Martech

APRIL 15, 2025

Its quick and easy to see how much money was spent to achieve those sales and calculate the return on ad spend (ROAS). Many tools have integrated attribution models so that you can understand what channel or platform led to a conversion. It will undoubtedly favor performance marketing channels. Processing.

Lead Ranking 89

Lead Ranking Lead Scoring ROI Advertising Agencies 89

Choozle

NOVEMBER 22, 2024

Tips for Success: Focus on Awareness: Kick off with top-of-funnel strategies like Connected TV (CTV) and programmatic ads to build momentum. Focus on programmatic, search, and social ads tailored to their preferences. Retarget Effectively: Remind shoppers about abandoned carts or products they viewed with display and social ads.

Top of Funnel 93

Top of Funnel Urgency Marketing Allocation ROAS 93

Litmus

SEPTEMBER 25, 2024

An effective lifecycle marketing strategy uses the “Trigger, Message, Channel” approach to make sure communication is timely and relevant: Trigger: An action or behavior that signals a customer is moving from one stage to another (e.g., adding an item to their cart but not completing the purchase). as key triggers.

Work Management 96

Work Management Marketing Management Paid Search Agency Webinar Metrics 96

Zoominfo

MARCH 1, 2021

In the earlier stages of the funnel , advertising, branding, and content are key, so choose KPIs that measure their reach. Digital Channels and Content. Technically, company websites are digital channels, but web analytics deserves its own category. How Do I Track Digital Marketing KPIs? Lead Generation & Qualification.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

Single Grain

APRIL 20, 2025

According to recent data, 72% of overall marketing budgets now go toward digital channels, with 63% of businesses having increased their digital marketing investments in recent years. Google Ads and Meta have both raised prices on their advertising platforms, squeezing margins for advertisers across industries. .

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Single Grain

JUNE 15, 2020

But although they were getting a good ROAS, they weren’t able to increase conversion volume with their account structure. They were unable to scale paid social and search performance to get more conversion volume while maintaining a performance goal of 3 ROAS. while maintaining our ROAS performance goal. and scale sales by 1.7X

ROAS 105

ROAS PPC eCommerce Top of Funnel 105

Vision Edge Marketing

FEBRUARY 1, 2022

Its data science algorithm takes into account goals set up in Google Analytics—whether to increase revenue, leads, or engagement—and looks at over 16 million possible combinations across all marketing channels to identify the most important correlations. These personalized insights are then presented in a report that can be easily edited.

Marketing AI 268

Marketing AI Marketing Automation Services Analytics Enterprise Management 268

Zoominfo

MAY 1, 2023

Every marketing team looks to leverage advertising channels to their fullest. In order to drive awareness, MQLs, pipeline — and ultimately revenue — from B2B advertising, you need to track the best success factors and strike a balance between top, middle, and bottom of funnel metrics. The more important part is what happens next.

Advertising Agencies 130

Advertising Agencies ROAS Advertising Advertisements 130

Inbox Insight

AUGUST 21, 2024

This metric helps you gauge the reach and visibility of your content across different channels and platforms. The three key conversion metrics are conversion rate, return on ad spend (ROAS), and lead-to-customer conversion rate. A higher ROAS indicates a more profitable campaign.

Cost per Lead 52

Cost per Lead Lead Ranking Top of Funnel CPL 52

ClickZ

NOVEMBER 3, 2023

The report analyzes spending strategies, channel performance, and the importance of accurate measurement for success. The analysis highlights TikTok as a game-changer for return on ad spend (ROAS), with impressive growth in ROAS during November.

Multi-Touch Attribution 122

Multi-Touch Attribution ROAS eCommerce Multi-Channel 122

InsightSquared

SEPTEMBER 20, 2018

This GTM optimization should be holistic covering your strategy, budget allocation, channels, positioning, and people process. Start by reviewing these metrics to help identify the area of the funnel that is having the most issues. Let’s dig a bit deeper to see what we can uncover when we look at the details of other channels.

Marketing Analytics Tools 184

Marketing Analytics Tools Top of Funnel Marketing Attribution Lead Ranking 184

sagefrog

NOVEMBER 8, 2024

Understanding the journey a customer takes with your brand—from their initial interaction to the moment they make a purchase or reach out for more information—has become essential in multi-channel marketing. In essence, multi-touch attribution looks beyond the question, “Which channel made this sale?”

