PureB2B

NOVEMBER 26, 2019

The landing page is a key piece in the puzzle for both SEO and sales funnels. For SEO, it’s common your page is ranked depending on how long people stay on the landing page. For sales funnels, the landing page is the first part of the funnel that the company controls the analytics.

Landing Pages 62

Landing Pages Conversion Top of Funnel Lead Scoring 62

Anyword

AUGUST 26, 2021

If you’re looking for one of the best ways to convince someone to take a desired action, you’ve come to the right Writing sales copy for the funnel is not a “one size fits all” deal. At each level, the ad copywriting style needs to change. The topic of ad copywriting is exhaustive, but you can brush up on the basics here.)

Top of Funnel 52

Top of Funnel Copywriting Funnel Advertising Advertising Funnels 52

ConvertKit

JANUARY 17, 2020

That's where your webinar landing page comes in. A well-crafted landing page can mean the difference between a packed house and an empty room. There's a lot of work that goes into a successful webinar—but creating a webinar landing page that converts doesn't have to be complicated. It's a win-win.

Landing Pages 52

Landing Pages Webinar Metrics Co-Registration Template 52

Marketing Insider Group

FEBRUARY 1, 2021

Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts. By learning everything you can about your current audience, you’ll better understand who you should target in campaigns and how likely your prospects and leads will make it through the sales funnel. Source: Moz.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Webbiquity

MARCH 28, 2023

Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. Video is: great for boosting interaction; highly shareable and rankable; engaging on social media; and excellent for adding a human touch to your content.

Top of Funnel 306

Top of Funnel Marketing Strategy Marketing & Strategy Planning 306

Anyword

MARCH 10, 2022

With such a short window of opportunity for conversion, it’s important to be clear and direct about your ad or offer. On a landing page, there’s more flexibility to write a headline that favors wit over context and explanation. There’s a case to be made for longer ad headlines. Longer Ad Headlines in Practice.

Copywriting 52

Copywriting Lead Scoring Lead Ranking Advertisements 52

Anyword

JUNE 13, 2022

Every marketer, publisher, and copywriter experiences hiccups and roadblocks from time to time in their campaigns. AI copywriting platforms use the power of expansive language models and thousands of data points to craft effective, high-quality content — all in just a few clicks (and just a few minutes). Landing page copy?

Copywriting 87

Copywriting Planning Landing Pages Paid Search Agency 87

Marketing Insider Group

NOVEMBER 9, 2020

That’s right, for just $8,000 per month, you can get a content marketing strategy , a year’s worth of content ideas , an SEO audit and keyword strategy , external link building, conversion funnel development, and paid promotion to reach all the new people you need to grow your business. Content Promotion with Contextual Ads.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Optinmonster

FEBRUARY 15, 2024

Lead magnets are how Social Media Examiner added over 250,000 subscribers to their list in just one month, and how Nick Gray grew his list by 600%. It involves copywriters to create the content, designers to make the deliverable look great, and developers to automate delivery. It’s a bullet-proof formula that’s proven to work.

Small Business Marketing 95

Small Business Marketing Leads Lead Marketing Qualified Leads 95

Anyword

MAY 16, 2022

When marketers or copywriters have unclear, weak (or even multiple) CTAs, it becomes confusing or off-putting for the audience. But as marketers and copywriters, it’s our job to make sure we get that desired action out of our customers. Landing Pages. Social Ads. Where To Put Your CTAs. Promotional Emails.

Copywriting 90

Copywriting Landing Pages Urgency Marketing CTR 90

Unbounce

NOVEMBER 18, 2021

Yes, this means prioritizing testimonials on web pages and landing pages, but Raise Craze has also taken the “social” aspect of social proof to the next level. Lean on Landing Pages. Whether we like it or not, competitive modern marketing is pay-to-play —PPC, Google Ads, and social media campaigns.

Paid Content 143

Paid Content Marketing AI Landing Pages Personalization 143

SmartBug Media

DECEMBER 20, 2018

So let’s look at four proven psychological triggers, showing examples of each, and discuss how you can incorporate them into your copywriting and overall marketing. But it turns out that certain words actually work wonders for adding clarity. Dove Soft-Touch Ad #2. Primacy and Recency Effect.

Copywriting 78

Copywriting Elasticity Classified Ads Advertising Funnels 78

PureB2B

JANUARY 2, 2020

9 Ways to Increase Landing Page Conversions. The landing page is a key piece of the puzzle for both SEO and sales funnels. For SEO, Google Brain ranks your page depending on how long people stay on the landing page. However, on the landing page, everything depends on the company itself.

