SmartBug Media

MAY 20, 2020

Then promoting your webinar is absolutely essential. Luckily, there are many ways to promote your webinars before, during, and after the events. Try some of these idea if you want to have a full house for your next presentation: Social media. Basic Ways to Promote Your Webinar. Basic Ways to Promote Your Webinar.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Exo B2B

AUGUST 11, 2021

The question is a bit daring in the world of marketing. A large majority of specialist firms are pushing content marketing on social platforms, especially LinkedIn. But I ask the question: are social networks as dominant in B2B content marketing as they are in B2C? Social networks dominate the channels!

Social Networks 52

Social Networks Network Marketing Social Marketing B2B Marketing 52

Webbiquity

JUNE 7, 2018

In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Before we jump into exploring the nuances of the lead generation game, let’s take a look at some of the proven methods of acquiring leads tried and tested by B2B marketers. Email Marketing. Content Marketing.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. From there, do some digging through the creator’s social network (followers, following, comments and tagged accounts) to find more targeted, niche creators who may have small (but mighty!)

Advertising Agencies 124

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 124

Optinmonster

FEBRUARY 11, 2024

Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Best of all, email marketing is affordable. After that, you can always try one of these email marketing services.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Oktopost

SEPTEMBER 21, 2023

Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. Social selling broadens your business’s reach, connecting you with a diverse audience through your employees’ combined networks.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

NuSpark Consulting

MARCH 3, 2016

Now you need to distribute and promote it. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Promote your paper in your blog’s sidebar or widget or with a call to action at the end of the post. Social Media. Social Sharing.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

BOP Design

SEPTEMBER 4, 2019

For many organizations, a lot of resources are poured into ideating and creating B2B content marketing pieces such as blog posts, articles, guides, whitepapers, brochures, videos, etc. However, many organizations fail to properly promote the content once it is created. Share on Social Media. Send in an Email Newsletter.

Promotion 56

Promotion Tips B2B B2B Thought Leadership 56

Sprout Social

JANUARY 26, 2023

Or, helped them get new customers in exchange for a discount or freebie. Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. Or, they might partner with an influencer or offer an affiliate program to incentivize people to promote their products.

Paid Content 120

Paid Content Advertising Agencies Planning Word of Mouth 120

Valasys

APRIL 22, 2024

Lead Generation Techniques Lead generation is the foundation of any effective marketing strategy. Content marketing , social media campaigns, and SEO optimization are all utilized to attract potential customers and convert them into leads. Lead harvesting methods like this one gain more traction on the website.

Lead Harvesting 40

Lead Harvesting Paid Content Sales Qualified Leads Lead Scoring 40

Televerde

APRIL 30, 2024

Quick Takeaways: Contact acquisition requires a structured approach to gather prospect data for personalized marketing and sales outreach. Utilizing a variety of channels such as website forms, social media, and email sign-ups, broadens the scope of potential contacts. To do this at scale, companies need technology support.

Acquisitions 52

Acquisitions Contacts Paid Content Process 52

Anyword

OCTOBER 19, 2022

The world of affiliate marketing experienced exponential growth over the past few years. Marketing strategies have come and gone, but it seems that this particular method can evolve with the times. What makes affiliate marketing a tried-and-true strategy for boosting conversions and purchases? Affiliate Marketing In Numbers.

Webinar Metrics 105

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 105

Sprout Social

JULY 25, 2022

Not 100% sure what Instagram influencer marketing is all about? It’s no surprise that Instagram is the go-to network for influencers. As creators continue to dominate the platform, brands need to know how Instagram influencer marketing works. What is Instagram influencer marketing, anyway? Fair question!

Paid Content 106

Paid Content Paid Search Agency Advertising Agencies Top of Funnel 106

Outbrain

DECEMBER 19, 2022

But your blog can fall flat with low traffic and even worse engagement if you don’t create a solid content promotion strategy to get more eyes to your content. Content promotion is sharing your content across multiple channels to maximize the reach and win more readers. What is Content Promotion? Simple – with Outbrain.

Paid Content 26

Paid Content Promotion Top of Funnel Work Management 26

Valasys

AUGUST 18, 2020

It is a popular professional social networking website used by professionals to connect with each other. LinkedIn, besides, being a popular professional networking website can also be used as an effective tool to generate leads for B2B companies. Marketers should have a definite plan for lead qualification.

Paid Content 98

Paid Content Lead Generation Linkedin Sales Qualified Leads 98

NuSpark Consulting

DECEMBER 9, 2012

A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. How do you promote it? There are a myriad of methods to promote your white paper, generate interest, and get Google to index them for SEO. Social Media. Social Sharing.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Unbounce

JUNE 28, 2022

A big part of ecommerce is using social media to engage audiences and build an authentic brand. But now, social media can also be used as an ecommerce market of its own: social commerce. They’re making a purchase from your post right then and there in their favorite social media app.

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

Webbiquity

SEPTEMBER 26, 2017

LinkedIn is the world’s largest professional network, with approximately 500 million users and more than nine million companies represented. It is a bit different than some of the other social media platforms, in that it allows people to connect with other professionals and to leverage current connections to make new ones.

Lead Generation 241

Lead Generation Linkedin Generation Leads 241

readwrite

DECEMBER 17, 2021

While the pandemic has had a huge, disruptive impact on marketing, it’s still crucial to observe what will happen in the digital marketing and advertising spaces. The more accurately marketers understand trends, the more chances they have to beat the competition. CTV, audio and dynamic ad creatives will define programmatic.

