SpotMe Blog

AUGUST 16, 2023

Because investigators, study coordinators, and site teams are tired of spending hours passively listening to uninteresting information that’s not tailored to them. Sponsors find their personnel tied up for days, leading to potential financial implications and disruptions in study timelines.

Peer-to-peer 52

Peer-to-peer Case Studies Training Work Management 52

KoMarketing Associates

DECEMBER 21, 2017

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. We asked team members to highlight content pieces that provided value to their day-to-day responsibilities, offered inspiration, or added to their professional development.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Brandpoint

NOVEMBER 3, 2022

Think ahead when you start working with a client and consider if they’d potentially make for a good case study. Then work with them to emphasize their opinions/thoughts on your company. You can also link them in blog posts, send them in email campaigns and post them on social to draw traffic back to your website.

CMS Development 62

CMS Development Paid Search Agency Work Management Marketing Websites 62

Hubspot

AUGUST 21, 2023

In that case, it might help to take a more informational and educational approach because their behavior indicates they're not ready to make a decision yet. This can be in the form of a testimonial, case study, or exciting statistic. You'll also want to introduce a case study at this point.

Template 69

Template Work Management Case Studies Case Study 69

MKT1

FEBRUARY 12, 2024

Everyone has an opinion on what marketing should and shouldn’t be doing. All that said, you’ll never get everyone at your company to stop asking you questions, sending requests, weighing in with opinions, etc. Offer: Reach out to Closing Media here & mention MKT1 to get $2,500 of free ad spend for your next campaign.

Planning 75

Planning Paid Search Agency Marketing Analytics Tools Advertising Agencies 75

SocialPilot

FEBRUARY 29, 2024

In such cases, you need to step-up and enlighten them with the roles and responsibilities of a social media specialist. In the monthly retainer model, you get a recurring income every month in exchange for your social media management services. You need to strike a balance in opinions.

Enterprise Management 52

Enterprise Management Work Management Social Media Marketing Management 52

The Point

NOVEMBER 28, 2011

Examples could be Case Studies, Best Practices, Industry News, Opinion/Analysis, etc. To the right is a recent “newsletter makeover” our agency conducted for Microfinance Information Exchange (MIX) , the premier source for microfinance performance data and analysis.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

Contently

NOVEMBER 17, 2017

No inserting opinions until you’ve completed this exercise. Two studies have found that waitresses receive bigger tips when they repeat back orders to customers. This ad focused on four women of different races who thought they looked terrible in red lipstick ( “it me” ). ” Act as your customer’s proxy.

Work Management 154

Work Management Top of Funnel Marketing Management Validation 154

Biznology

AUGUST 7, 2019

Microsoft had launched HoloLens showing how Case Western was treating Anatomy. In both cases, only one class member used the headsets. You look at a demo of one thing, and you immediately start thinking of other ways it can be used: in this case, entertainment and communications immediately came to mind. And so they did.

Allocation 112

Allocation Display Paid Search Agency Training 112

Belkins

OCTOBER 22, 2020

In many cases, basic models, such as the SWOT matrix , are enough to give you a clear view of your status. Do you have a contingency plan in case of a crisis? Sales enablement examples for inbound appointment setting: Case studies. What kind of information should your sales teams and marketing teams exchange?

Tips 67

Tips Lead Ranking Work Management Lead Scoring 67

LeadSquared

DECEMBER 2, 2020

It could be due to offers or ad copies that are not attractive enough, landing pages that aren’t relevant. Gated content is a means of providing valuable information in exchange for the customer’s details. Here, customers are supposed to fill in details in exchange for a better picture of the product they are looking to buy.

Paid Content 52

Paid Content Lead Generation Sales Qualified Leads Lead Scoring 52

Metadata

JULY 21, 2022

It’s data-driven because you won’t simply toss paid ads up on whatever channels look great. Google Ads is one. These are the ads that appear within search results, Google Shopping results, in Google Maps, and elsewhere. With analytics, you can refine a Google Ads campaign to target various demographics or key customer interests.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Content Demand 52

Apollo

OCTOBER 23, 2018

In the worst case, a CEO will say “we’re going after everyone in the application development org”. Best case, they’ll know enough to describe their persona as something like, “general and operations managers at construction companies in the US and Canada”. Get Third-Party Opinions on Your Messaging. What’s Next?

