Remove Advertising Mediums Remove Budget Programs Remove Distribution Remove Storytelling
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Top Content Marketing Questions Answered

Marketing Insider Group

In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. What’s going on here is that marketers have become storytellers and concept creators. Hey presto, you’ve got another lead.

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The CMO Isn’t Dead: Mastering the Skills of the Modern Marketing Leader

Content Standard

Where the headlines get it wrong Professor Scott Galloway paints a picture of “Mad Men” CMOs who hang their hats on industry awards and cling to big advertising budgets. Shapes the narrative around the value of marketing: Be an articulate storyteller. Thankfully, I know very few CMOs who fit this description.

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The Future of Digital Marketing: Predictions for 2022 and Beyond

Marketing Insider Group

Research from the Content Marketing Institute states that more than two-thirds of marketers are increasing their content marketing budgets in 2022, with 1 in 5 increasing by double digits. AI will tell us what to create, but our best storytellers are our existing employees from across the business.

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Elevating Business Impact: The Business Case for Content Marketing

ClearVoice

Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

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The Keywee Facebook CPC Tracker: April Update

Anyword

Each month we release new data along with relevant insights on content distribution. In April, we saw publishers setting (and hitting) lofty goals for their paid subscription and membership programs. And HuffPost launched its membership program with three different levels users can commit to (including one free option).

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10+ Examples of Awesome Integrated Marketing Campaigns

SocialPilot

This is why having cohesive messaging across all mediums is so important. This content was distributed around the world after sponsored social media campaigns were launched. Key Takeaways: Adopt boldness and endeavor to push boundaries Ensure the maximum possible exposure within the limits of the budget 7.

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How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands]

Content Marketing Institute

Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. It creates a connection that other mediums can’t make.”. For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Power of the podcast. Click To Tweet.

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