KoMarketing Associates

FEBRUARY 9, 2016

How can a good B2B video be characterized? Why is it a good idea to incorporate video into your B2B marketing? Categories of B2B video, with examples: Branding and Corporate Awareness. Case Study. Case studies can be similar to customer testimonials (below). MarketingProfs: B2B Marketing Forum.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

KoMarketing Associates

JULY 7, 2015

Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following. However, when the B2B organization is is rolling out new products or services, some of the most successful aspects of B2B marketing should be leveraged to aid in exposure and acquire new customers.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

Zoominfo

AUGUST 8, 2019

In today’s digital age, there is a lot of emphasis on generating leads through blogs, emails, social media, Google AdWords, etc. They’ll recognize your case studies and content, respond to your emails and are more likely than the standard prospect to demonstrate interest in what you have to offer. It’s a win-win.

High Quality Lead 178

High Quality Lead Leads Lead Marketing Qualified Leads 178

BOP Design

FEBRUARY 6, 2018

While evaluating the effectiveness of a B2B marketing strategy is serious business, we believe it should start with a straightforward approach. Does your target market have an idea of what products or services your B2B firm sells or provides? A 15-Minute Evaluation of Your B2B Marketing Strategy. Or, does one?

Allocation 73

Allocation B2B Marketing Marketing Strategy Marketing & Strategy 73

LeadSquared

SEPTEMBER 16, 2015

In our last webinar, we discussed how to optimize your Google Adwords campaign for lead gen success. The session was followed by an interesting discussion on benefits and best practices for marketers using Google Adwords to generate leads. In case you missed it, you can watch the webinar recording here: View the Recording.

Adwords 52

Adwords Lead Gen FAQ Webinar Metrics 52

nDash

JANUARY 21, 2021

Content : Create and manage written content creation including blog posts, case studies, newsletters, social media, whitepapers, sales collateral, and more. Advertising : Manage a very modest ad budget across Google AdWords, LinkedIn Ads, and experimental channels with a focus on demonstrating a positive ROI.

Work Management 98

Work Management CMS Development Planning Paid Search Agency 98

KoMarketing Associates

APRIL 24, 2014

Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. Here are some examples of how to squeeze even more SEO out of your B2B marketing initiatives, based on priorities outlined in MarketingSherpa’s research chart.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

NuSpark Consulting

OCTOBER 27, 2013

A B2B Video Marketing Strategy Overview. That brings us to a discussion of video marketing for B2B. With B2B video marketing, it’s not about the number of viewers your video gets, but is that video reaching your target prospects. . The statistics are evident; B2B usage is on the rise. B2B Video Marketing Best Practices.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

QuanticMind

NOVEMBER 9, 2017

?SEM for B2B is a different space than consumer marketing. Here, we’ll discuss some of the tactics and ad types you can use today in SEM for B2B. SEM for B2B (business-to-business companies) is a bit different than what marketers normally think about when they discuss search engine marketing. Let’s get started.

SEM 56

SEM Top of Funnel Paid Search Agency Ads 56

SnapApp

MAY 14, 2018

The perfect B2B marketing campaign looks different depending on where your prospects are in their buying journey. Case study Campaign. . Case studies answer the “what” by providing data on real success stories, and make it relevant to a certain industry or business size by zeroing in on one specific example. .

Top of Funnel 48

Top of Funnel Marketing Funnels B2B Marketing Campaigns 48

SnapApp

MAY 14, 2018

The perfect B2B marketing campaign looks different depending on where your prospects are in their buying journey. Case study Campaign. Case studies answer the “what” by providing data on real success stories, and make it relevant to a certain industry or business size by zeroing in on one specific example.

Top of Funnel 48

Top of Funnel Marketing Funnels B2B Marketing Campaigns 48

EMagine B2B Blog

MARCH 29, 2018

The competitive landscape in B2B tech means now more than ever is the time to differentiate your business and stand out in the space with a remarkable marketing campaign. It all begins with choosing compelling and relevant B2B tech assets, but it doesn’t stop there. Case Studies. Recorded Webinars. Contact us now.

PPC 50

PPC B2B Sales Lead Scoring Lead Ranking 50

Only B2B

JANUARY 18, 2018

B2B Demand Generation Strategies: 6 Essential Components. Case studies are winners too! agency executives generated targeted leads using client case studies posted on the company’s website. For example, buzzsumo free tool to search for trending content or Workstreams Adword performance grader. Not really!

Demand Generation Agencies 101

Demand Generation Agencies Demand Generation Webinar Metrics Sales Qualified Leads 101

NuSpark Consulting

DECEMBER 30, 2012

For B2B firms, lack of staffing and resources is the number one challenge to marketing success as noted on the chart below. . Go through each campaign, and take advantage of the following- the integration of analytics website metrics with Adwords, Sitelinks, automated bidding rules, keyword insights, etc. Conversion Architecture.

Paid Content 100

Paid Content Marketing Analytics Tools Planning B2B Marketing 100

Zoominfo

AUGUST 8, 2019

In today’s digital age, there is a lot of emphasis on generating leads through blogs, emails, social media, Google AdWords, etc. They’ll recognize your case studies and content, respond to your emails and are more likely than the standard prospect to demonstrate interest in what you have to offer. 5 High-Quality Lead Sources 1.

High Quality Lead 100

High Quality Lead Leads Lead Marketing Qualified Leads 100

SocialPilot

FEBRUARY 9, 2024

Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. He was named the ‘Best Marketer’ for 2 consecutive years by B2B Magazine. Bred has also written the book called ‘Advanced Google Adwords’.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

EMagine B2B Blog

MARCH 29, 2018

The competitive landscape in B2B tech means now more than ever is the time to differentiate your business and stand out in the space with a remarkable marketing campaign. It all begins with choosing compelling and relevant B2B tech assets, but it doesn’t stop there. Case Studies. Recorded Webinars. Contact us now.

