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How to Use Your Landing Page to Increase Brand Awareness

Unbounce

Before your product or service can become a go-to for your customers, they’ve got to know who you are in the first place—and that process takes time. As you push to get people talking about your brand, an awareness-focused landing page will help you reach your goal. 4 Ways to Optimize Your Landing Page for Brand Awareness.

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How To Optimize Your Landing Page For Better PPC

Unbounce

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. This means that when a user types in words related to your business, your customized ad will be the first result they see— sometimes.

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Email Marketing vs. Email Copywriting: What You Need to Know

Anyword

But at the heart of any successful email marketing effort is top notch email copywriting. Email marketing is the entire process of convincing channel visitors to provide their email addresses, segmenting them, and sending them a calculated flow of messages. What Is Email Copywriting? What Is Email Marketing? Segment subscribers.

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Optimizing Your Copywriting: What Factors to Consider When Crafting Your Ad Copy

Anyword

Let’s be real — no one wants to click on an ad they know nothing about, right? There are a lot of different copywriting tactics you can use for your ads, but before even deciding which ones to use, you need to determine who is going to see your ad. People are more likely to click on ad copy that makes them feel something.

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Key Skills for Adapting to the Times of AI Copywriting

Anyword

AI will continue to make massive strides in the fields of health care, education, transportation, and other industries, but what does this mean for the future of marketing and copywriting? So, what skills will marketers and copywriters need to focus on in order to make the most out of this evolving AI technology? Let’s dive in.

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How to Capture Buyer Intent in B2B Marketing

Marketing Insider Group

You’re familiar with the B2B buyer’s journey : moving prospects through the awareness, consideration, and decision stages of the buying process. With a holistic perception of buyer intent in your business, your marketing and sales teams can improve the lead-qualification process and enhance sales conversions. Source: G2.

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How to Create the Perfect Webinar Landing Page

ConvertKit

That's where your webinar landing page comes in. A well-crafted landing page can mean the difference between a packed house and an empty room. There's a lot of work that goes into a successful webinar—but creating a webinar landing page that converts doesn't have to be complicated. It's a win-win.