Webbiquity

MARCH 28, 2023

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. Guest post by Natasha Lane.

Top of Funnel 306

Top of Funnel Marketing Strategy Marketing & Strategy Planning 306

Sprout Social

AUGUST 5, 2020

This means learning about their strengths and weaknesses–both in business and marketing–and understanding how your audience perceives them. With this in mind, we’re excited to share that we’ve released a powerful new template for Competitive Analysis in Sprout Listening. Benchmark your social performance.

Analysis 141

Analysis Marketing & Strategy Advertising Benchmark Comparison 141

seo.co

MAY 16, 2022

One way is to perform an SEO content gap analysis to discover some of the ‘holes’ in your site content. Below is more information about how to do a content gap analysis. Content Gap Analysis Overview. Some of the things you will check during the content gap analysis are: Site pages. How To Do An SEO Content Gap Analysis.

Analysis 110

Analysis Top of Funnel SEO Work Management 110

DivvyHQ

FEBRUARY 4, 2022

With today’s analytics technology, marketing teams can easily take content reporting and content analysis to the next level. But is this easier said than done?

Analysis 113

Analysis Marketing Report Content Analytics 113

Sprout Social

FEBRUARY 8, 2024

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. Competitor mapping is the cornerstone of competitive analysis. By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy.

SWOT 109

SWOT Comparison Peer-to-peer Analysis 109

Oktopost

JUNE 14, 2021

It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel. It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . Thus, it takes market demand and converts it into actionable solutions. .

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Webbiquity

MAY 16, 2023

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work). With the long-awaited (dreaded?)

Marketing Analytics Tools 340

Marketing Analytics Tools Analytics Google Work Management 340

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Guest post by Sumeet Anand.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

Anyword

MARCH 14, 2024

In the dynamic realm of digital marketing, every word you publish carries weight, poised to make or break your brand’s online presence. Customizable Comparisons for Tailored Insights Understanding that not all content serves the same purpose, Anyword introduces a level of customization in benchmarking that is unparalleled.

Advertising Benchmark 92

Advertising Benchmark Lead Scoring Lead Ranking Comparison 92

Valasys

JUNE 15, 2021

Key Performance Indicators for Post Marketing Analysis in 2021. Any marketing campaign is initiated with an objective and a described goal to achieve. These metrics enable marketers to determine the progress of the marketing campaign as desired. In either case, post-campaign analysis helps you-.

Paid Content 52

Paid Content Analysis Campaigns Paid Search Agency 52

Circle Studio

FEBRUARY 14, 2020

When it’s time to develop or update your firm’s marketing strategy, performing a competitive analysis is a great place to start. There are a few key steps that can set your firm up for success when conducting a competitive analysis. Consider points of comparison. Identify your competitors. Assemble a team. Next steps.

Analysis 78

Analysis Press Marketing Proposals Comparison 78

Valasys

JUNE 15, 2021

Any marketing campaign is initiated with an objective and a described goal to achieve. These metrics enable marketers to determine the progress of the marketing campaign as desired. Moving forward, these metrics also serve the purpose of key performing indicators during post-campaign analysis.

Paid Content 52

Paid Content Analysis Paid Search Agency Ad Frequency 52

TrustRadius Marketing

DECEMBER 9, 2019

Enter email marketing software. Email marketing is designed to help a company manage consumer interactions?—you The intention of effective email marketing will create loyalty, boost brand recognition, and drive sales. However, many marketing automation platforms can also function as email marketing solutions. .

Comparison 52

Comparison Enterprise Management Marketing Automation Services Work Management 52

KoMarketing Associates

MAY 3, 2016

One of my most important takeaways from this year’s MarTech conference was how technological innovation will drive marketing performance measurement. The ability to measure the effectiveness of marketing tactics will further challenge B2B marketers and differentiate successful organizations.

Analysis 120

Analysis Online Marketing Marketing Analytics Tools B2B Thought Leadership 120

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Quantifying content marketing is a standard part of determining its performance. And is it working?

