KoMarketing Associates

JANUARY 2, 2018

Cross training provides value for broader B2B marketing professionals as well. As the B2B marketing responsibility list continues to grow, further training and the opportunity for marketers to learn additional skills and technologies is essential. Social Media: LinkedIn Marketing Solutions (shortcuts here ), Twitter.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

KoMarketing Associates

APRIL 16, 2015

Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here ). In this blog post, I wanted to highlight eight key (and free ) Google resources that B2B marketers should keep bookmarked for future reference. Google AdWords Features History.

Resources 120

Resources B2B Marketing Google Marketing Analytics Tools 120

Engagio

JULY 29, 2021

Digital B2B marketing is complex, no one would deny you that, but there are a lot of companies that are making it harder for themselves than it needs to be. Thankfully, digital B2B marketing does work, if you employ the right strategy. Thankfully, digital B2B marketing does work, if you employ the right strategy.

B2B Marketing 133

B2B Marketing Marketing & Strategy Marketing Strategy B2B 133

Engagio

MAY 26, 2020

Digital B2B marketing is complex, no one would deny you that, but there are a lot of companies that are making it harder for themselves than it needs to be. Thankfully, digital B2B marketing does work, if you employ the right strategy. Thankfully, digital B2B marketing does work, if you employ the right strategy.

B2B Marketing 130

B2B Marketing Marketing & Strategy Marketing Strategy B2B 130

KoMarketing Associates

DECEMBER 9, 2013

While these opportunities are designed to help B2B marketers address common challenges like lead generation, lead nurturing, and improved brand awareness, choosing the appropriate tools and channels requires due consideration. CMI’s B2B Content Marketing 2014 Benchmarks, Budgets, and Trends. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

MARCH 15, 2016

Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. This age range likely makes up many of your target audience who are making regular B2B purchases. If you don’t think your audience is on social media, you’re wrong.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

SocialPilot

FEBRUARY 9, 2024

Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

KoMarketing Associates

JULY 7, 2015

Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following. However, when the B2B organization is is rolling out new products or services, some of the most successful aspects of B2B marketing should be leveraged to aid in exposure and acquire new customers.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

Valasys

MAY 6, 2021

Virtual marketing can be a boon for B2B marketers, especially in the post-pandemic wake to the next normal, where the common formats of virtual advertising including email marketing, social media marketing, display advertising, blogs, and other digital formats are gaining precedence due to the accelerated rate of digital transformation.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

KoMarketing Associates

DECEMBER 27, 2017

Here is a look back at our 10 most popular posts specifically written in 2017: The B2B Marketer’s Essential Guide to WeChat Official Accounts. Baidu PPC Versus Google AdWords: 8 Key Differences. 7 Essential Steps In Developing a B2B Social Media Strategy. 20+ Benchmarks for Measuring B2B SEO Performance.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

KoMarketing Associates

FEBRUARY 2, 2015

Here’s a look at what B2B advertisers can expect from social media platforms in 2015: Mobile Apps Advertising by Social Networks. Facebook differentiates itself from AdMob the same way it does with AdWords: by targeting the user’s personal data. Twitter’s Algorithm Change.

Advertising Agencies 120

Advertising Agencies Social Media Advertisements Advertising 120

Tomorrow People

APRIL 12, 2013

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. Leads are the essence of most B2B marketing campaigns.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 12, 2013

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. Leads are the essence of most B2B marketing campaigns.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

KoMarketing Associates

DECEMBER 21, 2017

The improvements made to AdWords Customer Match will take Google’s ABM capabilities to a whole new level. What AdWords’ Exact Match Keyword Update Means for You. How Google AdWords (PPC) Does and Doesn’t Affect Organic Results – Whiteboard Friday. What’s the Value of a Like?

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Golden Spiral

JANUARY 25, 2017

In Part Two of our Q&A with search engine marketing expert, Chris Turner of ChocolateSEO , Chris dives into the specific of using Google AdWords as B2B brand, the value of display and remarketing ads, and tips for writing copy that converts. Is Google Adwords still a viable channel for them? There is no magic bullet.

SEM 59

SEM Paid Search Agency Adwords Companies 59

Atomic Reach

MARCH 18, 2019

Find her on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Brad Geddes is a PPC expert and an Official AdWords Seminar Leader. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

KoMarketing Associates

JANUARY 20, 2015

Twitter, Facebook and Pinterest) allow users to include detailed bio descriptions with multiple links in their profile and each update, Instagram does not. So, what does this mean for B2B companies? I believe that this is the very reason why Instagram blows away Twitter on brand engagement.

Paid Search Agency 120

Paid Search Agency Companies Examples B2B Thought Leadership 120

Webbiquity

FEBRUARY 24, 2017

For instance, with a $4,000 budget, it is wise to spread the campaign over few months invest in one channel at a time (spend first $1000 on Adwords in the first month, next $1000 on FB ads in next month and so on) and squeeze the channel altogether. For example, many businesses spend thousands of advertising dollars on Google Adwords.

Work Management 246

Work Management Small Business Marketing Marketing Management Marketing & Strategy 246

KoMarketing Associates

JULY 19, 2016

AdWords Wrapper. The AdWords Wrapper allows you to enter keyword phrases (phrase match and exact match) for use in paid search efforts. AdWords Editor. This feature lets us see a Twitter handle’s most mentioned users and domains to better understand the competition and uncover new opportunities for our own efforts.

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Envy

SEPTEMBER 20, 2018

Once the campaign is launched – and then only after a week or two (for B2B campaigns) – will results become evident and optimizations begin. Rather than searching for something generic like “PPC agency,” hone in on your specific needs like “PPC B2B agency” or “PPC agency for cybersecurity.”

