2012
    [Analytics] How to Create a #Winning Content Marketing Campaign
    Analytics. There is a lot of data to be extracted from your analytics package, from the keywords users are finding your site with, to what content they are consuming and what keywords & content are generating sales. Create goals in your web analytics tool to check which content is generating leads for your business.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, APRIL 1, 2012
    [Analytics] Lead Nurturing: Market to personality and behavior, not job title
    How analytical/detail-oriented? ? Now, since we know the decision maker is assertive, let’s say he is also somewhat analytical and highly objective, only considering the bottom line. Tweet In my most recent research project, the MarketingSherpa 2012 Executive Guide to Marketing Personnel , we identified key behavioral and motivational differences between marketing specialists. Much of what we learned applies beyond HR and can improve your lead nurturing and sales efforts.
  • BIZIBLE  |  THURSDAY, DECEMBER 15, 2016
    [Analytics] The Rise of Account Based Thinking
    Just look at the collision of disciplines such as marketing automation, inbound, content marketing, analytics, email, search, social media, and more. Within the world of sales and marketing over the last two to three years, account-based thinking has risen to prominence as a top-of-mind initiative. Analyst firm TOPO recently reported that 80% of all client inquiries are related to account-based topics.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, NOVEMBER 6, 2013
    [Analytics] 5 Key SEO Action Items for B2B Marketers Optimizing For Mobile
    Here is a quick reference for accessing this information in Google Analytics. Track events such as social media click-thru’s, video views, and file downloads via Google Analytics. A recent article on MarketingSherpa highlighted responses from B2B marketers regarding the most effective tactics for engaging mobile users.
  • HUBSPOT  |  MONDAY, OCTOBER 12, 2015
    [Analytics] These Brands are Proving How Effective Periscope Can Be
    While “test, test, test” is always the mantra when skilled marketers are trying to figure out a new strategy and set of tactics, the most effective method for judging what works is still largely lacking on Periscope: quality analytics. Thus far, Periscope hasn’t offered up an API, so there’s no way to dig deeper into analytics through a third-party platform.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 29, 2013
    [Analytics] The Most Important Marketing Metrics
    He predicted that soon we will see more marketing departments adding predictive analytics and data scientists to today’s dashboard capabilities. What marketing metrics do you use to run your business? Are they the same as the metrics you report to your CEO? Long-gone are the days when the only thing marketing discussed with the CEO was the color of the logo and the size of the advertising budget. It is not the creatives who will delivering reports to the C-Suite.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 29, 2013
    [Analytics] The World Has Changed. Has Your Marketing?
    Marketing technology and analytics. This week I am joining hundreds of B2B Marketing colleagues at the annual conference for the Business Marketing Association. Labeled “Blaze” this event is one of the largest global B2B Marketing event, bringing in more than 800 B2B Marketing professionals from 300+ companies and dozens of countries around the world.
  • WEBBIQUITY  |  TUESDAY, JULY 28, 2015
    [Analytics] 14 Dazzling Digital Marketing Stats and Facts
    42% of CMOs say that analytics skills will become a core competence in marketing (really – only 42%?); Digital marketing activities and budgets are growing, because they have an impact: more than half of all employed adults say that “digital media has changed the way they work.”
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, DECEMBER 8, 2016
    [Analytics] Can Customer Data Platforms Have Decision Functions? Discuss.
    Many other tools, such as B2B predictive analytics and customer success systems, create their own database for exactly the same reason. I’ve had at four conversations in the past twenty four hours with vendors who build a unified customer database and use it to guide customer treatments. The immediate topic has been whether they should be considered Customer Data Platforms but the underlying question is whether Customer Data Platforms should include customer management features.
  • SALESCHOICE  |  WEDNESDAY, JANUARY 4, 2017
    [Analytics] Blog #6.1: The Roots of Storytelling for Sales
    The next section in our blog series, published next week, will introduce how narrative story telling can enhance sales professional’s performance levels, in particular, leveraging advanced data sciences, with predictive analytics. Thomas Davenport, Expert on Analytics and Big Data. Blog Artificial intelligence B2B-Marketing CRM Data analytics SalesProSeries 6 – The Rise of Narrative Story Telling for Enhancing Sales Human Performance.
  • THE FORWARD OBSERVER  |  MONDAY, NOVEMBER 26, 2012
    [Analytics] How LinkedIn Company Pages Work Like Magic for B2B Marketers
    Includes analytics like demographics, industry, region, company size, and more. Artillery B2B Marketing Blog > The Forward Observer With the new LinkedIn company page, B2B marketers can increase awareness of their company and products, improve search engine rankings and generate more leads. LinkedIn is the world’s largest professional social network. Every second, two people join the network of over 160 million users in over 200 countries and territories.
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Analytics] Why You Need to Stop Neglecting Your Old Content
    And if you''ve been at this whole content creation thing for a while, i t''s likely that you''ll find a similar trend in your own blog analytics. For your blog, sort your blog analytics (HubSpot customers: Use Page Performance ) by the posts that generated the most views last month, and then get rid of posts that were published that month to identify the oldies but goodies. Raise your hand if this sounds familiar.
  • CONTENT STANDARD  |  WEDNESDAY, APRIL 5, 2017
    [Analytics] Serialization and Digital Storytelling: What Victorian-Era Publishing Teaches Us About Generating Leads
    For Margot, site analytics can only definitively tell if an individual user is interested in her brand if they take an action on an in-page CTA. Define Your Analytical Strategy. Before modern-day digital storytelling, before Netflix and on-demand video, before ebooks and audiobooks, people often kept up with their favorite, ongoing stories through serial novels. Image attribution: Plum Leaves.