Sales Management 68

Sales Management Work Management Top of Funnel Practices 68

chiefmartech

APRIL 24, 2019

According to a recent study by the market research firm Ascend2, “integrating disparate systems” is the greatest barrier to success with marketing technology for 52% of marketers. Exchanging data is a relatively rote, mechanical process. A rich data integration exerts an opinion on how information is modeled and maintained.

Marketing Automation Services 81

Marketing Automation Services Work Management Marketing Management Astroturfing 81

Optinmonster

FEBRUARY 15, 2024

Invest in Case Studies Like OptinMonster 13. In other words, they make choices based on the behavior and opinions of their peers. These include customer reviews, testimonials, and case studies. In fact, according to one case study, WikiJobs used testimonials to increase sales page conversion by 34%.

Social Marketing 113

Social Marketing Examples Peer-to-peer Case Studies 113

Industrial Marketing Today

NOVEMBER 3, 2011

After sampling your content, your blog readers are more likely to download the complete article/white paper in exchange for their contact information (lead generation). Use your blog posts to deliver “proof of results” by summarizing your case studies. Link back to the full case studies on your site.

Marketing Websites 60

Marketing Websites Curation Ad Exchange Case Study 60

markempa

AUGUST 4, 2014

Brian: Well, when I wrote my book I would say industry in my opinion was at a D. There isn’t a fair value exchange taking place. And so what I have learned in terms of working at MECLABS and we spent a lot of time here studying and trying to ask answer one question which is, “Why do customers ultimately say ‘yes’?”.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Demand Generation Agencies 120

Belkins

NOVEMBER 18, 2019

This may sound as a heavily-biased opinion since cold emails are the bread and butter of our company, but we have our reasons. Having been bombarded by ads for nearly 80 years, they are naturally sensitive to any word that comes out of your mouth or that is typed out by you. In this article, we will finally share them with you.

Cold Calling 40

Cold Calling Best Practices B2B Sales Ad Exchange 40

Apollo

OCTOBER 23, 2018

In the worst case, a CEO will say “we’re going after everyone in the application development org”. Best case, they’ll know enough to describe their persona as something like, “general and operations managers at construction companies in the US and Canada”. Get Third-Party Opinions on Your Messaging. What’s Next?

Sales Management 40

Sales Management Work Management Top of Funnel Practices 40

Content Marketing Institute

DECEMBER 21, 2018

The most effective formula for increasing profits and sales continued to involve increasing the size of your newsletter’s mailing list by offering first-time visitors ethical bribes or content bonuses in exchange for signing up to receive the firm’s email newsletter. In many cases, printed copies are available for less than $10.

Work Management 86

Work Management Advertising Agencies Marketing Management Content Marketing 86

Webbiquity

SEPTEMBER 19, 2023

LinkedIn Ads are one of the most effective channels for reaching highly targeted groups of B2B buyers. ” But that’s one of the counterintuitive tasks LinkedIn Ads forces you to do: set up conversions before you’re created ads, set campaign objectives, or target and audience. Here’s how.

Linkedin 287

Linkedin Advertisements Advertising Practices 287

Online Marketing Institute

JANUARY 4, 2011

Today, I’m going to share my opinion of why you might want to consider adding a blog to your corporate website. Thought Leadership As my client mentioned above, “blogs are just places where people can hear themselves talk about how smart they are…” Well, in my opinion, that’s only partially true.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Hinge Marketing

FEBRUARY 9, 2017

In fact, there are many different ways to calculate ROMI — and just as many opinions on the best way to do it. In our ongoing High Growth Study , we identify the online tools that the best performing firms invest in to reach their target audiences: Email marketing. They leverage technologies that everybody is using. Online advertising.

Work Management 48

Work Management Marketing Management Service ROMI 48

Optinmonster

MARCH 13, 2024

You simply have to put them behind a lead capture form that requires visitors to sign up with their contact information in exchange for the download. One of its landing pages offers visitors the option to watch demo videos in exchange for a sign-up. You can click on any of the hacks linked below to jump directly to that section.

