Animalz blog

MAY 2, 2023

Massive Increase in Competition for All Search Results Generative AI will dramatically increase the amount of SEO content published each day. Publishing Frequency and Content Length Trend Upwards Publishing frequency is a powerful growth lever, but for most of SEO’s history, the mechanical process of writing has been the bottleneck.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

Biznology

JANUARY 22, 2018

But when you create something special, the first intellectual property (IP) step is simple: Describe your idea to a patent researcher and ask the FTO question: “do I have freedom to operate ? ”. What new applications and features are you adding? Their researchers create some of their patents. If no one has a patent, you win.

Lead Scoring 360

Lead Scoring Lead Ranking Intent Leads 360

Sprout Social

NOVEMBER 30, 2023

Marketing competitor analysis is the process of researching and analyzing your competitors’ marketing strategies and tactics to identify their strengths and weaknesses. Direct competitors actively compete with you for the same customers, such as a similar business in your local area. Publishing whitepapers/ebooks?

Planning 99

Planning Paid Search Agency Advertising Benchmark Analysis 99

Buffer

NOVEMBER 8, 2018

Besides being an interesting and fun way to connect with friends and family, stories offer businesses a unique opportunity to capture the direct attention of audiences and potential customers. Instagram Stories research benchmarks for specific verticals. Average posting frequency per month. But where do you start? Let’s dive in!

Research 111

Research Verticals Cost Per Click Ad Frequency 111

Martech

AUGUST 26, 2022

You’re not rational — and neither are your customers. As such, your customers rely on a variety of heuristics and cognitive biases to make decisions efficiently. People, including your customers, tend to make decisions that don’t always make sense, often succumbing to the biases lurking below the surface.

Bundling 99

Bundling Ad Frequency Pricing Price 99

KoMarketing Associates

APRIL 13, 2017

As agency and brand marketers continue to develop video content, research suggests that they are still struggling to provide a better customer experience. This was followed by inadequate measurement/cross-screen metrics (49 percent), ad blocking (46 percent) and managing/integrating big data (41 percent).

Paid Search Agency 136

Paid Search Agency Advertising Agencies Video Marketing Planning 136

Inbox Insight

OCTOBER 27, 2023

According to our first party research conducted within our IFP community, 99% of B2B marketers have witnessed significant sales and ROI increases by harnessing the power of intent data. In summary, intent data tells you when a lead is actively researching online before making a purchasing decision.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

Martech

OCTOBER 19, 2022

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. Traditional media ad buying is a time- and labor-intensive process.

Advertising Agencies 110

Advertising Agencies Paid Content Cost Per Thousand Advertisements 110

Digilant

MAY 21, 2024

Advanced TV —encompassing streaming services, over-the-top (OTT) devices, connected TVs (CTV), addressable TV, free ad-supported television (FAST), programmatic TV, and more—presents a variety of opportunities for marketers to engage with their target audiences in more personalized, immersive, and impactful ways. Let’s look at some examples.

Advertising Channels 52

Advertising Channels Paid Search Agency Practices Advertising Agencies 52

PureB2B

MAY 30, 2022

97% of consumers research products and services before making a purchasing decision. This data allows you to ‘jump the queue’ and gives you the opportunity to pitch to potential customers at exactly the right moment. Frequency of their visits and how often they return. ‍ Enhanced ad campaigns. What is intent data?

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Martech

APRIL 15, 2022

It lets advertisers track users to deliver customized advertising, while protecting personal information. based researcher Anastasia Shuba, will be published in June (a draft version is available ). While tracking did decrease, there was little change in apps tracking libraries, which record usage frequency and activities.

Privacy Protection 95

Privacy Protection Privacy Cost Ad Frequency 95

Webbiquity

OCTOBER 9, 2018

Research by Aberdeen suggests that personalized email messages improve click-through rates by an average of 14% and conversions by 10%. So, apart from adding the first name of your prospect in the salutation, what else can you do to personalize your emails? Compliment a piece of content published by the prospect.