  • LEANDATA  |  THURSDAY, MARCH 17, 2016
    [Analytics] How EverString Found the Force in ABM
    But a clever campaign last December was a good example of just how far outside the traditional-marketing universe that predictive analytics company EverString was willing to journey to capture the attention of high-value prospects. “We The EverString team uses predictive analytics to determine the accounts most likely to purchase their product. And then they were present to talk with prospects — about predictive analytics and the movie. In a galaxy far, far away.
  • HUBSPOT  |  MONDAY, DECEMBER 28, 2015
    [Analytics] How Much Time Do Marketers Spend on Routine Tasks? [New Data]
    And a fter questioning myself one too many times, I decided to conduct some research to determine how much time it takes the average marketer to complete a routine task like creating an email, building a list, organizing analytics, etc. The end goal of any data and analytics program is to achieve more accurate, closed-loop reporting. "Am I spending too much time on this?". For marketers, this isn't an uncommon question to struggle with.
  • BIZIBLE  |  MONDAY, JUNE 13, 2016
    [Analytics] 6 Questions About Marketing Attribution That You Were Too Embarrassed To Ask
    Because channel-specific attribution analytics don’t communicate with each other, you will end up double-counting leads, opportunities, and revenue. It seems like every tracking and analytics platform says they do some form of attribution. It seems like more and more people are talking about marketing attribution these days. That’s a good thing. Marketers are now being held accountable to more than just leads and need attribution to connect their efforts to revenue.
  • ANNUITAS  |  TUESDAY, FEBRUARY 24, 2015
    [Analytics] Upside Down on Marketing Priorities
    Marketers Are Still Struggling With Measurement & Analytics. Regalix Research recently published their State of B2B Marketing 2015 report. The report detailed the budgets, priorities, digital and offline channels and the content preferences of B2B marketers. According to those who responded to the survey the top five objectives were as follows: Increase In Revenue: 67%. Increase Leads Generated: 65%. Increase in Sales: 63%. Increase in Customers Acquired: 59%.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JUNE 22, 2011
    [Analytics] Dueling Strategies: Adobe and Oracle Take Opposite Paths to Customer Experience Management
    The other two pieces were already in place: “make” is Adobe’s original content creation business, while “measure” is Omniture Web analytics. Nor does Adobe manage the underlying customer database, marketing campaigns, or deep analytics. It also provides some Web analytics, although I still think Oracle has a gap to fill there. Adobe on Monday announced a new “ Digital Enterprise Platform for Customer Experience Management ”.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 12, 2009
    [Analytics] Marketing Features in Salesforce Summer 09
    Chart Analytics 2.0: There have been lots of enhancements to the chart analytics in Salesforce. Tags: Lead Nurturing Auto-response emails Email Marketing Landing Pages Lead nurturing Marketing Analytics Marketing Automation Marketing Dashboards Salesforce.com Marketing There are many new features for marketer to check out in the Summer 09 release of Salesforce.com.
  • INDUSTRIAL MARKETING TODAY  |  SUNDAY, JULY 8, 2012
    [Analytics] Is Your Industrial Website Leaking Leads?
    Look at your Google Analytics, one quick indicator of a leaky Website is your bounce rate. If you are sophisticated enough with analytics, you can set up conversion tracking within Google Analytics to get a better handle on where the leads are leaking from your Website. One persistent problem for many manufacturers and industrial companies is the small number of leads generated from their Websites.
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 23, 2011
    [Analytics] Can’t Buy Me (Social Media) Love!
    I am a digital and B2B marketer with a background in online media and analytics. In social media, marketers buy attention with promotions or discounts. And research shows consumers expect this from marketers. 44% connect with brands on Twitter for discounts ( source ). The problem is, buying attention is an old school mindset, plopped into a new communication paradigm.
  • CHIEFMARTECH  |  WEDNESDAY, FEBRUARY 24, 2016
    [Analytics] What do marketing technologists want? This recruiter found out…
    Erica Seidel , who runs The Connective Good , specializing in recruiting leaders in marketing analytics and marketing technology — and who has also graciously served on the advisory board for the MarTech conference and will be a moderator at our big event in San Francisco next month — has said that the right marketing technologist can be the secret weapon for a CMO looking to drive top-line and bottom-line growth.
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 16, 2011
    [Analytics] Three Principles for the Future of Marketing
    I am a digital and B2B marketer with a background in online media and analytics. In the future, marketing must be valuable. But that isn’t enough. Earlier this week, Michael Brenner outlined the future of marketing , drawing from last fall’s future of advertising article in Fast Company. It is a great perspective. The question is, how do you accomplish it? How do you, as Michael said, “create communities of customer advocates and evangelists&# ?
  • TONY ZAMBITO  |  SUNDAY, JUNE 26, 2016
    [Analytics] 5 Ways B2B CMOs Can improve Audience Development With Buyer Persona Research
    For example, a supply chain analytics provider I recently worked with shifted their communications to lead with scenarios. by Gregor Črešnar. The term, audience development , has become more ubiquitous in the world of marketing. A recognition of the growing importance of digital content marketing to overall marketing strategies today. For B2C CMOs, the concept of developing audiences and communities has been an essential core principle for some time.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 25, 2016
    [Analytics] How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients
    According to data by Google Analytics, a person spends (on average) 2 minutes and 27 seconds to skim through the testimonial page. Guest post by Bill Achola. Ned J. Blogmore is a gifted writer, but his blogs never make it past the spam email folder of his clients. One day, he decides to try something new. He sends a small, yet powerful, email message along with his blogs to the clients. As a result, his business flourishes. His blog’s search engine ranking improves by 15%.
