Zoominfo

SEPTEMBER 30, 2020

People want personalization — in fact, in a recent survey, 97% of professionals said it was important to them that vendor websites have relevant content that spoke directly to their company. The whole spray and pray method is one of the past. Today, we have things like automation, data, and buyer personas to fall back on.

Ideal Customer Profiles 264

Ideal Customer Profiles Buyer Personas Planning Zoominfo 264

ANNUITAS

DECEMBER 11, 2023

Our ability to succeed through haphazard marketing and sales acquisition efforts is rapidly coming to an end. Shifting away from random acts of acquisition and focusing on CLV lift sheds light on the importance of driving a fully integrated growth effort with customers, as much as with prospects. Their approach?

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Martech

AUGUST 3, 2021

The news below about Salesforce’s acquisition of a Robotic Process Automation provider had me thinking back to the days when people were talking about an RPA bubble bursting. Salesforce makes Robotic Process Automation acquisition. This acquisition by Salesforce can only shine a brighter light on it.

Enterprise Management 113

Enterprise Management Work Management Account Based Marketing Marketing Management 113

Martech

SEPTEMBER 9, 2021

Lexalytics, an established leader in the natural language processing (NLP) and analytics space yesterday announced its acquisition by InMoment, the customer and employee experience platform. It’s also a rare example of a vendor almost dominating its niche in the market. Why we care.

Acquisitions 94

Acquisitions Vendors Analysis Customer Surveys 94

Martech

AUGUST 30, 2022

A full thirty-one percent of marketers surveyed by Gartner said they end their journey maps with the purchase, the lead acquisition, the initial transaction or the delivery of the product or service. “A Yet, few marketers are successfully satisfying customers in all phases of their relationship. What the tools do.

Touchpoints 104

Touchpoints Gartner Word of Mouth Loyalty 104

Martech

SEPTEMBER 14, 2023

What I have observed over the past two years is that, while cutbacks in marketing may reduce customer acquisition cost, they can also deliver a considerable hit to annual contract value — as much as a 45% fall-off. “We to 2.9%) than the previous year, according to a Duke CMO survey. You won’t win by trying to defend it all.

Marketing Analytics Tools 123

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 123

Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. Listen to the voice of your customer If you hire a branding agency, they should conduct surveys and/or interview several of your customers. Rebranding is a major strategic undertaking for any organization.

Enterprise Management 111

Enterprise Management Work Management Marketing Management Branding 111

Martech

JULY 29, 2022

Once you’ve gone through the checklist to determine if you need — and are ready for — an ABM solution, the next step is to identify and contact vendors. Your vendor shortlist. For example, if enriching your ICPs with deeper technographic data is important, be sure to ask about it during vendor interviews and demos.

Enterprise Management 107

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 107

Martech

DECEMBER 4, 2023

Up to 90% of buyers have a set of vendors in mind before doing any research, and 90% of them will choose a vendor from the day one list, according to a survey by Bain and Google. Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness.

B2B Marketing 107

B2B Marketing Trends B2B Planning 107

ANNUITAS

DECEMBER 20, 2018

At ANNUITAS we would argue that most practitioners treat it more like a tactic than a strategy, but nearly a quarter of survey participants in Engagio’s 2018 ABM Outlook survey reported having ABM programs that were well underway or advanced , and about half reported having just started. What can we expect in 2019?

Demand Generation 140

Demand Generation Account Based Marketing Demand Marketing AI 140

Martech

JULY 18, 2022

Once you have satisfactory answers to the above questions, you can start drawing up a list of vendors to contact with RFPs. For a deeper dive into what those questions mean, and profiles of leading ABM vendors, download our new ABM marketing intelligence report here. Processing.Please wait. Account-based marketing: A snapshot.

Enterprise Management 96

Enterprise Management Account Based Marketing Work Management Marketing Management 96

Zoominfo

APRIL 13, 2020

Martin , ZoomInfo surveyed 350+ B2B buyers, and we put this question to the test: Are there differences selling B2B solutions to women and men? Download our full study to see: who cares about pricing discounts who’s more politically oriented who’s more open to new upstart vendors and more!

Cold Calling 130

Cold Calling Peer-to-peer Zoominfo Outreach 130

The Point

JUNE 5, 2018

Earlier this year, Forrester Research conducted a detailed survey of more than 150 B2B marketing decision-makers with the intent of benchmarking the maturity of B2B marketing best practices, focused on revenue marketing and marketing automation. Read more about the survey results on Lori’s blog.). for lead management to 3.35

Lead Ranking 194

Lead Ranking Forrester Lead Scoring Paid Search Agency 194

Martech

OCTOBER 4, 2021

Since CDPs emerged as a category (around 2016, according to the CDP Institute) we became accustomed to looking across a landscape of independent vendors, most with slightly different offerings under the CDP umbrella. Salesforce’s acquisition of Datorama happened way back in 2018. Read more here. Perkuto acquired by MERGE .

