KoMarketing Associates

SEPTEMBER 10, 2020

As B2B marketers look to strategize amidst the pandemic, new research suggests that they will be putting more of their budget toward digital advertising and email marketing to get by. The pandemic has caused marketers to shift their most-used tactics, and previous research has shown which methodologies are here to stay.

Spending 166

Spending Marketing Report B2B Marketing Advertisements 166

The Point

MARCH 24, 2021

A recent report by LinkedIn and research agency System1 found that the bulk of B2B advertising is ineffective. What was surprising, however, was the criteria by which the two firms rendered the advertising in question as unsuccessful. Surprise: Most B2B Advertising Isn’t Good. Click To Tweet. I guess you can.

Advertising Agencies 312

Advertising Agencies Advertisements Advertising Paid Search Agency 312

KoMarketing Associates

OCTOBER 14, 2021

Search engine optimization (SEO) continues to be a critical part of marketers’ overall strategies, but new research suggests that they still face numerous challenges in this area. Previous research indicates that it has also had an impact on everything from key performance indicators (KPIs) to budgets.

Marketing Report 264

Marketing Report SEO Planning Marketing & Strategy 264

KoMarketing Associates

SEPTEMBER 29, 2020

B2B digital advertising spend may end up being the one thing that hasn’t changed much for marketers this year. Despite all the challenges of 2020, B2B digital advertising is doing great. New research from eMarketer shows that it’s up 22.6% New research shows they have an 87% completion rate.

Paid Content 296

Paid Content Spending Advertisements Advertising 296

ClearVoice

DECEMBER 15, 2021

As we close out 2021, we assume you’re spending most of your time explaining to executives and colleagues why the data and reports you shared with them earlier this year are no longer relevant. Your coworkers may not always understand how quickly digital marketing reports and estimates can change, but we do.

Marketing Report 98

Marketing Report Advertising Agencies Studies Research 98

Webbiquity

MAY 12, 2020

According to the latest research from LeadMD , only one in five business buyers is pessimistic about the future success of their business. Updated data reported here more recently show a similar shift. Second, per the LeadMD research, buyers don’t expect you to stop marketing. Conditions Are Changing Quickly. Nicely done.

Research 345

Research B2B Marketing Terms and Conditions Planning 345

KoMarketing Associates

SEPTEMBER 22, 2020

Not all marketers have a positive outlook on the future of content marketing, but new research shows that more of them are going to be committed to this tactic in the coming years. A report titled , “State of Digital Asset Management,” was recently released by Brandfolder and Demand Metric.

Digital Asset Management 295

Digital Asset Management Marketing Report Content Marketing Work Management 295

KoMarketing Associates

MAY 5, 2021

As marketers look for more effective ways to reach out to their target audience, new research shows that they may want to stick to the tried-and-true method of email, specifically if they are looking to drive sales. This was followed by content marketing (39%), display advertising (38%) and email marketing (33%).

Marketing Report 282

Marketing Report Email Marketing Banner Ads SMS 282

KoMarketing Associates

DECEMBER 20, 2022

As customers face difficulties distinguishing between organic and paid search results, new research indicates that marketers have been focusing on providing clarity in this area. Google and other search engines have created a seamless and highly visual experience that combines paid and organic listings.

Marketing Report 233

Marketing Report SEO Marketing & Strategy Marketing Strategy 233

Martech

DECEMBER 6, 2023

Google is providing advertisers with the option to opt out of the Search Partner Network (SPN). This decision comes in the wake of an Adalytics report claiming that Google search ads were appearing on inappropriate non-Google websites through the SPN, creating potential risks for brand safety. New capabilities. Adalytics claims.

Opt-out 118

Opt-out Advertising Agencies Advertisements Advertising 118

KoMarketing Associates

JANUARY 18, 2023

Although marketers have seen the potential of leveraging social media, new research indicates that they are aware of users’ eroding trust in these platforms. Previous research has suggested that most marketers are at least confident in the return-on-investment (ROI) that social media marketing provides.

Social Media 214

Social Media Trust Marketing Marketing Report Social Marketing 214

Martech

MARCH 21, 2024

And as the conversation around PAIR, Google’s new identity solution that allows publishers and advertisers to match first-party data to deliver personalized ads, gathers more and more momentum each day, there’s one thing we can be sure about — when it comes to the deprecation of cookies, this time, it’s for real.