  • CRIMSON MARKETING  |  THURSDAY, JULY 23, 2015
    [Analytics] Why Marketing Should Have a Quota
    A social media campaign can measure marketing analytics such as follower growth, retweets, or other actions that help move buyers into the sales funnel. Many marketing professionals would say it’s not possible or desirable to meet a quota. But a quota can improve alignment between Sales and Marketing. It can drive Marketing to stay involved throughout the sales cycle. And can help measure marketing effectiveness.
  • HUBSPOT  |  TUESDAY, JANUARY 1, 2013
    [Analytics] HubSpot's 10 Hottest Marketing Blog Posts of 2012
    Why You Need Marketing Analytics, Not Web Analytics. Most marketers only use web analytics and not marketing analytics. 2012 was an amazing year in marketing. To celebrate the new year, we decided to look back at the most popular articles on the HubSpot blog -- because it's one of the places we celebrate new advancements in marketing year round! In fact, in the past 12 months, we've published more than 900 articles , received more than 8.7
  • MARKETING CRAFTMANSHIP  |  TUESDAY, JULY 1, 2014
    [Analytics] The Attention Web: What B2B Marketers Need to Know
    The good news for B2B marketers is that there are now editorial analytic tools that can provide attention and engagement metrics and insights. For B2B marketers who are too busy to keep up-to-date on every marketing trend and buzzword, here are a few thoughts on all the current noise about the Attention Web : Attention as a marketing asset is not a new concept: Top-of-mind awareness has always served as a cornerstone of effective B2B marketing.
  • HUBSPOT  |  TUESDAY, APRIL 11, 2017
    [Analytics] 6 Websites Every Growth Hacker Should Bookmark
    KISSmetrics is one of the leading analytics platforms that marketers use to obtain the data they need to grow. If you’re just getting started, we recommend checking out this catalogue of entries synthesized for the “ The Basics of Analytics. ”. I’ll start by saying this: I am officially obsessed with growth hacking these days. I never thought of myself as a growth marketer, let alone a growth hacker.
  • FATHOM  |  WEDNESDAY, FEBRUARY 19, 2014
    [Analytics] Top 3 Essentials for Successful Retail SEO Programs
    Need 1 – Access to Analytics (and any other data the online retailer can provide). The easiest way an agency can familiarize their team with a new client’s digital presence is to go through Google Analytics. Gaining access to Google Analytics is one thing, but another is receiving access from the client to implement changes directly on the site. Just like the Google Analytics, an SEO program will be much better off if these things are acted on quickly.
  • BIZNOLOGY  |  TUESDAY, MARCH 17, 2015
    [Analytics] Enterprise automation: artificial intelligence in the making
    Big Data and analytics software are both very powerful tools on their own that provide the groundwork that enterprises use to make their decisions. Bill Gates has expressed serious concerns about artificial intelligence and its threat to humanity, commenting on Elon Musk’s $10 million investment in support of research that keeps AI beneficial to humanity.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 18, 2012
    [Analytics] Get Ready for Social Marketing Automation!
    As our first acquisition, today’s news is directly supportive of our vision to provide the best, most innovative and productive marketing and revenue analytics solutions on the market. by Phil Fernandez Today, Marketo is igniting a new era of marketing automation with the acquisition of social campaign management platform Crowd Factory. Together, we will deliver the world’s first integrated Social Marketing Automation solution. This is a wildly exciting time for Marketo!
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 27, 2015
    [Analytics] 22 Free Content Marketing Tools To Drive Your Content Marketing Plans
    Buffer is a social media scheduling tool which includes analytics that, in contrast to BuzzSumo’s social overview, let you do a deep dive into which content is resonating within each social channel and se. One of the content marketing questions I get asked most often is how a small business or even a large business can get started with content marketing with very little or no funding.
  • SALES INTELLIGENCE VIEW  |  MONDAY, SEPTEMBER 30, 2013
    [Analytics] A New Generation of Business Intelligence – For the Front Lines
    Marketers are fed real-time insights on their web traffic by analytic packages like Google and Adobe Analytics, and intelligence about their leads using platforms like InsideView , Mintigo and Infer. Business Intelligence (BI) arrived on the scene in the 1990s with a simple and compelling value proposition: we will make your business smarter.
  • BIZIBLE  |  FRIDAY, DECEMBER 18, 2015
    [Analytics] A B2B Marketing Wish List: From The Feasible To The Far-Fetched
    Between web analytics, channel analytics, CRMs, attribution solutions, optimization, and more, there's a lot to measure. With the holiday season in full swing, it’s time to reflect on the past year as well as plan for the future. And because we can’t really help it, it’s also a time when we think about.what we want.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 9, 2012
    [Analytics] 6 B2B Marketing Best Practices for Instagram
    Marketers are always looking for a way to track their efforts and SimplyMeasured offers up an Instagram Analytics tool. This is the first of a two-part series on B2B best practices for photo driven sites by Erica Bell of Business.com. When it comes to B2B marketing, businesses are often driven by content marketing and PPC advertising. Applying those same strategies to photo-sharing sites can be an obstacle.
