Seven Common AdWords Mistakes to Avoid

Webbiquity

That makes AdWords a critical component for any company seeking to dominate the first page of search results. Yet I often hear from prospective or new clients that they have used Google AdWords in the past and stopped because it “didn’t work” for their business.

Should CTR be a Key Performance Indicator for B2B Advertisers?

KoMarketing Associates

Click-through rate (CTR), very simply, is the number of clicks your ads have received divided by the number of total impressions. The Benefits of Having a High CTR: Click-through rate is one of the most important factors in Google’s Ad Rank formula. Truth Behind “Good CTR”?

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The Hard Truth About CTR

Directive Agency

Click-through rate (CTR) is one of the first metrics on the monthly report. Why your ad CTR shouldn’t matter. Because your advertising CTR is a function of impressions. So your CTR might look great. 3 ways to improve ad results without looking at CTR.

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55 AdWords Ad Copy Tests Every B2B Marketer Should Try

KoMarketing Associates

If you’re not testing your AdWords ad copy – and testing it rigorously and regularly – you could be missing out on those magic clicks. The thing is, many marketers are terrible about testing their AdWords ads. How to Successfully Test AdWords Copy. percent AdWords advertisers who don’t have tracking in place? Your AdWords account, and the ads in it, needs to be hooked into that tracking system. When you assess how ads have performed, measure them like this: CTR.

How B2B Marketing is Changing in 2018

Where B2B Software Marketers Will Spend More This Year Two areas appeared on the both the “more spending” and “less spending” lists: AdWords. Respondents were essentially split on AdWords, with. The split in thinking about AdWords fell along. 1How B2B Marketing.

17 (of the) Best AdWords and SEM Guides of 2011

Webbiquity

Google AdWords) in conjunction to maximize first-page-of-the-search-results exposure. Understand Google AdWords quality scores? Discover the answers to these questions and many more here in 17 of the best AdWords and SEM guides of the past year. How Does the AdWords Auction Work?

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AdWords Device Bidding Update: 4 Questions to Ask Before Optimizing

KoMarketing Associates

Like previously discussed in my Google’s Summit post , AdWords will be giving advertisers the ability to bid on all three devices individually. Before making changes to AdWords device bidding, it’s important for advertisers to ask themselves a few questions.

4 Unique AdWords Audiences and How to Effectively Market to Them

KoMarketing Associates

At the time, platforms such as AdWords didn’t offer much for ad personalization. As advertisers utilize these platforms to gain more awareness, they can also use it to create a unique audience in AdWords. Once the user is aware of a brand, thanks to social media, an advertiser can now try to bring them further down the funnel by promoting a white paper or demo on AdWords. AdWords offers advertisers the ability to create ad copy based on a specific audience.

Best AdWords Tips and Tactics of 2009, Part 2

Webbiquity

Optimization—the greatest results for the lowest cost—is the goal of every AdWords campaign manager. What are two of the simplest ways to optimize AdWords campaigns? Google is constantly changing and upgrading its AdWords tools; which recent enhancements are most important to understand and take advantage of? Get the answers to these questions and many others here in more of the best articles and blog posts from last year on Google AdWords search engine marketing.

3 Marketing Activities to Increase Your Google SERP CTR

Directive Agency

Studies show that organic CTR data can make an impact on Google’s rankings. Therefore, if you focus on your CTR, first, higher rankings could follow later. And why you should focus your marketing activities instead on raising your Google CTR. Treat Your Organic Copy like AdWords.

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Understanding AdWords Sitelink Extensions

Fathom

Not only do these extensions help take up more real estate on the page to improve your CTR by 10-20%, they also have an impact on your ad rank. AdWords allows you to have up to twenty total per adgroup or campaign. Even though Adwords allows you up to 25 characters for the link, I recommend trying to keep desktop sitelinks to 18-20 characters and mobile to 12-15 characters for the best CTR. The post Understanding AdWords Sitelink Extensions appeared first on Fathom.

How To Get the Most Out of AdWords Expanded Text Ads

KoMarketing Associates

So, by now, several of you have been given access to Google AdWords expanded text ads beta , which offers some really exciting and sweeping changes to the length and parameters of ad creative. Expect CTR to Rise and Adjust Budgets Accordingly.

