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5 Effective PPC Strategies for Ecommerce Campaigns

Marketing Insider Group

A 2022 PYMNTS analysis found that Amazon and Walmart together take about 50% of the total U.S. ecommerce market. ecommerce as well. Image source: PYMNTS As an independent ecommerce business, you spend a lot of time thinking about how to remain relevant in an industry dominated by these behemoths. digital retail sales.

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Google Boosts Ecommerce Analysis In GA4 With 30 New Metrics via @sejournal, @MattGSouthern

Search Engine Journal

Google Analytics 4 expands ecommerce analysis with 30 new dimensions and metrics in custom report builder. The post Google Boosts Ecommerce Analysis In GA4 With 30 New Metrics appeared first on Search Engine Journal.

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2021 Analysis of Top Ecommerce Platforms via @sejournal, @martinibuster

Search Engine Journal

Over 13 million website visits are analyzed to determine which ecommerce platform is the best. The data yielded some unexpected results The post 2021 Analysis of Top Ecommerce Platforms appeared first on Search Engine Journal.

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eCommerce Explained: The Basics of B2B

Navigate the Channel

We may all be aware that eCommerce boomed during COVID. Although some forecasts don’t support continued rapid and expansive growth in eCommerce, financial services company Morgan Stanley is bullish, writing investors that “Over the long term, the eCommerce market has plenty of room to grow and could increase from $3.3

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Improve Your eCommerce Experience with These CX Metrics

Marketing Insider Group

User-friendly eCommerce is vital to the success of every business these days with consumers flocking even more to purchasing everything online. In order to succeed in today’s eCommerce market, you need to keep up with the proper tools to track CX metrics and evaluate how you stand up against the competition.

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What Should I A/B Test? An Ecommerce Homepage Analysis

The Daily Egg

An Ecommerce Homepage Analysis appeared first on The Daily Egg. We combine data and input from sources like Google Analytics (Analytics), Crazy Egg (Analytics, Heatmaps, User Testing) and SurveyMonkey (Analytics, User Testing) to help us understand […] The post What Should I A/B Test?

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7 eCommerce Business Challenges in 2023 and How to Solve Them

Optinmonster

Are you facing challenges to grow your eCommerce business? If you are finding it hard to keep up with the fast-changing landscape of eCommerce, you’re not alone. From finding the right niche to optimizing your eCommerce store , growing a business can feel like a never-ending battle. The good news?