Smashmouth Marketing

OCTOBER 8, 2009

I've noticed lately that if you have the right media contacts connected with you on Twitter and Linkedin, you can almost get your word out through those channels as opposed to the standard techniques. Every television commercial for IBM tells you to go to their web site. I'm assuming you are talking Marcom?) But things go in cycles.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

OCTOBER 6, 2009

I've noticed lately that if you have the right media contacts connected with you on Twitter and Linkedin you can almost get your word out through those channels as opposed to the standard techniques. Every television commercial for IBM tells you to go to their web site. I'm assuming you are talking Marcom?) But things go in cycles.

Gartner 100

Gartner Social Media Social Marketing Planning 100

LeadSquared

FEBRUARY 28, 2016

The numbers be damned, just look around and see how many people actively watch TV, and you would hopefully be surprised. The television will eventually be reduced to a screen that will be used to stream. The Idiot Box. A title that finally makes sense. Video killed the Radio star. And now YouTube killed the TV star. 10 years tops.

Marketing Automation Services 52

Marketing Automation Services Cable Skype Cross-Selling 52

Hubspot

JANUARY 18, 2017

We schedule posts for the week ahead, film a Facebook Live interview, and report on our engagement analytics, all while keeping an eye on comments and direct messages coming in on Twitter and Facebook. How Excessive Social Media Activity Can Affect Your Health. 3) Prioritize other activities, hobbies, and passions.

Social Media 28

Social Media Media Terms and Conditions Mobile Marketing 28

Onalytica B2B

MAY 16, 2018

The traditional way of influencer marketing might be a celebrity on a television commercial, but now it’s moved to social media and I think as a result it’s a great service and experience to a customer to deliver relevant value-added information of some kind. This is done through a company called paper.ly.

Marketing AI 108

Marketing AI Work Management Marketing Management Paid Search Agency 108

Online Marketing Institute

NOVEMBER 8, 2010

A combined 59% of B2B marketers have only a basic social media presence (45%) or are not actively engaged in social media marketing (14%). In contrast, a combined 44% of B2C marketers have only a basic social media presence (26%) or are not actively engaged (18%).

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Hubspot

APRIL 24, 2015

These teams help them with everything from publishing to their Instagram feeds to partnering with brands to coaching them on how to act during television appearances. Specifically, he's referring to content on social media sites like Vine, Instagram, YouTube, Twitter, and even SnapChat. Remember her? Image Credit: Zimbio.

Planning 28

Planning Campaigns Advertising Agencies First-Mover Advantage 28

Martech Advisor

JANUARY 16, 2020

Also known as above-the-line (ATL) advertising, traditional advertising includes media such as television, radio, print (newspapers, magazines, etc.), ATL advertising avenues are effective for top-of-the-funnel activities such as brand awareness campaigns. Let us know on Twitter , LinkedIn , or Facebook. and billboards.

Paid Search Agency 122

Paid Search Agency Practices Examples Advertising Agencies 122

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The team focused on creating communities for NYC professionals, which resulted in a @RegusNYC Twitter feed and a Facebook Page. The company started a blog, participated in LinkedIn LinkedIn and engaged on Twitter.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Digital B2B Marketing

DECEMBER 17, 2013

Social: Twitter Click Rates Are Falling. Twitter has gone from a social network to a content deluge. In the last two years, click rates on Twitter have dropped precipitously. No, Twitter isn’t filtering out your brand updates, everyone else’s content is bumping it aside though. They Skip Over TV Ads.

Facebook 100

Facebook Television marketing Brand Identity Branding 100

Convince & Convert

JANUARY 24, 2014

One of Univision’s many television shows is Aqui´y Ahora , a weekly news magazine with daily web and social components. Approximately two years ago, the company determined to fully activate social across the enterprise, and tapped David to design and rapidly scale a social organization that impacts every corner of the company.

Facebook 165

Facebook Enterprise Management Work Management Marketing Management 165

Oktopost

JULY 30, 2019

More than three billion people — nearly half the world’s population — are active on some form of social media. The old ways of advertising popularized by passively-consumed media like magazines, radio, and television aren’t nearly as effective in this era. Free, fresh food in the break room refrigerator every day.

