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  • HUBSPOT  |  MONDAY, APRIL 21, 2014
    [Analytics] Which Marketing Analytics Should You Be Looking At?
    Access to so much data has made marketing analytics overwhelming for many a marketer. With that in mind, I tried to think through some common scenarios marketers find themselves in, and what data they''d want to pull from their marketing analytics solution to help guide their decision-making. Analytics can help you get to an answer to these questions. Check your analytics to see if that traffic is viewing your landing pages and converting on them. analytics
  • TOMORROW PEOPLE  |  TUESDAY, MAY 16, 2017
    [Analytics] Lead Generation 101: Using Analytics to Understand Your Website Traffic
    Get increased and improved leads by using data intelligently. Lead Generation
  • WEBBIQUITY  |  TUESDAY, MAY 8, 2012
    [Analytics] Numbers Game: Putting Analytics into Perspective
    However, the creation of modern day analytics tools has changed the marketing environment from hopeful anticipation to anxiety. Not only will establishing the importance of metrics assist in showing the agency’s concern for a campaign’s success, but it will help clear the air regarding the extent of their role in adapting to ever-changing analytics. Guest post by Hernán Gonzalez.
  • CHIEFMARTECH  |  SUNDAY, OCTOBER 30, 2016
    [Analytics] Analytics CEO makes a passionate case against marketing attribution
    Cross-channel attribution (or “multi-touch attribution”) became a popular concept at the time when web analytics had just completed its journey from IT to the marketing department (circa 2008). Increasingly more sophisticated techniques for the integration of owned, paid, and earned media touchpoints within first-party analytics environments have subsequently increased our capabilities, eventually spinning off a software category of its own.
  • HUBSPOT  |  THURSDAY, JUNE 13, 2013
    [Analytics] Twitter Starts Rolling Out Tweet Performance Analytics to More Users
    Tweet Performance Analytics! The analytics dashboard is available within its advertising platform, which is why I say that, and previously, Twitter Analytics was only available to accounts that pay for Twitter Advertising. To access Twitter Analytics, simply visit [link] , log in using your regular account credentials, and click on the Analytics dropdown in the top navigation. It seems promising, considering it''s listed in the drop-down menu for Analytics.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, DECEMBER 14, 2011
    [Analytics] Inbound Marketing Analytics 101
    With “ An Introduction to Inbound Marketing Analytics “, you get an overview of what to measure and why. Inbound Marketing Analytics Overview. Get your free copy of the “ An Introduction to Inbound Marketing Analytics ” eBook. Book Review Content Marketing Email Marketing Lead generation Marketing Automation Marketing ROI Online Marketing Blogging hubspot inbound marketing Landing Pages Lead Nurturing marketing analytics SEO Social Media website
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 29, 2014
    [Analytics] Predictive Analytics: The Next Piece of the Social Puzzle
    Today, I’d like to talk about the latest piece of the social marketing puzzle – predictive analytics. Predictive analytics, simply put, use past data and statistics to model and predict the future. Marketing’s Move to Predictive Social Analytics. This also means that relevant, personalized social engagement is more important to marketers than ever – and for many marketers, that’s where predictive social analytics come in. When to Use Predictive Analytics.
  • MARKETING INSIDER GROUP  |  MONDAY, MAY 30, 2016
    [Analytics] Analytics In The Age of Mobile: 5 Ideas To Track Your Success
    Mobile analytics are the new focus point for marketing. The post Analytics In The Age of Mobile: 5 Ideas To Track Your Success appeared first on Marketing Insider Group. Content Marketing analytics mobile analyticsWe live in the age of mobile, there is no doubt about this. Within 2017 more than 63,4% of mobile phone users will access online content through their devices.
  • REACHFORCE  |  MONDAY, JULY 17, 2017
    [Analytics] 8 Use Cases for Predictive Analytics in Marketing
    If you are a marketer interested in leveraging the immense power of customer data to enhance your strategy and drive more revenue out of your marketing campaigns, the term “predictive analytics” has probably come up before. Whether you have yet to dip your toe in the predictive analytics pool or are already experimenting with using […]. Marketing Analytics predictive analytics
  • MARKETING INSIDER GROUP  |  MONDAY, OCTOBER 3, 2016
    [Analytics] What Is Intent-Based Analytics And How To Leverage Them
    The post What Is Intent-Based Analytics And How To Leverage Them appeared first on Marketing Insider Group. Marketing Strategy #MarketingMistakes google Marketing Analytics Sales Alignment Strategy
  • BIZIBLE  |  MONDAY, AUGUST 15, 2016
    [Analytics] How To Adopt ABM Predictive Analytics at Your B2B Organization
    Predictive ABM analytics take a typical ABM strategy a step further. Organizations across the globe are counting the cost and realizing the high ROI of predictive analytics, and account-based marketers are no exception. As there are stages to most every strategy adoption process, there are steps to adopting ABM predictive analytics as well. Treat the items outlined below as a sort of “organizational readiness checklist” for adopting ABM predictive analytics.
  • BIZNOLOGY  |  MONDAY, APRIL 8, 2013
    [Analytics] SEO analytics data to pay attention to
    To gauge how your website is performing (and whether your online marketing activities are effective), it’s essential to use analytics. Google Analytics is the the most popular analytics tool because it’s free tool and it’s relatively easy to set up and use to show you just about any data you need to know. In fact, Google Analytics provides website owners with so much information that it might even be a bit overwhelming. Photo credit: Search Engine People Blog.
  • FATHOM  |  THURSDAY, OCTOBER 8, 2015
    [Analytics] Common Google Analytics Errors – Healthcare Websites
    One of the biggest mistakes you can make with Google Analytics, besides incorrect or nonexistent installation, is not taking full advantage of all of its features. Under-utilizing Analytics is not uncommon. In fact, the top under-utilized features in Analytics for healthcare are: Site search. When these parameters are extraneous information that is not needed, they should be ignored in Google Analytics. Analytics / Big Data Blog Feed Healthcare
  • VIEWPOINT  |  TUESDAY, JUNE 10, 2014
    [Analytics] How Speech Analytics Can Improve the Contact Center Experience
    ” Using speech analytics, McDonald was able to validate that excessive calls were the result of a recent system change. If you’ve ever called a customer service department for help, you’ve probably heard the message: “Your call may be recorded for quality assurance.” ” Perhaps you’ve wondered, what happens to those call recordings? Blue Cross of Northeastern Pennsylvania wanted to learn why its customers were calling.