Landing Pages 48

Landing Pages SEO Paid Search Agency Top of Funnel 48

Unbounce

NOVEMBER 16, 2021

After you research your pay-per-click ad campaign’s keywords , your job’s far from over. You can’t just slap some keywords on your ad and call it a day. Imagine you’re scrolling through your search results and social feed, and you come across an ad that says: Tropical vacation Best Island vacation Tropical vacation packages.

Cost per Acquisition 144

Cost per Acquisition Paid Search Agency Marketing Budget Ads 144

Unbounce

JULY 22, 2021

When it comes to building landing pages, you’re not doing it for the journey, are you? Smart Builder is our new AI-powered landing page builder that uses over 10 years of data (that’s 1.5 Build a Landing Page With the Team You Never Had. You’re also likely working without copywriters and designers.

Top of Funnel 145

Top of Funnel Landing Pages Work Management Marketing Management 145

Directive Agency

SEPTEMBER 12, 2023

Depending on the demand for your product, Google ads are an excellent option. As a performance marketing agency, we have this unique opportunity to look across hundreds and thousands of Google ads accounts. A common mistake is heavily relying on target audiences with Google Ads.

Paid Search Agency 52

Paid Search Agency Cost Per Click Google Ads 52

Heinz Marketing

DECEMBER 6, 2017

It’d be wrong to think of your marketing campaigns, with all their emails, ads, phone scripts, and assets, as separate parts, when really, everything you make (should) play an interconnected role in your broader campaign. The post 12 Days of B2B Marketing: Messaging and Copywriting (Day 1) appeared first on Heinz Marketing.

Copywriting 63

Copywriting B2B Marketing B2B Top of Funnel 63

Binary Demand

MARCH 1, 2024

With AI, businesses can understand when specific job titles interact with ads, visit websites, and show interest in demos, enabling them to optimize marketing strategies with precision. Since marketing content is the main way potential customers find your company, as a B2B marketer, you always create blogs, ebooks, ad copy, and more.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Anyword

MAY 21, 2021

You have about three seconds to grab the attention of new landing page visitors before they click away. But you don’t just put some rectangle somewhere on the page that says “buy me.” Age, gender, and a variety of other factors can influence how a visitor perceives both your landing page and the CTA.

Conversion Rate 98

Conversion Rate Conversion Lead Scoring Lead Ranking 98

LeadSquared

AUGUST 6, 2013

A well optimized landing page is perhaps the first funnel point and one of the most important aspects that decides whether a user becomes a prospective client or a lost opportunity. Hence the headline, the line that catches the eyes first becomes the primary part of that landing page.

Landing Pages 52

Landing Pages Case Studies Advertising Funnels Keywords 52

Martech Advisor

APRIL 6, 2020

For instance, an e-commerce marketer who is a conversion rate optimization (CRO) expert, needs to have a solid grasp of copywriting, design, and analytics as they’ll exactly know what to tweak to boost the conversion rate of the e-commerce store. Content Marketing and Copywriting. Digital Advertising. Social Media Marketing.

Marketing Automation Services 103

Marketing Automation Services Work Management Advertising Agencies Marketing Management 103

Anyword

DECEMBER 20, 2021

A good sales funnel means an easy customer journey, making it more likely to make the purchase. Leave no holes in your funnel, and plug existing leaks never to miss a sale again! Learn more about sales funnels, how to utilize them, and the advantages they offer, as well as innovative ways to make them work.

Top of Funnel 40

Top of Funnel Allocation Advertising Funnels Work Management 40

Outbrain

AUGUST 15, 2018

As native advertising continues to grow in popularity, gone are the days of traditional banner ads and pop-ups. Whereas banners and pop-ups appear intrusive to readers, native ads flow more naturally with their surrounding content. But in order to achieve this effect, how do the rules of copywriting apply to native ads?

Paid Content 35

Paid Content Copywriting Advertisements Advertising 35

Anyword

MAY 17, 2022

Sure, a lot of subscribers might open up your email, but what’s going to get them further down the funnel? How should you go about adding some personalization into your cold emails? AI copywriting platforms like Anyword allow users to generate quality and effective marketing copy all in just a few clicks.

Copywriting 93

Copywriting eCommerce Top of Funnel Urgency Marketing 93

BenchmarkONE

MAY 21, 2020

Why Use Paid Ads to Quickly Grow Your Email List? Need a few reasons to convince your marketing team to use paid ads on social media? Targeted Ad Campaigns Drive Qualified Traffic. You Can Drive the Traffic Immediately to a Landing Page. Ready to build your first social media ad campaign for lead generation?