PPC 40

PPC B2B Sales Lead Scoring Lead Ranking 40

Directive Agency

MAY 7, 2018

Today, we’re going to talk about 3 reasons why you need a B2B copywriter. Now, the first reason that you need a B2B copywriter is for your landing pages. So, if you don’t have a B2B copywriter, you’re missing out on a powerful opportunity to lower your cost per opportunity and increase conversions. We got you.

Copywriting 40

Copywriting Video Marketing Landing Pages B2B 40

Customer Experience Matrix

SEPTEMBER 27, 2012

I wrote last August that it’s still possible for new B2B marketing automation vendors to challenge the industry leaders. But I think it’s worth pondering anyway, if only as an interesting case study in business strategy. Again like AdWords, the system would automatically optimize the programs based on results.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Adwords 120

Outgrow

JANUARY 22, 2020

He has always used Google AdWords and direct mail as his two strategies. In 2005, he started a blog income case study to prove that you can make money by blogging. And guess what, once his goal was achieved, he took on the next case study. He was more focused on AdWords at the time.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

NuSpark Consulting

JANUARY 21, 2012

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. Below are a variety of books that I consider the cream of the crop in b2b marketing and lead management. General B2B Marketing & Lead Generation. Maximizing Lead Generation: The Complete Guide for B2B Marketers.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. Within the B2B dominion, content marketing can be used as an ultimate tool to drive quality leads. Marketing has to create content people actually want.”.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

nDash

APRIL 17, 2020

Content : Create and manage written content creation including blog posts, case studies, newsletters, social media, whitepapers, sales collateral, and more. Advertising : Manage a very modest ad budget across Google AdWords, LinkedIn Ads, and experimental channels with a focus on demonstrating a positive ROI.

Work Management 52

Work Management CMS Development Planning Paid Search Agency 52

ClearVoice

NOVEMBER 2, 2018

MarketingProfs B2B Forum. Description: Many of the conferences available spread their focus so that it applies to both B2B and B2C marketers, but MarketingProfs B2B Forum is one of the few that provides the kind of focus that allows B2B marketers to get a finely tuned experience specifically for them. Date: Jan.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Webbiquity

JANUARY 25, 2016

What will successful B2B marketers to be doing more of, or differently, in 2016? That question was recently posed to the expert contributors at the B2B Marketing Zone , and two dozen responded with a range of insights about content marketing, measuring results, employee advocacy, customer experience and other topics.

B2B Marketing 50

B2B Marketing Marketing Management B2B Thought Leadership Marketing Automation Services 50

Outgrow

FEBRUARY 5, 2021

A Complete Guide to Demand Generation [Examples+Case Studies] . 66% of B2B marketers said that improving their ability to measure and analyze marketing impact was a top priority. In fact, 93% of B2B marketers use content marketing for increasing engagement and demand for their services. Source: Drift. Interactive Content.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Case Studies Case Study 98

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. Events and Experiences: Events and experiences are another great way for B2B SaaS organizations to engage with target accounts through ABM campaigns.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. Events and Experiences: Events and experiences are another great way for B2B SaaS organizations to engage with target accounts through ABM campaigns.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

Brainrider

FEBRUARY 11, 2011

Generating more qualified leads, increasing their engagement, and getting more customers doesn’t always require a bigger B2B marketing budget. Here is a case study of a client project that delivered double the leads without increasing their budget. Objective: Better B2B lead generation results from AdWords […].

Marketing Budget 40

Marketing Budget Budget Programs Sales Qualified Leads B2B Marketing 40

Strategic-IC

MAY 21, 2018

From case studies to webinars and other more educational videos, to short social media clips - or even a quick recording in an email - video content can be used at all stages of the buyer’s journey. AdWords remarketing (paid)?. 83% of B2B marketers use content marketing to achieve their lead generation goals. Related: 3.

Lead Generation 54

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 54

SnapApp

JULY 10, 2018

The SnapApp blog content contains a balance of innovative strategies, graphs and statistics from some of the most respected analysts in the industry, as well as case studies demonstrating the effectiveness of interactive content. . Forrester B2B Marketing Forum. MarketingProfs B2B Marketing Forum.

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

Webbiquity

MAY 20, 2010

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? The top 24 facts for selling more in B2B by LEADSExplorer. 20 Formats to Consider by Savvy B2B Marketing. ** 5 Stars. What exactly is “Web 3.0?&# Need Content?

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . According to a 2017 study , the marketing technology landscape grew 40% last year to a total of 5,381 different solutions. Edwards Deming. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Tomorrow People

SEPTEMBER 1, 2022

It’s time for B2B organisations to finally move beyond just publishing content. So why can’t the same be said about most B2B organisations? So why can’t the same be said about most B2B organisations? Why is storytelling important for B2B companies? Storytelling brings many benefits to your B2B organisation.

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156

KoMarketing Associates

DECEMBER 19, 2013

Enhancing AdWords for a constantly connected world – Sridhar Ramaswamy, Inside AdWords. This was Google’s blog post in regards to the launch of “Enhanced Campaigns”, which was one of the biggest changes to AdWords in 2013. For B2B marketers, this doesn’t mean targeting hot-button issues (i.e.,

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Tomorrow People

SEPTEMBER 1, 2022

It’s time for B2B organisations to finally move beyond just publishing content. So why can’t the same be said about most B2B organisations? So why can’t the same be said about most B2B organisations? Storytelling brings many benefits to your B2B organisation. Remember that your B2B buyers are businesses, too.

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156