  • CONTENT STANDARD  |  THURSDAY, JUNE 8, 2017
    [Analytics] How Location Analytics is Helping Retailers Reinvent Themselves
    She may not have made a purchase, but the retailer has collected data that can be linked to that specific user—possibly through the brand’s retail app that shares location analytics data from her phone. Just as the world of digital commerce has greatly benefited from leveraging data and analytics, real-world commerce can’t afford to ignore these insight-rich resources. Every day, retailers watch customers leave their stores without making a purchase.
  • LEADSPACE  |  TUESDAY, SEPTEMBER 13, 2016
    [Analytics] Why B2B Businesses Are Rapidly Waking Up to Predictive Analytics
    By now most B2B marketers understand the importance of marketing analytics. No lead generation strategy would be complete without some kind of analytics tool behind it. A survey by Regalix earlier this year revealed that 82% of B2B companies use marketing analytics tools. Even putting aside the fact that 71% said marketing analytics had increased sales revenue by 11% or more (nearly 30% saw revenue increase by at least 25%), using analytics is simply the logical thing to do.
  • EMAGINE B2B BLOG  |  WEDNESDAY, NOVEMBER 5, 2014
    [Analytics] YouTube Analytics Decoded
    As SEOs, we know our way around Google Analytics, Google Webmaster Tools , and a slew of other sites that help us analyze website performance. What many don’t know, or haven’t explored yet, is the robust analytics tool that YouTube offers within its very own interface. YouTube Analytics, like any analytics tool, provides several ways to interpret data.
  • ABERDEEN CMO ESSENTIALS  |  FRIDAY, JUNE 9, 2017
    [Analytics] Flooded with Data but Lacking Insight? Consider Usage Analytics
    Guest Post by Martha Stuart, VP, Software Analytics, Revulytics. Software usage analytics can help provide a boost to your marketing technology stack, leading to deeper customer engagement and real business results. Supercharge Web Analytics. As it turns out, software usage analytics can lend visibility into usage patterns that give you valuable insight into why products aren’t resonating with users, and how to ensure that they do.
  • MEASURE UP MARKETING  |  THURSDAY, AUGUST 15, 2013
    [Analytics] Analytics: The Essential Ace in Every Hand
    Yet surprisingly, many marketers are willing to implement marketing programs sans analytics. Analytics is an essential card — actually an ace — in every marketer’s deck for enabling fact-based decisions and improving performance, and most importantly, for being smarter. And when it comes to analytics, the other card is data. To harness the power of your analytics card, identify your data issues and create a plan to address them.
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 22, 2017
    [Analytics] What Is Adaptive Analytics? And Why Does It Matter For B2B Marketers?
    Adaptive analytics is a new term for most B2B marketers. I interviewed Dave Rigotti, VP of Marketing at Bizible, to get some insight into the newest technology in the B2B marketing analytics space. In the interview, he explains what adaptive analytics are, why it matters for B2B marketers in 2017 and beyond, and what it takes to get started. What is adaptive analytics? How is it different from predictive analytics? What’s necessary to use adaptive analytics?
  • HUBSPOT  |  FRIDAY, JANUARY 24, 2014
    [Analytics] Twitter Releases Card Analytics: Here's How to Use 'Em
    Yesterday, Twitter unveiled a brand new analytics dashboard for Twitter Cards -- you know, those rich media attachments you see at the bottom of tweets like these: Blogging Myth #7: "You can''t write a blog post in an hour." So it''s not quite a magic wand, but these new analytics can give you great insight into your Twitter presence and tips for making it even better. Why You Need More Than Twitter Card Analytics. Will you use this new analytics dashboard?
  • CONTENTLY  |  THURSDAY, MARCH 9, 2017
    [Analytics] How Document Analytics Became Our Secret Weapon
    When Contently acquired Docalytics—now called Document Analytics —a year ago, we knew it had the potential to change how businesses use downloadable content. Nowadays, Document Analytics is used across departments—from sales to accounts to marketing—to perform a variety of functions. Thanks to Document Analytics, however, our sales team can track all of this—and more. Document Analytics has eliminated that headache for our team.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 23, 2013
    [Analytics] Analyze This: Learn Marketing Analytics in a Week
    Here’s why: By 2015, companies are expected to increase their marketing analytics budgets by 60% over 2012 spending, from 5.7% It may seem like small potatoes, but it’s actually huge when you factor in (pun intended) the additional finding that nearly 63% of today’s decision makers currently do not use marketing analytics. His 5-Step approach (corresponding to the 5 days of the work week) is laid out in his new book, “ Marketing Analytics: Strategic Models and Metrics.”.
  • REACHFORCE  |  FRIDAY, APRIL 24, 2015
    [Analytics] Trends to Watch in Big Data Marketing Analytics
    Big data marketing is no longer just a concept to many businesses, but a here-and-now reality. It involves managing huge volumes of unstructured and structured data and using it to gain insights that drive business value. Big data marketing can identify trends, find patterns that might otherwise be missed, and in general make sense of […]. Database Marketing Big Data Marketing
  • CRIMSON MARKETING  |  WEDNESDAY, NOVEMBER 5, 2014
    [Analytics] Elissa Fink, CMO of Tableau Software: Don’t Be Afraid of Data Marketing: How to Use Marketing Analytics to Measure Progress [Podcast]
    So says Elissa Fink, CMO of business analytics and data visualization company Tableau Software. In a world where the importance of marketing analytics is increasingly beyond refute, it remains very difficult for many CMOs to begin making sense of incomplete and inconsistent data. In this Moneyball for Marketing podcast, she shares with us how to start measuring data in marketing, when starting a marketing analytics practice is hard.
