Not all integrations are created equal: 4 layers of app integrations with SaaS platforms
chiefmartech
APRIL 24, 2019
According to a recent study by the market research firm Ascend2, “integrating disparate systems” is the greatest barrier to success with marketing technology for 52% of marketers. Exchanging data is a relatively rote, mechanical process. A rich data integration exerts an opinion on how information is modeled and maintained.
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