Brandwatch Marketing

OCTOBER 25, 2023

Measuring brand awareness divides marketing. It is viewed by some as a pointless exercise, an accumulation of vanity metrics that bears no relation to marketing ROI. Sharp states that brand recall is improved with a consistent and ubiquitous logo and tagline, by celebrity endorsements and traditional mass marketing.

Brand Identity 88

Brand Identity Branding Advertising Benchmark Eye-Tracking 88

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? Competitive analysis. Competitive analysis. Forecasting.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? Competitive analysis. Competitive analysis. Forecasting.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

nDash

APRIL 7, 2022

You already know social media should be part of your content marketing strategy. But, do you know which analytics tools to use to enhance those efforts? Social media analytics tools allow you to compile data to answer tough questions about your strategies – like: Should I keep posting on Facebook? Google Analytics.

Social Media 52

Social Media Budget Programs Analytics Social Marketing 52

Convince & Convert

NOVEMBER 16, 2023

This significant shift has created waves in the industry, sparking lively discussions among marketers, branding gurus, and everyday users. A recent Pew Research Center survey shows a split in opinion – 42% in favor, 38% against, and 20% undecided – making ‘X’s journey an interesting topic for analysis. We did too.

Twitter 78

Twitter Social Media Touchpoints Domain 78

SalesIntel

FEBRUARY 20, 2023

In our webinar transcript below, we explain how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient. I am the marketing director here at SalesIntel, and also your MC for the day. 2023 GTM Challenges Manoj : Great.

Intent Data 52

Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

Martech

MARCH 7, 2022

Marketers forget that marketing is about people. We hide behind our demographics, psychographics, segmentation analysis, and other tactics to distance ourselves from the very people we aim to serve. People love to share their opinions and give feedback; all it takes is asking them for it. Is that surprising?

Marketing AI 93

Marketing AI Marketing Attribution Psychographics Marketing Analytics Tools 93

Contently

MAY 13, 2019

Are there any new ways to drive content marketing ROI we should be thinking about? In March, I took on a new role as Contently’s head of marketing. So, I worked with my team to ramp up our content marketing machine and push out lead-gen campaigns that would appeal to our target audience. Sara, New York. Opportunities.

Top of Funnel 166

Top of Funnel ROI Content Marketing Budget Programs 166

Goodish Agency

DECEMBER 6, 2020

While a focus on experience, XM, X-analytics & other buzzwords is currently all the rage. If we take a step back from the shiny new trends & try to see the forest through the trees, it all seems to be about building relationships – building trust (which consequently increases profits). How can I get you to remember this one?

Paid Search Agency 98

Paid Search Agency Marketing AI Marketing Analytics Tools FAQ 98

Single Grain

AUGUST 16, 2019

Google Analytics is the most popular web analytics tool worldwide and is used by almost every webmaster. It has the largest market share of around 85.4% when compared to other analytics tools. Related Content: What Gets Measured Gets Managed: How to Use Metrics to Boost Performance.

Marketing Analytics Tools 89

Marketing Analytics Tools Analytics Google Enterprise Management 89

TrustRadius Marketing

OCTOBER 1, 2018

In an age where inbound marketing has taken over, it is almost impossible to find a software or influencer who does not have a blog. The B2B community has a wealth of information on digital marketing, SEO, modern sales techniques, and more. You don’t need to work in digital marketing long before you start hearing about Neil Patel.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

Directive Agency

MAY 29, 2023

Incorporate these 4 AI-powered SEO tactics into your marketing strategy today to tap into the boundless possibilities for your business. It empowers us to optimize our strategies for search engine visibility and capitalize on emerging trends and opportunities. Augment routine SEO tasks with AI tools to unlock growth efficiency.

Tactics 52

Tactics SEO Ideal Customer Profiles Lead Ranking 52

ClickZ

JANUARY 29, 2020

30-second summary: These days, marketing organizations are operating less on gut instinct and more on data-driven insights. Marketers have tools in the stack to look at what’s working and what’s not working. The most savvy and sophisticated marketers today are thinking beyond websites.