  • CRIMSON MARKETING  |  WEDNESDAY, MARCH 26, 2014
    [Analytics] George Skaff, TouchCommerce’s Marketing SVP: How To Use Data & Marketing Analytics to Improve the Buyer Experience [Podcast]
    The post George Skaff, TouchCommerce’s Marketing SVP: How To Use Data & Marketing Analytics to Improve the Buyer Experience [Podcast] appeared first on. As marketing technology expands, marketers will find new trends crop up on how to optimize the buyer experience for their products and services. George Skaff shares his expert insight on why certain trends.
  • KEO MARKETING  |  WEDNESDAY, DECEMBER 23, 2015
    [Analytics] 5 Goals for B2B Brands to Measure in Google Analytics
    There comes a point when B2B marketers start looking beyond basic Google Analytics metrics – things like bounce rate, session duration, and traffic sources – and decide to start tracking conversions. A “goal” is Google Analytics nomenclature for a specific action you want a visitor to take. Keeping in mind that a specific goal is nearly always associated with some type of conversion, here are five different goals B2B marketers should consider tracking in Google Analytics: 1.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 29, 2017
    [Analytics] 15 Free Resources to Discover & Learn Google Analytics (from Google)
    Getting started with Google Analytics is no small task. For those just starting out and viewing Google Analytics for the first time, it can be daunting. And, where do marketers find value in Google Analytics? To answer these and the many other questions you may have about Google Analytics, I’ve compiled a list of 15 free resources offered by Google to help you learn how to implement GA and develop data-driven marketing strategy using all the features it has to offer.
  • CONTENT STANDARD  |  TUESDAY, NOVEMBER 8, 2016
    [Analytics] Why You Should Rethink the Purpose of Your Marketing Analytics
    There’s always a plan to go along with this vision, but with the exception of some rare cases, it’s unlikely that this plan includes specifics about marketing analytics, garnering audience relationships, or even KPIs of interest. Your analytics system only tracks the most direct of sales interactions. So what can marketers (regardless of whether you’re responsible for tracking) do to ensure a smoothly growing and functioning analytics structure for their brands?
  • MODERN MARKETING  |  MONDAY, DECEMBER 29, 2014
    [Analytics] Predictive Analytics and Modern Marketing: Q&A with Mintigo’s Atul Kumar
    It all started in 2000 when I was at Oracle; we built a data analytics solution for marketing and sales that provided visibility into marketing activities of prospects and customers. Editor's Note: Today's post comes courtesy of Jeff Ogden, President of Find New Customers. Over the past year, Oracle Marketing Cloud has added more than 350 marketing applications and data partners to deliver the industry’s largest marketing technology ecosystem.
  • CRIMSON MARKETING  |  THURSDAY, JUNE 12, 2014
    [Analytics] Why Are Predictive Marketing Analytics A Problem?
    “Predictive analytics are a way of making decisions by taking the data of past performance, and using that data to expect future performance.” The post Why Are Predictive Marketing Analytics A Problem? ” But the problem is marketing may be. appeared first on. Digital Marketing Marketing Technology
  • REACHFORCE  |  MONDAY, OCTOBER 12, 2015
    [Analytics] Using Marketing Analytics and Data to Understand Your Audience
    Marketers have become experts at gathering analytical data of lead information. But when it comes to analytics, it seems that even seasoned marketing pros are somewhat newbies. Big Data Marketing Marketing Analytics Predictive Analytics big data data driven marketing marketing insight predictive analyticsThey know how, when, and where to get data and even how to coax reluctant potential leads into sharing data they’re trying to safeguard.
  • CRIMSON MARKETING  |  FRIDAY, JANUARY 23, 2015
    [Analytics] Forget Vanity Metrics: How To Get Serious About Marketing Analytics
    With the steadily increasing importance of marketing analytics and metrics, it’s very easy for B2B marketers to hone in on “vanity metrics.” Let’s review some activities important to marketing, but rethink how to measure marketing analytics and metrics. Finally, Google gives less and less keyword data in their marketing analytics. The post Forget Vanity Metrics: How To Get Serious About Marketing Analytics appeared first on.
  • CRIMSON MARKETING  |  TUESDAY, FEBRUARY 4, 2014
    [Analytics] Jon Miller, Marketo Co-Founder and VP Marketing : How To Make Data Analytics a Natural Marketing Outcome [Podcast]
    As B2B companies embrace the omni-channel buyer, marketing analytics tools will move toward auto-engaging people with the right content at the right time. He’s a speaker and writer about marketing best practices, and is the author of multiple books including: The Definitive Guide to Marketing Automation; Engaging Email Marketing; and Marketing Metrics and Analytics.
  • CRIMSON MARKETING  |  WEDNESDAY, MARCH 5, 2014
    [Analytics] CMOs: Are You Utilizing Marketing Analytics?
    There’s a slew of marketing analytics available out there, yet most projects fail to use them. The post CMOs: Are You Utilizing Marketing Analytics? The latest CMO Survery reports “that on average, only 32.5% of projects use marketing. appeared first on. Other Interesting Topics
  • EMAGINE B2B BLOG  |  MONDAY, OCTOBER 6, 2014
    [Analytics] Your Analytics Questions Answered (Interview)
    On the heels of the very successful webinar, Google and Web Analytics for Marketers: Which Website Metrics REALLY Matter? I sat down with eMagine’s own VP of Digital Services and webinar presenter Alicia Hale to get the answers to some of your burning analytics questions! How accurate is the customer demographic data in analytics? How are bookmarks and traffic coming from a link sent via email categorized by Google Analytics? Semalt is an analytics tool.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 4, 2016
    [Analytics] Beyond Views and Downloads: Use More Advanced Content Analytics
    This lack of analytics goes hand-in-hand with a recent statistic from the Content Marketing Institute, which found that only 38% of B2B companies felt their content marketing efforts were effective. However, with today’s advanced analytics tools, you can determine whether a visitor becomes a lead as a result of your content asset—whether that happens immediately or several clicks later during a visit (direct leads) or during a later interaction (assisted leads).