Advertising Agencies 121

Advertising Agencies Advertisements Advertising Work Management 121

KoMarketing Associates

JANUARY 5, 2021

Not all B2B marketers have an integrated marketing strategy in place, but new research suggests that more are working on creating on to develop a more dynamic approach. The authors of the report note that there is no universally agreed-upon definition of integrated marketing. B2B Marketers and Content Marketing Strategies.

Marketing Report 251

Marketing Report B2B Marketing Planning Marketing & Strategy 251

KoMarketing Associates

SEPTEMBER 24, 2020

PathFactory recently published the “COVID-19 Content Engagement Report,” and statistics showed that B2B “bingers” – customers and prospects who frequently engage with marketing content – are now spending an average of 19:43 minutes engaging with assets.

Marketing Report 287

Marketing Report B2B Marketing Planning B2B 287

KoMarketing Associates

OCTOBER 7, 2020

Despite some of the challenges that come with content marketing, new research suggests that most marketers remain dedicated to this tactic, even amid the COVID-19 pandemic. Content marketing has not always been an easy tactic for marketers, and previous research suggests that this may be because of poor digital asset management (DAM).

Digital Asset Management 259

Digital Asset Management Marketing Report Content Marketing Content 259

Madison Logic

AUGUST 11, 2022

Madison Logic Recognized for Its Mix of Advertising & Content Syndication to B2B Audiences by Independent Research Firm in New B2B Advertising Report. The report recognizes Madison Logic’s superior audience exposure and creative testing capabilities, and tight integration with first-party data.

Advertisements 52

Advertisements Advertising Multi-Channel Account Based Marketing 52

Customer Experience Matrix

APRIL 1, 2020

While the shape of things to come is impossible to guess, reporting on industry changes has become a marketing trend of its own. Customer Data Platform vendor Amperity reported a less rosy result in its COVID-19 Retail Monitor , which draws data from Amperity’s retail clients. Retail foot traffic tracker Placer.ai

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1.

Social Media 107

Social Media Advertisements Advertising Tools 107

Martech

SEPTEMBER 5, 2023

The next most popular were digital advertising (50%), email marketing (48%), and websites and blogs (45%). Dig deeper: The 7 B2B website essentials: What customers want While only 31% of marketing budgets now include allocations for AI, 75% of B2B marketing managers reported increased AI marketing spending from last year. Get MarTech!

Allocation 129

Allocation Marketing Report B2B Marketing B2B 129

Sprout Social

MARCH 7, 2024

However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction. What is a competitive analysis report?

Analysis 94

Analysis Marketing AI Examples SWOT 94

KoMarketing Associates

AUGUST 20, 2020

Marketers have a wide array of data and analytics at their fingertips, and new research suggests that they are now leveraging location data, in particular, for several use cases. Research shows that there have been many benefits for marketers who are utilizing location data.

Marketing Report 201

Marketing Report Validation CRM Statistics 201

Liveintent

MAY 18, 2023

The report, titled “ The 2023 Retail Media Market Report: Unlocking Adoption, Mastering Best Practices, Overcoming Challenges & Driving Performance ,” surveyed more than 200 U.S. No respondents reported being unaware of them. marketers to examine their experiences and views on the expanding retail media landscape.

Lead Scoring 62

Lead Scoring Lead Ranking Marketing Report Advertisements 62

QuanticMind

JULY 7, 2023

Then again, advertisers aren't most people. For digital advertisers looking to rock their holiday campaigns this year, a bit of planning amidst the summertime fun can go a long way in setting those campaigns up for success. For digital advertisers, this means it is essential to plan proactively for holiday campaigns.

Advertisements 70

Advertisements Advertising Intent Pricing 70

Martech

SEPTEMBER 13, 2023

However, a new Gartner report takes a contrarian view, saying the focus should be on inclusivity and ESG (environmental, social and governance) achievements. Gartner’s own research says only 9% of U.S. The report does acknowledge that the vast majority of consumers don’t think about a brand’s positions on issues when deciding to buy.

