Page 2 of 61 Previous | Next 
  • FATHOM  |  WEDNESDAY, JULY 17, 2013
    [Analytics] Web Analytics Wednesday Cleveland at the Oak Barrel July 31
    ” This old saying is not the reason Web analytics and marketing professionals will be gathering at the Oak Barrel in Valley View for Web Analytics Wednesday on July 31. The reasons they will be there: Networking and listening to select panelists discuss how their companies use analytics for everyday business and marketing purposes. … Read the rest The post Web Analytics Wednesday Cleveland at the Oak Barrel July 31 appeared first on Fathom.
    [Analytics] Introducing Document Analytics
    That’s why this week we’re excited to announce the official launch of Document Analytics. Fueled by the powerful combination of Docalytics’ technology and Contently’s award-winning analytics offering, Document Analytics is the only product available that allows marketers to turn downloadable content into dynamic, trackable web assets that can be analyzed and optimized for better results.
    [Analytics] 7 Ways Big Data Restricts Marketing Analytics
    ” What’s missing in the current marketer’s mindset towards marketing analytics is that customer data “is suitable for some applications and analyses but unsuitable for others.” Below we’ll explore what areas contain restrictions for customer data and how that is significant for marketing analytics. The post 7 Ways Big Data Restricts Marketing Analytics appeared first on.
    [Analytics] 4 Marketing Analytics That Matter for Driving Higher Revenue
    Here are four marketing analytics for demonstrating marketing’s ability to drive revenue: Flow: Where are prospects connecting with your marketing programs? Once you start tracking these marketing analytics—flow, balance, conversion, and velocity—you can really start looking at ROI on multiple levels, from marketing programs, to marketing channels, to business units.
  • BIZIBLE  |  MONDAY, AUGUST 15, 2016
    [Analytics] How To Adopt ABM Predictive Analytics at Your B2B Organization
    Predictive ABM analytics take a typical ABM strategy a step further. Organizations across the globe are counting the cost and realizing the high ROI of predictive analytics, and account-based marketers are no exception. As there are stages to most every strategy adoption process, there are steps to adopting ABM predictive analytics as well. Treat the items outlined below as a sort of “organizational readiness checklist” for adopting ABM predictive analytics.
    [Analytics] Pinterest Announces 2 New Businesses Tools: DIY Promoted Pins & Analytics
    Pinterest recently announced the addition of two new tools for businesses: Do-it-yourself Promoted Pins to help drive visits back to your website, and a refresh to analytics to provide deeper insights into how Pins are performing. Better Analytics = Deeper Insights . Pinterest also announced a refresh to their analytics, which will provide more detailed insights into how your pins are doing. You’ll be able to see the new analytics here.
    [Analytics] Ren?? Bonvanie, Palo Alto Networks CMO: 5 Strategies That Increase Revenue Using Marketing Analytics [Podcast]
    Calling it a crime for marketers not to use marketing analytics on the rich data lake available to them, and predicting that CMOs will spend more money on IT than CIOs in a few years, Ren shares with Moneyball for Marketing how marketing analytics produces often surprising insights that dramatically increase revenue. The post Ren Bonvanie, Palo Alto Networks CMO: 5 Strategies That Increase Revenue Using Marketing Analytics [Podcast] appeared first on.
  • HUBSPOT  |  MONDAY, APRIL 21, 2014
    [Analytics] Which Marketing Analytics Should You Be Looking At?
    Access to so much data has made marketing analytics overwhelming for many a marketer. With that in mind, I tried to think through some common scenarios marketers find themselves in, and what data they''d want to pull from their marketing analytics solution to help guide their decision-making. Analytics can help you get to an answer to these questions. Check your analytics to see if that traffic is viewing your landing pages and converting on them. analytics
    [Analytics] Predictive Analytics: The Next Piece of the Social Puzzle
    Today, I’d like to talk about the latest piece of the social marketing puzzle – predictive analytics. Predictive analytics, simply put, use past data and statistics to model and predict the future. Marketing’s Move to Predictive Social Analytics. This also means that relevant, personalized social engagement is more important to marketers than ever – and for many marketers, that’s where predictive social analytics come in. When to Use Predictive Analytics.
  • HUBSPOT  |  THURSDAY, JUNE 13, 2013
    [Analytics] Twitter Starts Rolling Out Tweet Performance Analytics to More Users
    Tweet Performance Analytics! The analytics dashboard is available within its advertising platform, which is why I say that, and previously, Twitter Analytics was only available to accounts that pay for Twitter Advertising. To access Twitter Analytics, simply visit [link] , log in using your regular account credentials, and click on the Analytics dropdown in the top navigation. It seems promising, considering it''s listed in the drop-down menu for Analytics.
    [Analytics] 7 Factors That Could Be Skewing Direct Traffic In Google Analytics
    Direct traffic, at least in Google Analytics, is often made up of a variety of things. Google Analytics defines direct traffic as any traffic that does not have a defined referral source. This is key, since it means that anytime Google Analytics cannot figure out where the traffic came from, it is classified as direct traffic. Incorrect, inconsistent, or missing Analytics coding on the website will create several issues with tracking. Google Analytics SEO
    [Analytics] SEO analytics data to pay attention to
    To gauge how your website is performing (and whether your online marketing activities are effective), it’s essential to use analytics. Google Analytics is the the most popular analytics tool because it’s free tool and it’s relatively easy to set up and use to show you just about any data you need to know. In fact, Google Analytics provides website owners with so much information that it might even be a bit overwhelming. Photo credit: Search Engine People Blog.