  • INFER  |  TUESDAY, DECEMBER 13, 2016
    [Analytics] When AI and Analytics Drive Business Disruption vs. Hype
    The sales and marketing industry has been abuzz with talk of predictive analytics, machine learning and artificial intelligence (AI) this fall, especially on the heels of a flurry of AI updates from Microsoft and Oracle, Salesforce’s recent Einstein announcement at Dreamforce, and Google’s unveiling of its efforts in machine learning and AI yesterday. To help cut through the noise, I’ve outlined below four key roles that analytics plays in the sales and marketing landscape.
  • INFER  |  THURSDAY, SEPTEMBER 1, 2016
    [Analytics] How Predictive Analytics Impacts Your Account-Based Marketing Strategy
    In this episode, Sean and John discuss how to get over your fear of data, and why predictive analytics can benefit your account-based marketing strategy. The post How Predictive Analytics Impacts Your Account-Based Marketing Strategy appeared first on Infer: Predictive Lead Scoring for Sales & Marketing. Sean Zinsmeister recently joined John Carbary from the B2B Growth Show , which is a podcast series dedicated to helping B2B sales executives achieve explosive growth.
  • NUSPARK  |  SUNDAY, FEBRUARY 5, 2017
    [Analytics] How to Choose the Right Predictive Analytics Tool for Account-Based Marketing
    Predictive analytics is the process of mining large data sets to identify trends and patterns that help companies understand their target audiences and identify risks and opportunities. Benefits of Using Predictive Analytics. According to a 2015 report from Forrester Research, 83 percent of companies who tried using predictive analytics for insights had positive outcomes. Founded in 2014, Bombora is a younger player on the field of predictive analytics.
  • EVERYTHING TECHNOLOGY MARKETING  |  WEDNESDAY, DECEMBER 11, 2013
    [Analytics] Developing Your Marketing Analytics Strategy - A 3 Step Approach
    Guest post b y Glenn Facey We live in a new age of information superabundance: the burgeoning era of Big Data analytics. Without actionable goals and insights, even the most data-rich, well-supported marketing analytics efforts can go awry. So how do you go about setting the stage for an effective marketing analytics strategy ? 1) Pair insight from inside and outside What are you trying to accomplish with your marketing analytics efforts? Investment in analytics ?
  • EMAGINE B2B BLOG  |  TUESDAY, JUNE 12, 2012
    [Analytics] Leveraging LinkedIn Group Analytics
    Many B2B businesses are beginning to understand the incredible power of LinkedIn, especially in creating a customized Group. But how do you measure the effectiveness of your group, and learn how to improve over time? In April, LinkedIn expanded the functionality of its group statistics (located under the “more” navigation, under “Group Statistics”), giving you [.]. LinkedIn Social Media
  • LEADERSHIP  |  FRIDAY, OCTOBER 9, 2015
    [Analytics] Predictive Analytics Takes CMOs From Survive to Thrive
    Predictive analytics are the hot new trend helping marketers to identify risks and opportunities by looking at existing data, but how well do they really work? Only 2% of those polled denied having any interest in predictive analytics. Use of predictive analytics, not surprisingly, predicts a more modern approach to marketing by the companies that use it. 34%), to implement analytics solutions in under 2 weeks (36% v.
  • REACHFORCE  |  MONDAY, MAY 8, 2017
    [Analytics] Why Predictive Analytics and Clean Data Walk Hand-in-Hand
    Working as a marketer in today’s fast-paced, data-driven environment means you need to be ahead of the curve when it comes to new trends. Competition is fierce for innovative ways to glean new information about your target audience. It is easier than ever to directly attribute success and ROI to specific campaigns and as a […]. Big Data Marketing data cleansing
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 4, 2017
    [Analytics] Data and Analytics to Remain Challenging for Marketers in 2018
    As marketers look ahead to 2018, they are still struggling to justify their investment in data analytics and technology, according to recent research. The “Communications and Marketing Survey 2017/18” from Cognito Communications found that within the next 12 months, securing budget/investment (89 percent) is the top challenge for marketers in terms of analytics and technology. Industry News Marketing Technology analytics data marketing
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 24, 2016
    [Analytics] Help! What Do I Do Without My Analytics Data?
    One client re-launched their site without analytics, another had a GA profile deleted by an ex employee, and another was looking for a content audit on a site with no analytics. I’ve outlined a few below: Restoring a Google Analytics Profile. First and foremost, if you ever accidentally delete a Google Analytics profile or have one deleted on you, there’s a chance you can get it back. This is important data whether you have Analytics data or not.
  • I-SCOOP  |  MONDAY, DECEMBER 5, 2016
    [Analytics] Connected logistics 2017-2020: IoT, cloud and analytics as key drivers
    Logistics, transportation and warehousing (supply chain overall) are traditionally among the first movers in the space of connected devices which can sense and ‘communicate’, long before the term ‘Internet of Things‘ even was coined. With RFID and other connected logistics possibilities, the logistics market tries to build competitive benefits in a world where speed matters […
  • ACTIVEDEMAND  |  TUESDAY, NOVEMBER 15, 2016
    [Analytics] Conversation Analytics: Calls vs. Good Calls
    Conversation Analytics: Calls vs Good Calls No surprise, there is more to a good call tracking platform than just tracking calls. There is a lot of valuable information in phone conversations, and it’s the concept of conversation analytics that separates the valuable wheat from the time-wasting chaff. ‘The Voice of the Customer’ is No Longer a Metaphor Conversation analytics enables companies to literally hear and measure their business phone calls.
  • BIZIBLE  |  TUESDAY, JULY 19, 2016
    [Analytics] Ebook Analytics and What We Didn't Expect to Find Out
    We never would have discovered these analytics otherwise. When reporting on eBook analytics, B2B marketers usually analyze landing page views (equivalent to CTA clicks on blog posts, ads, etc.) Ebook Analytics: Views → Downloads Conversion. Ebook Analytics: Views → Opportunities Conversion. It’s the attribution solution’s fault, honestly. Comparing top-of-funnel metrics to bottom-of-funnel results is the best way to challenge assumptions with cold, hard data.