PPC 91

PPC Paid Search Agency Advertising Agencies Ad Agencies 91

Envy

AUGUST 19, 2021

As a B2B tech marketing agency with a niche specialization in cyber security we can confirm that prices for qualified leads in 2021 are hitting the roof. The cost of a lead, especially a high quality one, on LinkedIn and Google Adwords has increased significantly since 2019. You are not alone. But don’t take our word for it.

PPC 116

PPC Advertising Benchmark Cost per Lead Paid Search Agency 116

Envy

SEPTEMBER 20, 2018

Once the campaign is launched – and then only after a week or two (for B2B campaigns) – will results become evident and optimizations begin. Rather than searching for something generic like “PPC agency,” hone in on your specific needs like “PPC B2B agency” or “PPC agency for cybersecurity.”

PPC 88

PPC Paid Search Agency Advertising Agencies Ad Agencies 88

KoMarketing Associates

APRIL 24, 2014

Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. Here are some examples of how to squeeze even more SEO out of your B2B marketing initiatives, based on priorities outlined in MarketingSherpa’s research chart.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Biznology

NOVEMBER 23, 2016

StiristaLINK’s files are pretty sizable: 20 million B2B profiles are enhanced with consumer information, and 55 million consumer emails are linked to a B2B profile. He explained that Stirista already had a massive database of B2B and consumer records. I asked Stirista’s CEO Ajay Gupta about the technology behind the links.

Work Management 80

Work Management Ideal Customer Profiles Adwords Touchpoints 80

Crimson Marketing

FEBRUARY 28, 2013

My following post was recently featured on Social Media B2B: Most of our B2B clients have staked a claim on Google+, but they don’t invest in it. They invest in Facebook and Twitter and (more and more) in LinkedIn. Google+ is far ahead of Twitter, and light years ahead of LinkedIn. Google Adwords. Google Now.

Social Media 100

Social Media Google Media B2B 100

BenchmarkONE

SEPTEMBER 5, 2019

Google Ads (formerly Google Adwords) is an extremely powerful service. If that sort of time commitment isn’t in the cards, it may be best to get a certified AdWords professional in your court. AdWords is the most wide-reaching platform out there. Google AdWords campaigns are easy to import directly into Bing. Twitter Ads.

Paid Search Agency 63

Paid Search Agency Advertising Agencies Ad Agencies Ads 63

KoMarketing Associates

SEPTEMBER 25, 2013

For B2B marketers, this adds an arguably unnecessary challenge to the lead analysis of search program execution and the measurement of the ROI of SEO programs. However, Google does not block keyword data for paid search advertising (AdWords). Additional Recommendations for (Not Provided) Analysis. Related Posts and Articles.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

The Point

JUNE 8, 2016

Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign. That’s not because email is going away any time soon.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Account Based Marketing Leads 100

KoMarketing Associates

DECEMBER 27, 2012

We welcomed new team members, delved deeper in search engine marketing, and became more adept in broader B2B marketing concepts. It’s such a cool way to look at Twitter accounts and figure out how to really target the right people. Google AdWords: 5 New Features That You Need to Know About - Lisa Raehsler, ClickZ.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

EveryoneSocial

AUGUST 24, 2020

If you currently work as a marketer or spent any time in the marketing department, you are well aware of the amount of B2B marketing tools currently available. And you can see the insane visual that from The MarTech 5000 below: Many of these marketing tools can be used in all different industries, but I’ll be focusing on B2B specifically.

Marketing Automation Services 69

Marketing Automation Services Paid Content Budget Programs B2B Marketing 69

Digital B2B Marketing

OCTOBER 15, 2013

For most B2B marketers, it isn’t nearly enough. Targeting on Twitter requires some creativity but it is one of the best places for B2B content to be promoted and then organically spread. While the program is new, it has the potential to replace Twitter as the first choice to seed content through paid promotions.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

EMagine B2B Blog

MARCH 29, 2018

The competitive landscape in B2B tech means now more than ever is the time to differentiate your business and stand out in the space with a remarkable marketing campaign. It all begins with choosing compelling and relevant B2B tech assets, but it doesn’t stop there. Stay in touch with me on Twitter: @Lindsey_Hudson1.

PPC 50

PPC B2B Sales Lead Scoring Lead Ranking 50

Golden Spiral

JANUARY 20, 2017

Below, Chris discusses the reasons that B2B technology companies should make SEO & SEM part of their strategy in the coming year. Chris, now that we’re starting a new year, why should B2B technology companies add SEM/SEO to their marketing mix? How can B2B companies set themselves up for SEO/SEM success in 2017?

Paid Search Agency 67

Paid Search Agency Search Marketing SEM B2B Marketing 67

NuSpark Consulting

DECEMBER 30, 2012

For B2B firms, lack of staffing and resources is the number one challenge to marketing success as noted on the chart below. . Go through each campaign, and take advantage of the following- the integration of analytics website metrics with Adwords, Sitelinks, automated bidding rules, keyword insights, etc. Conversion Architecture.

Paid Content 100

Paid Content Marketing Analytics Tools Planning B2B Marketing 100

KoMarketing Associates

DECEMBER 13, 2018

Take advantage of tools like AdWords Keyword Planner or SEMRush to identify a set of keyword targets related to your business. Let’s say you’re targeting the keyword “what is B2B content marketing”. For B2B content marketers, that doesn’t mean you’re writing to a business – you’re still writing to a person. Know Your Audience.

SEO 128

SEO Top of Funnel Tips Lead Scoring 128

The Effective Marketer

OCTOBER 22, 2010

Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100