    [Analytics] Analytics In The Age of Mobile: 5 Ideas To Track Your Success
    Mobile analytics are the new focus point for marketing. The post Analytics In The Age of Mobile: 5 Ideas To Track Your Success appeared first on Marketing Insider Group. Content Marketing analytics mobile analyticsWe live in the age of mobile, there is no doubt about this. Within 2017 more than 63,4% of mobile phone users will access online content through their devices.
    [Analytics] Numbers Game: Putting Analytics into Perspective
    However, the creation of modern day analytics tools has changed the marketing environment from hopeful anticipation to anxiety. Not only will establishing the importance of metrics assist in showing the agency’s concern for a campaign’s success, but it will help clear the air regarding the extent of their role in adapting to ever-changing analytics. Guest post by Hernán Gonzalez.
    [Analytics] What Is Intent-Based Analytics And How To Leverage Them
    The post What Is Intent-Based Analytics And How To Leverage Them appeared first on Marketing Insider Group. Marketing Strategy #MarketingMistakes google Marketing Analytics Sales Alignment Strategy
    [Analytics] Inbound Marketing Analytics 101
    With “ An Introduction to Inbound Marketing Analytics “, you get an overview of what to measure and why. Inbound Marketing Analytics Overview. Get your free copy of the “ An Introduction to Inbound Marketing Analytics ” eBook. Book Review Content Marketing Email Marketing Lead generation Marketing Automation Marketing ROI Online Marketing Blogging hubspot inbound marketing Landing Pages Lead Nurturing marketing analytics SEO Social Media website
    [Analytics] Common Google Analytics Errors – Healthcare Websites
    One of the biggest mistakes you can make with Google Analytics, besides incorrect or nonexistent installation, is not taking full advantage of all of its features. Under-utilizing Analytics is not uncommon. In fact, the top under-utilized features in Analytics for healthcare are: Site search. When these parameters are extraneous information that is not needed, they should be ignored in Google Analytics. Analytics / Big Data Blog Feed Healthcare
    [Analytics] Why You Should Rethink the Purpose of Your Marketing Analytics
    There’s always a plan to go along with this vision, but with the exception of some rare cases, it’s unlikely that this plan includes specifics about marketing analytics, garnering audience relationships, or even KPIs of interest. Your analytics system only tracks the most direct of sales interactions. So what can marketers (regardless of whether you’re responsible for tracking) do to ensure a smoothly growing and functioning analytics structure for their brands?
  • NUSPARK  |  SUNDAY, JULY 15, 2012
    [Analytics] Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
    Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. FYI if you’d rather watch a video, here it is: Step 1: On Google Analytics click on the Experiments word under the Content section. Step 6: If you have one of the Google Analytics plug-ins for WordPress, any page you create will have analytics code automatically.
  • NUSPARK  |  SUNDAY, JULY 15, 2012
    [Analytics] Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
    Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. FYI if you’d rather watch a video, here it is: Step 1: On Google Analytics click on the Experiments word under the Content section. Step 6: If you have one of the Google Analytics plug-ins for WordPress, any page you create will have analytics code automatically.
  • HUBSPOT  |  FRIDAY, JANUARY 24, 2014
    [Analytics] Twitter Releases Card Analytics: Here's How to Use 'Em
    Yesterday, Twitter unveiled a brand new analytics dashboard for Twitter Cards -- you know, those rich media attachments you see at the bottom of tweets like these: Blogging Myth #7: "You can''t write a blog post in an hour." So it''s not quite a magic wand, but these new analytics can give you great insight into your Twitter presence and tips for making it even better. Why You Need More Than Twitter Card Analytics. Will you use this new analytics dashboard?
    [Analytics] Use Pinterest Analytics to Increase Visits to Your Retail Website
    That’s where Pinterest analytics come in. By understanding the analytics on your Pinterest business account you can maximize your website visits and sales. Within your Pinterest Analytics you can see your audience’s interests. In addition to strategies based on your audience’s general preferences, Pinterest Analytics can help you understand your own impact. Get started using Pinterest Analytics here. Social Media Pinterest analytics
    [Analytics] Trends to Watch in Big Data Marketing Analytics
    Big data marketing is no longer just a concept to many businesses, but a here-and-now reality. It involves managing huge volumes of unstructured and structured data and using it to gain insights that drive business value. Big data marketing can identify trends, find patterns that might otherwise be missed, and in general make sense of […]. Database Marketing Big Data Marketing
    [Analytics] Elissa Fink, CMO of Tableau Software: Don’t Be Afraid of Data Marketing: How to Use Marketing Analytics to Measure Progress [Podcast]
    So says Elissa Fink, CMO of business analytics and data visualization company Tableau Software. In a world where the importance of marketing analytics is increasingly beyond refute, it remains very difficult for many CMOs to begin making sense of incomplete and inconsistent data. In this Moneyball for Marketing podcast, she shares with us how to start measuring data in marketing, when starting a marketing analytics practice is hard.
  • BIZIBLE  |  TUESDAY, JULY 19, 2016
    [Analytics] Ebook Analytics and What We Didn't Expect to Find Out
    We never would have discovered these analytics otherwise. When reporting on eBook analytics, B2B marketers usually analyze landing page views (equivalent to CTA clicks on blog posts, ads, etc.) Ebook Analytics: Views → Downloads Conversion. Ebook Analytics: Views → Opportunities Conversion. It’s the attribution solution’s fault, honestly. Comparing top-of-funnel metrics to bottom-of-funnel results is the best way to challenge assumptions with cold, hard data.