  • HUBSPOT  |  TUESDAY, MARCH 31, 2015
    [Analytics] This Guy Got Drunk and Critiqued Our Website. Here's What He Had to Say.
    You can also use tools like the Behavior Flow in Google Analytics or the Retention Analysis in Mixpanel to understand how visitors are interacting with your site and where potential pain points may exist. For example, if you notice that users in the user testing sessions complained about a pop-up and your analytics show that the pop-up converts at a rate of 0.01%, it would make sense to reconsider your approach with the pop-up element.
  • SALES ENGINE  |  THURSDAY, OCTOBER 1, 2015
    [Analytics] The B2B Content Marketing ROI You Should Care About.
    Google analytics can tell you a lot of this, including whether your traffic is coming from organic search and what the terms that they used to find you. Measuring content marketing’s return on investment in B2B companies can be a complex calculation, especially if your solution is expensive, requires committee-based decisions, and has long and unpredictable sales cycles.
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Analytics] 12 Pinnable Pinterest Pins That Teach You How to Use Pinterest
    As with all of your social media profiles, using analytics is invaluable. Google Analytics is a commonly used tool used to measure website performance, but if you’re not sure how to use it to gauge your Pinterest success, don’t fret! This pin lists four ways you can measure Pinterest using Google Analytics. However, if you’d rather not use a third-party, Pinterest has designed Pinterest Analytics , and you can access it right from your Pinterest account.
  • CONTENTLY  |  MONDAY, AUGUST 15, 2016
    [Analytics] How to Hire Superstar Content Marketers
    After parsing through over 75,000 job listings that contained digital marketing keywords and content marketing terms (think “social media marketing,” “content strategy,” and “Google Analytics”), researchers found that while brands were on the hunt for content marketers, the right talent was hard to find. Last year, Fractl and Moz scoured Indeed.com to understand the demand for content marketing roles.
  • KEO MARKETING  |  WEDNESDAY, JUNE 22, 2016
    [Analytics] KEO Marketing’s CEO, Sheila Kloefkorn, Featured as a Top Western U.S. Women Business Leader by Forbes
    Our high-touch services, including marketing strategy development, search engine optimization, paid search, social media, content marketing, advertising, analytics, and mobile, social and local marketing, produce measurable results for our clients. PHOENIX, Ariz., June 22, 2016 – KEO Marketing ( https://keomarketing.com ), a full-service business-to-business (B2B) marketing agency, announced today that CEO and President Sheila Kloefkorn has been named a Top Western U.S.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 7, 2010
    [Analytics] Tableau Software Adds In-Memory Database Engine
    Instead, the vendor has built connectors for high-speed analytical databases and appliances including Hyperion Essbase, Greenplum, Netezza, PostgreSQL, Microsoft PowerPivot, ParAccel, Sybase IQ, Teradata, and Vertica. An internal database allows much more independence and offers high performance when no external analytical engine is present. Of course, this assumes that Tableau's internal database is itself a high-speed analytical engine.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 30, 2012
    [Analytics] Five of the All-Time Biggest Blogging Questions Answered
    Look at your Google Analytics for the keywords people are using to find your blog. As I teach and speak, I start to see certain themes in the questions I’m asked. Here are the most common questions I am asked about blogging and some answers! How do I get started with blogging? Start with your strategy. What are you trying to do and why? What does “success” look like to you? Money? Community? Actions? New friends?
  • MODERN MARKETING  |  WEDNESDAY, NOVEMBER 18, 2015
    [Analytics] Organize Your Content Marketing Teams With Business Units
    Marketing leaders can view one unified content calendar, content repository, and analytics dashboard across the entire organization. Analytics collected at the business unit level enable marketers to continue improving their content processes in order to drive customer engagement and conversion. Content marketers everywhere struggle to create enough content to support marketing initiatives across all product lines around the globe.
  • MODERN MARKETING  |  MONDAY, MAY 11, 2015
    [Analytics] Modern Marketers Converge in Sydney
    This included look-a-like modelling - the latest Oracle Marketing Cloud offering which enables marketers to pull together data sitting in web analytics, email marketing and marketing automation tools, and transforms it into audience data ready for target.
  • HUBSPOT  |  THURSDAY, JUNE 25, 2015
    [Analytics] A New Visualization of Today's Marketing Technology Solutions
    Your problem could be related to anything from marketing automation to content marketing to analytics to paid acquisition. The final product has nine overarching categories: marketing automation, retention, customer experience, content marketing, organic acquisition, paid acquisition, analytics, data centralization, and collaboration. When you're looking for a tool, software, or piece of technology to solve a specific marketing problem, where do you go to find it?
  • MODERN MARKETING  |  TUESDAY, NOVEMBER 29, 2016
    [Analytics] 4 Things That Should Be On Every CMO's Wish List
    Marketers need third-party data to fully know customers’ context, and orchestrate the most meaningful experiences for them for using only first party website data limits the analytics, targeting, and addressability of DMPs. With Thanksgiving now in our rear view mirror, it's time to focus squarely on those items we all crave, pine and dare I say, yearn for as marketers. Ok perhaps a little melodramatic but you get the idea.