Gartner 122

Gartner Marketing Report Planning Paid Search Agency 122

KoMarketing Associates

DECEMBER 9, 2013

Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. These reports and surveys can often spark new ideas, or provide statistical support to reinforce the existence of current strategies. View the full report. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

FEBRUARY 26, 2020

Although marketers are now deploying mobile advertising campaigns, new research suggests that they are having trouble measuring the metrics associated with these types of efforts. Just 24% stated that they were confident in their company’s ability to gauge click-through rates from their mobile advertising efforts.

Mobile Marketing 156

Mobile Marketing Marketing Report Paid Search Agency Mobile Advertising 156

Martech

AUGUST 24, 2023

With generative AI hype overinflating expectations, 63% of marketing leaders say they plan to invest in the technology in the next 24 months, according to two reports from Gartner. The post AI-powered martech: This week’s releases and research appeared first on MarTech. EKOM also uses traffic analytics to create recommendations.

Marketing AI 95

Marketing AI Research Digital Asset Management Enterprise Management 95

Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. If you’re new to this kind of market research, you’re in the right place. In this guide, you’ll learn the basics of qualitative market research.

Research 98

Research Case Studies Case Study Skype 98

KoMarketing Associates

JULY 1, 2020

The COVID-19 outbreak has already been felt across many industries, and new research shows that marketers are shifting their priorities as a result of the pandemic. Other obstacles include budget cuts (74%), advertising investments and planning (69%) and switching in-person to virtual events (69%).

Marketing Report 156

Marketing Report Planning Webinar Metrics Search Marketing 156

SmartBrief - Marketing

JANUARY 28, 2024

Super Bowl advertisers are shortchanging their brands by relying so heavily on celebrities, according to new research from System1 Group. Advertisers aren’t introducing their brands early enough or making them central enough to the ads. strength of brand recognition) is lower than that of typical US ads. Star Rating.

Ads 62

Ads Brand Identity Branding Correlation 62

Martech

OCTOBER 28, 2022

Tasked with a new campaign, the digital marketing lead faces questions on how to create, target and execute digital advertising: When do you launch a digital campaign? What platform do you advertise on? Rapid changes in the advertising industry also contribute to marketer overwhelm. How do you reach your target audience?

Paid Content 140

Paid Content Advertising Agencies Paid Search Agency SMB 140

KoMarketing Associates

JANUARY 8, 2018

Programmatic advertising has become a more prominent tactic for B2B marketers, but how much are they willing to invest in it in 2018? According to the data, 63 percent of B2B marketers now indicate that they buy or sell advertising programmatically. The Growing Investment in Programmatic Advertising.

Advertisements 190

Advertisements Advertising B2B Marketing B2B 190

Zoominfo

JULY 1, 2019

In a recent blog post, A Corporate Guide to Pride— Companies Who’ve Gotten it Right (And Wrong) , we briefly touched on the importance of LGBTQ+ representation in advertising. Although more advertising campaigns feature members of the LGBTQ+ community during Pride Month, the numbers are still shockingly low.

Statistics 188

Statistics Advertisements Advertising Paid Search Agency 188

KoMarketing Associates

FEBRUARY 5, 2020

As marketers look ahead to the coming months, new research suggests that they will be focused on providing a personalized, unique customer experience to their prospects. Although marketers are dedicated to providing a memorable, consistent customer experience, previous research suggests that they have not always been successful in this area.

Marketing Report 156

Marketing Report Statistics Custom Publishing Paid Search Agency 156

markempa

MAY 30, 2017

Mathew works with Salesforce and is the Principal of Marketing Insights to talk about the just released report, B2B Personas: Targeting Audiences. What motivated you or inspired you to do this research? What surprised you most as you analyzed the data from this research, and why? images/2017/05/Matt-Sweezy-interview.mp3.

Linkedin 297

Linkedin Research Studies B2B 297

Martech

MARCH 14, 2022

The revelation that Gannett sent billions of ads to the wrong places is raising fresh concerns about reliability in programmatic advertising. The Wall Street Journal reports the publisher “provided inaccurate information to advertisers for nine months, misrepresenting where billions of ads were placed.”

Advertising Agencies 102

Advertising Agencies Paid Search Agency Advertisements Advertising 102

KoMarketing Associates

JUNE 26, 2018

New data suggests that more marketers are now conducting their own original research, but what are the key benefits of doing so? Nearly half of the respondents (47 percent) claimed that they had created and published original research over the past 12 months.

Research 150

Research Digital Marketing Funnels Funnel Advertising Mobile Advertising 150