Paid Content 254

Paid Content Personalization Lead Ranking Marketing Analytics Tools 254

Digilant

MAY 21, 2024

Advanced TV —encompassing streaming services, over-the-top (OTT) devices, connected TVs (CTV), addressable TV, free ad-supported television (FAST), programmatic TV, and more—presents a variety of opportunities for marketers to engage with their target audiences in more personalized, immersive, and impactful ways. Let’s look at some examples.

Advertising Channels 40

Advertising Channels Paid Search Agency Practices Advertising Agencies 40

ClearVoice

JANUARY 2, 2024

Content marketing often yields a higher Return on Investment (ROI) than traditional advertising, especially as the marketing landscape shifts towards digital, customer-centric approaches. Producing and running traditional ads is often expensive, whether through print, TV, or radio. Limited budget flexibility and high costs.

ROI 52

ROI Advertisements Advertising Marketing Automation Services 52

KoMarketing Associates

APRIL 23, 2019

Identifying not only who is interacting with your company on social media, but what they are using social media for (such as research, personal entertainment, professional connections, etc) will make a huge difference in the rest of your messaging and strategy. What Is My Brand Voice? What Should We Be Posting?

Paid Content 141

Paid Content Social Media Media B2B 141

Televerde

DECEMBER 1, 2020

People no longer open a phonebook when they need to research a new partner or vendor. Buyers who find your site through Google are spread across all stages of the sales funnel – and most are nowhere near converting into a customer. Using SEO for your sales funnel is mostly research and only involves a small amount of action.

Top of Funnel 85

Top of Funnel Marketing AI Lead Scoring Lead Ranking 85

Optinmonster

FEBRUARY 21, 2024

Once we’ve written a refreshed version of the older blog post, we’ll manually update the older post and move the publish date forward. We put a big focus on adding as many links to our pillar content as possible, so it has an easier time ranking in the search engines. If not, go back to Step #2!)

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

BenchmarkONE

NOVEMBER 17, 2020

There’s a lot of value in building your brand’s thought leadership by thinking beyond your customer. And while many marketers solely think of thought leadership in terms of guest content and what they can publish elsewhere, sometimes the best place to start is right on your own site. What content will you publish, and when?

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

KoMarketing Associates

NOVEMBER 15, 2018

Imagine building out an editorial calendar without having done keyword research first. There would be a lack of understanding around the key queries being searched for, themes/topics being discussed in the industry, and questions being asked by existing or potential customers. Continued focus on the overall user experience.

SEO 121

SEO Ad Frequency Content Keywords 121

Digilant

JULY 28, 2022

In years past, streaming services differentiated themselves from linear TV providers by allowing customers to purchase premium access as a way to avoid ads while watching TV. When these platforms first burst onto the scene, most consumers maintained their cable subscriptions and added one or two streaming services to the mix.

Paid Search Agency 52

Paid Search Agency Work Management Ads Marketing Management 52

Webbiquity

OCTOBER 1, 2019

For blog post number one, all the training resources customized for training a UI designer can be compiled into an eBook or a video-over-email course. Share your posting schedule with the timing and frequency of your emails. This helps minimize the effort subscribers must take to move forward on their customer journey.

Email Marketing 213

Email Marketing Sales Qualified Leads Lead Scoring Lead Ranking 213

SocialPilot

FEBRUARY 26, 2024

When we talk about AI in marketing terms, it means AI can enhance the work of marketers by providing insights and automating tasks, allowing for more creativity and personalized customer engagement. By leveraging AI, marketers can make data-driven decisions, improve customer experience, and ultimately increase ROI.

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

Digilant

APRIL 23, 2024

With digital audio ads, you can integrate your brand into the everyday routines of your audience in a way that is uniquely personalized to their interests. For example, research has shown that audio ads are more than twice as likely to lift purchase intent and information intent than display ads.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Top of Funnel 52

Digilant

APRIL 23, 2024

With digital audio ads, you can integrate your brand into the everyday routines of your audience in a way that is uniquely personalized to their interests. For example, research has shown that audio ads are more than twice as likely to lift purchase intent and information intent than display ads.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Top of Funnel 52

Digilant

APRIL 23, 2024

With digital audio ads, you can integrate your brand into the everyday routines of your audience in a way that is uniquely personalized to their interests. For example, research has shown that audio ads are more than twice as likely to lift purchase intent and information intent than display ads.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Top of Funnel 52

Brightedge

MAY 16, 2021

While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. You may be surprised by the findings in BrightEdge Research's latest channel share report. Mattering to your customer requires emotional connection.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Brightedge

AUGUST 2, 2022

The “People Also Ask” feature is showing in search results at normal levels after a brief decline in frequency, which is an important listing for SEOs and marketers alike. This update relates mainly to content published on review sites, like “best of” and “top rated” posts. Automated Chatbot FAQ Feature Added to Business Profiles.

