Martech

MARCH 8, 2024

The proliferation and volatility of digital channels over the last few decades have been forcing marketers to continually evolve their strategies and tactics if they want to remain relevant. These continual AI updates have left marketers scrambling to find reliable and relevant AI marketing education and training resources.

Marketing AI 102

Marketing AI Training Generation Budget Programs 102

Webbiquity

SEPTEMBER 21, 2010

Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL. New tools, however, are bringing sophisticated content aggregation and curation within reach of midsized enterprises.

Aggregators 100

Aggregators Blogger Media Curation 100

Marketing Insider Group

JANUARY 30, 2024

We’re seeing better content quality, more relevant and engaging material, faster delivery, and lower costs. When the list of all customer engaging constituents, audiences and personas is aggregated it often produces surprises, and usually identification of overlooked or under-served requirements. So, where do you start?

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

Marketing Insider Group

SEPTEMBER 25, 2023

Content aggregation is one powerful solution that many are using to earn more traffic and leads. It works like this: A content aggregator funnels content into a content aggregation platform, then uses algorithms to decide where it should be distributed on other websites around the web. What Is Content Aggregation, Anyway?

Aggregators 247

Aggregators Work Management Marketing Management Service 247

Cintell

APRIL 30, 2019

Data processing centers can be established to identify and segment distinctive buyer personas, provide intelligence on their behaviors, pinpoint relevant content and target optimal channels for optimal customer engagement. The chase for relevant content has never been more important and challenging. The key here is relevancy.

Ideal Customer Profiles 181

Ideal Customer Profiles Buyer Personas Social Networks Curation 181

Inbox Insight

NOVEMBER 17, 2023

Delving into the depths of customer behavior, this approach allows businesses to curate personalized experiences for their potential buyers – enhancing engagement and conversion rates. These tools enable B2B marketing teams to match their TAL with the most relevant intent signals for their brand.

Demand Generation 59

Demand Generation Ideal Customer Profiles Intent B2B Marketing 59

Scoop.it

JUNE 29, 2021

Without a steady flow of fresh and relevant content, people have no reason to visit. These social feeds are basically curated digital streams that aggregate content from a variety of sources (a.k.a. Simply having a news feed with relevant content from other authoritative publishers makes your website seem more credible.

Marketing Websites 68

Marketing Websites Curation Aggregators Social Media 68

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word. Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

KoMarketing Associates

MARCH 13, 2018

Monitor forums and applicable online communities for discussions relevant to your industry and solutions. Use a solution like Help a Reporter Out to find contribution requests from relevant journalists and bloggers. Participate in relevant discussions on Quora. Tactics that build brand awareness first and inbound links second.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Digilant

NOVEMBER 8, 2023

And, as it turns out, most consumers are not averse to relevant ads, especially if the ads are personally relevant and they enable access to additional content. Regarding relevant ad buys, FAST is just the answer advertisers are looking for. With 72% of U.S.

Advertisements 59

Advertisements Advertising Ad Frequency Classified Ads 59

Launch Marketing

SEPTEMBER 30, 2020

The process of content creation, curation, distribution and tracking can be time-consuming, and with an ever-growing to-do list, how can you manage the process of creating and managing content across multiple platforms? Feedly is a news aggregator application that has emerged as one of the best ways to subscribe to RSS feeds.

Paid Search Agency 127

Paid Search Agency B2B Marketing Tools Content Marketing 127

PureB2B

FEBRUARY 3, 2022

However, by curating and delivering personalized content to target audiences, sales teams can, in fact, cut through the digital noise and gain the attention of in-market consumers. These tools also go a step further, aggregating data from a variety of sources to identify prospects with expressed interest in your specific content.

Marketing AI 62

Marketing AI B2B Sales Personalization Paid Search Agency 62

ClickZ

JUNE 6, 2020

Only 8% of respondents across industries said their AI-relevant data are accessible by systems across the organization. According to a McKinsey , only 8% of respondents across industries said their AI-relevant data are accessible by systems across the organization. The magic time window to reach a CEO was… read on to find out.