Brand Identity 120

Brand Identity Branding Marketing & Strategy Tips 120

Outgrow

JULY 15, 2021

Or that millennials prefer YouTube two to one over traditional television? The YouTube channel of the world’s largest online social media magazine, Social Media Examiner helps businesses discover how to best use social media, blogs and podcasts to connect with customers, drive traffic, generate awareness and increase sales.

Youtube 98

Youtube Advertising Channels Marketing AI Work Management 98

Webbiquity

FEBRUARY 9, 2016

But the majority of email activity now takes place on mobile devices, and not all marketers have effectively adapted to this rapid shift. Facebook and Twitter reported that mobile revenue in 2Q15 made up 76% and 88% of their total revenue, respectively. Only 11% of people prefer mobile apps and just 7% prefer online video ads.

Stats 100

Stats Mobile Marketing Paid Content Email Marketing 100

ViewPoint

MAY 2, 2012

He is a regular contributor to BtoB Magazine and was founding editor of TechTarget and editor-in-chief of Computerworld. Companies are on Facebook, LinkedIn, Twitter, YouTube and have a blog—very often with just one person devoted to maintaining all these outlets. It's got to be a solid budget item".

Social Media 120

Social Media BtoB Media Inbound Marketing 120

ClearVoice

NOVEMBER 1, 2018

But much like the angst I stomach monthly, full-time content creators on Instagram, YouTube, Twitter or personal blogs face the same hurdle, as they’re continuously figuring out how to make this new type of career stick. And for those posters who were once — or continue to be — writers, the separation is even trickier.

Blogger 79

Blogger Social Media Television marketing Ethics 79

Martech Advisor

OCTOBER 18, 2019

These terms imply how the product or campaign became a hit without the brand’s active participation. ” Often described using terms such as WoM, buzz, viral, or publicity, earned media is achieved exclusively through organic activities. Don’t restrict your content creation activities to text content.

Practices 43

Practices Examples WOM Media 43

Convince & Convert

JANUARY 21, 2014

In this study, they analyzed events as they spread through Twitter, in an effort to understand how and why topics start trending on the platform. They looked at roughly one billion events as they cascaded through Twitter. True, they did find that the most popular events on Twitter were in fact more viral that they average Tweet.

Social Media 167

Social Media Studies Media Case Studies 167

Convince & Convert

APRIL 8, 2010

Before we got a real TV remote, we had a non-sensical, half-assed remote, consisting of a keypad connected to the television via a 12-foot cord. But, iPad HD screen, color, and zoom make it better for magazines – and I can absolutely see education ( and mobile medicine) potential. Less than seductive technology.

Paid Search Agency 138

Paid Search Agency Content Social Media PR 138

Convince & Convert

FEBRUARY 22, 2016

It’s called a tent pole for a reason: instead of no activity in between major promotions, it just droops a bit to a persistent lower level. You could tell your friends and family, “My commercial is on TV,” or, “Look, my ads are in these magazines.” The last big switch will be in television. It was fun! It’s glamorous.

Paid Search Agency 106

Paid Search Agency Advertising Agencies Mobile Advertising Marketing & Strategy 106

Vidyard

OCTOBER 19, 2016

Moving pictures were group activities, while sitting around the fire listening to the radio was the mainstay of the modern home. Television changed that. On-demand television was an exciting idea as early as the 1970s. Why You Were the Time Magazine Person of the Year in 2006. Moving pictures became personal.

Paid Content 50

Paid Content Video Marketing Television marketing Bandwidth 50

Biznology

JANUARY 18, 2013

Early television broadcasters, therefore, searched for events that could be shot easily and inexpensively. A “wall” or “activity stream” or “message board” is not your inbox. In many cases, however, images that could be implied with sound on radio were impossible to produce cheaply for cameras.

Paper 80

Paper Business Broadcasting Advertising Mediums 80

Adobe Experience Cloud Blog

MAY 11, 2015

Author: Jeff Foster Before the internet, most marketing campaigns used traditional advertising: television, magazines, and newspapers. Are they more likely to browse Facebook, Twitter, LinkedIn, or another social media channel? Also, 92% are active on Facebook, 88% on Twitter, and 76% on LinkedIn.