8 Actionable Tips to Optimize Your AdWords Performance Today

Marketo

The fact that Google receives the most global ad revenue every year tells advertisers that AdWords reigns as the ultimate acquisition channel. In this blog, I’ll show you 8 actionable AdWords tips you can use to optimize performance from audience targeting to landing page optimization.

4 Effective Google AdWords Tactics to Supercharge Your Lead Generation

Marketo

Author: Wesley Parker Today AdWords is almost synonymous with digital advertising —most marketers are aware of or already using AdWords to target their audience with ads online. Generating more leads from Google AdWords can be tough once you reach a certain threshold.

How to Improve Google Adwords Quality Scores [Infographic]

Cody Ward

The infographic provides great insight into one of the most important aspects of paid search advertising, the Google Adwords Quality Score. How to Improve Google Adwords Quality Scores Infographic: Source: DigitalNetAgency.com.

Health Systems’ New Best Friend: Google AdWords Review Extensions

Fathom

Introducing… Google AdWords Review Extensions ! Google AdWords Review Extensions are pretty phenomenal; it’s basically being able to put an extra value proposition or differentiator within your ad copy, but it does not count against the character restrictions of a standard ad. We have seen an increase of 23%+ when the review extension shows in overall click-through rate (CTR) for a non-branded campaign! The CTR when review extensions did not show was 1.74%.

How to Determine Your Optimal AdWords Budget

Directive Agency

How much should you be spending on Google AdWords? What Is the Average B2B Budget for AdWords? . But at least 75% of marketers are expected to increase their Google AdWords investments in the next year. spent on AdWords. How to Determine Your AdWords Budget. .

A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click

NuSpark

Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. This post is not a how-to guide, but a look at strategic uses of Google Adwords Automated Rules. My CTR goal for all keywords in 1%.

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A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click

NuSpark

Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. This post is not a how-to guide, but a look at strategic uses of Google Adwords Automated Rules. My CTR goal for all keywords in 1%.

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Google AdWords Expanded Text Ads: Best Practices For The New Format

Hubspot

Expanded Text Ads (ETAs), announced in July of 2016, are considered by most industry observers to be the biggest change to Google Adwords in 16 years. With standard text ads, Adwords allowed you to create separate mobile ads. PPC AdWords

Google AdWords Average CTR and Best Practices

WebMarketCentral

It's surprisingly difficult, however, to get meaningful data on the average click-through rate (CTR) for Google AdWords ads. On the B2B side, I'd place the average Google AdWords CTR in the range of 0.9-1.4%.

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How to Optimize Your Quality Score for AdWords in 7 Steps

QuanticMind

The AdWords experience has changed a lot over the years, but one feature remains important for PPC advertising success: Quality Score. AdWords Quality Score is an aggregate metric Google uses to determine the relevance of your ads to the search queries they’re optimized for.

7 AdWords Features You Didn't Know Existed

Hubspot

Over the years Google AdWords has evolved into a marketing tool that helps businesses drive leads and outrank their competitors. But what if I told you that the majority of business owners, marketers, and strategists weren’t taking full advantage of all AdWords has to offer?

6 Ways to Reduce Wasted AdWords Spend

Hubspot

Even though I think Google AdWords is one of the greatest advertising systems there is, I’m the first to admit that Google makes it really easy to waste your money. Luckily, there are lots of ways to do this in AdWords -- you just have to know what they are.

SEM Mystery: The Case of the Missing Leads

Webbiquity

Government stuff, on AdWords. Two months down the road, the AdWords campaign was in trouble. I tried running the numbers by campaign, by CTR, by landing page—everything seemed random. I know how to play good cop / bad cop with an AdWords report.

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Which Adwords KPI should I analyze to optimize my marketing campaign’s performance?

Exo B2B

We have the magic solution that can give you exactly what you want … It’s a little known tool called “Adwords”, and it can do all of this for you! Seriously though…Google Adwords really is the tool you need to meet those kinds of objectives. How to improve your CTR?

Why Improving Failed AdWords Campaigns Creates the Best B2B Advertising Campaigns

Directive Agency

Not all AdWords campaigns are created equal. Often, it’s the marketer’s ability to iterate on their current AdWords campaigns regardless of how trashy it is. With an advertisement built from scratch, you can’t continue to polish out the imperfections of your AdWords campaign.