    [Analytics] George Skaff, TouchCommerce’s Marketing SVP: How To Use Data & Marketing Analytics to Improve the Buyer Experience [Podcast]
    The post George Skaff, TouchCommerce’s Marketing SVP: How To Use Data & Marketing Analytics to Improve the Buyer Experience [Podcast] appeared first on. As marketing technology expands, marketers will find new trends crop up on how to optimize the buyer experience for their products and services. George Skaff shares his expert insight on why certain trends.
    [Analytics] How Predictive Analytics Impacts Your Account-Based Marketing Strategy
    In this episode, Sean and John discuss how to get over your fear of data, and why predictive analytics can benefit your account-based marketing strategy. The post How Predictive Analytics Impacts Your Account-Based Marketing Strategy appeared first on Infer: Predictive Lead Scoring for Sales & Marketing. Sean Zinsmeister recently joined John Carbary from the B2B Growth Show , which is a podcast series dedicated to helping B2B sales executives achieve explosive growth.
    [Analytics] Beyond Views and Downloads: Use More Advanced Content Analytics
    This lack of analytics goes hand-in-hand with a recent statistic from the Content Marketing Institute, which found that only 38% of B2B companies felt their content marketing efforts were effective. However, with today’s advanced analytics tools, you can determine whether a visitor becomes a lead as a result of your content asset—whether that happens immediately or several clicks later during a visit (direct leads) or during a later interaction (assisted leads).
    [Analytics] Why Are Predictive Marketing Analytics A Problem?
    “Predictive analytics are a way of making decisions by taking the data of past performance, and using that data to expect future performance.” The post Why Are Predictive Marketing Analytics A Problem? ” But the problem is marketing may be. appeared first on. Digital Marketing Marketing Technology
    [Analytics] Forget Vanity Metrics: How To Get Serious About Marketing Analytics
    With the steadily increasing importance of marketing analytics and metrics, it’s very easy for B2B marketers to hone in on “vanity metrics.” Let’s review some activities important to marketing, but rethink how to measure marketing analytics and metrics. Finally, Google gives less and less keyword data in their marketing analytics. The post Forget Vanity Metrics: How To Get Serious About Marketing Analytics appeared first on.
    [Analytics] Predictive Analytics and Modern Marketing: Q&A with Mintigo’s Atul Kumar
    It all started in 2000 when I was at Oracle; we built a data analytics solution for marketing and sales that provided visibility into marketing activities of prospects and customers. Editor's Note: Today's post comes courtesy of Jeff Ogden, President of Find New Customers. Over the past year, Oracle Marketing Cloud has added more than 350 marketing applications and data partners to deliver the industry’s largest marketing technology ecosystem.
    [Analytics] Jon Miller, Marketo Co-Founder and VP Marketing : How To Make Data Analytics a Natural Marketing Outcome [Podcast]
    As B2B companies embrace the omni-channel buyer, marketing analytics tools will move toward auto-engaging people with the right content at the right time. He’s a speaker and writer about marketing best practices, and is the author of multiple books including: The Definitive Guide to Marketing Automation; Engaging Email Marketing; and Marketing Metrics and Analytics.
    [Analytics] Using Marketing Analytics and Data to Understand Your Audience
    Marketers have become experts at gathering analytical data of lead information. But when it comes to analytics, it seems that even seasoned marketing pros are somewhat newbies. Big Data Marketing Marketing Analytics Predictive Analytics big data data driven marketing marketing insight predictive analyticsThey know how, when, and where to get data and even how to coax reluctant potential leads into sharing data they’re trying to safeguard.
    [Analytics] CMOs: Are You Utilizing Marketing Analytics?
    There’s a slew of marketing analytics available out there, yet most projects fail to use them. The post CMOs: Are You Utilizing Marketing Analytics? The latest CMO Survery reports “that on average, only 32.5% of projects use marketing. appeared first on. Other Interesting Topics
    [Analytics] 5 Goals for B2B Brands to Measure in Google Analytics
    There comes a point when B2B marketers start looking beyond basic Google Analytics metrics – things like bounce rate, session duration, and traffic sources – and decide to start tracking conversions. A “goal” is Google Analytics nomenclature for a specific action you want a visitor to take. Keeping in mind that a specific goal is nearly always associated with some type of conversion, here are five different goals B2B marketers should consider tracking in Google Analytics: 1.
    [Analytics] What Is Adaptive Analytics? And Why Does It Matter For B2B Marketers?
    Adaptive analytics is a new term for most B2B marketers. I interviewed Dave Rigotti, VP of Marketing at Bizible, to get some insight into the newest technology in the B2B marketing analytics space. In the interview, he explains what adaptive analytics are, why it matters for B2B marketers in 2017 and beyond, and what it takes to get started. What is adaptive analytics? How is it different from predictive analytics? What’s necessary to use adaptive analytics?
    [Analytics] Developing Your Marketing Analytics Strategy - A 3 Step Approach
    Guest post b y Glenn Facey We live in a new age of information superabundance: the burgeoning era of Big Data analytics. Without actionable goals and insights, even the most data-rich, well-supported marketing analytics efforts can go awry. So how do you go about setting the stage for an effective marketing analytics strategy ? 1) Pair insight from inside and outside What are you trying to accomplish with your marketing analytics efforts? Investment in analytics ?