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

TrustRadius Marketing

OCTOBER 1, 2018

In an age where inbound marketing has taken over, it is almost impossible to find a software or influencer who does not have a blog. The B2B community has a wealth of information on digital marketing, SEO, modern sales techniques, and more. You don’t need to work in digital marketing long before you start hearing about Neil Patel.

Paid Content 40

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 40

Conductor

JUNE 4, 2020

C3, Conductor’s annual search and content marketing conference is hands down one of my favorite moments of the year. While we couldn’t have all our search friends, customers or even Conductors in the same place we did what all best marketers do… turn the challenge into an opportunity. Look for trend data based on cohort analysis. #2

SEO 64

SEO Tips SERP Forrester 64

Golden Spiral

DECEMBER 22, 2021

How well are you measuring and reporting on the Return on Investment (ROI) from all of your digital marketing efforts? If you’re a CMO or key stakeholder for your company and you’re confused by the SEO or organic elements of digital marketing, keep reading. Once you know what you’re tracking, you can see trends.

ROI 62

ROI Paid Search Agency SEO Cost Per Thousand 62

Moz

OCTOBER 18, 2020

But what do these new trends mean for the ways businesses market themselves online? We asked five local SEO experts to zero in on the trends and tactics businesses across five industries should focus on to get ahead — and stay ahead — during this time. For more local insights, download our State of Local SEO Industry Report.

Tactics 78

Tactics SEO Marketing Budget Lead Scoring 78

Outgrow

MAY 8, 2023

Welcome to the Marketer Of The Month blog! We recently interviewed Jess Petrella for our monthly podcast – ‘ Marketer of the Month ’! Marketing AI-based tools in different climates: benefits and challenges 3. Launching new products: common mistakes made by product marketers and ways to avoid them 6. Six, seven.

Marketing AI 52

Marketing AI Product Lead Ranking Marketing Analytics Tools 52

Outgrow

SEPTEMBER 23, 2022

Welcome to the Marketer Of The Month blog! . We recently interviewed Scott Brinker for our monthly podcast – ‘ Marketer of the Month ’! Martech Trends and the Great App Explosion. He specializes in data collection, analysis, filtering, and transfer by the means of widgets and applets. An upcoming marketing trend is.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

Engagio

FEBRUARY 21, 2020

This activity can’t be done in a Marketing silo. Marketing needs Sales, and Sales needs Marketing to accurately select target accounts. One of my biggest indicators that an account is a good fit for Engagio is if they have a marketing automation platform. Guess what? It is not (and never will be) perfect.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Work Management 62

Moz

JUNE 10, 2020

The pre-test analysis to anticipate how long you need to run the test to reach statistical significance is more complex and takes up a lot of time with SEO split-testing. For the post-test analysis, since you’re measuring organic traffic versus a hypothesized projection, you have to look at other data points to determine success.

SEO 64

SEO Industry CMS Lead Scoring Lead Ranking 64

Moz

JUNE 10, 2020

The pre-test analysis to anticipate how long you need to run the test to reach statistical significance is more complex and takes up a lot of time with SEO split-testing. For the post-test analysis, since you’re measuring organic traffic versus a hypothesized projection, you have to look at other data points to determine success.

SEO 64

SEO Industry CMS Lead Scoring Lead Ranking 64

Outgrow

MAY 17, 2022

Welcome to the Marketer Of The Month blog! We recently interviewed Phil Gamache for our monthly podcast – ‘ Marketer of the Month ’! In this podcast – we learn the secret behind his rapid career growth in this ever-evolving world of marketing. Welcome to another episode of Outgrow’s Market of the Month.

Paid Search Agency 52

Paid Search Agency Automation A/B testing Lead Ranking 52

Hubspot

SEPTEMBER 26, 2019

Defining a target customer helps you find and market to a specific audience. It’s important to keep up with those trends, especially to attract younger target audiences looking for the next new thing. Additional reading: How to Create a Customer Centric Marketing Strategy. Host team trainings. Find a mentor. Experiment.

Tips 75

Tips Business Customer Satisfaction Work Management 75

Hubspot

JUNE 26, 2015

Startups that want to build a powerful content marketing strategy must first build a powerful content team within the marketing organization. You need to build the right content marketing team , right now. Who to Hire Immediately for Your Content Marketing Team. 1) Seasoned Writer / Managing Editor.