SEO 52

SEO Guidelines FAQ Ad Frequency 52

PureB2B

MAY 30, 2022

97% of consumers research products and services before making a purchasing decision. This data allows you to ‘jump the queue’ and gives you the opportunity to pitch to potential customers at exactly the right moment. Frequency of their visits and how often they return. Enhanced ad campaigns. What is intent data?

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

Kevin Indig

APRIL 1, 2023

At some point, especially as a venture-backed company, you want to increase the traffic growth rate from content, and the way to do that is to publish more volume. When I led SEO and Content at G2, we hit a point at which we published 1,000 articles in 6 months, but organic traffic stalled.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

Hubspot

MARCH 30, 2021

Full disclosure: You'll probably already need to have a hefty Facebook ad budget in place to make this happen.). JetBlue's manager of customer commitment Laurie Meacham once told me , "We're all about the people, and being on social media is just a natural extension of that. What if customers complain? In short: Keep it simple.

Facebook 101

Facebook Ad Frequency Custom Publishing Dwell 101

Martech Advisor

SEPTEMBER 23, 2019

Programmatic advertising is the process of automating the buying and selling of ad inventory in real-time through an automated bidding system. Programmatic advertising enables brands or agencies to purchase ad impressions on publisher sites or apps within milliseconds through a sophisticated ecosystem.

Advertising Agencies 96

Advertising Agencies Advertisements Advertising Advertising Channels 96

Hubspot

DECEMBER 1, 2020

Whenever brands come to me with this issue, I give them the same answer: Focus on customer-centric content, and you'll achieve outstanding customer-centric growth. Your customer should always be the hero of any story you tell. Let's dive into four methods you should consider implementing for customer-centric growth.

Top of Funnel 100

Top of Funnel Thought Leadership Tips Lead Ranking 100

Liveintent

MARCH 23, 2021

We launched our Real Time B a nter webinar series in April 2020 to get an inside look at how brands and publishers were dealing with the pandemic – and to stay connected to everyone ourselves. So Huyett increased their frequency and let the promotional emails take a backseat at the beginning of the pandemic. That’s right.

Ad Frequency 62

Ad Frequency Ad Exchange Custom Publishing Acquisitions 62

Hubspot

MAY 11, 2020

And while everybody seems to know what not to publish these days, many marketers are asking: what should we put out into a world in the throes of a crisis? And how to be there for their audience without adding to the noise. It's a conundrum facing countless creators across the globe. How to offer value without seeming opportunistic.

CMS Development 101

CMS Development Paid Search Agency Planning Content Marketing 101

Valasys

JULY 20, 2020

The researchers led a recent survey of about 115 marketing experts from the B2B domain and numbered out that 79% of B2B brands valued social media as the supreme active marketing network. Though brand marketers avail the freedom to post ads based on resources and price of ads differ by objectives and social platform.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

Walker Sands

FEBRUARY 14, 2024

From proprietary data to third-party research, the right mix of data can transform your PR program. Data helps ground these narratives, transforming subjective claims into objective insights and adding an invaluable layer of credibility and depth to storytelling.

Paid Search Agency 40

Paid Search Agency PR Media Marketing Management 40

Hubspot

DECEMBER 23, 2020

Recently, the Pew Research Center revealed that nearly 70% of all U.S. Currently, personal pages don’t offer the same range of publishing tools. Step 2: Click on “Publishing Tools.”. In the left menu of your business Facebook page, click on “Publishing Tools." Step 4: Set a publish time. billion users.

Facebook 101

Facebook Work Management Budget Programs Marketing Management 101