Remove sales-opportunities
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Free trial vs. demo: What’s more effective in B2B SaaS ads?

Martech

Demos, for example, are typically the gateway to a traditional sales-led GTM strategy. There are two business drivers for taking a product-led approach to sales and marketing. Sales teams are expensive. Hiring, training, paying and inevitably replacing an experienced sales team is resource-intensive. Processing.

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Organic Vs. Paid Social Media: How to allocate your resources

Oktopost

In B2B social media marketing, this raises a classic dilemma: Should companies embark on a long trip to organic growth and slowly build up an engaged audience, or should they jump on the high-speed train of paid ads to speed up conversions? To increase conversions, it offered a cheat sheet of words for sales.

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Tired of Virtual Conferences? Check Out These 5 Professional Development Resources for Marketers

Marketing Insider Group

Many development opportunities assumed participants could travel (or at least that they would not be forced to work from home indefinitely). If you’re tired of Zoom calls but would still like to expand your skill set, consider taking advantage of these five professional development resources.

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SEO vs. Google Ads: Where Should Marketers Invest?

Top Rank Marketing

There are two competing questions in search marketing that may not have obvious answers: Why spend money on a Google Ads campaign if I can just rank organically? Why try to rank organically if I can just run a Google Ads campaign? What is the difference between Google Ads and SEO?

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32 social media training resources and courses every marketer needs

Sprout Social

The more team members you onboard, the more important it becomes to keep up with the best training resources out there. We’ve gathered 32 of the best social media training resources and courses to help keep your growing team up-to-speed and yourself up-to-date. Free social media marketing training and resources. Level: Beginner.

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The Best Virtual Sales Training Resources for Your Next Sales Kickoff

Vidyard

Your next sales kickoff or training event is going virtual for 2021. And as with any year, you’ll likely focus on soft skills, the sales process and using new technologies. Help Your Remote Sales Team Shine. An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement. Get the Kit.

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Finding the Perfect Ad Mix for the 2024 Holiday Shopping Season: Search, Social, and Beyond

Digilant

With the 2024 holiday season fast approaching, advertisers need to make sure they’re not only present across multiple channels but also optimizing their ad mix for maximum impact. Download the eBook for a Comprehensive Strategy Looking for expert insights on finding the perfect ad mix this holiday season? Grab your copy here!

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