    [Analytics] Predictive Analytics Takes CMOs From Survive to Thrive
    Predictive analytics are the hot new trend helping marketers to identify risks and opportunities by looking at existing data, but how well do they really work? Only 2% of those polled denied having any interest in predictive analytics. Use of predictive analytics, not surprisingly, predicts a more modern approach to marketing by the companies that use it. 34%), to implement analytics solutions in under 2 weeks (36% v.
    [Analytics] 4 Tips to Make the Most of Predictive Analytics: Think Small Data and Automation
    So it’s no surprise that predictive analytics is an increasingly popular topic. Predictive analytics uses big data and machine intelligence to calculate how likely a specific outcome is based on customer data and historical actions. While this isn’t exactly the same as predicting the future, marketers can draw conclusions from predictive analytics to improve their key campaign metrics. Here are four tips to get the most out of your predictive analytics efforts: 1.
    [Analytics] Customer Conversations: Identifying Revenue Opportunities Using Customer Analytics
    After listening a bit more I asked, “What customer analytics could your leadership team use right now that would help close some of the revenue gap, and at the same time demonstrate your team’s value?” After we explored the possible questions, I mentioned a customer analytics study that had been conducted not long ago by Aberdeen. ” Analytics Marketing Data Marketing Strategy
    [Analytics] The Impact of Predictive Analytics on Account-Based Marketing with Sean Zinmeister of Infer
    Finding the target accounts can be difficult and time-consuming; luckily for B2B marketers, this is where predictive analytics comes into play. This four-stage framework gives us a visual representation of how ABM works alongside predictive analytics to change the way that we think about B2B marketing. Recently, Sean Zinsmeister joined me on a Google Hangout to discuss the impact that predictive analytics has on account-based marketing. How predictive analytics work with ABM.
    [Analytics] Conversation Analytics: Calls vs. Good Calls
    Conversation Analytics: Calls vs Good Calls No surprise, there is more to a good call tracking platform than just tracking calls. There is a lot of valuable information in phone conversations, and it’s the concept of conversation analytics that separates the valuable wheat from the time-wasting chaff. ‘The Voice of the Customer’ is No Longer a Metaphor Conversation analytics enables companies to literally hear and measure their business phone calls.
    [Analytics] Measure Your Social Media ROI with Google Analytics Part 2: Advanced Segments
    This week, we’ll look at another way to measure Social Media ROI with Google Analytics – Advanced Segments. B2B Web Strategy Google AnalyticsIn our first post of the Social Media ROI series, we looked at campaign tagging, and how we can measure campaign performance, compare campaigns or social mediums, and even group campaigns together. Advanced Segments Advanced segments allow [.].
    [Analytics] Dominique Levin, AgilOne CMO: Predictive Marketing Analytics Will Change How You Approach Online Marketing [Podcast]
    Cloud based predictive marketing analytics is about to change that dramatically. In this episode of Moneyball for Marketing, Dominique Levin, CMO at AgilOne, explains why marketing analytics are crucial not only for maximum profitability but also for customer retention. She gives us the rhyme and reason for using predictive analytics in online marketing and explains how this will lead to a new way of interacting with buyers across all marketing channels.
  • BIZIBLE  |  THURSDAY, JUNE 9, 2016
    [Analytics] How to Obtain Positive Marketing ROI with Revenue Analytics
    Revenue analytics is the process of discovering where your revenue came from. B2B sales cycles are long and revenue analytics track touchpoints through the entire funnel, from first anonymous visit to closed deal. Revenue analytics give marketers the ability to measure success by hard facts (revenue), not speculation (clicks or leads). Additionally, revenue analytics help marketers prove their value.
    [Analytics] When's the Best Time to Publish Blog Posts? Figure It Out With a Custom Google Analytics Report
    It’s even more amazing once you realize how easy it is to create a custom report in Google Analytics that answers this question in a few quick minutes. Sure, there are many other analytics platforms that provide access to this level of detailed analysis of your blog’s performance over time, including HubSpot’s Sources report , but if you don''t have HubSpot software, I thought it''d be good to explain how to do this using another platform. Blogging analytics
    [Analytics] Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics
    Press Release: New Analytics Bring Unprecedented Pipeline Transparency to Best-in-Class Business Intelligence. a leading provider of predictive technologies that help companies win more customers, today launched a new sales analytics package for Microsoft Power BI. Infer’s new analytics package automatically feeds Infer’s predictive fit and behavior scores – along with defined profiles and rich customer signals – into a company’s business intelligence (BI) solution.
    [Analytics] Customer Conversations: The Value of Adding Data & Analytical Skills
    Jamie, the VP of Marketing at one of our manufacturing companies, in a recent conversation expressed excitement about securing someone from the finance group to support marketing data and analytics. “It Jamie said, “Whoa, I didn’t really think about what he was going to do or how, I just knew we needed someone who was comfortable with data and analytics because this isn’t my strong suit.”
    [Analytics] Google+ Now Allows Pages to Interact With All Users, Analytics Coming Soon
    Furthermore, Google has also indicated that a new Google+ analytics platform is on its way, slated to be launched "in the coming weeks.". Google to Launch Dedicated Google+ Analytics Tool. While we'll have to wait and see just how robust these analytics will be, for marketers who should always be analyzing their social media activities, anything is always better than nothing. Are you looking forward to having access to dedicated Google+ analytics?