Paid Search Agency 77

Paid Search Agency Allocation Ads Buyer Personas 77

SmartBug Media

MARCH 19, 2021

The Ultimate Landing Page Checklist: 5 Must-Have Elements. Although the concept of account-based marketing can be traced back to the early 1990s , it wasn’t until Terminus introduced the Flip My Funnel movement in 2016 that this methodology really started to grow in popularity. How to Measure and Optimize Your Entire ABM Funnel.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

KoMarketing Associates

FEBRUARY 27, 2018

You can learn a lot from a company’s landing pages. First of all: Do they have any landing pages at all? Even a few years ago, only 67 percent of medium-sized companies used any landing pages (!). And only 48 percent built a new landing page for each marketing campaign. And that’s smart.

Landing Pages 244

Landing Pages Optimization Effectiveness Adwords 244

Scoop.it

OCTOBER 7, 2021

Writing web copy is undisputedly challenging for every copywriter in the world. One common problem when writing copy is that copywriters often perceive messages from the perspective of a business rather than customers. When people stumble upon your page, a good copy will lead them to convert. Know your customers.

Marketing Websites 95

Marketing Websites Copywriting Buyer Personas Work Management 95

Anyword

JUNE 8, 2022

A copywriter could spend hours brainstorming new content ideas for each, and more hours writing up their ideas using the right style and best practices. AI copywriters – at least the good ones – don’t just mass produce content that sorta-kinda makes sense. Copywriters also get a boost from AI when it comes to iteration.

Top of Funnel 52

Top of Funnel Copywriting CTR Lead Scoring 52

Unbounce

JUNE 24, 2020

While new AI products are surely on the horizon— self-driving cars are coming any day now, possibly, maybe— AI’s most dramatic effects on your job today lies in adding new features across the tools that you’re already using. For digital marketers, one of the most significant use cases for machine learning has been in Google Ads.

Marketing AI 145

Marketing AI Enterprise Management Work Management Landing Pages 145

BenchmarkONE

MAY 19, 2021

They’re crucial for top-of-the-funnel engagement, but that doesn’t mean they don’t come with a pretty steep learning curve. Instead, we thought you might appreciate a roundup of some resources aimed at PPC and managing online ads. Learn how to track the success of your PPC ad campaigns by tying them to your Google Analytics. .

PPC 53

PPC Paid Search Agency Ads Advertising Agencies 53

Directive Agency

OCTOBER 25, 2019

If you want to see these comprehensive articles, I’ve created them for various digital outlets here: Moz: How to Optimize Your Conversion Funnel, from ToFu to BoFu. Unbounce: Could the Breadcrumb Technique Help Boost Your Landing Page Conversions? Added Social Proof. Rethink Your Sales and Marketing Funnel.

Conversion Rate 79

Conversion Rate Top of Funnel Conversion Optimization 79

Cintell

DECEMBER 20, 2019

Yes, B2B and B2C sales and marketing funnels differ. But all smart marketers and copywriters know that B2B buyers experience what is referred to as a split personality disorder. In their ad, Monday.com highlights the pain of trying to manage projects using spreadsheets (a common practice in companies). But they don’t stop there.

Buyer Personas 177

Buyer Personas Video Marketing Work Management Marketing Management 177

Convert

JANUARY 19, 2022

A little frustrated by your flatlining conversion rate, you’re blasé about the internet’s advice on how to optimize a product page. You did everything right—ran the ads, zhushed up the page, and played nice with the algorithm. It also disproportionately affects their ad campaign ROI. So what gives? SNAP TO BLACK.

Product 52

Product Optimization Tips Paid Search Agency 52

ClearVoice

JUNE 11, 2020

Landing page. But in the customer stories published by Rev (a provider of transcriptions, captions and subtitles), middle-of-funnel corporate consumers quickly realize nearly any brand could utilize these services. LifeLock: Landing page about identity theft. Customer story. Email drip campaign. Presentation.

Work Management 82

Work Management Marketing Management Marketing Automation Services Top of Funnel 82

Directive Agency

JUNE 10, 2020

The “yelpficiation” of B2B is the rise of sites like G2, Capterra, and Trust Radius becoming real players when it comes to bottom-of-the-funnel content. Joel Klettke – Conversion Copywriter and CRO Consultant of Business Casual Copywriting. Rena Gadimova – Senior Content Marketing Strategist at Adobe.

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90

Hubspot

MARCH 21, 2018

Build an lead funnel for your product. But it’s also arguably the most important stage of the inbound funnel. You can attach these lead generators to blog posts, email them to your blog subscribers, or send them through Facebook ads using cookie-based retargeting. Your blog introduced their customers to your brand.

Paid Content 97

Paid Content Top of Funnel Marketing & Strategy Paid Search Agency 97