Startups 28

Startups Work Management Marketing Management Top of Funnel 28

TrustRadius Marketing

MARCH 9, 2022

Companies of all sizes use marketing intelligence to help them make the best business and investment decisions. Marketing Intelligence Tools combine market research and competitive analysis to help businesses target customers and position themselves competitively. Click here to read “What is Marketing Intelligence?”

Budget Programs 98

Budget Programs Paid Search Agency Ideal Customer Profiles Tools 98

Kevin Indig

JUNE 26, 2023

So, the easier we make it for SEO traffic to convert, the more Google might send us. What excites me so much about CRO is that it sits between marketing and product. Doing CRO “well” in 2023, simply put, means being in touch with business metrics at the top and the bottom of your marketing funnel. Interactives.

Conversion Rate 91

Conversion Rate Optimization Conversion Marketing Analytics Tools 91

seo.co

FEBRUARY 10, 2022

You’ve got a content marketing strategy, but is it working? If you want to be a successful content marketer, it’s not enough to do what you think is effective—you need to objectively measure whether what you’re doing is effective or not, and then take the appropriate corrective actions. Why Analysis Is Important.

Paid Content 98

Paid Content ROI Content Marketing Marketing Analytics Tools 98

Marketing Insider Group

APRIL 21, 2020

It’s time to tackle the biggest question of content marketing: what to blog about on your company website. Coming up with these juicy blog topics can be a huge roadblock that prevents your content marketing taking off and delivering the returns you expect. What is Google Auto-Suggesting to Searchers? Google Trends.

Resources 256

Resources Tips Lead Scoring Lead Ranking 256

Martech

MAY 10, 2023

Agile marketing is having a moment. According to AgileSherpas’ 2022 State of Agile Marketing Report, over 40% of the 513 marketers surveyed said they use some form of agile in their work. Among the 42% respondents who still use traditional marketing approaches, 91% said they plan to implement an agile framework within a year.

Planning 81

Planning Digital Asset Management Work Management Marketing Management 81

Hubspot

OCTOBER 27, 2020

In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. Each week, Indig dissects a trend, idea, or piece of marketing news. SparkToro Trending.

Resources 101

Resources SEO Lead Ranking Marketing Analytics Tools 101

Martech

MAY 22, 2024

Email marketing: Optimizing the welcome sequence The welcome email sets the stage for your relationship with new subscribers. This shows that you value their opinion and helps you tailor future communications to their interests. In fact, 75% of consumers made purchases as a result of SMS marketing efforts.

Automation 75

Automation Marketing Automation Services SMS Touchpoints 75

Single Grain

MAY 31, 2023

AI for marketing is becoming increasingly essential for businesses striving to stay competitive. Building an effective marketing funnel with AI can deliver remarkable results, enabling personalized customer experiences, data-driven decision-making, and unparalleled campaign optimization. Work With Us What Is AI for Marketing?

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

Hubspot

MAY 18, 2011

This is a guest blog post from Jamie Turner, co-author of How to Make Money with Social Media and chief content officer at the 60 Second Marketer. Analytics App : Analytics App provides full mobile service for your Google Analytics data. New Ebook: Top 5 Mobile Marketing Case Studies. Organizers/Time Savers.

Media 28

Media Amazon Mobile Marketing Trade Show 28

TrustRadius Marketing

JULY 27, 2022

The same report concluded that eCommerce on social media has a market potential surpassing $1 trillion. Social Media Analytics provides enterprises with actionable insights, metrics, and KPIs. This knowledge is crucial to formulate your marketing strategy while enabling social media marketing. Campaign Tracking.

Enterprise Management 93

Enterprise Management Social Media Paid Content Analytics 93

SalesIntel

FEBRUARY 20, 2023

In our webinar transcript below, we share advice from two experienced, SaaS CEOs on how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient. I am the marketing director here at SalesIntel, and also your MC for the day.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

KoMarketing Associates

MAY 24, 2016

I like to use the following: Google Analytics. Google Search Console. Google Trends. Google Analytics . We know that Google Analytics has a wealth of data and there’s a ton you can do with it. When it comes to content analysis, there are a few places I like to start: .

Content 126

Content Marketing Analytics Tools Impressions Keywords 126