  • KOMARKETING ASSOCIATES  |  MONDAY, JUNE 11, 2012
    [Analytics] Write for Your Reader: Using Google Analytics to Capture Your Audience’s Interest
    When working to create content that readers will enjoy, you will need to dig into Google Analytics and learn about what interests your audience. By extension, digging into your Analytics data you will help you discover which of your blog posts struck a chord with your readers. In order to do this, you should review your “top content” in your Google Analytics to see which of your posts have had the most unique page views.
  • TERMINUS  |  WEDNESDAY, DECEMBER 30, 2015
    [Analytics] The Impact of Predictive Analytics on Account-Based Marketing with Sean Zinmeister of Infer
    Finding the target accounts can be difficult and time-consuming; luckily for B2B marketers, this is where predictive analytics comes into play. This four-stage framework gives us a visual representation of how ABM works alongside predictive analytics to change the way that we think about B2B marketing. Recently, Sean Zinsmeister joined me on a Google Hangout to discuss the impact that predictive analytics has on account-based marketing. How predictive analytics work with ABM.
  • CRIMSON MARKETING  |  TUESDAY, JULY 15, 2014
    [Analytics] Dominique Levin, AgilOne CMO: Predictive Marketing Analytics Will Change How You Approach Online Marketing [Podcast]
    Cloud based predictive marketing analytics is about to change that dramatically. In this episode of Moneyball for Marketing, Dominique Levin, CMO at AgilOne, explains why marketing analytics are crucial not only for maximum profitability but also for customer retention. She gives us the rhyme and reason for using predictive analytics in online marketing and explains how this will lead to a new way of interacting with buyers across all marketing channels.
  • BOP DESIGN  |  MONDAY, NOVEMBER 27, 2017
    [Analytics] Google Analytics Part 2: Digging Deeper into Key Metrics
    This article is a follow-up to Google Analytics Part 1: An Introduction for New Users. If you need a quick recap of Google Analytics (GA), check out Part 1 , otherwise, let’s dive in. From the Google Analytics main dashboard, there are 5 main categories on the left-hand side where you can drill down into the details to access helpful data to inform your marketing and web design strategy. Business2Community SEO Website Design google analytics web analytics
  • HUBSPOT  |  TUESDAY, DECEMBER 31, 2013
    [Analytics] When's the Best Time to Publish Blog Posts? Figure It Out With a Custom Google Analytics Report
    It’s even more amazing once you realize how easy it is to create a custom report in Google Analytics that answers this question in a few quick minutes. Sure, there are many other analytics platforms that provide access to this level of detailed analysis of your blog’s performance over time, including HubSpot’s Sources report , but if you don''t have HubSpot software, I thought it''d be good to explain how to do this using another platform. Blogging analytics
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, FEBRUARY 29, 2012
    [Analytics] SAS Unveils High Performance Analytics Technology
    The story this year was simple: “big data”, and SAS’s “high performance analytics” approach to taming it. Of course, “high performance analytics” is what SAS has always done and, like “big data” itself, the term is relative. What SAS specifically presented was a re-engineering of its core analytical procedures to run in “shared nothing” multi-processor environments. The product itself isn’t new, but high-performance analytics will let it do new things.
  • FATHOM  |  FRIDAY, AUGUST 1, 2014
    [Analytics] Google Analytics Launches Bot and Spider Filtering
    It has been a long-established (yet misunderstood) given that Google Analytics filters out all of the bot and spider traffic from tracking into our precious reports. But many Google Analytics users wouldn’t even know where to go to find the signs of bot traffic in their reports, and finding a trustworthy, comprehensive, up-to-date filter list online isn’t easy. The post Google Analytics Launches Bot and Spider Filtering appeared first on Fathom.
  • EMAGINE B2B BLOG  |  WEDNESDAY, DECEMBER 3, 2014
    [Analytics] 7 Factors That Could Be Skewing Direct Traffic In Google Analytics
    Direct traffic, at least in Google Analytics, is often made up of a variety of things. Google Analytics defines direct traffic as any traffic that does not have a defined referral source. This is key, since it means that anytime Google Analytics cannot figure out where the traffic came from, it is classified as direct traffic. Incorrect, inconsistent, or missing Analytics coding on the website will create several issues with tracking. Google Analytics SEO
  • HUBSPOT  |  FRIDAY, DECEMBER 28, 2012
    [Analytics] Google+ Now Allows Pages to Interact With All Users, Analytics Coming Soon
    Furthermore, Google has also indicated that a new Google+ analytics platform is on its way, slated to be launched "in the coming weeks.". Google to Launch Dedicated Google+ Analytics Tool. While we'll have to wait and see just how robust these analytics will be, for marketers who should always be analyzing their social media activities, anything is always better than nothing. Are you looking forward to having access to dedicated Google+ analytics?
  • LEADSPACE  |  THURSDAY, SEPTEMBER 29, 2016
    [Analytics] Why Your Account-Based Everything Strategy Needs Predictive Analytics
    Others rely on predictive analytics. Using Predictive Analytics to identify your target accounts. Predictive Analytics is, at its core, a way of processing far more information than humans can process. Just as Netflix predicts which movies you’ll like based on the ones you’ve already watched, Predictive Analytics chooses the companies most likely to buy by analyzing the ones who have already bought (or become opportunities).
  • INFER  |  TUESDAY, FEBRUARY 7, 2017
    [Analytics] 4 Easy Tactics for Infusing AI and Predictive Analytics Into Sales Processes
    As machine learning and predictive analytics technologies have rapidly matured, a whole community of forward-looking sales and marketing leaders are emerging as predictive innovators. Use analytics to inform sales follow-up. After adopting predictive analytics, the team started prioritizing their best-fit leads to qualify first, and MDRs went from having to call 100 leads to find 1 MQL, to just 12 calls per MQL – a huge productivity improvement.
