Integrating Google AdWords with Salesforce to Measure Your Sales Funnel
OCTOBER 8, 2016
Google AdWords has recently integrated with Salesforce so that you can import Salesforce leads and opportunities into AdWords and thus measure the performance of your Salesforce campaigns within Google AdWords. Some may become opportunities; some become sales.
AdWords Industry Benchmark Report Deep Dive: Software and SaaS
JULY 25, 2016
Last week we released the 2016 AdWords Industry Benchmark Report. The report includes unique data about the down-funnel impact AdWords is having for companies across six different industries. AdWords’ Impact On The Funnel. Revenue Per Lead From AdWords. adwords
Drive More Revenue With AdWords: Everything B2B Marketers Need To Know
OCTOBER 29, 2015
(Finally, a past-due update for our AdWords For Lead Gen guide -- everything you need to know about AdWords to successfully generate leads AND drive more revenue.). When it comes to marketing for B2B companies with a sales team, search engine marketing (SEM) is particularly important.
7 AdWords Features You Didn't Know Existed
JULY 28, 2016
Over the years Google AdWords has evolved into a marketing tool that helps businesses drive leads and outrank their competitors. But what if I told you that the majority of business owners, marketers, and strategists weren’t taking full advantage of all AdWords has to offer?
Seven Common AdWords Mistakes to Avoid
JULY 24, 2012
That makes AdWords a critical component for any company seeking to dominate the first page of search results. Yet I often hear from prospective or new clients that they have used Google AdWords in the past and stopped because it “didn’t work” for their business.
How Will Google’s Latest AdWords Changes Affect You?
MARCH 21, 2017
Google is making a big change to exact match keyword targeting in AdWords. Google’s AdWords Update: The Details. Potentially wasted money for areas that won’t lead to additional sales. The article How Will Google’s Latest AdWords Changes Affect You?
How to Upgrade Your B2B Marketing Strategy with AdWords
MAY 13, 2016
Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. AdWords offers many ways to beef up your search ads with extensions, and you should use as many as possible. The biggest downside of AdWords is the character limit.
Lead Liaison Launches Google AdWords Connector
OCTOBER 21, 2016
Google AdWords conversion tracking can give users insight into the effectiveness of ad clicks. Lead Liaison now connects with Google AdWords to help measure, prove and improve marketing ROI through paid search. Press Releases Google Google AdWords Revenue Generation Software
Stop Wasting Money and Improve Your Google AdWords Paid Search ROI
JULY 5, 2016
That’s because many PPC firms miss a few techniques to make sure your Google AdWords programs are working as they should. With that as a backdrop, we are now going to focus on some AdWords features that your digital marketing firm may be missing.
Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask
JANUARY 29, 2015
In this post, I will outline eight key questions leadership in B2B organizations needs to ask and have answered from their marketing team, when it pertains to PPC and their Google AdWords strategy.
6 Ways to Reduce Wasted AdWords Spend
SEPTEMBER 30, 2013
Even though I think Google AdWords is one of the greatest advertising systems there is, I’m the first to admit that Google makes it really easy to waste your money. Luckily, there are lots of ways to do this in AdWords -- you just have to know what they are.
Best Google AdWords Tips and Tactics of 2010
JANUARY 28, 2011
There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world. Google Instant) and changes within AdWords itself. How can you use AdWords reports to fine-tune campaigns? When should you use the AdWords Editor?
How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns
JANUARY 16, 2013
Modified broad match keyword in Adwords: +How +To +Pay +per +click. . Modified broad match keyword in Adwords: +Pay +per +click +techniques. . Modified broad match keyword in Adwords: +Pay +per +click +articles. .
The ABC’s of A/B Testing with Adwords
EMagine B2B Blog
JULY 1, 2015
Lucky for online advertisers, A/B testing in Adwords is now easier than ever. Tired of sales complaining about lead quality? For your next marketing/sales meeting have a brainstorming session and gather new offers.
7 Recent or Unique Google Adwords features you should be utilizing today.
MAY 5, 2013
When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads.
Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses
FEBRUARY 24, 2017
Many small companies fail to achieve desired sales goals despite having adequate resources. Although each one of them faces unique challenges, the following are some common pitfalls that eventually lead to the failure despite a sound sales strategy. Guest post by Anthony Bergs.
Google Adwords Changes You Want to Know
APRIL 8, 2013
If you’re already using Google Adwords to run your pay-per-click (PPC) campaigns, you may have noticed some changes within your Adwords campaigns recently. The post Google Adwords Changes You Want to Know appeared first on VR Marketing Blog.
How Labels works in Google Adwords; benefits of the new feature
APRIL 29, 2012
For those who manage multiple paid search campaigns for lead generation (like yours truly) with Google Adwords, or have others do it, I started testing a new feature that was rolled out this week, called Labels. Examples: “sale training programs” “sales training solutions” “sales training”.
The 4 Most Effective Ways to Reduce Wasted AdWords Search Advertising Spend
B2B Marketing Insider
AUGUST 23, 2016
Businesses’ ever-increasing reliance on digital tactics to drive leads and, by extension, sales is logical in our brave, new and (very digital) world: more than 85% of Americans are online regularly; 20% (or […].
How the Long Tail AdWords Approach Works for Blogger Outreach
JANUARY 10, 2012
So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. When it comes to reaching out to bloggers online, there’s a lot you can learn from Google AdWords. Long-tail blogger outreach is like long-tail Google AdWords advertising. A cascade of small sales made by people who were so well targeted to that they were powerless to resist. Image via CrunchBase.
