article thumbnail

The 20 Best Growth Hacking Strategies to Skyrocket Your User Base

Optinmonster

You’ll need to set up an exit intent campaign with a lead magnet, like this one: A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address, or other contact information. And another company offers a premium account for six months in exchange for a review.

article thumbnail

An enhanced CTV brand safety solution from DoubleVerify

Martech

Ad measurement and authentication platform DoubleVerify has introduced new enhancements to its CTV brand safety offering, reflecting the growth of CTV and the hurdles marketers face when adding the channel to their mix. Advertisers are following the audience. Read about the data collaborations behind the streaming surge.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Comprehensive Guide on Video Advertising 

Mailmunch

What is Video Advertising? . Video advertising is the displaying of promotional content either inside online video content or as standalone ads. Video ads placed inside online video content can be displayed before, during, or after a video stream, known as pre-roll, mid-roll, and post-roll. . Why do Video Ads Work? .

article thumbnail

Facebook bans academics looking at misinformation: Monday’s Daily Brief

Martech

Data and confused: The increasing complexity of ad targeting . “As As the business world struggles to understand the implications of the revolving news of the third-party cookie ban, digital ad targeting is growing more complex than ever,” writes contributor Ryan Alford. Good luck with it. Editorial Director. First, incentives.

Facebook 112
article thumbnail

Demand Generation vs. Lead Generation: Comprehensive Comparison

Oktopost

It also means using techniques such as targeted advertising to ensure your demand generation is smartly applied, rather than using a scattergun, indiscriminate approach (as was the norm in advertising for some time.). These SEO techniques also create a positive cycle of adding a value-added component to your marketing. .

article thumbnail

How B2B Brands Can Drive More Leads This Year

Webbiquity

This has opened up new possibilities for brands looking to harness the power of social media advertising. Use LinkedIn Ads. LinkedIn ads are a great way to promote your business and target the right audience. There are three ways you can advertise on LinkedIn: Sponsored Content, Sponsored Inmail, and Text Ads.

article thumbnail

Going Programmatic to Get Your Content Seen

Convince & Convert

If Red Bull wanted to, the company could probably sell ads against its own content marketing. Often, you can’t even rely on your social feeds if you really want a specific article or video to go viral. Twitter’s Tailored Audiences offering is another great programmatic option for getting a valuable piece of content to go viral.