  • HUBSPOT  |  SUNDAY, OCTOBER 12, 2014
    [Analytics] Blogging Metrics: What to Measure, How to Measure It, and How Often
    How to measure it: Clicks are pretty easy to measure, and as a result, a variety of analytical tools will do the trick. How to measure it: We use HubSpot, which allows us to view detailed analytics of each specific blog post we publish, including inbound links, where they’re coming from, and even what the anchor text is. Blogging can feel a bit like a self-fulfilling prophecy at times, am I right? Think about whether this sounds like you: “I know this topic will do well.”
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 16, 2015
    [Analytics] Content Marketing Manager Job Description
    Experience with wordpress, Google analytics, Slideshare, and the top social channels. I’ve been asked a few times for a Content Marketing Manager Job Description. Apparently, this is a pretty hot category as LinkedIn reports more than 15,000 results for “ content marketing manager job description.”
  • CRIMSON MARKETING  |  THURSDAY, OCTOBER 15, 2015
    [Analytics] CMOs: Stop Believing These Digital Marketing Myths
    But there’s a lot you can accomplish just by setting up conversion pixels and Google Analytics accounts correctly — and if you’re a B2B, making sure your CRM is integrated with your marketing efforts.” There are many myths surrounding digital marketing solutions. It’s rare to find a CMO in the digital trenches with a full understanding of what works and what doesn’t. . Let’s review these 15 digital marketing myths and their corresponding truths: 1.
  • CHIEFMARTECH  |  MONDAY, APRIL 11, 2016
    [Analytics] The buzz around account-based marketing at MarTech
    Across software categories like predictive analytics, sales & marketing intelligence, and ad serving & retargeting, ABM is impacting vendor positioning, marketing campaigns, and even product roadmaps. Predictive analytics vendors, which use machine learning to determine a company’s “ideal customer profile,” are surfacing best-fit accounts in addition to contacts. These vendors see analytics as key to any agile marketing operation. “If
  • ACTIVEDEMAND  |  FRIDAY, JANUARY 13, 2017
    [Analytics] The Importance of Understanding the Difference Between Personalization, Segmentation and Individualization
    Successful marketers use data driven analytics and adaptive engagement strategies to communicate with customers on their terms, across a variety of channels. Use Analytics to Make Use of the Data – Adaptive marketing programs and platforms, such as ActiveDEMAND, are in sync with customers, using analytics to extract valuable insights from user behavior generated data. Customer engagement analytics and predictive models are also critical.
  • EMAGINE B2B BLOG  |  THURSDAY, APRIL 4, 2013
    [Analytics] What Determines Success for B2B in the Online World?
    Therefore, it is imperative that end to end analytics be used to measure the impact of your social media strategy from traffic to leads to closure. This can all be defined through the use of a combination of analytics tools like Google analytics and marketing automation software like Marketo, Leadlander or Eloqua. In the world of the consumer, it is easy enough to judge success with your online marketing efforts. To put it plainly, success=sales.
  • VIDYARD  |  WEDNESDAY, DECEMBER 2, 2015
    [Analytics] Vidyard Gains Momentum Among Marketo Users
    KITCHENER, Ontario – December 2, 2015 – Vidyard, the leading video marketing and analytics platform, today announced it has surpassed the milestone of 100 businesses using Vidyard’s integration into the Marketo engagement marketing platform. We use videos to nurture leads and in turn score those leads accordingly based on how engaged they are with our videos,” said Iryna Zhuravel, marketing automation & analytics manager at Altium.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 15, 2013
    [Analytics] Is Empathy The Secret Ingredient To A Social Business
    I have suggested combining the forces of predictive analytics, social media, big data and the cloud to define a new metric of marketing success called “ share of conversations.” What separates a social business from a “regular” business? The truth is, identifying a social businesses and separating those traits from less social peers is not easy.
  • MODERN MARKETING  |  THURSDAY, FEBRUARY 4, 2016
    [Analytics] Marketing Automation and Creativity: How to Have Your Cake and Eat It, Too
    Identifying the right upselling prospects because of the right analytics will save time and improve profitability as a result. As marketing automation and data-driven marketing become increasingly important, some marketers feel that creativity is being sacrificed. In this post we'll demonstrate how to get the perfect blend of both and why they should inform one another if you want to achieve real marketing success.
  • ACT-ON  |  THURSDAY, MARCH 17, 2016
    [Analytics] The State of Social Media Engagement and 3 Proven Ways to Boost It
    You can, of course, also use Facebook’s analytics dashboard, which is actually pretty good. To track your engagement rates on Twitter, there’s Twitter analytics. If you want more engagement, you’ll need to get smart with your social media analytics. Social media is growing up. As the social media platforms struggle to monetize, they demand more from publishers – or they won’t let their audiences see their content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 23, 2013
    [Analytics] The Six Signs of an Authoritative Blog
    To do that, you don’t need access to the Google Analytics account of that blog (that’s impossible unless you are an IT genius, LOL). By Obaidul Haque, {grow} community member. For many reasons, blogging remains one of the most important components in a search and social media marketing strategy. And to be successful, you not only have to strive to establish your own distinctive blogging voice, but also create guest posts for powerful blogs, especially as you’re starting out.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 29, 2016
    [Analytics] Hive9 Marketing Performance Management Includes Customer Journey Optimization
    Standard integrations are available for Salesforce.com, Oracle Eloqua, Marketo , Google Analytics , Adobe Marketing Analytics , and other systems.
  • WRITING ON THE WEB  |  TUESDAY, AUGUST 23, 2011
    [Analytics] Does Your Blog Post Answer These 4 Questions?