Campaigns 48

Campaigns Blogger Planning Thought Leadership 48

ClearVoice

NOVEMBER 18, 2019

Active Voice. Create a real focus on the reader with the active voice — sentence structure that requires a subject/verb/object relationship. Use double “quotation marks” around: song, poem, and essay titles; television and podcast episode titles. Do not use quotation marks around: names of magazines, periodicals, or newspapers.

Wiki 45

Wiki Guidelines Work Management Cost Per Click 45

Directive Agency

JULY 8, 2019

Their point of reference is a television commercial or a film trailer, so it needs to look really good. So, as people move through stages of relationship, you have opportunities to nurture, educate, train, activate, et cetera, et cetera, whatever phrases you want to put around that, and you can use video in those. Hire a journalist.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40

Directive Agency

JULY 8, 2019

Their point of reference is a television commercial or a film trailer, so it needs to look really good. So, as people move through stages of relationship, you have opportunities to nurture, educate, train, activate, et cetera, et cetera, whatever phrases you want to put around that, and you can use video in those. Hire a journalist.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40

Webbiquity

FEBRUARY 7, 2012

59% are on Twitter, and 43% use a company blog for marketing. Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter. women make up 64% of Twitter’s following), men (63% to 37%) are the larger share on LinkedIn. The mean half life of a link on twitter is 2.8

Paid Content 100

Paid Content Social Media Statistics Research 100

Hubspot

FEBRUARY 15, 2017

But as marketing evolved and its digital aspects became almost mandatory -- online ad spend, for example, is expected to outrank that of television this year -- it was determined that remarkable work within this category should be celebrated. AVA’s name comes from the roots of its award program -- " a celebration of the audio-visual arts."

Paid Search Agency 72

Paid Search Agency Paid Content Advertising Agencies Budget Programs 72

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 The team focused on creating communities for NYC professionals, which resulted in a @RegusNYC Twitter feed and a Facebook Page. The company started a blog, participated in LinkedIn LinkedIn and engaged on Twitter.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Valasys

JULY 16, 2019

While, the online methodologies of research range from different social media channels such as Facebook, Twitter, Pinterest, Instagram & Reddit to name a few; several search engines primarily Google, Bing & Yahoo, are also used by the prospects to culminate the research phases of their buying cycles.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Webbiquity

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. These men are indeed using Twitter to rewire and reorient the Web.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Anteriad

APRIL 25, 2023

That is behavior-based marketing, which uses user activity to target potential leads. Campaign A specific series of activities used to market a product. Influencers are targeted most notably on Twitter. B2B marketing Business to business marketing is advertising done by one business to attract another business.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

That is behavior-based marketing, which uses user activity to target potential leads. Campaign A specific series of activities used to market a product. Influencers are targeted most notably on Twitter. B2B marketing Business to business marketing is advertising done by one business to attract another business.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Content Standard

AUGUST 10, 2018

’ However, with the current cultural push for more inclusive feminism and the focus on activism efforts like the “Me Too” movement pushing to let all women tell their stories, female audiences now want brands that encompass a greater social purpose. Women’s Magazines are Serving as Political Platforms.

Activities 47

Activities Advertising Agencies Paid Search Agency Planning 47

Webbiquity

AUGUST 18, 2012

The average midsize or large company (1000 employees or more) has 178 “social media assets” (Twitter handles, employee blogs, etc.)–yet BtoB Magazine ). LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. members are becoming less active there. Twitter is second at 3.6%.

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Content Marketing Institute

DECEMBER 21, 2017

Natalya Minkovsky finds some of the best examples for her Idea Garage column appearing in each Chief Content Officer magazine. In addition to a video-on-demand channel and website, Hello Sunshine has Facebook, Instagram, Twitter, Pinterest, YouTube, and Snapchat profiles for publishing social and short-form content.

Examples 93

Examples Marketing AI B2B Marketing Content Marketing 93

Biznology

NOVEMBER 25, 2014

Maybe the revolution will not be televised but it will certainly be tweeted. While there may well be 3,015,231,472 Internet users worldwide and over 150,000,000 blogs, almost 300,000,000 active Twitter users, and 1,230,000,000 active Facebook users, most of them are lurkers. Twitter is essential.

Personalization 80

Personalization Wikipedia Youtube Television marketing 80