Marketing Insider Group

FEBRUARY 14, 2023

One third of email recipients open an email based on the subject line alone and 69% of email recipients report email as spam based solely on the subject line. There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates.

Creativity 323

Creativity Examples Marketing Budget Urgency Marketing 323

Zoominfo

MAY 20, 2021

At this stage, email is used to welcome new prospects at the beginning of the purchase journey who have filled out a form on your website. These early-stage emails should provide more information about your product or service. A study by MailChimp found that the average email open rate across industries is 21.33%.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Zoominfo

MAY 19, 2020

The name of the relevant statute says it all: the (you) CAN SPAM (Act). to send an unsolicited commercial email. You do, however, have to comply with certain rules when sending those unsolicited emails, and if you don’t, the penalties can be very serious. Or you can ask the recipient to email you back for email list removal.

CAN-SPAM 182

CAN-SPAM Opt-out Opt-in Marketing Automation Services 182

Webbiquity

OCTOBER 18, 2022

When you launch an email marketing campaign , you can look back on all the hard work that you’ve put into crafting each email message and smile. But what if those emails never see the light of day again, and end their lives in a spam filter or junk folder? The ratings are assigned and stored by providers.

Deliverability 282

Deliverability CAN-SPAM Opt-in Opt-out 282

Litmus

JULY 30, 2021

Open rates can be deceptive. Read rates. While there are many email metrics you can measure, this one packs a punch. Only 19% of marketers currently track read rate today, according to our latest State of Email Analytics report. But wait, isn’t that the same as open rate? Not at all.

Open Rate 108

Open Rate Peer-to-peer Privacy Policies Click Rate 108

Binary Demand

JUNE 12, 2023

With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Martech

NOVEMBER 20, 2023

This article explores how to mix data segmentation, dynamic content and behavioral cues like a palette of colors to create emails that feel like an exclusive showing for your B2B contacts. 72% of consumers only respond to email messages directed toward them – that is personalization. Embed dynamic content to make your emails stickier.

Email Marketing 125

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 125

Navigate the Channel

JULY 12, 2023

But many marketers focus on the wrong metrics to gauge the success of their email campaigns.” Two of the most-discussed metrics in email marketing are open rate and click-through rate (CTR). Open rate Open rate shows the percentage of the total email campaign recipients that opened your email send.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

illumin

DECEMBER 13, 2023

Open rate Open rate is another critical and popular metric among marketers. In the same Hubspot survey, 31% of marketers listed open rate as one of their top two metrics – right behind CTR. Open rate is important because it tells marketers how their subject lines and email frequency impact their campaigns.

Work Management 52

Work Management Email Marketing Marketing Management Clickthrough 52

Martech

JANUARY 11, 2024

Brands are looking to capture this interest in reading email for content by giving up some of their special-offers messaging. B2B email campaigns Email campaigns aren’t just for consumer brands. We’re seeing more B2B-related email marketing,” said Marin. “A Business email address Subscribe Processing.

Email Marketing 126

Email Marketing Marketing AI Enterprise Management Work Management 126

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them. Because your emails are winding up in spam folders. Then, we’ll give you 6 concrete tips to make sure you can avoid your emails winding up in the spam folder.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

SmartBug Media

JUNE 2, 2022

If you’ve got a marketing hypothesis to test, A/B testing allows you to test the performance of two different versions of the same email. Not sure what type of subject line will get the best open rates? This is an automatic reply sent to anyone who sends email to a specific address. Bounce Rate. Email Campaign.

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Zoominfo

MAY 20, 2021

Stage 1: New Subscribers At this stage, email is used to welcome new prospects at the beginning of the purchase journey who have filled out a form on your website. These early-stage emails should provide more information about your product or service. Bounce rates are a strong indicator of the quality of email lists and sources.

Email Marketing 130

Email Marketing Enterprise Management CTR Webinar Metrics 130

SmartBug Media

FEBRUARY 24, 2021

To answer these questions, we created an email marketing impact report to help you understand if and how consumer behavior changed during the most critical months of the COVID-19 pandemic. The Benefits of Email Marketing. Benefit #2: Email Tracking. percent click rate. Software and internet: 20 percent open rate, 7.22

Email Marketing 104

Email Marketing Marketing Automation Services Paid Search Agency Click Rate 104

SendX

APRIL 26, 2021

However, you need to resist this temptation - not only do you lose credibility in the eyes of your customers, but you’re also probably not even getting quality emails. One of the best ways to grow your email list is by making it easy to sign up. This might look like just a simple form on your homepage which asks for name and email.

Email Marketing 195

Email Marketing Click Rate CAN-SPAM Deliverability 195

Opt Intelligence

MARCH 29, 2022

But if you are seeing sustained low engagement or steadily declining performance, it’s time to act. . The natural first reaction is to send MORE email, with BETTER! Many email service providers look at the longterm engagement rate of your email campaigns to determine the overall health of your list.

Tips 82

Tips Opt-out Opt-in Work Management 82

Salesforce Marketing Cloud

SEPTEMBER 25, 2023

In marketing, teams may instantly access customer engagement data from within messaging app Slack, and create email campaigns. Using AI prompts, marketers look forward to generating suggested emails and subject lines based on historical data. to create a future high performing email. Humans would vet, edit, and publish.

Marketing AI 133

Marketing AI Generation Enterprise Management Allocation 133

SmarkLabs

JUNE 12, 2023

This process helps marketing automate repetitive tasks like email campaigns, social media posting, and even ad campaigns. Act-On : Offering a robust marketing automation platform with a user-friendly interface, Act-On is great for small and medium businesses.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Work Management 52

Only B2B

JUNE 25, 2021

Email marketing is the most reliable and cost effective marketing channel for many businesses. For many years it has been acting as an ideal and most effective way to market your product and services. . As you know your audience, you should also know why you are shooting an email campaign, and then create content appropriately.