    [Analytics] SAS Unveils High Performance Analytics Technology
    The story this year was simple: “big data”, and SAS’s “high performance analytics” approach to taming it. Of course, “high performance analytics” is what SAS has always done and, like “big data” itself, the term is relative. What SAS specifically presented was a re-engineering of its core analytical procedures to run in “shared nothing” multi-processor environments. The product itself isn’t new, but high-performance analytics will let it do new things.
  • FATHOM  |  FRIDAY, AUGUST 1, 2014
    [Analytics] Google Analytics Launches Bot and Spider Filtering
    It has been a long-established (yet misunderstood) given that Google Analytics filters out all of the bot and spider traffic from tracking into our precious reports. But many Google Analytics users wouldn’t even know where to go to find the signs of bot traffic in their reports, and finding a trustworthy, comprehensive, up-to-date filter list online isn’t easy. The post Google Analytics Launches Bot and Spider Filtering appeared first on Fathom.
    [Analytics] How Document Analytics Became Our Secret Weapon
    When Contently acquired Docalytics—now called Document Analytics —a year ago, we knew it had the potential to change how businesses use downloadable content. Nowadays, Document Analytics is used across departments—from sales to accounts to marketing—to perform a variety of functions. Thanks to Document Analytics, however, our sales team can track all of this—and more. Document Analytics has eliminated that headache for our team.
    [Analytics] Understanding Google Analytics: 5 Basic Questions Answered
    Google Analytics is one of the most popular free tools used to reach your website. Understanding Google Analytics: 5 Basic Questions Answered from Hingemarketing. However, if you’re a beginner, the amount of data and unfamiliar terminology can be overwhelming. In this Slideshare presentation, you will learn step by step how to answer the following 5 basic questions about your company’s website: How many people are coming to my website?
    [Analytics] 24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More
    To help you understand which tools are used for what, we’ve also broken this list into a few major categories: lead capture tools, research tools, analytics tools, mouse tracking and heat maps, feedback tools, and experiment tools. Along with their Google Analytics research tools, the SumoMe suite helps you gain on-page insights and increase your email list. This tool is like Google Analytics meets SumoMe meets a CRM. Analytics Tools. 11) Google Analytics.
    [Analytics] Advanced Analytics 101: Beyond Business Intelligence – DATAVERSITY
    Companies have been applying analytical methods since before the computer was invented. Today’s Advanced Analytics go beyond the capabilities of Business Intelligence. The post Advanced Analytics 101: Beyond Business Intelligence – DATAVERSITY appeared first on Opentopic. – Trying to make sense of data is nothing new.
    [Analytics] Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1
    Google Analytics gives you the ability to monitor what are now called “sessions,” or visits to your site. Each metric below can be found in the Audience > Overview section of Google Analytics. You will see a graphic like this in Google Analytics to indicate your pages/session. You will see a graphic like this in Google Analytics to indicate your average session duration. You will see a graphic like this in Google Analytics to indicate your bounce rate.
  • BIZNOLOGY  |  FRIDAY, APRIL 18, 2014
    [Analytics] Content marketing metrics and analytics: it’s all about you
    Do your own analytics! Your decisions should be based on your analytics – data about your content and your audience. . Content Marketing analytics Content marketing linkedin marketing Measurement social media When it comes to the bedrock, core truths of content marketing, there’s not much that’s more important than metrics and measurement.
    [Analytics] Why Marketing Analytics And Metrics Are Related But Not The Same
    Many marketers use the terms metrics and analytics in the same sentence and sometimes even interchangeably. Analytics involves applying statistics and mathematics to data in an effort to see patterns in the data. ” Analytics come into play when data needs to be used to answer business questions: Which new markets should we pursue? “Marketers are investing in building their analytical muscle.
    [Analytics] Email Testing and Email Analytics
    While this is not an exhaustive list of questions (we can’t cover every one-off email scenario that runs through your mind at 2am), The post Email Testing and Email Analytics appeared first on Opentopic. – Choosing the right ESP for your business is no easy feat. There are many questions you need to consider before you take the plunge and invest your time and money into an email service provider.
    [Analytics] Top B2B Website Metrics to Monitor Using Google Analytics
    In Google Analytics, the graphic for pages/session looks something like this: How can you improve your pages per session ratio? In Google Analytics, the graphic for average session duration looks something like this: How can you improve your average session duration? SEE ALSO: Understanding Google Analytics: 5 Basic Questions Answered. The post Top B2B Website Metrics to Monitor Using Google Analytics appeared first on Hinge Marketing.
    [Analytics] Write for Your Reader: Using Google Analytics to Capture Your Audience’s Interest
    When working to create content that readers will enjoy, you will need to dig into Google Analytics and learn about what interests your audience. By extension, digging into your Analytics data you will help you discover which of your blog posts struck a chord with your readers. In order to do this, you should review your “top content” in your Google Analytics to see which of your posts have had the most unique page views.
    [Analytics] Why Businesses Need to Adopt Predictive Analytics?
    – Why Businesses Need to Adopt Predictive Analytics? Businesses are trying their best to stay ahead of the pack by using predictive analytics and exploit various. The post Why Businesses Need to Adopt Predictive Analytics? Future holds an unflinching intrigue and fascination for everyone, from ordinary citizens to large business enterprises. The continuous proliferation of data is driving businesses to place data at the core of their business strategies.
    [Analytics] What does Google Analytics mean for your Business?