Marketing Analytics Tools 344

Marketing Analytics Tools Content Marketing Work Management Marketing Management 344

Trade Press Services Newsletter

JUNE 1, 2023

The best marketers learn from the mistakes and successes of others. Yet, many marketers struggle to find ways to get ahead of the competition in an increasingly crowded marketplace. Also, many platforms offer additional competitor analysis tools as well. Spying on your competition isn’t as nefarious as it seems. Go Digital.

Analysis 130

Analysis Comparison Keywords Case Study 130

B2B Marketing Directions

FEBRUARY 25, 2024

One of the more infamous quotes in marketing is usually attributed to John Wanamaker, who reportedly said, " Half the money I spend on advertising is wasted. Cracking the code on what drives marketing effectiveness can be incredibly difficult. For example, the analysis revealed that: 56% of the CP campaigns (vs.

Classified Ads 70

Classified Ads Work Management Marketing Management Fulfillment 70

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

Planning 104

Planning Paid Search Agency Advertising Benchmark Analysis 104

Method and Metric

DECEMBER 4, 2019

Why competitive analysis? We’re going to take you through a step-by-step guide of how to perform a competitor analysis and some of the best tools to use along the way. We’re going to take you through a step-by-step guide of how to perform a competitor analysis and some of the best tools to use along the way.

Analysis 87

Analysis SERP SEO Domain 87

Act-On

APRIL 26, 2024

In addition to marketing and sales, Suzy Balk, our Sr. Marketing Campaigns Manager, advises that product teams should be included in lead scoring. “If Marketing Automation Migration: Switching Platforms Made Easy Migrating your marketing automation platform doesn’t have to be difficult.

Lead Ranking 195

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 195

Marketing Insider Group

APRIL 8, 2024

At Marketing Insider Group, we’ve seen our fair share of “next big things,” but we’re especially intrigued by CustomGPT. Whether you’re in marketing , customer service, or any field in between, CustomGPT might just be the solution that both speaks your language and, more importantly, speaks to your audience.

Work Management 263

Work Management Lead Ranking Marketing Management Training 263

DivvyHQ

AUGUST 20, 2021

When looking at the wide variety of platforms built for the marketing world, it's easy to go cross-eyed. Luckily, we just released a big competitive analysis of all the platforms that we typically run up against. In today article, we're focusing in on the comparison between DivvyHQ vs. Asana.

Comparison 94

Comparison Content Marketing Planning Enterprise Management 94

SendX

MAY 21, 2021

There are rumours that email marketing will soon be dead and it does not lead to good returns. I would like to answer that with some little stats - email is the third best way for content distribution among B2C marketers and In 2020 alone there were 4 billion email users globally and is set to grow to 4.6 What is B2C Marketing?

Marketing Automation Services 196

Marketing Automation Services Enterprise Management Marketing Automation Work Management 196

Marketing Insider Group

APRIL 28, 2020

As Agile ways of working become more widespread, newly-minted Agile marketers are quick to notice the quantitative benefits. Now that more Agile marketing newbies are maturing into pros and gaining more experience with Agile practices, the qualitative long-term benefits of the methodology are also coming to light. It’s faster!”. “We

Planning 264

Planning Customer Satisfaction Paid Search Agency Work Management 264

Sprout Social

APRIL 3, 2017

The early days of social media marketing were like the Wild West. Performing a social media competitive analysis allows you to get an in-depth look at what your competitors are doing to be successful. You want to focus on the competitors that use social media marketing to their advantage, not just the ones that are successful.

Social Media 105

Social Media Analysis Media Twitter 105

Marketing Insider Group

MARCH 13, 2023

They plowed eye-watering sums into digital marketing channels despite often shaky evidence for digital ads’ effectiveness and, more recently, a broader decline in ad spending. We’ll never truly go back to a pre-pandemic landscape, in marketing or sales or any other domain. Even knowing what to measure, performance-wise, is a challenge.