B2B Marketing 140

B2B Marketing Paid Search Agency Content Marketing B2B 140

Hubspot

OCTOBER 1, 2021

This is a unique metric based on reviews gathered from the G2 user community as well as data aggregated from online sources and social networks. GetApp is less picky than other platforms about what’s considered a CRM (compared to the well-curated G2 Crowd), so you may need to check that the recommended tools actually do what you need them to.

Communities 53

Communities CRM Lead Ranking Marketing Management 53

Sharpspring

DECEMBER 9, 2022

Q&A: aggregate text comments and response videos for questions you’ve asked and answered. If you’d like greater freedom in curating, remixing, and responding to content, stick with the Creator account. These show you relevant posts and accounts. Curate and Remix Relevant Posts. Curate and Remix Relevant Posts.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Ideal Customer Profiles 52

Martech Advisor

MARCH 3, 2020

All-You-Can-Eat vs. Curated Dining Experiences. Quite simply, Disney+ represents a curated, premium brand experience. Netflix has to continue to prove itself to be relevant; Disney, on the other hand, has a century’s worth of brand equity to build upon. Let’s take a look at how that’s going to play out.

Brand Identity 72

Brand Identity Branding Curation Long Tail Marketing 72

Biznology

JULY 13, 2012

First, let’s assume you know your audience well enough to know what’s going to resonate with them: the first rule of content marketing is relevance. Aggregating For Fun and Profit. For the “baby-est” of baby steps, you can simply repost links of relevant content as you find them.

Generation 80

Generation Content Marketing Aggregators Content 80

Optinmonster

FEBRUARY 8, 2024

Are you looking for the best content curation tools? That’s why a content curation tool is so important. That’s where content curation comes in. What is content curation? And the best way to do content curation, as a digital marketer, is to use purpose-built content curation tools to help you do it.

Marketing Automation Services 83

Marketing Automation Services Curation Enterprise Management Marketing Automation 83

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. Whether it’s a catchy jingle, a mascot (think: the Gerber baby), exclusive behind-the-scene footage or curated in-store interactions, an immersive brand experience establishes a distinct and memorable identity for your brand.

Work Management 114

Work Management Marketing AI Brand Identity Branding 114

EveryoneSocial

FEBRUARY 22, 2022

Your work speaks for itself, of course, but being active on social media and participating in relevant conversations online allows you to reinforce your digital professional brand and expand your network. Contribute to important conversations in your field by posting relevant articles and engaging with others in your social network.

Brand Identity 56

Brand Identity Branding Aggregators Paper 56

B2B Memes

NOVEMBER 20, 2011

And they don’t just want your own, original information—they want all the relevant content they can find, regardless of where it comes from. So you must point them to it by identifying and aggregating good content from other sites—even from competitive sites. Personalization means giving readers the information they want.

Personalization 100

Personalization Media Web 2.0 Aggregators 100

Leadspace

APRIL 5, 2023

Each buyer profile within your TAM is assigned an intent score (High, Medium, Low, or No Intent), where a score of “High Intent” represents that people from that account have demonstrated intent by searching for terms relevant to your product that you’ve determined ahead of time.

Lead Ranking 62

Lead Ranking Lead Scoring Intent Paid Search Agency 62

Webbiquity

JANUARY 5, 2021

While anyone who tweets on behalf of a business Twitter account should seek to maximize the company’s relevant following, it’s different for individuals. CEO @NomicsFinance, the transparent crypto price aggregator & non-sketchy alt to *you know who.* You do you. Also, this makes it easier to find specific names.

Twitter 259

Twitter Startups Work Management Marketing Management 259

Online Marketing Institute

NOVEMBER 7, 2010

Within the field of content marketing, content curation blends a mix of new content with the filtering and management of useful information streams from blogs and other RSS resources. Pure automation of content aggregation doesn’t foster interaction. For B2B marketers, content curation provides the best of both worlds.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

The ABM Agency

JANUARY 18, 2021

Account-based marketing (ABM) is a B2B digital marketing strategy that uses highly curated, personalized buying experiences to identify and engage a specific number of relevant target audiences throughout the sales funnel. The key to ABM is only marketing to the relevant, likely-to-convert accounts.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 52

Binary Demand

JUNE 29, 2023

B2B Intent data empowers sales and marketing teams to implement successful go-to-market strategies, precise segmentation, and personalized outreach to the most relevant individuals. By tailoring their initial outreach to match the requirements and preferences of these accounts, teams can deliver a more personalized and relevant experience.