    Analytic learners. Analytic learners: Next, in your blog post, address the “What.&# After you grab attention with the Why, you state what you’re writing about. This is important: You want your blog posts to educate, entertain, engage, and enrich readers of your business blog. Aim for all four of these goals when blog writing, and you can’t go wrong. What do you need to remember when writing a post that’s designed to educate ?
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, JANUARY 7, 2012
    [Analytics] What Really Creates Marketing Automation Success: Data from Gleanster
    Both groups rated having an analytical culture as the fourth-most important value driver, while listing outside help, change management, and organizational resources as the least important. Research firm Gleanster released its free “Gleansight” report on marketing automation late last month. I was principal author for much of the document and drafted the survey questions, although I didn’t write the individual vendor profiles or administer the survey. (I’ll
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Analytics] 5 Ways to Make Your Business Blog Remarkable
    Track your blog’s performance – you’ll need to watch your analytics in order to see what is performing well on your blog. How do you make your business blog really remarkable? Like, fascinating ? The main goal of writing a blog, whether for business or otherwise, is to get people to read what you write. Seems pretty simple. But attracting readers to a new blog (or even an established one) is easier said than done.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, OCTOBER 14, 2012
    [Analytics] Lead Generation: 81% of marketers use email marketing
    Early analytics from the site shows a significant improvement in traffic and time spent on the site. Tweet We surveyed 1,915 marketers for the 2012 MarketingSherpa Lead Generation Benchmark Report , and asked them about their most widely used lead gen practices. Here is what the data says…. Which of the following lead generation tactics does your organization currently use? Click to enlarge.
  • HUBSPOT  |  WEDNESDAY, JANUARY 1, 2014
    [Analytics] 7 Marketing Resolutions to Start the New Year Right
    What you''ll see from this modification to your marketing is tangible data in your marketing analytics that shows your efforts'' effectiveness. You can determine what''s best for your efforts in several ways -- chiefly, going over your analytics from the past several months and engaging in continual A/B testing. The time has come. It''s 2014. You''ve likely considered a number of resolutions you want to follow through with in the New Year.
  • HUBSPOT  |  MONDAY, JUNE 16, 2014
    [Analytics] 9 Silly Pinterest Mistakes Only Rookies Make
    With a business page, you’ll get access to valuable analytics, DIY promoted pins , and information about how to better incorporate Pinterest into your company’s website and marketing strategy. Basically, they''re little strings of text that you add to the end of a URL to help your analytics program recognize which sources and pieces of content are driving the most traffic, leads, and customers to your website.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 7, 2012
    [Analytics] Four Ways to Evolve Your Online Conversions
    Leading retailers have realized that the deep analytics and insights gained from testing with online customers is not only improving the efficiency and effectiveness of their e-commerce site, but several other aspects of their businesses as well. Posted in Conversion Conversion Optimization. When you think about it, the Darwinian idea of evolution is not a far cry from the way we as marketers adapt and change to new technology.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 2, 2015
    [Analytics] [Video] What Every Marketer Should Know: What Is Marketing Automation?
    Probably the most crucial feature of the automated tool is its ability to rapidly perform data analytics, which enables you to measure and assess your company’s return-on-investment. Author: Sesame Mish What is marketing automation ? This, my friends, is the million dollar question—and the one I’m here to answer. Marketing automation is software that helps companies take complete control of their marketing campaign efforts. Sound too good to be true?
  • PUREB2B  |  SUNDAY, AUGUST 14, 2016
    [Analytics] How to Leverage Data-Driven Marketing to Generate Leads
    When analytics is applied to data, it can help companies make fact-based decisions, which can then dictate business strategy and influence growth. Thanks to technology, marketers can now gather all sorts of data, and analytics can make sense of the numbers. “Measurement is the first step that leads to control and eventually to improvement. If you can’t measure something, you can’t understand it. If you can’t understand it, you can’t control it.
  • HUBSPOT  |  FRIDAY, AUGUST 30, 2013
    [Analytics] Generating Leads on Twitter Just Got Easier: Get Started With Lead Gen Cards
    Twitter will also offer specific analytics that show you leads generated, your spend, and the cost per lead for any campaigns you run with Twitter Lead Generation Cards. A few months ago, we told you that Twitter was testing out Lead Generation Cards. The bad news was that it wasn''t rolled out to everyone. until now! Yesterday, Twitter opened up its Lead Generation Cards to everyone. You get a Twitter Lead Generation Card! And YOU get a Twitter Lead Generation Card! Leads for everybody!
  • MODERN MARKETING  |  MONDAY, NOVEMBER 7, 2011
    [Analytics] Google+ Opens Up Brand Pages…Sort Of
    In a previous article we wrote about what Google+ needed to offer businesses , most social media experts agreed that Google needs to leverage its ability to provide in-depth analytics to brands, giving them the opportunity to measure how social actions lead to future buyer behaviors and purchase decisions. In my research I couldn’t find any information on how, or even if, Google would tie its impressive search analytics capabilities to its social network.
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Analytics] How to Add a CTA Button to Your Facebook Page [Quick Tip]
    Use the analytics on that tracking code to see how the button is driving traffic and conversions. Although this CTA button has simple functionality and analytics, it''s super easy to implement and has brought some brands noticeable results. Facebook added a very handy feature in December 2014 : the option to place a simple call-to-action button at the top of your Facebook Page.