  • HINGE MARKETING  |  FRIDAY, NOVEMBER 27, 2015
    [Analytics] Understanding Google Analytics: 5 Basic Questions Answered
    Google Analytics is one of the most popular free tools used to reach your website. Understanding Google Analytics: 5 Basic Questions Answered from Hingemarketing. However, if you’re a beginner, the amount of data and unfamiliar terminology can be overwhelming. In this Slideshare presentation, you will learn step by step how to answer the following 5 basic questions about your company’s website: How many people are coming to my website?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 17, 2016
    [Analytics] 24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More
    To help you understand which tools are used for what, we’ve also broken this list into a few major categories: lead capture tools, research tools, analytics tools, mouse tracking and heat maps, feedback tools, and experiment tools. Along with their Google Analytics research tools, the SumoMe suite helps you gain on-page insights and increase your email list. This tool is like Google Analytics meets SumoMe meets a CRM. Analytics Tools. 11) Google Analytics.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 20, 2014
    [Analytics] Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1
    Google Analytics gives you the ability to monitor what are now called “sessions,” or visits to your site. Each metric below can be found in the Audience > Overview section of Google Analytics. You will see a graphic like this in Google Analytics to indicate your pages/session. You will see a graphic like this in Google Analytics to indicate your average session duration. You will see a graphic like this in Google Analytics to indicate your bounce rate.
  • CRIMSON MARKETING  |  TUESDAY, APRIL 14, 2015
    [Analytics] Why Marketing Analytics And Metrics Are Related But Not The Same
    Many marketers use the terms metrics and analytics in the same sentence and sometimes even interchangeably. Analytics involves applying statistics and mathematics to data in an effort to see patterns in the data. ” Analytics come into play when data needs to be used to answer business questions: Which new markets should we pursue? “Marketers are investing in building their analytical muscle.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 26, 2016
    [Analytics] 4 Tips to Make the Most of Predictive Analytics: Think Small Data and Automation
    So it’s no surprise that predictive analytics is an increasingly popular topic. Predictive analytics uses big data and machine intelligence to calculate how likely a specific outcome is based on customer data and historical actions. While this isn’t exactly the same as predicting the future, marketers can draw conclusions from predictive analytics to improve their key campaign metrics. Here are four tips to get the most out of your predictive analytics efforts: 1.
  • BIZIBLE  |  THURSDAY, JUNE 9, 2016
    [Analytics] How to Obtain Positive Marketing ROI with Revenue Analytics
    Revenue analytics is the process of discovering where your revenue came from. B2B sales cycles are long and revenue analytics track touchpoints through the entire funnel, from first anonymous visit to closed deal. Revenue analytics give marketers the ability to measure success by hard facts (revenue), not speculation (clicks or leads). Additionally, revenue analytics help marketers prove their value.
  • INFER  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Analytics] Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics
    Press Release: New Analytics Bring Unprecedented Pipeline Transparency to Best-in-Class Business Intelligence. a leading provider of predictive technologies that help companies win more customers, today launched a new sales analytics package for Microsoft Power BI. Infer’s new analytics package automatically feeds Infer’s predictive fit and behavior scores – along with defined profiles and rich customer signals – into a company’s business intelligence (BI) solution.
  • KEO MARKETING  |  TUESDAY, DECEMBER 9, 2014
    [Analytics] Why You Should Upgrade to Universal Analytics Now
    Marketers and webmasters who haven’t yet made the switch to Universal Analytics will likely want to stop procrastinating and complete that process now. Universal Analytics is basically the new and improved version of Google Analytics. By transitioning to Universal Analytics, you will be upgrading to a much more robust and sophisticated tool that offers many more features as opposed to what will now be considered the “classic” version of Analytics.
  • LATTICE  |  TUESDAY, DECEMBER 12, 2017
    [Analytics] Jumpstart your Pipeline with Predictive Analytics
    Bain & Company believe that with predictive, sales and marketing teams are able to determine the right customers to go after, segment them to create targeted messaging that resonates, and then prioritize outreach
  • LEADSPACE  |  SUNDAY, SEPTEMBER 25, 2016
    [Analytics] 4 Things to Consider When Choosing B2B Predictive Analytics Solutions
    From its humble beginnings, predictive analytics has burgeoned into a crowded, bustling, noisy marketplace. 65% of B2B businesses who aren’t already using predictive analytics said they were considering adopting it in 2016, according to a survey earlier this year. Here are a few things you should be looking out for when selecting a predictive analytics platform. But predictive analytics should actually be relatively straightforward.
  • BIZNOLOGY  |  FRIDAY, APRIL 18, 2014
    [Analytics] Content marketing metrics and analytics: it’s all about you
    Do your own analytics! Your decisions should be based on your analytics – data about your content and your audience. . Content Marketing analytics Content marketing linkedin marketing Measurement social media When it comes to the bedrock, core truths of content marketing, there’s not much that’s more important than metrics and measurement.
  • HINGE MARKETING  |  FRIDAY, MAY 13, 2016
    [Analytics] Top B2B Website Metrics to Monitor Using Google Analytics
    In Google Analytics, the graphic for pages/session looks something like this: How can you improve your pages per session ratio? In Google Analytics, the graphic for average session duration looks something like this: How can you improve your average session duration? SEE ALSO: Understanding Google Analytics: 5 Basic Questions Answered. The post Top B2B Website Metrics to Monitor Using Google Analytics appeared first on Hinge Marketing.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, MARCH 23, 2016
    [Analytics] 3 Important Google Analytics Data Quirks
    According to BuiltWith’s Audience Measurement Technologies Usage Statistics , Google Analytics is used on 43% of the Top 10,000 websites and on 83% of all websites on the Internet. With so many sites leveraging Google Analytics it is important to know the nuances of how data is collected, processed, and reported back. Let’s take a look at a few of the most important Google Analytics nuances: Sampling.
  • OPENTOPIC  |  THURSDAY, SEPTEMBER 8, 2016
    [Analytics] Advanced Analytics 101: Beyond Business Intelligence – DATAVERSITY
    Companies have been applying analytical methods since before the computer was invented. Today’s Advanced Analytics go beyond the capabilities of Business Intelligence. The post Advanced Analytics 101: Beyond Business Intelligence – DATAVERSITY appeared first on Opentopic. – Trying to make sense of data is nothing new.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, NOVEMBER 28, 2015
    [Analytics] Model Factory from Modern Analytics Offers High Scale Preditive Modeling for Marketers
    Here’s another log for that fire: Model Factory from Modern Analytics , which promises as many models as you want for a flat fee starting at $5,000 per month. Modern Analytics has staff to help with that, but it can still be a substantial task. Better still, Modern Analytics has experience connecting to APIs of common data sources such as Salesforce.com , so a new feed from a familiar source usually takes just a few hours to set up.