AdWords Nerd Alert: What Google’s Removal of Sidebar Ads Means for Marketers

Marketo

Last week, it was reported by several sources, and confirmed by Google, that the AdWords ads that appear on the right hand-side of Google’s search engine results page will be removed from desktop searches in the near future. Does better CTR but higher CPC mean happier advertisers?

Unicorn DNA: What All the Best AdWords Advertisers Have in Common

Hubspot

As an AdWords advertiser, you might be surprised to learn that unicorns walk among us, stealing away impressions and outpacing our performance by two, three, or even six times! AdWords unicorns are fantastical, magical creatures, accounting for the top 1% of all ad clicks in the auction.

How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]

Hubspot

Trouble is, mastering Google AdWords is really tricky. To help shed some light on the situation, the folks at WordStream released a detailed new study on AdWords industry metrics. Although both are included in AdWords, they have completely different implications and uses for marketers.

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Google AdWords' New Ad Rank Formula: What You Need to Know

Hubspot

An ad extension is an option in AdWords that allows you to expand your ad with additional information and links back to your site. They’re not really an option anymore -- if you’re advertising on AdWords, you need to start using extensions ASAP.

11 Simple Steps to Boost Your Organic Click-Through Rates

LEADership

After all, the point of great content marketing is snagging a high CTR so that the effort you put into your content will boost your conversion rate. Identify your lowest CTR content. Plot your Organic Search CTR v. Adding a number to your title can boost your CTR by 36%!

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A Simple Guide for Setting Up Your First Google AdWords Campaign

Hubspot

If it's because you're intimidated by Google's AdWords interface, we get it. Read on to learn everything you need to know about setting up a Google AdWords campaign! Before you even jump into the AdWords interface, you need to be armed with a keyword list to help guide your efforts.

Knock out your Competitors By Managing your AdWords Campaigns like a Pro

EMagine B2B Blog

Once your business has taken the step to invest in an AdWords campaign, it’s important to manage that money wisely. If you have a limited budget, or little experience in AdWords, consider maintaining a position of 4-6 with your ads. For ads, pause those that are competing with one with a higher CTR. Click Thru Rate (CTR). Having a high CTR yeps your quality score. You should also pause all your keywords or ads that have a low CTR (below 1%).

Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Almost all ad-serving platforms (Twitter, Facebook, Google AdWords) run their auctions based on estimated yield to their network, not simply on bid level.

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The Complete Display Ads Overview For B2B Marketers

bizible

Compared to search ads, display ads have lower cost-per-clicks (CPCs), but also lower click-through-rates (CTR) and lower conversion rates. At the most basic level are marketers who use only Google AdWords to measure performance. AdWords Only Tactic. Use AdWords customer match.

Why You Should Always Have an Active Branded Campaign

KoMarketing Associates

In most instances, they almost always have the best KPIs, including lowest Cost-Per-Click (CPCs) and highest Click-Through-Rate (CTR) in addition to a higher quality conversion volume. B2B Online Marketing Blog Brand Management AdWords b2b brand awareness b2b leadsBranded campaigns and keywords should be considered the bread and butter of your PPC accounts.

Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them

bizible

We realized that we were using the same targeting for our Bizible brand campaign for both search and display through AdWords. Starting with a more narrow keyword strategy will also improve relevancy, which will improve your CTR and quality score, which will make your clicks cheaper.

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63 Digital Advertising Terms Every Marketer Should Know

Act-On

Click-through Rate (CTR) : Expressed as a percentage of total impressions, this statistic shows how often people who are served an ad end up clicking on it. An ad’s CTR is calculated by dividing the number of clicks an ad received by the number of times it’s been served, then converting that into a percentage. For example, if an ad received 5 clicks and was shown 1000 times, the CTR is 0.5%. The higher the CTR on an ad, the better it’s performing.

Pay-Per-Click (PPC) Advertising Part 2 – Before You Begin: Measurement, Tracking and Setting Up Your Account

Go Beyond SEO

There are many ways to control spend in AdWords, but doing it by limiting budget is just about the worst way to do so. No matter how good your ads are, how you structure your Adwords campaigns or how many optimization tools you utilize through the Adwords platform, if your landing page isn’t great, your campaign can’t be. Your AdWords campaigns may not immediately deliver optimal results. Click-through rate (CTR): The percentage of people who clicked on your ad.

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