Work Management 149

Work Management Marketing Management Automation Marketing Budget 149

Binary Demand

APRIL 29, 2024

Customization, streamlining, categorization, and more play considerable roles in optimizing B2B email marketing campaigns. In this blog post, we will explore the essential B2B email marketing metrics that B2B email marketers should closely monitor to gauge the success of their campaigns. But before that, the basics.

Email Marketing 52

Email Marketing B2B Marketing Campaigns Planning 52

Webbiquity

JUNE 5, 2019

There lots of SEO tool suites available to help marketing and SEO pros more effectively manage their search optimization efforts and analyze competitors. Here’s a comparison and analysis of the important features of both Serpstat and SEMrush. Rank Tracking Comparison. Bulk Analysis. Sponsored post.

SEO 158

SEO Tools Paid Search Agency API 158

Hubspot

MAY 15, 2018

A SWOT analysis is a useful technique to evaluate a new project or objective your business faces, or your business as a whole. Essentially, a SWOT analysis is a roadmap for how you should move forward with your business, which opportunities you’re missing out on, and which challenges you should tackle. What is a SWOT analysis?

SWOT 101

SWOT Analysis Template Business 101

Vision Edge Marketing

DECEMBER 6, 2018

IBM’s Modern Marketing Mandate posited that “CMOs have always needed to take their industry’s pulse and devise appropriate competitive responses … today, the mission needs to extend beyond market research and marketing campaigns. CMOs have a broader responsibility to analyze and predict trends.” So, it pays to embrace Six Sigma.

Planning 184

Planning Work Management Marketing Management Paid Search Agency 184

Martech

JANUARY 4, 2024

It is unfair to compare the site speed of sites for both tiers of hotels as an apples-to-apples comparison. It isn’t unheard of for marketing to remove fields from a form to reduce friction (and perhaps increase page speed) to boost MQLs, but that comes at the expense of SQLs for sales that now have less context about leads.

Optimization 128

Optimization Analysis Comparison Opt-in 128

Martech

AUGUST 22, 2022

In analytics, an analysis will always begin with a high-level overview of the data. Read next: GA4: What marketers need to know for a successful transition. There’s more than one to explore and each has its appropriate use case: Comparisons. Comparisons. The best part? Why segment in GA4? Explorations. Explorations.

Marketing Analytics Tools 105

Marketing Analytics Tools Segmentation Analytics Google 105

Martech

APRIL 6, 2023

In a previous story , we looked at the importance for data analysis of avoiding bias and choosing the right metrics. ” Data analysis is supposed to replace hunches with facts. The marketer, ideally, has a goal, a clear threshold of success that must be crossed to achieve results. Data analysis is the “GPS.”

Analytics 96

Analytics Multivariate analysis Forecasting Lead Ranking 96

DivvyHQ

SEPTEMBER 10, 2021

We’ve heard plenty of horror stories from prospects who are sifting through the proverbial haystack trying to find a content marketing platform that fits their situation. Luckily, we just released a big competitive analysis of all the platforms that we typically run up against. Which platform might be the best fit for your team?

Content Marketing 67

Content Marketing Comparison Planning Enterprise Management 67

Sprout Social

APRIL 29, 2024

In this article, you’ll learn what an online reputation management service is, how they support businesses’ goals and our recommendations for the best providers in the market. In comparison, a large fast-food chain may need software to handle a high volume of comments and reviews. What is a reputation management service?

Work Management 85

Work Management Marketing Management Service Brand Identity 85

KoMarketing Associates

APRIL 3, 2018

For search marketers, the most significant part of this announcement was that 16 months of data would be available in Google Search Console’s Search Performance report. What this means for B2B marketers is that more information about how an organization’s web pages perform in Google search results can be realized and evaluated.

Search Marketing 177

Search Marketing Marketing Report B2B Marketing B2B 177

Martech

NOVEMBER 20, 2023

I am the first generative AI chatbot for marketing technology professionals. Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why. Set up demos with these vendors to make relevant comparisons. I am trained with MarTech content.

Enterprise Management 111

Enterprise Management Marketing Management RFI RFP 111