Multi-Touch Attribution 59

Multi-Touch Attribution Paid Search Agency Allocation Multi-Channel 59

FunnelEnvy

JANUARY 20, 2025

To overcome these obstacles, B2B marketers need a strategic, multi-channel approach. In addition to these tips, Funnel Envy offers an affordable solution for low-converting forms. Using a data-driven approach, you can maximize the return on ad spend (ROAS) and ensure your campaigns reach the right audience.

Lead Generation 52

Lead Generation Traffic Lead Ranking Lead Scoring 52

ClickZ

JANUARY 12, 2024

The emergence of platforms like TikTok has revolutionized how brands connect with their audience, adding layers of complexity and opportunity. updates, eCommerce brands are now facing a growing challenge: gaining clear visibility into the performance of their media mix channels.

Advertising Agencies 105

Advertising Agencies Top of Funnel Marketing Attribution ROAS 105

Martech

MARCH 11, 2024

Find your marketing sweet spot within the identity funnel Conduct a comprehensive assessment of your marketing initiatives to pinpoint where identity plays a pivotal role. It’s essential to discern at which stage in the funnel your advertising investment is utilized and yields the most return.

Cost per Acquisition 129

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 129

New North

JULY 26, 2024

But your target audience is inundated with ads. Digital marketing plays a crucial role in B2B strategies by enhancing your company’s online presence, targeting the right audience, and utilizing diverse channels to create effective campaigns. Let’s dive in and start making those ad dollars work harder for you and the team.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Marketing Budget 52

Single Grain

AUGUST 18, 2023

Here are the top strategies that should be added to every digital marketing campaign to drive measurable results. Popular examples of useful content include: Landing pages Blogs Podcasts Videos White papers Infographics Case studies (such as this one) E-books Creating content for all sales funnel stages is the best course of action.

Case Studies 98

Case Studies Case Study Paid Content Paid Search Agency 98

Choozle

APRIL 18, 2025

When well-executed, these campaigns: Increase lead generation Improve conversion rates Boost return on ad spend (ROAS) Strengthen brand positioning at critical cultural touchpoints Tentpole events are where performance marketing and brand strategy intersect, making them essential to modern media planning.

Paid Content 52

Paid Content Search Marketing Advertising Agencies Social Marketing 52

Zoominfo

SEPTEMBER 23, 2020

Integrative, Effective Digital Tools: When it comes to your GTM strategy, and any kind of product launch, you need integrative automation tools to help execute and measure results across the channels that matter most. . Re-evaluate Channels . You should always be tracking lead sources and determining which channels they come from.

Marketing Analytics Tools 189

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 189

Sprout Social

SEPTEMBER 18, 2023

Managing social media and other marketing channels in this economy can be challenging. It’s all about knowing what’s working, and focusing in on activities and core channels that are delivering. Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing.

Marketing Budget 144

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 144

Digilant

AUGUST 11, 2020

Desktop, mobile, social, audio, TV and other channels are coming at us at an accelerated pace. On which channel(s) will consumers discover your brand and products? Which channel mix is best for your brand to reach consumers? Analytics determines the highest performing channel mix for your campaign. John Wanamaker.

Advertising Agencies 98

Advertising Agencies Analytics ROAS Campaigns 98

Oktopost

SEPTEMBER 4, 2020

For savvy B2B marketers, it is an opportunity to explore a channel typically used by their B2C counterparts. There’s an easy answer—wherever you get the best return on your investment or in advertising terms – the best ROAS (Return on Ad Spend). Content relevant to B2B decision makers and said decision makers?

Linkedin 151

Linkedin Facebook Cost Per Click B2B Thought Leadership 151

Martech

MAY 21, 2024

For years, marketers have chased delivering “the right message to the right audience at the right time and on the right channel.” Leveraging attributes such as time, location, channel and device allows you to serve a highly personalized message to custom audiences when and where they are most likely to convert.

Paid Search Agency 111

Paid Search Agency Campaigns Ads Ad Building 111

Sprout Social

JUNE 24, 2024

When I kickoff work with CMOs as an upper-funnel marketing consultant and we discuss their social team org structure, the first thing I say to them is, “Can I actually hear about how your paid social team is staffed and how strong your customer acquisition costs and return on ad spend are first?” This question always surprises them.

Paid Content 112

Paid Content Paid Search Agency Paid Social Agency Social Marketing 112

Sprout Social

NOVEMBER 16, 2021

Starting at the top of the funnel, consumers increasingly use social to discover new brands, products and services, which is good news for your awareness goals and prospective sales. Social commerce encapsulates the entire customer journey, allowing consumers to move from discovery to purchase in a single channel. is a resounding yes.