Acquisitions 100

Acquisitions Marketing Automation Services Marketing Management Digital Experience Platform 100

ClickZ

MAY 9, 2020

30-second summary: Board members, C-level, and Director+ level executives from retail and ecommerce, technology, media and publishing, and other businesses participated in our ClickZ and Search Engine Watch: Benchmark survey 2020. More observations from the industry’s biggest acquisitions in the first quarter. Some key takeaways: 46.3%

Advertising Benchmark 93

Advertising Benchmark Work Management Customer Surveys Marketing Management 93

Martech

MAY 10, 2022

Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey. Buyers are guiding themselves down the funnel, gathering information and turning to peers before engaging with vendors. “I Take the 2022 MarTech Replacement Survey today!

Buying Cycle 91

Buying Cycle Intent Ideal Customer Profiles Planning 91

Martech

NOVEMBER 22, 2022

In my last article , I referenced a recent survey saying more than 60% of B2B marketers described their martech stack as too complex, with one in five saying it’s “more complex than a black hole.” Department of Defense (DoD) to evaluate its vendors’ ability to deliver on software development projects effectively.

Work Management 122

Work Management Marketing Management Planning Vendors 122

B2B Marketing Directions

JANUARY 24, 2021

As a result, many marketers have made substantial investments in data acquisition and analytics capabilities. The Marketing Data and Analytics Survey 2020 by Gartner Research was a survey of over 400 marketers. The Marketing Data and Analytics Survey 2020 by Gartner Research was a survey of over 400 marketers.

Analytics 96

Analytics Gartner Paid Search Agency CMO 96

InsightSquared

MAY 7, 2019

At the highest level, SaaS companies look at sales expense, headcount, sales productivity and SaaS metrics like: The cost of new customer acquisition (CAC). For these reasons, accurately tracking key sales metrics and benchmarking your performance against peers and market leaders is critical to getting the most out of your sales resources.

Peer-to-peer 256

Peer-to-peer Sales Cycle Product Advertising Benchmark 256

Customer Experience Matrix

DECEMBER 1, 2017

In no particular order, things I didn’t quite expect this year include: - pushback against the walled garden vendors (Facebook, Google, Amazon, Apple, etc.) Speaking of shopping: retailers with physical stores continue to panic about the growth of Amazon and other ecommerce vendors. no Customer Data Platform acquisitions.

Marketing AI 149

Marketing AI Cable Paid Search Agency Amazon 149

Salesforce Marketing Cloud

JUNE 23, 2022

A separate survey by Deloitte reveals that wealth managers expect 75% of engagement to be digital in the next two years — nearly double what the Salesforce survey showed is happening now. To help answer that question, Salesforce conducted a survey of 2,250 customers in nine countries in April.

Work Management 98

Work Management Service Customer Surveys Transparency 98

Champion Communications

DECEMBER 9, 2021

As businesses look to solve the challenges brought on by the pandemic and the cloud continues to dominate, HeleCloud’s CEO Dob Todorov sat down with Digitalisation World to discuss HeleCloud’s acquisition by technology behemoth SoftwareONE. TMF’s Willetts: maintaining vendor status quo “dangerous” . Hoptroff – .

Digital Transformation 62

Digital Transformation Vendors Acquisitions Custom Publishing 62

Martech

OCTOBER 14, 2021

A viewpoint that starts with acquisition but spans the ownership and advocacy aspects of the customer journey. The majority of vendors offer one or more of the following capabilities to give marketers an understanding of the customer journey: Data gathering from a wide variety of channels and touchpoints.

Marketing Automation Services 113

Marketing Automation Services Enterprise Management Work Management Marketing Management 113

Porch Group Media

MAY 17, 2022

New research from V12 and Ascend2’s The Marketers Perspective on Mover Marketing report finds that mover marketing programs have a significant impact on the overall success of marketing performance, providing tremendous boosts in acquisition and retention initiatives. Creating a strategy.

