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B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search

Modern B2B Marketing

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. Prior to running CPC Search, Terry led marketing initiatives at Citrix’s GoToMyPC, and before that he received his MBA from UC Berkeley’s Haas School of Business. But for B2B, we are typically only measuring a lead submission via AdWords, and all leads are not created equal.

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Baidu PPC Versus Google AdWords: 8 Key Differences

KoMarketing Associates

B2B marketers familiar with search engine advertising on Google AdWords will likely find it easier to understand Baidu PPC. They share many of similarities, such as text and display ads, a cost-per-click (CPC) price system is based on the market bids, and similar account architecture. However there are key differences between Baidu PPC and Google AdWords as well. An AdWords account is free to setup and companies can run ads based on credit.

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7 Things You Didn’t Know You Could Do with Google Adwords

Vertical Response

Google Adwords is a very powerful tool packed with lots of features to help you get the most out of your search engine marketing efforts. Today we break down some lesser known but highly valuable Google Adwords features to help you maximize your campaign performance.

Best Google AdWords Tips and Tactics of 2010

Webbiquity

There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world. Google Instant) and changes within AdWords itself. How can you use AdWords reports to fine-tune campaigns? When should you use the AdWords Editor?

The Most Important Changes to Google AdWords in 2013

Hubspot

Keeping up with the thousands of updates and changes Google makes in AdWords each year could be a full-time job. 1) Enhanced Campaigns: Smarter and More Effective Mobile. What’s Next for AdWords in 2014? What AdWords changes do you hope to see in 2014?

The Paid Marketing Metrics You Must Measure

Modern B2B Marketing

When measuring the effectiveness of paid advertising , you’re often presented with an overwhelming array of choices. CPC: The average cost-per-click across a campaign. Quality Score (AdWords): This is used by Google to measure the relevance of your ads to the keywords you’re targeting.

An SEO’s Guide to Bottom-of-Funnel Keywords

Act-On

Choosing the most effective or most productive keywords involves strategy, critical thinking, and an understanding of core marketing principles. Lastly, examine Cost-Per-Click (CPC) if you’re using a system that shares that information.

What is Latent Semantic Indexing & Why Does it Matter for Your SEO Strategy?

Hubspot

2) Use the Keyword Planner Tool via Google AdWords. If you have access to Google AdWords, you can also use their Keyword Planner tool. 3) Take Advantage of the SERPs Keyword Research Database Tool. Another free tool for you to use comes from SERPs.

26 Awesome Search Engine Marketing Guides

Webbiquity

Which tools and reports are most helpful? 7 deadly sins of Google AdWords by iMedia Connection. New Google AdWords Callout Extensions How-To: Highlight Offers in Your Ads by WordStream. I Raised My AdWords Bids and Got LESS Traffic!

Unveiling The Pipeline Marketing Technology Stack

bizible

Starting at the top of the marketing funnel, B2B marketers need technology that drives traffic to their website (marketing channels) as well as tools to optimize the process. In the B2B marketing world, AdWords is a near ubiquitous paid channel.

10 SEO measurements every marketer should know

Biznology

SEO is about measuring website and marketing effectiveness and, with the learning, making adjustments to attract more people who take the actions you want. Visitors from Search : Every website should install an analytics tool, such as Google Analytics. Photo credit: Danard Vincente.

How B2B Advertisers Can Deal With Google’s Sidebar Changes

KoMarketing Associates

Now we shouldn’t assume that ads below the fold won’t get any traffic, but we need to accept the fact that they will probably be less effective in generating clicks than they were in the past. Consider automating the process with a third party tool.

Learn How To Use Quora Ads for B2B User Acquisition

Listenloop

And then, the way that will appear in the actual feed is that if someone is in a question or thread that is tagged Software Engineering, the only topic that I chose for this example — if they click that, then obviously if our ad gets served and our CPC is on point.

An SEO?s Guide to Bottom-of-Funnel Keywords

Act-On

Choosing the most effective or most productive keywords involves strategy, critical thinking, and an understanding of core marketing principles. Lastly, examine Cost-Per-Click (CPC) if you’re using a system that shares that information.

Where Is Digital Advertising Headed in 2016?

Fathom

Obviously, Google AdWords had been preparing for this with the roll out of “enhanced campaigns” on July 22 nd 2013, when they no longer let campaigns be separated by device. email addresses) in digital advertising is in full-effect and will continue to grow on different platforms.

From Scratch: Three (More) List Building Strategies for Agencies (and Others)

Act-On

Here are three pay-to-play models for list building strategies: Paid media (Google AdWords, LinkedIn sponsored content, banner ads, etc.). List buying and list augmentation tools. Paid Media – Google AdWords, LinkedIn Sponsored Content, Mobile Ads, etc. AdWords.

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B2B Pay Per Click Advertising

LeadSloth

Interview with Terry Whalen from CPC Search. Jep: How do you track opportunities or revenue associated with specific AdWords Campaigns? Do your clients use Salesforce for Google AdWords, Marketing Automation systems or other tools? Terry: For the most part, clients use Salesforce-for-AdWords, which is a very elegant way to link leads with valuable AdWords data like keyword, search term, campaign, etc. do you find most effective?

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Best of 2007: Articles and Blog Posts on Google AdWords

WebMarketCentral

This post focuses on interesting observations and helpful advice pertaining specifically to Google AdWords, the largest SEM platform. has) revealed that this tool does everything but 'fine-tune' an AdWords campaign.

Should CTR be a Key Performance Indicator for B2B Advertisers?

KoMarketing Associates

This, in turn, affects several things: Your ad position is determined by your maximum cost-per-click (CPC) bid and by Quality Score – exclusively. CPC is determined by factoring in your maximum CPC and your Quality Score.

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Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark

Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. For example, “Google” is a source, “organic” and “cpc (cost per click or paid search)” are mediums.

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. I believe Facebook Ads will become the close “cousin” of Google AdWords – just with a more targeted and behavioral way to dial in your ads.

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. I believe Facebook Ads will become the close “cousin” of Google AdWords – just with a more targeted and behavioral way to dial in your ads.

4 Key Factors When Assessing Your Content Marketing ROI

SnapApp

Integrating a tool like Marketo into your content marketing strategy enables you to track a specific buyer through each of these stages , measuring their engagement, consumption, and interaction until a sale takes place. Content marketing ROI is the trickiest part of the business.

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Dreamforce 2009: Search Engine Marketing Junkies

Modern B2B Marketing

Terry Whalen, CPC Search; and Lauren Vaccarello, salesforce.com. Tools mentioned during the session include: SEOtools.com - a site by Veteran SEO and search industry thought leader, Bruce Clay, that includes a suite of organic optimization tools.

The Power of Return On Marketing Investment Calculations

delicious b2bmarketing

These calculators are all either generic tools, or tools which were designed for a specific purpose and our brief note on each one gives more information. 280 Group’s Adwords ROI Calculator. Lenskold Group’s Basic ROI Spreadsheet Tool.