Social Media 145

Social Media Top of Funnel Media Work Management 145

Single Grain

JULY 9, 2021

million people worldwide using ad blockers to avoid traditional display advertising, marketers have shifted their budgets to new advertising channels. One such channel is native advertising, which has allowed publishers to continue to monetize their audiences while offering a pleasant reading experience.

Traffic 134

Traffic Acquisitions Advertising Advertisements 134

Single Grain

AUGUST 8, 2023

Reviewing successful or innovative programmatic advertising case studies can inspire your own ad campaign. Programmatic ads have proven to be a game-changer in the marketing world by using automated technology and data-driven strategies. The advertiser who wins the auction will have their ad displayed on the website.

Case Study 52

Case Study Case Studies ROAS Advertising Agencies 52

Single Grain

MAY 18, 2021

3) Align Your Lead Magnets with Your Sales Funnel. For your lead generation strategy to be more effective, you must align your lead magnets with your sales funnel. It’s easy; just find a list of sales funnel tools and decide which one makes the most sense for you. 5) Optimize Your Lead Magnet Funnel. Retain those leads.

Paid Content 145

Paid Content Lead Ranking Top of Funnel Lead Scoring 145

Choozle

DECEMBER 1, 2021

Marketers are planning to expand their media budget for digital video by a net 76% during 2022, becoming the biggest channel expansion planned for next year, among connected TV ads and digital-out-of-home. Maximize your budget for RoAS. One of the most valuable marketing strategies to utilize is a full-funnel marketing plan.

Budget Programs 98

Budget Programs Marketing Budget Creation Planning Campaigns 98

LeadsRX

MARCH 12, 2021

Better yet, a key measurement is return on ad spend (ROAS). Rob scrolls through his newsfeed and comes across your Facebook ad. Days later, he sees a Google ad for the same product. This is why it’s crucial to incorporate attribution modeling when calculating your actual marketing ROI, or ROAS.

Marketing Attribution 98

Marketing Attribution Multi-Touch Attribution Multi-Channel ROAS 98

Single Grain

AUGUST 25, 2020

Facebook is the most effective marketing channel — according to 67% of social advertisers. This is because Facebook video ads can generate: 25% more views. But most people shy away from creating Facebook video ads because the idea of making videos from scratch can seem daunting. 480% more clicks. 270% more leads.

Paid Search Agency 145

Paid Search Agency Facebook Budget Programs Ads 145

Single Grain

JULY 16, 2021

Few e-commerce marketers can deny the power of Facebook Ads for delivering traffic and sales. In this context, e-commerce marketers have no choice but to find new acquisition channels. To get you started, we put this guide together, where you will learn everything you need to know to create a TikTok ads campaign.

Paid Search Agency 133

Paid Search Agency Ads Top of Funnel Campaigns 133

SendX

SEPTEMBER 9, 2018

You probably know that Google Ads is the fastest way to 10X your sales, thanks to the high buyer intent traffic it drives towards your landing pages. But how can you actually make it work for you and get your ads placed like this? The thing is, if you don’t know what you’re doing, Google Ads can be the fastest way to lose your money.

Paid Search Agency 170

Paid Search Agency Ads Google Cost Per Click 170

Outgrow

MARCH 2, 2021

It guides potential consumers through the conversion funnel. These methods may include various forms of display ads - search ads, banner/pop-up ads as well as rich media ads that we come across online. Step 3: Decide Your E-commerce Marketing Channel. Outbound Marketing Channels .

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Zoominfo

JULY 14, 2023

But they can also face a winding path to purchase , sprawling buying committees, and a dizzying number of channels vying for their attention. Sales enablement: Messaging needs to be consistent across channels in order for it to resonate with your intended audience. Analyze the performance of your campaigns from previous quarters.

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

Martech

JANUARY 9, 2023

In Universal Analytics (sometimes referred to as GA3), the closest equivalent is the Multi-Channel Funnel reports. The DDA attribution model uses a statistical model to show how significant a channel was in assisting a conversion. Predictive metrics. The insights can be used outside of Google Analytics as well. Get MarTech!

Marketing Attribution 117

Marketing Attribution Marketing Analytics Tools Analytics Features 117

LeadsRX

SEPTEMBER 8, 2021

But what if the numbers – the data – show paid social media ads are winning. There’s a good chance several marketing channels are working together to push consumers through the sales funnel and out the bottom as a conversion. “TV has always worked, so let’s stick to it.” Data Quality is Insufficient and/or Untrustworthy.

Work Management 83

Work Management Marketing Management Multi-Touch Attribution Analytics 83