  • OPENTOPIC  |  THURSDAY, AUGUST 25, 2016
    [Analytics] Email Testing and Email Analytics
    While this is not an exhaustive list of questions (we can’t cover every one-off email scenario that runs through your mind at 2am), The post Email Testing and Email Analytics appeared first on Opentopic. emailonacid.com – Choosing the right ESP for your business is no easy feat. There are many questions you need to consider before you take the plunge and invest your time and money into an email service provider.
  • MARKETING INSIDER GROUP  |  MONDAY, JUNE 13, 2016
    [Analytics] 3 Ways to Gather Actionable Insights From Google Analytics to Inform Your Marketing Plan
    Google Analytics is pretty intimidating there are a lot of windows and tabs and there is a lot of information out there for you to digest. But, be honest now, are you actually using Google analytics? The post 3 Ways to Gather Actionable Insights From Google Analytics to Inform Your Marketing Plan appeared first on Marketing Insider Group. Okay, I’ll admit it immediately.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 13, 2017
    [Analytics] Advanced SEO Analytics Reports that Even Beginner SEOs Can Use
    One source of new ideas that may come as a surprise is SEO website analytics. Reviewing web analytics reports can help marketers find new uses for underperforming content, discover new audiences to engage and educate, and identify gaps in coverage that need to be filled. Even if you’re a Google Analytics beginner, it’s simple to navigate the system and populate advanced reports that will help fill a content calendar.
  • KEO MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Analytics] Benefits of Linking AdWords and Analytics
    AdWords and Analytics, both among the most popular services offered by Google, can each be valuable tools for marketers. We suspect most business-to-business (B2B) marketers have been using Google Analytics for a long time now. A basic Analytics account is free, although many businesses end up spending quite a bit on staff hours or vendor fees to have someone implement this system and then monitor and interpret their metrics.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 3, 2017
    [Analytics] 4 Actionable Insights from Google Search Console Search Analytics Reports
    Enter Google Search Console’s Search Analytics Report. Per Google webmaster’s help references , the Search Analytics Report shows how often a website appears in Google search results, which can be filtered and grouped by categories such as query, page, date, or device. By default, the Search Analytics Report shows top keywords, based on clicks to the website, over a four-week period. Google Search Console Search Analytics Report.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 8, 2012
    [Analytics] Gut Feeling or Analytics – which is better?
    Of course you know as a CMO of a leading Social Media analytics firm – I think you can guess which side of this argument I was on. But seriously, my buddy honestly wanted to know – so what can you do with all this good social media analytics that you talk about? So here is what I told him that marketers should be doing with analytics but haven’t truly adopted. Another way is to use the analytics to inform your media plans and to predict the outcome of a specific campaign.
  • LEADSPACE  |  MONDAY, NOVEMBER 16, 2015
    [Analytics] 5 (+ 1) Questions to Ask Predictive Analytics Vendors: SiriusDecisions Edition
    Predictive analytics is a hot topic for B2B lead generation professionals, prominent on the event agenda and well represented by the sponsors in attendance. For anyone attending—and even for those not attending but who still have an interest in predictive analytics—I thought it would be useful to revisit these five questions to ask vendors. (I’ve Most predictive analytics and scoring vendors say they combine thousands of attributes to build a model.
  • HUBSPOT  |  THURSDAY, JUNE 5, 2014
    [Analytics] Pinterest Revamps Analytics Dashboard and Expands Promoted Pins Test
    Soon, all brands will have access to a brand new analytics dashboard and the ability to use Promoted Pins. New Pinterest Analytics. Pinterest also gave us a sneak peek of a new analytics tool. and continue to use our marketing software''s analytics to see how Pinterest is driving traffic, leads, and customers, to our website. Though Pinterest announced the update today, it''s possible that we all have to wait some time to get the updated Pinterest analytics.
  • LEANDATA  |  MONDAY, FEBRUARY 22, 2016
    [Analytics] Understanding the Data: The Warriors and Basketball Analytics
    As the assistant general manager of the defending NBA champion Golden State Warriors, Lacob is in charge of analytics and technology for what arguably is one of basketball’s most data-driven organizations. I wouldn’t directly credit our success to analytics,” said Lacob, 27. But a large portion is due to how we utilize things like analytics. The use of analytics in sports is nothing new. For Lacob, analytics is simply using technology to look at the sum of every game.
  • HUBSPOT  |  SUNDAY, JANUARY 13, 2013
    [Analytics] Helpful Instagram Analytics Tools, and Other Marketing Stories of the Week
    Hot #Instagram Analytics Tools to Optimize Brand PR Power, From Search Engine Watch. Besides any closed-loop marketing analytics you have set up to measure the impact of referral traffic from Instagram, of course.) Well that’s understandable, since the app itself still doesn’t have its own set of analytics like, say, Facebook Insights. Guess what. We’re almost 2 weeks into the new year already. Can you believe it?
  • OPENTOPIC  |  TUESDAY, OCTOBER 4, 2016
    [Analytics] Why Businesses Need to Adopt Predictive Analytics?
    – Why Businesses Need to Adopt Predictive Analytics? Businesses are trying their best to stay ahead of the pack by using predictive analytics and exploit various. The post Why Businesses Need to Adopt Predictive Analytics? Future holds an unflinching intrigue and fascination for everyone, from ordinary citizens to large business enterprises. The continuous proliferation of data is driving businesses to place data at the core of their business strategies.
  • BIZIBLE  |  TUESDAY, MAY 31, 2016
    [Analytics] How To Manage Customer Analytics And Transform The B2B Company [Part 4/4]
    The final competency area for marketing operations leadership is empowering the organization with the best analytics process. There are legacy systems, cost of marketing analytics software, current protocol, and current culture around data that marketing operations professionals often need to navigate. STEP 3: ENABLE THE ENTIRE ORGANIZATION WITH BETTER ANALYTICS. Welcome back to our final lesson on marketing operations success.