Intent Data 52

Intent Data Intent ROI B2B 52

Binary Demand

JUNE 29, 2023

B2B Intent data empowers sales and marketing teams to implement successful go-to-market strategies, precise segmentation, and personalized outreach to the most relevant individuals. By tailoring their initial outreach to match the requirements and preferences of these accounts, teams can deliver a more personalized and relevant experience.

Intent Data 52

Intent Data Intent ROI B2B 52

Sprout Social

JANUARY 12, 2022

Either on-site, social media, Google or third-party review aggregators. For example, user-generated content is more relevant to a past customer that hasn’t made a purchase recently. Review aggregation sites are crucial for software brands, as is Google search. Actively gather and and curate user-generated content.

Word of Mouth 137

Word of Mouth Paid Content Conversion Work Management 137

Contify

JULY 30, 2020

Aggregates strategic updates from the web in a precise, relevant, and noise-free manner to save on the time and effort. It enables users to collect, curate, and share information across the organization. Creates a centralized repository to store updates from key accounts and make them easily retrievable to conduct analysis.

Marketing Management 52

Marketing Management B2B Sales Service B2B 52

KoMarketing Associates

JUNE 28, 2018

To them, content marketing is: “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” (The The emphasis is my own.). Even if it costs $1,000+ a month.

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

Contify

AUGUST 12, 2020

Aggregate strategic updates from different websites enabling the firm’s analysts to spend less time searching and more time analyzing the information. This is a great tool to track all the updates relevant to us. It enables users to collect, curate, and share information across the organization.

Marketing Management 52

Marketing Management Marketing & Strategy Marketing Strategy Product 52

Contify

SEPTEMBER 9, 2020

Aggregates strategic updates from the web in a precise, relevant, and noise-free manner to save on the time. It enables users to collect, curate, and share information across the organization. Creates a centralized repository to store insights from key accounts and make them easily retrievable.

Enterprise Management 52

Enterprise Management Marketing Management Churn Rate Aggregators 52

Contify

OCTOBER 19, 2020

It requires extensive internet crawling infrastructure to detect changes and aggregate updates across hundreds of thousands of websites. The Internet has plethora of secondary information but, unfortunately, useful intelligence is buried under the ocean of irrelevant and duplicate information.

Work Management 52

Work Management Marketing AI Marketing Management Research 52

Scoop.it

SEPTEMBER 7, 2023

That’s where content curation comes in. Content curation is the process of selecting and organizing information from various sources to present to your audience in a meaningful way. Why Is Content Curation Important? Curated content can help these businesses stay relevant to their current clients and attract new ones.

Curation 78

Curation Marketing AI Process RSS 78

Contify

OCTOBER 6, 2020

The recognition by G2 is based on product reviews from verified customers and data aggregated from online sources and social networks. It enables users to collect, curate, and share information across the organization. The key highlights of Contify’s customer feedback include: 100% of users rated Contify 4 or 5 stars.

Enterprise Management 52

Enterprise Management Marketing Management Peer-to-peer Marketing Report 52

Webbiquity

MAY 31, 2016

A content curation tool to help discover, curate and publish content to increase online visibility online and support thought leadership, content marketing, and social media marketing efforts. Showcase reviews: BuzzBlogger, Maximize Social Business, Catherine Pham/SlideShare, Express Writers, Marketing Insider Group (Curation).

Tools 100

Tools Best Practices Enterprise Management PR 100

Scoop.it

OCTOBER 26, 2023

The answer is to leverage content curation. This post is all about how content curation will help you become a trusted authority, boosting traffic, engagement, and sales. Content curated by a Scoop.it And the most effective way to curate content and distribute it is to use a tool like Scoop.it Dive in to learn more.

Curation 95

Curation Content Thought Leadership User-Generated Content 95