Email Marketing 115

Email Marketing Tips Campaigns Planning 115

Marketing Insider Group

FEBRUARY 23, 2021

Case studies act as social proof – giving prospects the peace of mind they need before deciding to work with or buy from you. They’ll also gain valuable and memorable insights into your business strategies. Quick Takeaways. Your target audience should see themselves as the protagonist (hero) in your stories. Source: Gartner.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

The Point

OCTOBER 22, 2019

Congratulations: your last email campaign generated a really high click-through rate. It’s an issue that B2B marketers are experiencing with increasing frequency: open rates and click-through rates that don’t quite match up, typically in the form of an abnormally high “click to open” (CTO) rate.

Marketing Automation Services 127

Marketing Automation Services CAN-SPAM Click Rate Trigger Marketing 127

Adobe Experience Cloud Blog

JULY 12, 2019

Sure, getting to “inbox zero” might be everyone’s focus today, but brands shouldn’t count out the power of a well-executed email campaign just yet. Why Email Still Works. Marketers have argued about the viability of email campaigns ever since email became widely adopted as a marketing channel.

High Quality Lead 134

High Quality Lead Click Rate Case Studies Thought Leadership 134

Martech

OCTOBER 30, 2023

The double opt-in requires the subscriber to confirm that they sincerely want to receive emails from you or your brand. This can be executed as a “welcome” email. Sender reputation refers to the reputation of your email-sending IP address that signals to email inbox providers whether or not you’re a spammer.

Email Marketing 115

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 115

sagefrog

FEBRUARY 28, 2024

In the United States, the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) Act was enacted in 2003 to regulate commercial email and messages. This legislation establishes guidelines for businesses engaging in email marketing and imposes penalties on those who violate its provisions.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Martech Advisor

SEPTEMBER 25, 2019

Email isn't dead. Consumer engagement with email campaigns is increasing because of shifting marketing strategies influenced by privacy regulations, according to Acoustic's Marketing Benchmark Report. Email is far from dead. Email is far from dead. saw an impressive 20% year-over-year increase to 3.6%

Advertising Benchmark 84

Advertising Benchmark Mobile Marketing Email Marketing Trends 84

Atomic Reach

OCTOBER 29, 2018

When conducting email marketing campaigns, the email marketing metrics associated with that campaign will indicate how effective you were in achieving your goal. The only way to identify that your efforts are not overly effective is to analyze the metrics associated with your emails. Bounce Rate.

Email Marketing 81

Email Marketing Planning CTR Open Rate 81

Optinmonster

SEPTEMBER 30, 2022

Do you want to write the best email subject lines that can help increase sales and revenue? The average email open rate is around 17%, but you can push it up to 30% by following best email practices. In this post, we’ll talk about everything you need to know about writing catchy sales email subject lines.

Urgency Marketing 88

Urgency Marketing Open Rate Case Studies Click Rate 88

sagefrog

FEBRUARY 28, 2024

In the United States, the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) Act was enacted in 2003 to regulate commercial email and messages. This legislation establishes guidelines for businesses engaging in email marketing and imposes penalties on those who violate its provisions.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

DotDigital

AUGUST 29, 2021

Using email marketing you’re engaging with leads that have expressed a direct interest in your brand by subscribing to your mailing list. It also acts as a strong engagement tool, where you can educate your audience on the value of your brand and keep them connected between purchases. How can email marketing help your business grow?

Email Marketing 85

Email Marketing Planning Marketing Automation Services Advertising Agencies 85

KoMarketing Associates

APRIL 10, 2018

Email fatigue is certainly a real thing, so even though this study points to the fact that some users don’t mind getting marketing emails, it doesn’t mean they want to be inundated with them. However, some brands are sending as many as 25 emails a month – almost one per day! Drip Campaigns. Educational Email Courses.

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212

Litmus

AUGUST 9, 2022

Social proof is a powerful way to boost brand trust and engagement in your email campaigns. In this post, we’ll share what it is, why (and how) it works, and ways to do it, with examples to inspire your own campaigns. Why use social proof in email marketing? 3 ways to use social proof in email. Social signals.

Email Marketing 68

Email Marketing Social Marketing Privacy Protection Banners 68

Delivra

AUGUST 3, 2021

So, with all of these consistently moving parts, marketers are also keen to test any number of variables of content within their emails to know what’s working. These tests allow you to hone in on what your subscribers are looking for and can lead to an overall higher performance from your email strategy. When to test. What to test.

Click Rate 52

Click Rate Open Rate Email Campaigns Newsletter 52

SalesIntel

APRIL 26, 2021

According to research conducted by Mailchimp , the average open rate for all industries is 21.33%, and the average click-through rate is a mere 2.62% – confirming that getting recipients to respond to your cold emails is tricky. You not only want, but need your emails to be noticed, opened, read, and acted upon.

Outreach 87

Outreach Top of Funnel Conversion Click Rate 87

Vision6

APRIL 4, 2023

Did you know that B2B email marketing can be a highly effective way to connect with other businesses? With the right strategy in place, you can use email campaigns to generate new leads, share exciting product updates, and build lasting relationships with your target audience.

Email Marketing 52

Email Marketing ROI B2B Marketing Planning 52

SalesIntel

OCTOBER 5, 2023

The Foundation of Email List Segmentation Email list segmentation is a strategic practice in email marketing where a marketer divides their email subscriber list into distinct, smaller segments or groups based on specific criteria. It can result in bounced emails, undeliverable messages, and low engagement rates.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52