    While most businesses know the value of Google Analytics, there are a straggering amount of sites that still do not have this free tool installed on their site. Many sites, while they do have Google Analytics installed, are not measuring basic metrics such as hits, views, visits and conversions, or even have goals established.
  • VIEWPOINT  |  TUESDAY, JUNE 10, 2014
    [Analytics] How Speech Analytics Can Improve the Contact Center Experience
    ” Using speech analytics, McDonald was able to validate that excessive calls were the result of a recent system change. If you’ve ever called a customer service department for help, you’ve probably heard the message: “Your call may be recorded for quality assurance.” ” Perhaps you’ve wondered, what happens to those call recordings? Blue Cross of Northeastern Pennsylvania wanted to learn why its customers were calling.
    [Analytics] Help! What Do I Do Without My Analytics Data?
    One client re-launched their site without analytics, another had a GA profile deleted by an ex employee, and another was looking for a content audit on a site with no analytics. I’ve outlined a few below: Restoring a Google Analytics Profile. First and foremost, if you ever accidentally delete a Google Analytics profile or have one deleted on you, there’s a chance you can get it back. This is important data whether you have Analytics data or not.
    [Analytics] Measure Your Social Media ROI with Google Analytics Part 1: Campaign Tagging
    ” Believe it or not, it can actually be done, and with Google Analytics. [.]. B2B Web Strategy Google AnalyticsGoogle’s induction of “Google Plus Your World” has made B2B marketers everywhere feel compelled (and rightly so) to incorporate social media into their marketing. The question from the corner office often becomes “how do I measure my ROI from social media activity?”
    [Analytics] 3 Ways to Gather Actionable Insights From Google Analytics to Inform Your Marketing Plan
    Google Analytics is pretty intimidating there are a lot of windows and tabs and there is a lot of information out there for you to digest. But, be honest now, are you actually using Google analytics? The post 3 Ways to Gather Actionable Insights From Google Analytics to Inform Your Marketing Plan appeared first on Marketing Insider Group. Okay, I’ll admit it immediately.
  • BIZIBLE  |  TUESDAY, MAY 31, 2016
    [Analytics] How To Manage Customer Analytics And Transform The B2B Company [Part 4/4]
    The final competency area for marketing operations leadership is empowering the organization with the best analytics process. There are legacy systems, cost of marketing analytics software, current protocol, and current culture around data that marketing operations professionals often need to navigate. STEP 3: ENABLE THE ENTIRE ORGANIZATION WITH BETTER ANALYTICS. Welcome back to our final lesson on marketing operations success.
    [Analytics] Model Factory from Modern Analytics Offers High Scale Preditive Modeling for Marketers
    Here’s another log for that fire: Model Factory from Modern Analytics , which promises as many models as you want for a flat fee starting at $5,000 per month. Modern Analytics has staff to help with that, but it can still be a substantial task. Better still, Modern Analytics has experience connecting to APIs of common data sources such as , so a new feed from a familiar source usually takes just a few hours to set up.
    [Analytics] Measure Your Social Media ROI with Google Analytics Part 3: Advanced Segments
    B2B Web Strategy Google AnalyticsIn the first two parts to this series, we looked at how Campaign Tagging and Advanced Segments help to measure the ROI of your Social Media Campaigns. This week we look at Profile Filters. Profile Filters Traffic Filters let you to refine your social traffic data before it even reaches your reports. Filters change how [.].
    [Analytics] Facebook Releases Smart Content Tools & Improves Analytics
    Facebook has also beefed up its analytics page, Insights. Additional improvements include better sorting features and improved analytics from social media plugins. The post Facebook Releases Smart Content Tools & Improves Analytics appeared first on VerticalResponse Blog. Facebook just introduced a new set of “publisher” tools that could help get your content in front of the right people.
  • HUBSPOT  |  THURSDAY, JUNE 5, 2014
    [Analytics] Pinterest Revamps Analytics Dashboard and Expands Promoted Pins Test
    Soon, all brands will have access to a brand new analytics dashboard and the ability to use Promoted Pins. New Pinterest Analytics. Pinterest also gave us a sneak peek of a new analytics tool. and continue to use our marketing software''s analytics to see how Pinterest is driving traffic, leads, and customers, to our website. Though Pinterest announced the update today, it''s possible that we all have to wait some time to get the updated Pinterest analytics.
    [Analytics] Gut Feeling or Analytics – which is better?
    Of course you know as a CMO of a leading Social Media analytics firm – I think you can guess which side of this argument I was on. But seriously, my buddy honestly wanted to know – so what can you do with all this good social media analytics that you talk about? So here is what I told him that marketers should be doing with analytics but haven’t truly adopted. Another way is to use the analytics to inform your media plans and to predict the outcome of a specific campaign.
    [Analytics] The Analytical Marketer
    Analytics is driving big changes in marketing, not only in what marketing departments do but also in how they are organized, staffed, led, and run. Marketing leaders are grappling with multiple issues, which include creating a unified view of the customer, building an analytically driven marketing organization, and determining the structure and talent needed to lead interactions with IT, finance, The post The Analytical Marketer appeared first on Opentopic.