  • TRAACKR  |  TUESDAY, AUGUST 29, 2017
    [Analytics] [Video] Introducing an Upgraded Influencer Analytics Suite | Traackr
    Watch this new video to see Traackr's upgraded analytics suite in action Get the influencer insights you need, faster than ever before.
  • MARKETING INSIDER GROUP  |  TUESDAY, AUGUST 2, 2016
    [Analytics] How to Use Data Analytics For A Remarkable Social Media ROI
    The post How to Use Data Analytics For A Remarkable Social Media ROI appeared first on Marketing Insider Group. Someone once told me that the greatest thing about digital marketing is that we can see the results in an instant. What a great way to focus on social media ROI. But the worst thing about digital marketing is also that we generate so much data. Especially, when we can’t make sense of it. Take one […].
  • CRIMSON MARKETING  |  WEDNESDAY, OCTOBER 23, 2013
    [Analytics] How To Create Killer Content With Google Analytics
    This is now easier than ever given the vast availability of data-driven tools, such as Google Analytics. Google Analytics can help you in each of these key areas. “By using Google Analytics’ ‘Traffic Sources’ option, and viewing the ‘Organic Search’ data, you can view the top referring search terms that drove Web traffic to your site.” The post How To Create Killer Content With Google Analytics appeared first on Crimson Marketing.
  • OPENTOPIC  |  THURSDAY, NOVEMBER 17, 2016
    [Analytics] The Analytical Marketer
    Analytics is driving big changes in marketing, not only in what marketing departments do but also in how they are organized, staffed, led, and run. Marketing leaders are grappling with multiple issues, which include creating a unified view of the customer, building an analytically driven marketing organization, and determining the structure and talent needed to lead interactions with IT, finance, The post The Analytical Marketer appeared first on Opentopic.
  • RADIUS  |  TUESDAY, SEPTEMBER 29, 2015
    [Analytics] [Infographic] What 100 B2B CMOs Have to Say About Predictive Analytics
    We’re not sure if even we could have predicted the massive momentum of predictive analytics that has happened in the past few years. Since 2009, when Radius was founded and when the term “predictive analytics” began to gain traction in business and technology circles, what began as a topic of experts or an ambiguous idea lost in the macro concept of data is now a mainstream topic and has become a standard layer in the modern marketing technology stack.
  • BIZNOLOGY  |  MONDAY, AUGUST 4, 2014
    [Analytics] Maximize your social media marketing with Twitter’s new analytics
    Earlier this summer, Twitter quietly rolled out a powerful analytics suite to complement their Twitter Ads dashboard. That’s OK – you can still access the analytics! Here’s a tour of the new analytics and how you can use them to maximize your social media marketing. Twitter’s new analytics are available inside their Twitter Ads platform, so you’ll need to sign up for Twitter Ads at ads.twitter.com. With Twitter’s new analytics, you can do that more than ever before!
  • EMAGINE B2B BLOG  |  TUESDAY, JANUARY 31, 2012
    [Analytics] Measure Your Social Media ROI with Google Analytics Part 2: Advanced Segments
    This week, we’ll look at another way to measure Social Media ROI with Google Analytics – Advanced Segments. B2B Web Strategy Google AnalyticsIn our first post of the Social Media ROI series, we looked at campaign tagging, and how we can measure campaign performance, compare campaigns or social mediums, and even group campaigns together. Advanced Segments Advanced segments allow [.].
  • HUBSPOT  |  MONDAY, JULY 20, 2015
    [Analytics] How to Use Analytics to Get a Promotion: 10 Metrics That'll Help Your Cause
    Analytics Professional Development DailyThe sad truth is this: You can work really hard, check all the boxes, come in early and stay late, and still not earn the promotion you want. What's missing? What do you need to do to actually show your boss you've earned it? An important part of justifying a promotion is showing your value through metrics.
  • OPENTOPIC  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Analytics] Why You’re Thinking About Digital Marketing Analytics All Wrong
    The trouble is, when most marketers hear ‘digital marketing analytics,’ they tend to think of the. The post Why You’re Thinking About Digital Marketing Analytics All Wrong appeared first on Opentopic. Measuring the effectiveness of digital marketing is one of the greatest challenges facing organizations.
  • HUBSPOT  |  MONDAY, JULY 25, 2011
    [Analytics] Google+ to Launch Business Profiles with Analytics in Q3
    Apparently, when business accounts launch in Q3 2011, they will have analytics as well as more sophisticated sharing options. ” Google has not released specific details around what the exact features of the analytics for business profiles will be, though they have said that they will be consistent with the analytics tools found in other Google products. It is reasonable to assume that they will be in some way connected to Google Analytics.
  • INFER  |  MONDAY, JUNE 13, 2016
    [Analytics] Predictive Analytics: A Content Marketer’s Secret Weapon
    We had a great time co-hosting a webinar with Uberflip last week about why predictive analytics matters for content marketers. In this webinar replay, you will learn: Why content marketing and predictive analytics go hand-in-hand. How to drive more value from content using effective targeting and segmentation from predictive analytics. How top B2B organizations are leveraging predictive analytics to boost their B2B marketing results.
  • SHARPSPRING  |  FRIDAY, SEPTEMBER 8, 2017
    [Analytics] Your Definitive Guide to Google Analytics
    Luckily, Google Analytics is here to help. An Introduction to Google Analytics. With Google Analytics, you’ll be able to understand your users on a whole new level, improve your marketing with detailed insights, and use Google’s knowledge to get the most out of your data. Google Analytics Features. Now that we’ve covered the basics of what Google Analytics does, let’s go over some key features and terminology.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 16, 2017
    [Analytics] Zaius Offers Mid-Market Customer Data Platform Plus Analytics and Campaigns
    Which is pretty ironic, since they’re an almost perfect example of a Customer Data Platform – that is, a system that assembles customer data from multiple systems and makes it available for marketing and analytics. Analytics include dashboards, attribution reports, and funnel analyses that track customers through a purchase process. Zaius was launched in 2014, with an original focus on providing a unified customer view and analytics.
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