How to Optimize Google AdWords with Offline Conversion Tracking and Marketo
Modern B2B Marketing
SEPTEMBER 5, 2013
Author: Jon Miller Google AdWords is one of the most important marketing channels for almost every company, and the ability to measure and optimize for conversions is one of its most powerful capabilities. Nurture leads before passing them to sales.
Get the Most Bang for Your Buck: Google Adwords vs. Facebook Ads
MARCH 25, 2014
Should you bet your marketing dollars on Google Adwords – the search engine behemoth’s online advertising service? Google Adwords are targeted based on search terms (and sometimes location, for brick and mortar businesses). Are you using Google Adwords, Facebook ads or both?
PPC V Influencer Marketing; Clicks V Sales
APRIL 27, 2017
Influencer marketing drives sales. It’s all about looking at the sales cycle as a psychological process; the power of influence and persuasion to get potential clients over the line. they spend on AdWords. A click does not = sales.
Google’s April 22 AdWords Announcement
APRIL 22, 2014
Today, in great anticipation, Google hosted a live stream of their new announcements of upcoming products, enhanced reporting, and new insightful tools for AdWords users. Bulk Actions – bulk editing and changes available directly in the AdWords interface.
Know Thy Competitor: Using Adwords Auction Tool to Assess Competition
JUNE 18, 2014
Luckily in pay-per-click (PPC) advertising Google Adwords has a fantastic tool to help you know your enemy, aka competitors. If they are ranking this well these competitors are most certainly taking some business from you in the zero sum game of sales.
Don’t Waste Your Dough! 5 Secrets to Maximizing Google AdWords
MAY 13, 2013
Did you know that when managing your Google Adwords pay-per-click (PPC) campaigns, it’s pretty easy to waste big bucks without even knowing it? Keyword selection is a critical process that requires you to look at the keywords that will ultimately result in sales, or conversions.
Video Tech Company Leverages SEM to Drive Enterprise Leads
NOVEMBER 10, 2016
In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform.
Ways B2B PPC Advertisers Deal with Ad Blindness on Google AdWords
JUNE 27, 2013
AdWords Sitelinks. Image and Product Ads are great for B2B marketers that offer direct sales on their sites. Best of all, AdWords advertisers still have access to the performance of this type of keyword traffic. B2B Google AdWords Search Engine Advertising
8 ValueTrack Parameters For Better AdWords Campaign Data
JUNE 5, 2014
ValueTrack is an easy-to-use AdWords URL-tagging feature. When collecting sales, lead, or revenue data, it’s also important to be able to trace it back to the keyword level.
A Simple Guide for Setting Up Your First Google AdWords Campaign
JUNE 18, 2012
If it's because you're intimidated by Google's AdWords interface, we get it. Read on to learn everything you need to know about setting up a Google AdWords campaign! Before you even jump into the AdWords interface, you need to be armed with a keyword list to help guide your efforts.
Influencer marketing tools of the trade
JUNE 14, 2016
While influencer marketing is PR, you need to treat it like sales. Content Marketing Influencer Marketing Public Relations Social Media Marketing AdWords Apple Inc. We’re off to the races!
How to Use Google Ad Extensions to Boost Visits to Your Retail Store
MAY 19, 2015
If you have a retail store, you can highlight sales, promotions, or popular items. Google defines Ad Extensions as “a type of ad format to show extra information (“extending” from your text ads) about your business.”
Failing at Paid Search? Maybe You’re Just Measuring It Wrong.
FEBRUARY 24, 2015
Are you trying to generate downloads, registrations, page views, sales leads, qualified leads, sales? Don’t stop tracking at leads, because you’ll have no idea how many of those leads are qualified, or which are converting into sales.
The Complete Display Ads Overview For B2B Marketers
NOVEMBER 11, 2015
Display is primarily used for brand awareness and you can upload email lists to “warm up” leads to your brand prior to sales outreach. At the most basic level are marketers who use only Google AdWords to measure performance. AdWords Only Tactic. Use AdWords customer match.
63 Digital Advertising Terms Every Marketer Should Know
DECEMBER 15, 2016
Affiliate marketing is an agreement between a publisher and an advertiser where the publisher receives compensation for every click delivered and/or every sale made of the advertiser’s product or service. For example, a sale might begin with an ad, lead to an email campaign, and end with a phone call from a sales person. With first-touch attribution, the ad would get the entire credit for the sale. AdWords digital marketing terms marketing glossary marketing terms
3 Reasons to Use RLSA in Google Shopping
DECEMBER 29, 2015
If that user continues to search, the advertiser can bid more to get back in front of that user to help in closing the sale. Blog Feed Consumer brands / Retail e-commerce Digital Advertising AdWords Google AdWords Google Shopping internet marketing Online Marketing Paid Search ppc
10 secrets to research the best SEO keywords
MAY 16, 2016
As a content marketer, you easily find that search engine optimization (SEO) can kill your online sales and prospects if not executed properly. Confirm with Adwords First. Before you decide on your keywords, test to see what comes up with an Adwords campaign.
Influencer outreach is more PR than marketing or advertising
APRIL 5, 2016
When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads.
Surefire Social introduces SurePulse “webmaster tools”
JUNE 7, 2016
Blog, tweet, schedule, update all your review sites, engage, retweet, check in on your AdWords campaign, see how your pages are performing across all channels and platforms, organically and otherwise, all from the comfort of SurePulse.
Expand your Offer Strategy to Increase SEM Performance
JANUARY 13, 2017
Smart technology marketers look to capture buyers early on in the sales cycle, then engage them in a consistent nurture campaign to build credibility, trust, and to position their solution favorably for when the buyers are ready to engage with sales. But the second reason is because technology marketers (and their sales counterparts) are impatient, have short term business horizons, and don’t want to “wait around” for leads to be qualified.