Paid Content 119

Paid Content Trends Paid Search Agency Ads 119

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. What is word of mouth marketing, anyway? What is word of mouth marketing, anyway? Far from it, actually.

Word of Mouth 132

Word of Mouth Paid Content Conversion Work Management 132

Sprout Social

SEPTEMBER 30, 2022

Social media has given brands and businesses a platform to engage with their customers. We spoke to several social selling experts to understand what it means and its value to salespeople. We’ll also explore 10 tips and tactics you can use to execute social selling like an expert. What is social selling?

Tips 127

Tips Ideal Customer Profiles Work Management Marketing Management 127

Oktopost

SEPTEMBER 21, 2023

Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. Social selling broadens your business’s reach, connecting you with a diverse audience through your employees’ combined networks.

Sales Management 62

Sales Management Examples Top of Funnel B2B Thought Leadership 62

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team. What does a “good lead” look like anyway? What is a Lead?

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Liveintent

OCTOBER 19, 2021

In fact, 59% of consumers say that emails influence their purchase decisions after receiving promotional content. Advertisers can use a range of channels to acquire customers, including email, social media, search, print, and direct mail. The importance of diversifying customer acquisition channels. First-party data.

Acquisitions 126

Acquisitions Newsletter Paid Content ROAS 126

Optinmonster

APRIL 11, 2024

Do you want to get more email leads from your social media platforms? Want to know how to convert your social media following into potential leads? Social media is a great tool to attract an online following. In this post, I’ll share 9 ways that you can use social media to grow your email list.

Social Media 90

Social Media Media Ideal Customer Profiles Lock-In 90

Adobe Experience Cloud Blog

JULY 6, 2018

Congratulations, you have just gotten budget approval to launch a new social media campaign. As a marketer, you’re always looking for ways to impact the bottom line and what better way to do that than by creating a steady stream of potential new customers. Create Ads Worth Clicking On. Gated Content. Know Your Audience.

Sales Qualified Leads 134

Sales Qualified Leads Lead Scoring Lead Ranking Generation 134

sagefrog

NOVEMBER 14, 2023

Many industries are marked by rapid technological advancements, changing regulations, and increased competition and standing out in a crowded market has never been more challenging—or critical. The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape? Programmatic ad-buying.

Advertising Agencies 109

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 109

Optinmonster

DECEMBER 22, 2022

Email marketing is one of the most effective digital marketing strategies around. You can use email for generating leads as well as bringing them through your marketing funnel towards closing the sale. Email marketing is a top lead generation channel and most likely always will be. Email marketing is also easy to measure.

Lead Generation 89

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 89

EveryoneSocial

NOVEMBER 23, 2020

billion active users on social media globally, up +6% from last year ( Statista ). So it only makes sense that career decisions are also being made in the social arena. Candidates use social media to research employers – their values, their goals, and how they treat current and former employees.

Enterprise Management 98

Enterprise Management Ad Exchange Social Networks Work Management 98

SpotMe Blog

JUNE 30, 2023

You’ve invested months planning an event – securing speakers, creating an agenda, promoting to your audience. With some extra promotion in the final days and weeks, you can turn the tide and make your event a success. Use social media, email marketing, and promotional partnerships to spread the word.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

Rev

JANUARY 11, 2023

When most B2B companies set out to find new customers and increase sales, they rely on an outdated ideal customer profile, use one-size-fits-all marketing tactics and hope for the best. What if you could focus your marketing efforts and target potential customers with the highest likelihood of buying from you? Good question!

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

Huptech Web

DECEMBER 2, 2022

When a brand isn’t perceived well by its customers, chances are more that the brand may fail to survive in the market. Alongside, UGC will also be one of the most focused 2023 digital marketing trends. Customers’ reviews of products are an essential part of most marketing strategies as user-generated content of brands.

User-Generated Content 52

User-Generated Content Generation Brand Identity Branding 52

Convince & Convert

MAY 21, 2013

If you don’t follow the social network closely, it’s easy to miss the newest advertising tools and tips. If you’re advertising a Facebook Page, Event, or App, and you don’t pay close attention, you might think you’re only option is to let Facebook optimize your ad on a CPM basis. Promote Your App With Mobile App Install Ads.

Facebook 154

Facebook Paid Search Agency Ad Exchange Ads 154

TrustRadius Marketing

SEPTEMBER 28, 2022

Your marketing strategy should include a roadmap to optimize your customer interactions. In the age of digital marketing and instant communications, customer expectations are also greater than ever. Do some market research to find out what your target audience is looking for and how you can provide this.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 52

Marketing Insider Group

AUGUST 29, 2023

Change is the only constant in the world of digital marketing –especially when it comes to social media trends. As we navigate these shifting sands, understanding the latest social media trends is more important than ever. With the influx of information on social media, users often have short attention spans.

Social Media 244

Social Media Marketing AI Trends Peer-to-peer 244

Hubspot

APRIL 2, 2021

Ever wonder who is behind those banner ads on the sites you visit the most? Or the Super Bowl ads we talk about for weeks after they've aired? The answer is media buyers. When a brand gets a marketing budget, a portion of that typically goes to paid advertising. That's where media buying comes in.

Buy 87

Buy Work Management Cost Per Thousand Advertising Agencies 87