    [Analytics] Google Analytics Filters: Tips To Avoid Common Mistakes
    Google Analytics filters actually work by permanently removing any data from your profile that doesn’t match the specific conditions of your applied filters, with no way of getting that information back. In order to avoid these issues, there are a couple things to keep in mind when adding filters to your Google Analytics profile in order to maintain the integrity of your data. Google Analytics Search Engine Marketing SEO
    [Analytics] Why You Should Upgrade to Universal Analytics Now
    Marketers and webmasters who haven’t yet made the switch to Universal Analytics will likely want to stop procrastinating and complete that process now. Universal Analytics is basically the new and improved version of Google Analytics. By transitioning to Universal Analytics, you will be upgrading to a much more robust and sophisticated tool that offers many more features as opposed to what will now be considered the “classic” version of Analytics.
  • HUBSPOT  |  SUNDAY, JANUARY 13, 2013
    [Analytics] Helpful Instagram Analytics Tools, and Other Marketing Stories of the Week
    Hot #Instagram Analytics Tools to Optimize Brand PR Power, From Search Engine Watch. Besides any closed-loop marketing analytics you have set up to measure the impact of referral traffic from Instagram, of course.) Well that’s understandable, since the app itself still doesn’t have its own set of analytics like, say, Facebook Insights. Guess what. We’re almost 2 weeks into the new year already. Can you believe it?
    [Analytics] Understanding the Data: The Warriors and Basketball Analytics
    As the assistant general manager of the defending NBA champion Golden State Warriors, Lacob is in charge of analytics and technology for what arguably is one of basketball’s most data-driven organizations. I wouldn’t directly credit our success to analytics,” said Lacob, 27. But a large portion is due to how we utilize things like analytics. The use of analytics in sports is nothing new. For Lacob, analytics is simply using technology to look at the sum of every game.
    [Analytics] How to Use Data Analytics For A Remarkable Social Media ROI
    The post How to Use Data Analytics For A Remarkable Social Media ROI appeared first on Marketing Insider Group. Someone once told me that the greatest thing about digital marketing is that we can see the results in an instant. What a great way to focus on social media ROI. But the worst thing about digital marketing is also that we generate so much data. Especially, when we can’t make sense of it. Take one […].
    [Analytics] 2015 Resolution: Google Analytics IQ & Adwords Certification
    When I mention that my resolution is to “get certified,” I am referring to the Google Analytics IQ and Adwords Certifications available for free through the Google Partners Program. One of our primary goals for 2015 is for each member of our team of 7 to receive both their Google Adwords and Analytics certifications by February 1, 2015. Achieving your Analytics and Adwords certification takes time. study guides offered by Google for both the Analytics and Adwords tests.
  • I-SCOOP  |  MONDAY, DECEMBER 5, 2016
    [Analytics] Connected logistics 2017-2020: IoT, cloud and analytics as key drivers
    Logistics, transportation and warehousing (supply chain overall) are traditionally among the first movers in the space of connected devices which can sense and ‘communicate’, long before the term ‘Internet of Things‘ even was coined. With RFID and other connected logistics possibilities, the logistics market tries to build competitive benefits in a world where speed matters […
    [Analytics] Benefits of Linking AdWords and Analytics
    AdWords and Analytics, both among the most popular services offered by Google, can each be valuable tools for marketers. We suspect most business-to-business (B2B) marketers have been using Google Analytics for a long time now. A basic Analytics account is free, although many businesses end up spending quite a bit on staff hours or vendor fees to have someone implement this system and then monitor and interpret their metrics.
    [Analytics] Why You’re Thinking About Digital Marketing Analytics All Wrong
    The trouble is, when most marketers hear ‘digital marketing analytics,’ they tend to think of the. The post Why You’re Thinking About Digital Marketing Analytics All Wrong appeared first on Opentopic. Measuring the effectiveness of digital marketing is one of the greatest challenges facing organizations.
    [Analytics] Maximize your social media marketing with Twitter’s new analytics
    Earlier this summer, Twitter quietly rolled out a powerful analytics suite to complement their Twitter Ads dashboard. That’s OK – you can still access the analytics! Here’s a tour of the new analytics and how you can use them to maximize your social media marketing. Twitter’s new analytics are available inside their Twitter Ads platform, so you’ll need to sign up for Twitter Ads at With Twitter’s new analytics, you can do that more than ever before!
    [Analytics] How to Leverage an Analytical Legal Strategy to Close More Deals
    I didn’t have to look far to find ways to apply the analytical and strategic thinking I learned in law school. Take some time to think analytically and strategize. How to Leverage an Analytical Legal Strategy to Close More Deals was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Leverage an Analytical Legal Strategy to Close More Deals appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
    [Analytics] Analyze This: Learn Marketing Analytics in a Week
    Here’s why: By 2015, companies are expected to increase their marketing analytics budgets by 60% over 2012 spending, from 5.7% It may seem like small potatoes, but it’s actually huge when you factor in (pun intended) the additional finding that nearly 63% of today’s decision makers currently do not use marketing analytics. His 5-Step approach (corresponding to the 5 days of the work week) is laid out in his new book, “ Marketing Analytics: Strategic Models and Metrics.”.
    [Analytics] 3 Marketing Analytics Tricks
    Leverage the following 3 must-have marketing analytics tricks to help turn over a new stone of opportunity: 1. To delineate between social media channels, Google Analytics is, once again, invaluable. For example, when tracking traffic regarding marketing analytics, the URL [link] specifically defines what this page offers. No matter where they originally found your marketing analytics page, you’ll be able to see where the tweet originated.
    [Analytics] How To Create Killer Content With Google Analytics
    This is now easier than ever given the vast availability of data-driven tools, such as Google Analytics. Google Analytics can help you in each of these key areas. “By using Google Analytics’ ‘Traffic Sources’ option, and viewing the ‘Organic Search’ data, you can view the top referring search terms that drove Web traffic to your site.” The post How To Create Killer Content With Google Analytics appeared first on Crimson Marketing.