  • TOMORROW PEOPLE  |  FRIDAY, APRIL 12, 2013
    [Analytics] Social Media Marketing Tools For B2B Marketers
    Real Analytics. For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. In an era where digital marketing is more of a science than art, why are today’s marketers still flocking to a fad that’s so hard to measure? Some rely on their gut feelings, claiming that social media ‘just works’.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 23, 2017
    [Analytics] Why screenshots may be the key to influence marketing measurement
    Brands are investing in the education of the best influencers, teaching them how to create better content, manage their time, understand analytics, drive purchases. By Mark Schaefer. Last year, one of the major emerging themes at the annual SXSW festival was influence marketing and again this year, it dominated the branding sessions.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 17, 2012
    [Analytics] 2 Recent Reports Show Mobile Ads And Apps Are Hot!
    Then, mobile analytics firm Flurry updated it’s report from last summer that showed that time spent on mobile apps has been higher than time spent on the web since June of last year! One of my “no-brainer” marketing predictions for 2012 was that mobile advertising and app development would begin to take up more than the meager 1% or less of marketing spend as reported by businesses in 2011.
  • BIZNOLOGY  |  MONDAY, JUNE 18, 2012
    [Analytics] 5 social media pain points and the point they prove
    HOW DO THEY FIND YOU: We looked at the Google Analytics of the beer distributor’s website. Photo credit: Search Engine People Blog. To see results using social media, you don’t need a social media strategy. You don’t need to know all the capabilities of Facebook, Twitter, LinkedIn, Google+, social apps or how to schedule tweets and posts on multiple social networks all at one time. You need a business strategy.
  • LEADSPACE  |  WEDNESDAY, AUGUST 10, 2016
    [Analytics] Demand Gen Pains Part 3: Is a 0.0001% lead conversion rate good?
    Marketing Predictive Scoring ABM account-based marketing b2b b2b demand generation B2B lead generation b2b marketing best practices demand generation Eloqua marketing Marketing automation Marketo predictive analyticsThis is the 3rd installment of our Demand Gen Pains series. In Part Two: I Have Plenty of B2B Leads – They Just Don’t Know We Exist ; in Part One: My Database is a Piece of *.
  • CONTENTLY  |  MONDAY, DECEMBER 12, 2016
    [Analytics] The Rise of Account-Based Marketing, in 7 Charts
    Predictive analytics and similar technology like AI are also seen as potentially disruptive forces. Predictive analytics promise to help automate and optimize the ABM process, which if done right, could lead to massive improvements in efficiency. There are a lot of buzzy trends in marketing that turn out to be little more than hot air. People-based marketing. Micro-moments. Conversation marketing. I could go on. (In
  • MODERN MARKETING  |  FRIDAY, OCTOBER 23, 2015
    [Analytics] Does Your Marketing Department Need A Data Scientist? And Other Data News
    It’s not easy, but a panel of top marketing executives offered insights at a session, “What Technology Can Do for Your Marketing and Analytics Insights” at &THEN 2015 in Boston. Today we present a new feature on the Modern Marketing Blog: The Friday Five. Each and every Friday we'll curate five relevant and recent articles on one specific topic and present them here for your viewing pleasure. The topics will include but not be limited to: Mobile marketing.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 7, 2011
    [Analytics] LeadLife Bundles Services with Marketing Automation
    Specific options include marketing strategy, content creation, design, lead nurturing campaigns, lead process definition, and analytics. LeadLife released a completely rebuild version of its marketing automation system last month. The new system features a cleaner interface and revised capabilities that reflect what LeadLife has learned about the needs of small to mid-size companies since its original product launch in 2008. This involves a careful balance between complexity and power.
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2016
    [Analytics] What To Do If Your Website Traffic Is Down
    Whether you’re using Google Analytics or a marketing automation tool such as HubSpot, double check to make sure you’re receiving the accurate performance data from your entire website. You can see this by taking a look at your referral traffic in your web analytics or marketing automation tool — pull up the data and ask yourself these questions: Do you have any partners in different parts of the world? You’ve noticed a dip in website traffic.
  • LEADERSHIP  |  FRIDAY, MAY 27, 2016
    [Analytics] 7 Steps to Brilliant B2B Marketing [Part 2]
    Use assisted conversion in Google Analytics to show what works: Refining your marketing strategy on an ongoing basis is very important. Step 7: Analytics and improvement. Unfortunately, less than 50% of B2B marketers make effective use of analytic technologies. While B2C marketers are using marketing analytics to help boost the sales of their products (45.6%) and services (34.5%), B2B marketers are falling behind the technological curve – only 22.8%
  • ANNUITAS  |  THURSDAY, MARCH 5, 2015
    [Analytics] It’s Up To Us – Marketing Enablement
    A recent study by Grovo highlighted the skills gap by showing which skills marketers felt they have and those they need to obtain, with analytics and email marketing ranking at the top for skills needed. The job of a B2B Marketer is hard and continues to get harder when trying to keep up with today’s sophisticated buyer while obtaining and maintaining the skills needed to do our jobs effectively.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 27, 2011
    [Analytics] The anti-prediction of 2012 social media predictions
    The platform will have to design user interfaces tailored for different market segments … more analytics for geeks, cool new skins for the kids, a larger typeface for the senior crowd. This is the time of year for predictions and it’s all starting to sound like yada-yada to me. Probably you too? But how many bloggers go back and actually let you know how they did with last year’s predictions?