Paid Content 130

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 130

Marketing Insider Group

MARCH 28, 2024

Highlight Customers’ Views It doesn’t matter how beautiful your ads and brand story are — even the best marketing efforts aren’t as convincing as other customers’ recommendations. To get started, here are a few ways to start showcasing your buyers’ product opinions: Add more customer reviews throughout your online store.

eCommerce 197

eCommerce Tactics Budget Programs Work Management 197

Content Standard

FEBRUARY 8, 2022

Marketing personalization means more than just addressing a customer by name in an email or signaling that they’ve browsed a particular item on a website by showing it to them again in a digital ad somewhere else on the internet. Support Content Support content is designed to make the purchasing process easier for the customer.

Personalization 138

Personalization Gartner Marketing & Strategy Allocation 138

CoSchedule

JANUARY 24, 2023

Opinions are harder to refute when they’re backed up by verified information. Your blog post may contribute new, unique, and proprietary statistics, facts, quotes, opinions, and perspectives on this topic that your audience cannot find elsewhere. Cross-reference sources to verify any information you’re unsure about.

Process 100

Process Wikipedia Paid Search Agency Lead Scoring 100

Golden Spiral

APRIL 16, 2019

Some people have different opinions of that. B) it fills all of their personal needs of, "I'm important, and you care about my opinion." That you look at and go, "This is a really cool case study to put my philosophy I just talked about into practice.". And I'm not an advocate of that. Mark Whitlock: Wow.

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48

Huptech Web

JULY 7, 2022

You’ll need a third-party eCommerce website development that allows users to promote and sell their products on your platform while you stuff your pockets with the commission and ad models. Market study: E-commerce trends are volatile. cta_blog] Set-up effective return and exchange policies. Example: eBay.

CMS Development 52

CMS Development eCommerce Paid Content Marketing Websites 52

Scoop.it

OCTOBER 14, 2021

Their opinions are regarded highly and are trusted by their followers and people in their social networks. Content marketing can take many forms, including starting a blog , publishing white papers & case studies, or sending newsletters via email. Source: Influencer Marketing Hub. Implementation. This helped them acquire 4.4

Paid Content 90

Paid Content Advertising Agencies Content Marketing Planning 90

Optinmonster

FEBRUARY 9, 2023

In many cases, the only cost of production is your time and expertise. Check out how Adam Enfroy added 3,000 subscribers per month using OptinMonster! This is something valuable you give visitors for free in exchange for their email address. If demand surges, the file is already there and ready to go.

Product 89

Product Marketing & Strategy Marketing Strategy Webinar Metrics 89

Marketing Insider Group

SEPTEMBER 14, 2021

Their blog is full of guides, examples, and case studies with data accompanied by visuals like charts and graphs. Their blog is full of social media related studies, articles, and research that includes both market-wide insights and specific case studies and examples. Facebook for Developers. Big Data Resources.

Case Studies 335

Case Studies Content Case Study Statistics 335

ClearVoice

JUNE 13, 2022

You want other websites to link to your content to support their own points or opinion. Evaluating page experience for a better web – Google blog post about adding Core Web Vitals to their algorithm. You don’t want to just be seen as an expert — you want to be an authority on your subject. Social media shares of your content.

Marketing Budget 116

Marketing Budget Tactics SEO Lead Ranking 116

Pam Didner

JANUARY 20, 2021

In addition to the similarities and overlapping responsibilities of sales enablement and sales operations, there are different opinions on where sales enablement should reside. Sellers need to quickly assess opportunities, conduct research and present business cases to induce prospects to meet with salespeople or make a purchase. .

Enterprise Management 138

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 138

Magisto

DECEMBER 18, 2019

In any case, sharing a more personal, unique perspective on something that people usually think they know is precious for your audience as it peaks their curiosity and creativity. Moreover, providing free shoutouts is always appreciated by the creators, who might also share your content in exchange! Write a case study.

Work Management 52

Work Management Marketing Management Content Blogger 52

Single Grain

MARCH 16, 2020

If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies. Here's a 4-minute video that explains direct to consumer: Maybe you can recall the Coca-Cola campaign where customers received small individual gifts in exchange for collected bottle caps registered on its website.

Advertising Agencies 105

Advertising Agencies Advertisements Advertising Trends 105

ClearVoice

SEPTEMBER 3, 2020

Through the exchange of information, your brand builds trust with another brand by enriching the conversation. You provide something of value in exchange for their attention. But buy an ad and it only exists for as long as you keep paying for it. Content marketing is not a long-form ad for your product or service.

Top of Funnel 124

Top of Funnel Work Management Marketing Management Paid Search Agency 124