    [Analytics] How to Choose the Right Predictive Analytics Tool for Account-Based Marketing
    Predictive analytics is the process of mining large data sets to identify trends and patterns that help companies understand their target audiences and identify risks and opportunities. Benefits of Using Predictive Analytics. According to a 2015 report from Forrester Research, 83 percent of companies who tried using predictive analytics for insights had positive outcomes. Founded in 2014, Bombora is a younger player on the field of predictive analytics.
    [Analytics] [Infographic] What 100 B2B CMOs Have to Say About Predictive Analytics
    We’re not sure if even we could have predicted the massive momentum of predictive analytics that has happened in the past few years. Since 2009, when Radius was founded and when the term “predictive analytics” began to gain traction in business and technology circles, what began as a topic of experts or an ambiguous idea lost in the macro concept of data is now a mainstream topic and has become a standard layer in the modern marketing technology stack.
    [Analytics] Eight priorities for advertisers investing in analytics technology – Mumbrella – Erik Mikisch reveals five essential elements to ensure that marketers will get analytics they need to perform meaningful data analysis. Effective analytics, which allow advertisers to prioritise and filter their data, should enable advertisers to easily interpret and analyse their streams of data and ultimately enhance their decision-making.
  • HUBSPOT  |  MONDAY, JULY 20, 2015
    [Analytics] How to Use Analytics to Get a Promotion: 10 Metrics That'll Help Your Cause
    Analytics Professional Development DailyThe sad truth is this: You can work really hard, check all the boxes, come in early and stay late, and still not earn the promotion you want. What's missing? What do you need to do to actually show your boss you've earned it? An important part of justifying a promotion is showing your value through metrics.
    [Analytics] 4 Actionable Insights from Google Search Console Search Analytics Reports
    Enter Google Search Console’s Search Analytics Report. Per Google webmaster’s help references , the Search Analytics Report shows how often a website appears in Google search results, which can be filtered and grouped by categories such as query, page, date, or device. By default, the Search Analytics Report shows top keywords, based on clicks to the website, over a four-week period. Google Search Console Search Analytics Report.
  • CAPTORA  |  TUESDAY, JULY 26, 2016
    [Analytics] Challenges To Inbound Campaign Analytics In B2B Environments – Search to Revenue™
    One could easily define and use any query string parameter/value pair, but using the 5 “standard” ones listed below is convenient since this is also what Google Analytics tracking uses. The post Challenges To Inbound Campaign Analytics In B2B Environments – Search to Revenue™ appeared first on Captora Blog. This post was written by Kevin Joyce, VP Revenue Marketing Strategy at The Pedowitz Group.
    [Analytics] 4 Easy Tactics for Infusing AI and Predictive Analytics Into Sales Processes
    As machine learning and predictive analytics technologies have rapidly matured, a whole community of forward-looking sales and marketing leaders are emerging as predictive innovators. Use analytics to inform sales follow-up. After adopting predictive analytics, the team started prioritizing their best-fit leads to qualify first, and MDRs went from having to call 100 leads to find 1 MQL, to just 12 calls per MQL – a huge productivity improvement.
    [Analytics] Google Analytics can now summarize your data with automated insights
    – Google’s making it easier for Google Analytics users to find the important trends in their data. The change is already live in the Google Analytics app for iOS and Android, where, in the Assistant screen, you should now see automatically generated insights. For example, if your website or app had a sudden jump in new users, Google Analytics will. The post Google Analytics can now summarize your data with automated insights appeared first on Opentopic.
    [Analytics] Using Google Analytics to soup up your social media effort
    Recently, we blogged about the strides Google Analytics had made in tracking traffic coming to websites from social networks …including the Twitter button, the Facebook Like, Unlike and Send actions, and of course the Google “+1”. Posting on Social Media Today, Chad Wiebesick has dug into this more deeply, and has identified three ways that [.]. B2B Web Strategy Internet Marketing Social Media
    [Analytics] Zaius Offers Mid-Market Customer Data Platform Plus Analytics and Campaigns
    Which is pretty ironic, since they’re an almost perfect example of a Customer Data Platform – that is, a system that assembles customer data from multiple systems and makes it available for marketing and analytics. Analytics include dashboards, attribution reports, and funnel analyses that track customers through a purchase process. Zaius was launched in 2014, with an original focus on providing a unified customer view and analytics.
  • HUBSPOT  |  MONDAY, JULY 25, 2011
    [Analytics] Google+ to Launch Business Profiles with Analytics in Q3
    Apparently, when business accounts launch in Q3 2011, they will have analytics as well as more sophisticated sharing options. ” Google has not released specific details around what the exact features of the analytics for business profiles will be, though they have said that they will be consistent with the analytics tools found in other Google products. It is reasonable to assume that they will be in some way connected to Google Analytics.
    [Analytics] 5 Actionable Google Analytics Reports to Improve Your Marketing Today
    You’ve got a simple analytics framework down. The post 5 Actionable Google Analytics Reports to Improve Your Marketing Today appeared first on Opentopic. It’s assuming you’ve got the basics down. You’ve got Goals or Events set-up (properly). But you want action. You want to figure out how to move the needle in as short amount of time as possible. Counterintuitively, you shouldn’t waste time with A/B testing.
<< 1 2 3 4 ... 60 61 >>