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 24, 2016
    [Analytics] 3 Essential Marketing Skills that Drive Growth in Professional Services
    A quick scan of the techniques favored by high growth firms suggests three essential skill areas for marketing teams: SEO, Content Promotion (specifically blogs), and — by implication — Web Analytics to measure all of those efforts. Marketing Skill #3: Web Analytics. Web analytics tools like Google Analytics allow free access to a lot of valuable data. Note: Conversions are not set up by default in Google Analytics, but the effort is well worth it.).
  • MODERN MARKETING  |  THURSDAY, SEPTEMBER 19, 2013
    [Analytics] How to Power Your Sales Funnel With Video Content
    Ensure that you are tracking viewer analytics and pushing this data into your marketing automation platform. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Jon Spenceley, the Community Marketing Manager at Vidyard. He’s passionate about helping companies get the most out of their video marketing investment.
  • CONTENT STANDARD  |  MONDAY, FEBRUARY 1, 2016
    [Analytics] Don’t Be a Sea Sponge: Use Customer Data to Improve Digital Content
    At the Content Standard we monitor visitor data daily using the Skyword Platform and Google Analytics —this allows us to know exactly who our target audience is, what they like, and what’s not resonating. Only 17 percent of enterprise marketers reported having an analytics scientist role on their in-house marketing team. Customer data—what would marketers be without it? We’d all be sea sponges.
  • BIZIBLE  |  THURSDAY, NOVEMBER 10, 2016
    [Analytics] How to Tie Your LinkedIn Ads to Revenue
    Alternatively, if you report in a good old fashioned spreadsheet, it’s possible to use LinkedIn’s native analytics or Google Analytics to calculate the number of conversions driven by each ad. LinkedIn is clearly one of the top platforms for B2B marketers to target prospects. It’s the largest ad platform with accurate professional data, but many marketers still report that they struggle to understand the actual effectiveness of their ads.
  • HG DATA  |  THURSDAY, FEBRUARY 2, 2017
    [Analytics] The Right Data Fuels the Artificial Intelligence Race
    Big Data Business Intelligence Innovation Uncategorized Adobe Sensei AI Artificial Intelligence B2B Cortana Intelligence data Data Science data scientist HG Data HG Partner API IBM Watson martech Microsoft Azure Oracle predictive analytics R&D Salesforce Salesforce Einstein Startup technographics third party dataIn 1957, Army mathematician Wiliam D.
  • HUBSPOT  |  THURSDAY, OCTOBER 10, 2013
    [Analytics] Pinterest Lead Generation 101: Best Practices and Hacks That'll Make You a Pro
    Unfortunately, because of the way that Pinterest strips URLs, it''s not quite as easy to get a definitive number of success through referral traffic, but here are a few metrics you should keep an eye on to get a general understanding on how your Pinterest lead generation strategy is working: General Pinterest Referral Traffic: You can find this metric in your marketing analytics software. In marketing, there''s still a huge misconception about Pinterest.
  • MARKETING ACTION  |  FRIDAY, JUNE 5, 2015
    [Analytics] How to Perform an Onsite Audit for SEO, Part 2: Do the Analysis
    Using search analytics, examine keywords driving the most impressions, the most clicks and the highest CTR, best average position. Through web analytics tools like Google Analytics, you’re able to understand your site visitors a bit more. These questions can be adapted to other website analytics programs as necessary, but provide a great start to understanding and analyzing your visitors today. Do all pages have analytics tracking codes?
  • CONTENTLY  |  MONDAY, OCTOBER 24, 2016
    [Analytics] How We Built Our Content Marketing Stack to Drive 10x ROI
    Prior to the publication of this article, we used Contently Analytics to determine the right topic, format, and tone for prospects looking to build their content team. Buffer: On Twitter, we tapped into Buffer analytics to ensure Drake saw organic Twitter posts at the most likely point of engagement. Document Analytics: Once Drake began reading the document, we tracked his engagement on every page, using the Document Analytics feature on our platform.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 31, 2011
    [Analytics] Is it time to surrender to Facebook?
    Powerful demographic information and analytics. One of the most frequent questions that comes up in my classes is “With Facebook, do we still need a website?&#. Certainly this is a valid issue. After all, in its quest for world domination, Facebook has effectively created an alternate universe, their own in-house Internet. They have continued to add useful and effective technology that can replicate almost anything a website can do, including … eCommerce.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 20, 2017
    [Analytics] 5 Steps to Kickstart Your Account-Based Marketing Program
    ABM also gives data analytics and product team members more consistent feedback. Sophisticated vendors also have predictive analytics capabilities to automatically identify new accounts and the contacts within them by matching characteristics of existing ideal customers. Author: Hila Nir The value of account-based marketing (ABM) is undeniable.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 20, 2014
    [Analytics] Impostor Syndrome: How I finally learned I was smart
    They send me emails with their Google Analytics metrics to show me how their influence has grown. They send me emails with their Google Analytics metrics to show me how their influence has grown. By Betsy Kent, {grow} Community Member. For nine years, the competition on the Internet kept me from knowing that I was smart. Have you experienced this?
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 4, 2016
    [Analytics] News from Krux, Demandbase, Radius: Customer Data Takes Center Stage
    Demandbase had its own announcement yesterday: something it calls “DemandGraph,” which is basically a combination of Demandbase’s existing business database with data gathering and analytical functions the Spiderbook system that Demandbase bought in May 2016. If Dreamforce seems a little less crowded than you expected this week, perhaps it's because I didn’t attend. But I’m still tracking the news from Salesforce and other vendors from my cave in Philadelphia.
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