First-Mover Advantage 52

First-Mover Advantage Cost per Acquisition Allocation Work Management 52

B2B Marketing Directions

JULY 9, 2022

In a 2021 survey of marketers by MarTech , two-thirds (67%) of the survey respondents said their organization had replaced at least one marketing technology application in the previous 12 months. It works exclusively with enterprise customers, and the firm emphasizes that its advice is vendor agnostic.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

KoMarketing Associates

NOVEMBER 6, 2018

According to a recent report from The Manifest, 36 percent of those surveyed planned on investing more in SEO next year. According to another recent survey from Spiceworks, the majority of those polled (57 percent) claimed that their top goal was to influence revenue through new account acquisition. Brand Insulation.

SEO 121

SEO B2B Thought Leadership Lead Scoring Lead Ranking 121

Martech

MAY 17, 2023

Perhaps your company has undergone a merger or acquisition, and you have duplicate tools that perform the same function. Take the 2023 MarTech Replacement Survey Whatever the reason, identifying what tools can be retired is a critical part of a martech audit. Or the tool just is not utilized enough to justify the cost.

Marketing Automation Services 101

Marketing Automation Services Work Management Marketing Management Tools 101

chiefmartech

AUGUST 29, 2022

Your software vendors now enthusiastically provided expert services to help you get the most out of their products, while your service providers increasingly incorporated custom or commercial software in their delivery. And it was a major source of churn for SaaS vendors. ” Software vs. This is the essence of Martec’s Law.

Enterprise Management 123

Enterprise Management Work Management Marketing Management CMS Development 123

Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

Work Management 52

Work Management Marketing Management Vendors Research 52

Salesforce Marketing Cloud

AUGUST 21, 2023

We surveyed more than 4,000 IT leaders around the world about current trends and what’s coming next. The full supply chain , including raw material acquisition, manufacturing, packaging, and transportation are big contributors to GHG emissions. What’s on the minds of IT leaders? And of course, it’s not just the usage itself.

Enterprise Management 98

Enterprise Management Work Management Lead Scoring Lead Ranking 98

Rev

NOVEMBER 1, 2023

Has a company ever selected your business as their preferred vendor simply because they are a software development company with over 5,000 employees, headquartered in the Northeast region and heavily invested in cloud-based ERP systems? Well, we hate to break it to you, but… your typical ideal customer profile isn’t gonna cut it.

Ideal Customer Profiles 78

Ideal Customer Profiles Account Based Marketing Thought Leadership Demand Generation Agencies 78

Zoominfo

OCTOBER 5, 2021

Basically, personas ensure that everything you do in terms of lead generation and customer acquisition is tailored to your targeted buyers’ needs. Today, we have solutions like automation, data, and buyer personas to fall back on. What Are Buyer Personas? And How Can They Help Marketers? Think about your company’s current messaging.

Ideal Customer Profiles 130

Ideal Customer Profiles Buyer Personas Planning Zoominfo 130

Hinge Marketing

DECEMBER 4, 2019

If your firm hasn’t been part of a merger or acquisition, some of your competition certainly has. How do mergers and acquisitions impact a firm’s brand (maybe even multiple brands if we’re talking about a “ house of brands ”), marketing and business development? Professional services firms are no strangers to the M&A landscape.

Marketing & Strategy 118

Marketing & Strategy Marketing Strategy Planning Work Management 118

Litmus

APRIL 13, 2021

Respondents to Litmus’ 2020 State of Email survey mentioned more than 230 ESPs when asked which platforms they use to send marketing emails. Three years ago, there were 20 used by at least 1%—which goes to show how the ESP landscape is constantly changing with mergers, acquisitions, and new players. It’s a rich and diverse landscape.

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

Walker Sands

FEBRUARY 14, 2024

It’s even more difficult if you’re in HR tech, a sector that boasts an estimated 21,000 vendors. While it may encompass platform data and third-party data (if it’s owned by you), in PR discussions, proprietary company data usually refers to things like revenue, merger and acquisition costs, and environmental performance.

Paid Search Agency 40

Paid Search Agency PR Media Marketing Management 40

Madison Logic

JANUARY 5, 2023

Furthermore, according to the 2022 Forrester Marketing Survey, CMOs cited “addressing changing buyer behaviors” and “understanding buyer preferences” as their top areas of focus in 2023. . For example, Nora highlights findings from Forrester’s 2021 Content Preferences Survey: . Customer marketing will be critical in 2023. “It

Account Based Marketing 52

Account Based Marketing Top of Funnel Marketing Budget ABM 52

PureB2B

JUNE 16, 2022

Purchasing accurate B2B customer data fast-tracks your ABM campaign—assuming you find vendors with access to real-time data to pinpoint in-market buyers. . If you’d prefer to go solo rather than using an external vendor, invest in first-party data acquisition using data collection strategies, such as:?.

Account Based Marketing 62

Account Based Marketing ABM Email Marketing Webinar Metrics 62